13
November 6, 2015 ICICI Securities Ltd | Retail Equity Research Result Update Disappointing performance… Bata India’s (Bata) Q2FY16 revenues grew 5% YoY to | 575.25 crore (I-direct estimate: | 578.4 crore) EBITDA for the quarter declined 23% YoY to | 49.07 crore on account of a 310 bps YoY dip in operating margin to 8.5%. The operating margin declined owing to higher rental and higher proportion of traded goods as a percentage of sales PAT for the quarter was at | 54.14 crore, posting growth of 38.8% YoY (I-direct estimate: | 39.8 crore). PAT was mainly driven by exceptional income of | 31.75 crore. Excluding this, PAT posted de- growth of 42% YoY Going exclusive with focus on premium brands & accessories Bata has been focusing on scaling up and opening new EBOs of its flagship premium brands like Hush Puppies, Naturalizer and Marie Clarie. In the current quarter, it has also announced its tie-up with US footwear brand Caterpillar in India .The total number of Hush Puppy stores in India as on Q1FY16 was at 103 of which 63 were exclusive stores. To augment its reach, it plans to launch power brand EBOs, which offer economical price range of sports footwear catering to the youth. By FY17, Bata plans to open 20 power EBOs with average size of 1000 sq ft. Presence in digital marketplace to reduce threat of deep discounting Bata has re-launched its website www.bata.in, which aspires to be a one- stop solution for all occasions. The company intends to create a separate segment exclusively for online sales, which will help it in competing with deep discounts offered by e-commerce online players. Apart from this, it has also created a strong presence across all top e-tailers. As per the management, the products sold online would be unavailable in its retail outlets. It plans to sell over 10 lakh pairs online in FY16 compared to 2 lakh pairs in the previous 15 month financial year. Enhanced product portfolio & Bata Club to gain customer satisfaction For long term sustainable growth, Bata has been focusing on expanding its product range and offerings through introduction of new brands across segments. Also, it intends to leverage its brands with extension of product line by introducing new products like Sun glasses, scarfs, hand bags, purses and other accessories. Even in the event of enhancing customer experience, it is focusing on its customer loyalty programme, Bata Club, which aims at constant customer engagement. Rationalisation of new large format store additions Over the last seven years, revenues have grown at a CAGR of 15.4%. Going forward, we expect the company to maintain the growth rate and report revenue CAGR of 18.2% in FY15-17E. In 15MFY15 Bata has opened 159 stores. In our channel check, we found that due to subdued consumer sentiments and aggressive discounting by e-tailers, Bata has decided to go slow in opening new large format stores. Revenue growth getting back on track; maintain BUY Though FY15 was a subdued year for Bata, we believe the worst is over and the performance should improve from here on. We expect revenue growth to revive owing to better demand, supply side concerns receding and aggressive store addition. We expect Bata to continue to command a better multiple than its peers not only because of its size but also owing to better financial health. Hence, we maintain our BUY rating on the stock with a target price of | 588 (based on 30.0x FY17E EPS of | 19.6). Bata India (BATIND) | 470 Rating matrix Rating : Buy Target : | 588 Target Period : 12 months Potential Upside : 25% What’s changed? Target Unchanged from |683 to |588 EPS FY16E Unchanged EPS FY17E Unchanged from |22.74 to |19.58 Rating Unchanged Quarterly performance Q2FY16 Q3FY15 YoY (%) Q1FY16 QoQ (%) Revenue 575.2 547.7 5.0 679.8 -15.4 EBITDA 48.5 63.1 (23.2) 86.4 -43.9 EBITDA (%) 8.4 11.5 -310 bps 12.7 -428 bps PAT 54.1 39.0 38.8 92.2 -41.3 Key financials (| crore) CY13 FY15* FY16E FY17E Net Sales 2,065 2,694 2,513 3,011 EBITDA 334 335 264 400 Net Profit 191 231 215 252 EPS (|) 14.8 18.0 16.7 19.6 Valuation summary CY13 FY15* FY16E FY17E P/E 31.7 26.1 28.1 24.0 Target P/E 36.9 30.5 32.8 30.0 EV to EBITDA 17.3 17.4 21.3 14.0 Price to book 7.2 5.9 5.3 4.7 RONW (%) 22.7 22.6 18.9 19.8 ROCE (%) 45.3 40.7 40.4 46.0 Stock data Particular Amount Market Capitalisation (| Crore) 6,067.0 Debt (FY15P) (| Crore) - Cash (FY15P) (| Crore) 209.9 EV (| Crore) 5,857.1 52 week H/L 747.5 / 464.5 Equity Capital (| Crore) 64.3 Face Value (|) 5 Price performance 1M 3M 6M 12M Bata India -8.2 -20.3 -6.2 -24.1 Liberty Shoes 4.5 -25.6 -20.0 -28.7 Relaxo Footwear -1.3 -8.7 43.7 102.2 Research Analysts Bharat Chhoda [email protected] Nirav Savai [email protected]

November 6, 2015 Bata India (BATIND) Target Period : 12 ...content.icicidirect.com/mailimages/IDirect_BataIndia_Q2FY16.pdf · Excluding this, PAT posted de-growth of 42% YoY Going

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November 6, 2015

ICICI Securities Ltd | Retail Equity Research

Result Update

Disappointing performance… • Bata India’s (Bata) Q2FY16 revenues grew 5% YoY to | 575.25 crore

(I-direct estimate: | 578.4 crore) • EBITDA for the quarter declined 23% YoY to | 49.07 crore on

account of a 310 bps YoY dip in operating margin to 8.5%. The operating margin declined owing to higher rental and higher proportion of traded goods as a percentage of sales

• PAT for the quarter was at | 54.14 crore, posting growth of 38.8% YoY (I-direct estimate: | 39.8 crore). PAT was mainly driven by exceptional income of | 31.75 crore. Excluding this, PAT posted de-growth of 42% YoY

Going exclusive with focus on premium brands & accessories Bata has been focusing on scaling up and opening new EBOs of its flagship premium brands like Hush Puppies, Naturalizer and Marie Clarie. In the current quarter, it has also announced its tie-up with US footwear brand Caterpillar in India .The total number of Hush Puppy stores in India as on Q1FY16 was at 103 of which 63 were exclusive stores. To augment its reach, it plans to launch power brand EBOs, which offer economical price range of sports footwear catering to the youth. By FY17, Bata plans to open 20 power EBOs with average size of 1000 sq ft. Presence in digital marketplace to reduce threat of deep discounting Bata has re-launched its website www.bata.in, which aspires to be a one-stop solution for all occasions. The company intends to create a separate segment exclusively for online sales, which will help it in competing with deep discounts offered by e-commerce online players. Apart from this, it has also created a strong presence across all top e-tailers. As per the management, the products sold online would be unavailable in its retail outlets. It plans to sell over 10 lakh pairs online in FY16 compared to 2 lakh pairs in the previous 15 month financial year. Enhanced product portfolio & Bata Club to gain customer satisfaction For long term sustainable growth, Bata has been focusing on expanding its product range and offerings through introduction of new brands across segments. Also, it intends to leverage its brands with extension of product line by introducing new products like Sun glasses, scarfs, hand bags, purses and other accessories. Even in the event of enhancing customer experience, it is focusing on its customer loyalty programme, Bata Club, which aims at constant customer engagement. Rationalisation of new large format store additions Over the last seven years, revenues have grown at a CAGR of 15.4%. Going forward, we expect the company to maintain the growth rate and report revenue CAGR of 18.2% in FY15-17E. In 15MFY15 Bata has opened 159 stores. In our channel check, we found that due to subdued consumer sentiments and aggressive discounting by e-tailers, Bata has decided to go slow in opening new large format stores. Revenue growth getting back on track; maintain BUY Though FY15 was a subdued year for Bata, we believe the worst is over and the performance should improve from here on. We expect revenue growth to revive owing to better demand, supply side concerns receding and aggressive store addition. We expect Bata to continue to command a better multiple than its peers not only because of its size but also owing to better financial health. Hence, we maintain our BUY rating on the stock with a target price of | 588 (based on 30.0x FY17E EPS of | 19.6).

Bata India (BATIND) | 470 Rating matrix Rating : BuyTarget : | 588Target Period : 12 monthsPotential Upside : 25%

What’s changed? Target Unchanged from |683 to |588EPS FY16E UnchangedEPS FY17E Unchanged from |22.74 to |19.58Rating Unchanged

Quarterly performance

Q2FY16 Q3FY15 YoY (%) Q1FY16 QoQ (%)Revenue 575.2 547.7 5.0 679.8 -15.4EBITDA 48.5 63.1 (23.2) 86.4 -43.9

EBITDA (%) 8.4 11.5 -310 bps 12.7 -428 bpsPAT 54.1 39.0 38.8 92.2 -41.3

Key financials (| crore) CY13 FY15* FY16E FY17E

Net Sales 2,065 2,694 2,513 3,011

EBITDA 334 335 264 400 Net Profit 191 231 215 252

EPS (|) 14.8 18.0 16.7 19.6 Valuation summary

CY13 FY15* FY16E FY17E

P/E 31.7 26.1 28.1 24.0

Target P/E 36.9 30.5 32.8 30.0

EV to EBITDA 17.3 17.4 21.3 14.0

Price to book 7.2 5.9 5.3 4.7

RONW (%) 22.7 22.6 18.9 19.8

ROCE (%) 45.3 40.7 40.4 46.0 Stock data Particular Amount

Market Capitalisation (| Crore) 6,067.0 Debt (FY15P) (| Crore) -

Cash (FY15P) (| Crore) 209.9 EV (| Crore) 5,857.1

52 week H/L 747.5 / 464.5 Equity Capital (| Crore) 64.3

Face Value (|) 5 Price performance

1M 3M 6M 12MBata India -8.2 -20.3 -6.2 -24.1Liberty Shoes 4.5 -25.6 -20.0 -28.7

Relaxo Footwear -1.3 -8.7 43.7 102.2 Research Analysts

Bharat Chhoda [email protected] Nirav Savai [email protected]

ICICI Securities Ltd | Retail Equity Research Page 2

Variance analysis Q2FY16 Q2FY16E Q3FY15 YoY (%) Q1FY16 QoQ (%) Comments

Revenue 575.2 578.1 547.7 5.0 679.8 -15.4Revenue growth during the quarter was in line with our estimates, driven byaggressive store opening

Other Operating Income 0.2 0.3 0.3 -39.4 0.6 -67.2

Raw Material Expense 270.1 260.1 251.0 7.6 351.3 -23.1

Gross Margin (%) 53.0 55.0 54.2 -113 bps 48.3 584 bpsGross margin declined 113 bps YoY, due to higher purchase of traded goodsas a percentage of sales

Employee Expense 66.3 68.8 65.3 1.5 66.6 -0.5Rental Expenses 85.6 86.7 74.1 15.5 83.6 2.3 Rentals continue to remain high on the back of store additionsOther Expenses 104.3 98.3 94.0 11.0 92.6 12.7

EBITDA 48.9 64.2 63.3 -22.8 85.8 -43.0

EBITDA Margin (%) 8.5 11.1 11.6 -306 bps 12.6 -412 bpsOperating margin dipped 306 bps YoY owing to a higher raw material andrental as a percentage of sales

Depreciation 19.2 16.7 15.5 24.0 15.9 20.8Interest 0.4 0.5 0.3 44.8 0.5 -20.8

Other Income 40.0 8.7 10.6 278.4 4.4 812.3

Exceptional income includes | 60.8 crore of sale of trademark Sparx, whichwas offset by | 29.05 crore of expenditure incurred on setback behindimplementation of ERP

PBT 69.4 56.0 58.1 19.5 74.4 -6.6Tax Outgo 15.3 16.8 19.4 -21.2 25.1 -39.1

PAT 54.1 39.2 38.7 40.0 49.3 9.9Owing to exceptional income, PAT increased 40%. PAT excluding exceptionalincome declined 42% YoY

Source: Company, ICICIdirect.com Research Change in estimates

(| Crore) Old New % Change Old New % Change Comments

Revenue 2,513.5 2,513.5 0.0 3,011.1 3,011.1 0.0Revenue growth likely to improve, going forward, backed by an improvement inproduct mix and store expansion

EBITDA 344.2 263.8 -23.4 460.0 399.8 -13.1

EBITDA Margin (%) 13.7 10.5 -320 bps 15.3 13.3 -200 bpsWe expect the margin to decline in FY16E, FY17E due to higher share of purchaseof traded goods & higher rental cost as a percentage of sales

PAT 215.0 215.1 0.0 292.2 251.6 -13.9 Consequently, PAT growth is expected to decline in FY17EEPS (|) 16.7 16.7 0.0 22.7 19.6 -13.9

FY16E FY17E

Source: Company, ICICIdirect.com Research *-FY15P is for a period of 15 months

ICICI Securities Ltd | Retail Equity Research Page 3

Company Analysis Future revenues to be driven by premium product mix

Over the last seven years (CY06-CY13), Bata’s revenues have grown at 17.6% CAGR. This growth came on the back of an improving product mix, which aided the company to report realisation growth of 10.2% during the period. Bata faced supply chain problems in FY15 (15 months), particularly during October 2014-March 2015, owing to teething problems related with its new SAP system installed at ~1274 stores. The company faced connectivity issues at many stores. Hence, these stores did not have the required quantum of supplies, thereby negatively impacting revenue growth. With most supply chain issues sorted out in Q1FY16, we expect revenue growth to revive and expect 18% CAGR in FY15-17E.

Exhibit 1: Volumes trend

4.44.7 4.6 4.8 4.9 5.2 5.4

6.55.6

6.4

-

1

2

3

4

5

6

7

CY07

CY08

CY09

CY10

CY11

CY12

CY13

FY15

FY16

E

FY17

E

piec

es in

cro

re

Source: Company, ICICIdirect.com Research; FY15P is for 15 months

Exhibit 2: Average realisations trend

197 207237 256

308343 368 390

430457

-

100

200

300

400

500

CY07

CY08

CY09

CY10

CY11

CY12

CY13

FY15

FY16

E

FY17

E

|/ p

iece

Source: Company, ICICIdirect.com Research; FY15P is for 15 months

During CY07-13, Bata’s volumes increased from 4.4 crore pieces to 5.4 crore pieces while the realisation improved significantly from | 197/piece to | 368/piece. Accordingly, revenues increased from | 867.5 crore to | 2065 crore in CY13. We expect revenues to further increase to | 3,011 crore by FY17E. Volumes are likely to increase to 6.4 crore pieces with an average realisation of | 457/piece.

Exhibit 3: Revenue to grow at CAGR of 18% during FY15P-17E

867 987 1,0921,258

1,5431,842

2,065

2,6942,513

3,011

-

500

1,000

1,500

2,000

2,500

3,000

3,500

CY07 CY08 CY09 CY10 CY11 CY12 CY13 FY15 FY16E FY17E

| cr

ore

Source: Company, ICICIdirect.com Research; FY15P is for 15 months

ICICI Securities Ltd | Retail Equity Research Page 4

Revamp of stores, structural changes for better tomorrow

Despite being one of the oldest footwear brands in India, Bata has suffered due to an unfavourable impression of a perception drag and has been unable to connect with the youth. This was due to a number of factors like (a) crowded store formats; (b) subdued store staff, (c) lack of presence in the media, etc. However, the company started taking corrective action. We are optimistic about Bata’s future. After Marcelo Villagran took over the company’s operations in 2005 he brought about many changes in the company that have led to a turnaround.

Revamp of existing stores... As part of the restructuring plan spelled out by Mr Villagran, Bata opened 718 stores, closed down 524 and remodelled 296 stores during CY05-12. The new stores opened were decided in a phased manner and designed according to the target audience that it catered to. The company now categorises stores as i) metro, ii) metro & mini metro and iii) smaller towns. Based on this classification, it decides the store layout, product profile and location based on that. While stores in metros are air-conditioned and stock more premium and fashion brands, the metro and mini-metro stores are non air-conditioned and stock products catering to the aspirational upper middle class consumers. Similarly, in small towns, the stores are non-air-conditioned. These stores stock economy and mid-range products meant for mass markets.

Bata had opened its largest ever store (20,000 sq ft) in Thane. This enabled it to showcase its entire range of shoes and accessories. The company intends to add two to three such stores in metros.

Change in store format, operating metrics...

The erstwhile Bata stores had a very congested layout and the display of all SKUs was at times either impossible or inaccessible. However, with the revamping of stores, the company has now improved the design and layout to make more products visible and available for touch and feel to the consumer. The company has also extended the store timing by two hours (from the earlier 10 am – 7 pm to 10 am – 9 pm). Bata has also decided to keep stores open on Sundays. This led to higher footfalls and, therefore, improved inventory turnover.

Exhibit 4: Bata’s inventory days...

127.8

108.1

92.886.8

92.6 91.5103.0

95.5 100.0 100.0

-

20

40

60

80

100

120

140

CY07 CY08 CY09 CY10 CY11 CY12 CY13 FY15 FY16E FY17E

Inve

ntor

y da

ys

Source: Company, ICICIdirect.com Research

ICICI Securities Ltd | Retail Equity Research Page 5

Reducing employee count...

In CY05-12, the company reduced the headcount from 9,631 to 5,162. The employee cost as a percentage of sales has come down from 21.1% in CY07 to 10.3% in CY13. With the change of management, the company emphasised on changing the attitude of the store staff to improve the customer experience. Employees who were unwilling to work longer hours or change their attitude were sacked.

Exhibit 5: Employee cost as percentage of sales

21.1

17.916.0

14.212.0

10.6 10.311.6

10.5 10.0

-

5

10

15

20

25

CY07 CY08 CY09 CY10 CY11 CY12 CY13 FY15 FY16E FY17E

(%)

Source: Company, ICICIdirect.com Research

Increases outsourcing to help save costs

As part of Mr Villagran’s strategy, the company started to outsource labour intensive products to the cost effective Chinese and Malaysian markets. Over the years, the share of finished goods purchase has increased from 25.3% in CY07 to 34.3% in FY15.

Likely launch of brand specific stores

After the success of the Hush Puppies stores, the company plans to launch more brand specific stores, going forward. This helps customers to de-link the brand from the Bata group and, thereby, overcome the drag of a mass market brand.

On the back of these changes, we remain hopeful of a pick-up in Bata’s sales. This will also help to enhance the brand image of the company and, thereby, remove the perception drag on the company’s impression.

ICICI Securities Ltd | Retail Equity Research Page 6

Well trained staff with new product offerings to drive same store growth

Bata is in the process of constantly upgrading the quality of its staff by its training program. Its focus is on reinventing itself by expanding its product offerings with introduction of new innovative stylish products. Bata has a strong competitive advantage of having one of the largest distribution networks in terms of number of stores. The company has been realigning its retail presence by opening new large format stores & renovating the existing old stores to foster contemporary appeal. Also, it has been constantly closing down and relocating its mediocre performing unviable stores thereby improving overall sales and profitability.

Exhibit 6: Bata’s strong distribution network CY07 CY08 CY09 CY10 CY11 CY12 CY13 CY14 CY15

No of stores 1,173 1165 1,161 1209 1,259 1388 1358 1400 1274

Rev per store (in lakh) 74.0 84.7 94.0 104.1 122.5 132.7 152.1 192.4 197.3

Source: Company, ICICIdirect.com Research, FY15 is for 15 months

Focus to remain on large stores...

Over the last three to four years, the company has clearly focused on closing down stores of ~1,000 sq ft and has been adding stores averaging ~ 3,000 sq ft. Large format stores help the company to better display their entire range of products and also enhance the customer experience. In FY13 it had opened 95 large format stores across India with majority of the stores above 3000 sq. ft.

Near term margin pressure to prevail; margin to expand from FY17E Bata’s operating margin has gradually expanded from 7.9% in CY07 to 16.2% in CY13. This has been achieved on the back of (a) price hikes; (b) higher share of leather footwear and (c) lower staff costs due to improved staff efficiency. Operating margins have been under pressure in CY15 due to higher rental & supply chain issues leading to lower revenue growth and resulting in negative operating leverage. In H1FY16, the EBITDA margin was at 11.23%, which was mainly due to higher share of purchases of traded goods & higher rental cost as a percentage of sales. We expect margins to stabilise in FY17 owing to a) investments behind newly opened large format stores to start delivering better returns, b) promotional offers & discount schemes to boost online & offline sales and c) introduction of new product lines has resulted in a increase of purchase of traded goods as a percentage of sales.

Exhibit 7: EBITDA margins to expand on back of improved product mix, controlled costs

69 91

129 16

8

239 28

5 334

335

264

400

7.99.2

11.913.3

15.5 15.5 16.212.4

10.5

13.3

-50

100150200250300350400450

CY07 CY08 CY09 CY10 CY11 CY12 CY13 FY15 FY16E FY17E

(| c

rore

)

5

10

15

20

(%)

EBITDA EBITDA Margin

ICICI Securities Ltd | Retail Equity Research Page 7

Enhanced operational performance + PAT growth = return ratio expansion We expect PAT to increase from | 185.09 crore annualised in FY15 (15 months) to | 251.6 crore in FY17E, translating to a CAGR of 16.6%. With a topline CAGR of 19% and an operating margin expansion over two years. Simultaneously, return ratios are likely to pick up, going forward. We expect return on capital employed to increase from 41% in FY15 to 46% in FY17E.

Exhibit 8: PAT margin to expand

47 61 67

95 226 17

2

191

231

215

252

5.56.2 6.2

7.6

9.28.69.3

8.6

8.68.4

-

50

100

150

200

250

300

CY07

CY08

CY09

CY10

CY11

*

CY12

CY13

FY15

FY16

E

FY17

E

| cr

ore

5

10

15

(%)

PAT PAT Margin

Source: Company, ICICIdirect.com Research Note: PAT margin for CY11 has been adjusted for the exceptional income relating to gain on investment in the real estate business

Exhibit 9: … and return ratios to improve

19 21 2024

39

25 23 2319 20

1923

34

52

66

46 4541 40

46

10

20

30

40

50

60

70

CY07 CY08 CY09 CY10 CY11* CY12 CY13 FY15 FY16E FY17

%

RoE RoCE

Source: Company, ICICIdirect.com Research Note: RoE for CY11 has been adjusted for the exceptional income relating to gain on investment in the real estate business; FY15 is for 15 months

Dividend payout to improve on back of increased cash flows Exhibit 10: Dividend payout

27.1 26.528.7 27.0

28.9

22.5 21.918.0

40.0 40.0

-

9

18

27

36

45

CY07 CY08 CY09 CY10 CY11* CY12 CY13 FY15 FY16E FY17E

(%)

Source: Company, ICICIdirect.com Research Note: Dividend Payout for CY11 has been adjusted for the exceptional income relating to gain on investment in the real estate business

We expect Bata to improve the dividend payout, going forward, considering increased cash flow generation. The company’s cash from operations has gone up from | 47.0 crore in CY07 to | 116 crore in FY15. Considering that no major capacity expansion is planned, we expect the company to increase dividend payouts, going forward.

ICICI Securities Ltd | Retail Equity Research Page 8

Valuation Though FY15 was a subdued year for Bata, we believe the worst is over and the performance should improve from here on. We expect revenue growth to revive owing better demand, supply side concerns receding and aggressive store addition. We expect Bata to continue to command a better multiple than its peers not only because of its size but also owing to the better financial health. Hence, we maintain our BUY rating on the stock with a target price of | 588 (based on 30.0x FY17E EPS of | 19.6). Exhibit 11: Valuations

Sales Growth EPS Growth PE EV/EBITDA RoNW RoCE (| cr) (%) (|) (%) (x) (x) (%) (%)

CY13 2065.2 12.1 14.8 11.2 31.7 17.3 22.7 45.3FY15* 2694.0 30.4 18.0 21.2 26.1 17.4 22.6 40.7FY16E 2513.5 -6.7 16.7 -7.0 28.1 21.3 18.9 40.4FY17E 3011.1 19.8 19.6 17.0 24.0 14.0 19.8 46.0

Source: Company, ICICIdirect.com Research

ICICI Securities Ltd | Retail Equity Research Page 9

Company snapshot

0

100

200

300

400

500

600

700

800

Jan-

10

Apr-1

0

Jul-1

0

Oct-1

0

Jan-

11

Apr-1

1

Jul-1

1

Oct-1

1

Jan-

12

Apr-1

2

Jul-1

2

Oct-1

2

Jan-

13

Apr-1

3

Jul-1

3

Oct-1

3

Jan-

14

Apr-1

4

Jul-1

4

Oct-1

4

Jan-

15

Apr-1

5

Jul-1

5

Oct-1

5

Jan-

16

Apr-1

6

Jul-1

6

Oct-1

6

Source: Bloomberg, Company, ICICIdirect.com Research

Key events Date Event

Jan-10 Bata achieves 10.6% revenue growth in CY09. Operating margin expands 265 bps to 11.9% on the back of improving product mixSep-10 Topline continues to grow at 10-15% and the company continues to witness margin expansionJan-11 From the 10-12% topline growth, the company starts to report revenue growth in excess of 20%Sep-11 In Q3CY11, the company achieved a topline growth of 26.3% YoY. The operating margin too expanded from 12.8% (Q3CY10) to 14.5% (Q3CY11)Dec-11 After a series of margin expansions over the last five to seven years, the operating margin remains flat at 15.5% for CY11May-12 The company continues to post robust topline growth. The PAT growth was even faster considering margin expansionApr-13

The rate of topline growth comes down to low double digits and as margins remain flattish, pace of PAT growth starts to decline. PAT grows 6.8% in Q1CY13Jul-13 Bata announces plans to open 100 stores each year thereby increasing the scope for revenue growth

Jan-14 The company's growth rate slipped to higher single digits on the back of dampened consumer sentiment. Revenues grew ~9% in Q4CY13 and Q1CY14. Similarly, PAT growth slipped to the 2.5-3.5% range

May-15 Announces stock split from face value | 10 to | 5Aug-15 Ties up US footwear brand CaterpillarSep-15 Bata stock split from face value | 10 to | 5

Source: Company, ICICIdirect.com Research

Top 10 Shareholders Shareholding Pattern Rank Name Latest Filing Date % O/S Position (m)n Change (m)1 Bata (BN) B.V. 30-Jun-15 52.96 34.0 0.02 FIL Investment Management (Hong Kong) Limited 31-Mar-15 2.56 1.6 -0.93 IDFC Asset Management Company Private Limited 30-Jun-15 2.52 1.6 0.04 Fidelity Worldwide Investment (UK) Ltd. 30-Jun-15 1.88 1.2 0.05 Axis Asset Management Company Limited 31-May-15 1.12 0.7 0.16 Lombard Odier Darier Hentsch & Cie 30-Jun-15 1.05 0.7 -0.27 HDFC Asset Management Co., Ltd. 30-Jun-15 1.01 0.7 0.08 Birla Sun Life Asset Management Company Ltd. 30-Jun-15 0.87 0.6 0.09 ICICI Prudential Asset Management Co. Ltd. 30-Jun-15 0.79 0.5 0.510 DNB Asset Management (Asia) Limited 30-Jun-15 0.69 0.4 0.0

(in %) Sep-14 Dec-14 Mar-15 Jun-15 Sep-15Promoter 53.0 53.0 53.0 53.0 53.0FII 20.6 20.0 17.7 13.8 11.9DII 9.2 9.9 11.5 14.2 15.1Others 17.2 17.2 17.8 19.1 20.1

Source: Reuters, ICICIdirect.com Research

Recent Activity

Investor name Value Shares Investor name Value SharesFidelity International Asset Management Company (Korea) 25.83m 0.45m Norges Bank Investment Management (NBIM) -8.53m -0.41m Birla Sun Life Insurance Company Limited 11.29m 0.13m William Blair & Company, L.L.C. -5.26m -0.30m ICICI Prudential Asset Management Co. Ltd. 6.29m 0.10m Wasatch Advisors, Inc. -4.17m -0.24m HDFC Asset Management Co., Ltd. 2.55m 0.10m Axis Asset Management Company Limited -3.58m -0.22m Lion Global Investors Limited 0.87m 0.04m Capital Investment Trust Corporation -3.27m -0.16m

Investor name Investor name

Source: Reuters, ICICIdirect.com Research

Target Price | 588

ICICI Securities Ltd | Retail Equity Research Page 10

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Financial summary Profit and loss statement | Crore (Year-end March) CY13 FY15* FY16E FY17ETotal operating Income 2,065.2 2,694.0 2,513.5 3,011.1Growth (%) 12.1 30.4 -6.7 19.8Raw Material Expenses 948.8 1,237.8 1,249.3 1,482.2Employee Expenses 213.3 311.9 263.9 301.1Manufacturing Expenses 326.8 462.0 409.7 451.7Selling & Distribution Expenses 121.1 174.0 163.4 188.2Admin & Other Expenses 121.5 173.0 163.4 188.2Total Operating Expenditure 1,731.5 2,358.7 2,249.7 2,611.3EBITDA 333.7 335.3 263.8 399.8Growth (%) 16.9 0.4 -21.2 51.6Depreciation 59.2 79.2 68.3 83.9Interest 13.1 1.8 2.5 3.0Other Income 31.3 43.2 15.1 59.9Exceptional Item -10.1 31.5 74.7 0.0PBT 282.6 329.0 282.7 372.7Growth (%) 16.2 1.5 -30.0 79.2Total Tax 91.9 97.5 67.6 121.1PAT 190.7 231.5 215.1 251.6Growth (%) 11.2 21.2 -7.0 17.0EPS (|) 14.8 18.0 16.7 19.6

Source: Company, ICICIdirect.com Research

Cash flow statement | Crore

(Year-end March) CY13 FY15* FY16E FY17EProfit before Tax 282.6 328.7 208.0 372.7Add: Depreciation 59.2 79.2 68.3 83.9(Inc)/dec in Current Assets -141.1 -168.1 42.0 -184.7Inc/(dec) in CL and Provisions 79.2 46.3 -2.8 98.3Taxes Paid -110.5 -143.4 -67.6 -121.1Others 12.1 -27.1 -2.0 -15.0CF from operating activities 181.5 115.6 245.9 234.1(Inc)/dec in Fixed Assets -78.7 -133.5 0.5 -104.4Others -38.0 -28.1 4.5 18.0CF from investing activities -116.7 -161.6 5.0 -86.4Issue/(Buy back) of Equity 0.0 0.0 0.0 0.0Inc/(dec) in loan funds 0.0 0.0 0.0 0.0Dividend paid & dividend tax -44.9 -48.6 -99.8 -116.7Others -1.3 -1.8 -2.5 -3.0CF from financing activities -46.2 -50.3 -102.3 -119.8Net Cash flow 18.6 -96.4 148.6 28.0Opening Cash 32.7 51.3 -45.1 103.5Deposits with maturity > 3 months 204.4 255.0 327.8 324.0Closing Cash 255.7 209.9 431.3 455.5

Source: Company, ICICIdirect.com Research

Balance sheet | Crore (Year-end March) CY13 FY15* FY16E FY17ELiabilitiesEquity Capital 64.3 64.3 64.3 64.3 Reserve and Surplus 776.7 957.8 1,073.1 1,207.9 Total Shareholders funds 841.0 1,022.1 1,137.4 1,272.2 Total Debt - - - - Deferred Tax Liability - - - - Minority Interest / Others - - - - Total Liabilities 841.0 1,022.1 1,137.4 1,272.2

AssetsGross Block 601.5 772.8 775.6 882.6 Less: Acc Depreciation 355.3 434.6 502.9 586.8 Net Block 246.2 338.2 272.7 295.8 Capital WIP 23.7 16.6 13.3 10.6 Total Fixed Assets 269.9 354.8 286.0 306.4 Investments 4.9 5.0 5.0 5.0 Inventory 582.7 704.6 688.6 824.9 Debtors 50.9 58.4 58.5 70.1 Loans and Advances 141.0 207.9 181.0 216.8 Other Current Assets 9.5 8.7 9.6 10.5 Cash 255.7 209.9 431.3 455.7 Total Current Assets 1,039.9 1,189.6 1,369.0 1,578.1 Current Liabilities 453.1 539.5 497.5 575.8 Provisions 88.6 75.4 114.6 134.6 Total Current Liabilities 541.7 614.9 612.1 710.4 Net Current Assets 498.2 574.7 756.9 867.7 Deferred Tax Assets 68.0 87.6 89.6 93.1 Application of Funds 841.0 1,022.1 1,137.4 1,272.2

Source: Company, ICICIdirect.com Research *-FY15E is for a period of 15 months

Key ratios (Year-end March) CY13 FY15* FY16E FY17EPer share data (|)EPS 14.8 18.0 16.7 19.6Cash EPS 19.4 24.2 22.1 26.1BV 65.4 79.5 88.5 99.0DPS 3.2 3.2 6.7 7.8Cash Per Share 19.9 16.3 33.6 35.5Operating RatiosEBITDA Margin (%) 16.2 12.4 10.5 13.3PBT Margin (%) 13.7 12.2 11.2 12.4PAT Margin (%) 9.2 8.6 8.6 8.4Inventory days 103.0 95.5 100.0 100.0Debtor days 9.0 7.9 8.5 8.5Creditor days 80.1 73.1 72.2 69.8Return Ratios (%)RoE 22.7 22.6 18.9 19.8RoCE 45.3 40.7 40.4 46.0RoIC 32.9 28.6 30.7 31.0Valuation Ratios (x)P/E 31.7 26.1 28.1 24.0EV / EBITDA 17.3 17.4 21.3 14.0EV / Net Sales 2.8 2.2 2.2 1.9Market Cap / Sales 2.9 2.2 2.4 2.0Price to Book Value 7.2 5.9 5.3 4.7Solvency RatiosDebt/EBITDA 0.0 0.0 0.0 0.0Debt / Equity 0.0 0.0 0.0 0.0Current Ratio 1.2 1.6 1.5 1.6Quick Ratio 0.1 0.4 0.4 0.4

Source: Company, ICICIdirect.com Research

ICICI Securities Ltd | Retail Equity Research Page 11

ICICIdirect.com coverage universe (Retail) CMP M Cap

(|) TP(|) Rating (| Cr) FY15 FY16E FY17E FY15 FY16E FY17E FY15 FY16E FY17E FY15 FY16E FY17E FY15 FY16E FY17EBata India (BATIND)# 470 588 Buy 6,067 18.0 16.7 19.6 26.1 28.1 24.0 17.4 21.3 14.0 40.7 40.4 46.0 22.6 18.9 19.8Shoppers Stop (SHOSTO) 380 500 Buy 3,335 5.1 5.1 5.1 66.6 100.0 54.1 25.3 17.3 13.9 2.3 6.2 8.2 8.0 4.6 10.6Titan Company (TITIND) 350 375 Hold 31,400 9.3 9.6 11.7 37.8 36.4 30.0 26.8 26.5 22.0 37.1 33.2 36.1 26.6 23.1 23.5

Sector / Company

RoE (%)EPS (|) P/E (x) EV/EBITDA (x) RoCE (%)

Source: Company, ICICIdirect.com Research

ICICI Securities Ltd | Retail Equity Research Page 12

RATING RATIONALE ICICIdirect.com endeavours to provide objective opinions and recommendations. ICICIdirect.com assigns ratings to its stocks according to their notional target price vs. current market price and then categorises them as Strong Buy, Buy, Hold and Sell. The performance horizon is two years unless specified and the notional target price is defined as the analysts' valuation for a stock. Strong Buy: >15%/20% for large caps/midcaps, respectively, with high conviction; Buy: >10%/15% for large caps/midcaps, respectively; Hold: Up to +/-10%; Sell: -10% or more;

Pankaj Pandey Head – Research [email protected]

ICICIdirect.com Research Desk, ICICI Securities Limited, 1st Floor, Akruti Trade Centre, Road No 7, MIDC, Andheri (East) Mumbai – 400 093

[email protected]

ICICI Securities Ltd | Retail Equity Research Page 13

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