40 %

33 %

14 %

13%

NOV 2018

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

EVENTS

SEARCH

TRANSPORTS

NEWS

Split of Interactions in the 4 main modules:

PORTO ANDTHE NORTH

November highlights

Exploring the local cuisine is one of the best ways to explore a new city! In November the “Where to Eat” category was one of the most used on TOMI.

Exploring the gastronomy in the region

‘Where to Eat’ climbed to the top in the Search module. The Porto and the north region has a very rich and diverse gastronomy to explore.

+ 8+ 441+27 Thousand

TOTAL Interactions

ThousandMillion

TOTALViews

PERCENTAGE OF INTERACTIONS *

PER MODULE

TOP Modules

EVENTS NEWS TRANSPORTSSEARCH

Where to Stay

Culture

Exhibition

Music

Local

Society

Culture

Where to eat

What to do

1º

2º

3º

BY HOUR

DURING THE MONTH

47 %Interactions made in

a foreign language

Interactionsby Language

Museu de Serralves

Estátua a Afonso deAlbuquerque no Porto

Muralha Fernandina

TOTALPhotos sent

EN 16 %31%

53 %

ES

PT

VILA DOCONDE

MATOSINHOS

PORTO

VILA NOVADE GAIA

ESPINHO

26 000

InteractionsMonthly Evolution

1 000Sent Photos Behaviour

NEWSSEARCH EVENTS

The podium in November

INTERACTION CHAMPIONSHIGHEST NUMBER OF INTERACTIONS

SELFIE WINNERSHIGHEST NUMBER OF PHOTOS SENT

Póvoa de Varzim

Trofa

Mondim de Basto

Matosinhos

Valongo

Vila Nova de Famalicão

Vila do Conde

Póvoa de Varzim

Gondomar

Tarouca

Póvoa de Varzim

Vieira do Minho

Melgaço

Fafe

Ponte da Barca

TOP Updates of the month

Highest number of points of interest published Highest number of events published Highest number of news published

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

Porto Welcome Center

Vila Nova de Gaia - Tourism Store

Matosinhos - Tourism Store

Matosinhos - Leça da Palmeira

Caminha

* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.

Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.

SELFIE WINNER TOMI

P O R T O W E L C O M E C E N T E R

INTERACTIONCHAMPION TOMI

P O R T O W E L C O M E C E N T E R

1 533

22 435

BY LOCAL

Trademark. Patented internationally. Registered design.

01 NOV 08 NOV 15 NOV 22 NOV 30 NOV

Porto Welcome Center

Vila Nova de Gaia - Tourism Store

Matosinhos - Tourism Store

Matosinhos - Leça da Palmeira

Caminha