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How can non profit organizations market themselves through digital medium? We list out the popular ways on how non profit marketing can be handled effectively and with almost no cost to the organizations.
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Non profit Marketing in the Digital Era
Prepared by: Ramesh Nair, CEO, Niyati Technologies – a digital agency from India
© Niyati Technologies. All rights reserved.
Useful tools and tips for promoting non profit organizations online.
www.niyati.com
Online marketing avenues for non profit organizations
To effectively market your non profit organization, it is imperative to be
active on all the available digital marketing avenues.
As a non profit organization, your first task in digital marketing
is to be present in all the popular digital spaces. Let us
evaluate the most popular ones.
Digital Touchpoints
Wikipedia
Being a highly trafficked site, make sure you
have a descriptive page on Wikipedia with
factual content formatted in true Wiki style.
Provide links to your website and any
external websites that has carried important
news about your organization
Register your Twitter username in your
organization’s name. Tweet regularly about
your organization’s activities. Use keyword-
rich hashtags. Connect with people and
organization in the same line as yours.
Participate in discussions. Retweet share-
worthy content. Add twitter share buttons
on your website for visitors to share your
content.
Having a page for your non profit on
Facebook helps you in connecting and
communicating with the community that are
interested in your cause. Post updates, ask
questions, conduct polls, request donations,
run campaigns … the possibilities are only
limited by your imagination.
Linkedin helps you connect with a more
mature audience, many of whom are
decision makers or senior professionals. A
premium account on Linkedin can help you
connect directly with an influential person.
Linkedin is also a great place to advertise
career openings in your organization.
Slideshare
Yes, the same website you are now reading
this on! Post every sharable PowerPoint
presentations you create on Slideshare in
just few clicks. This is a short-cut way to get
tremendous traffic and visibility to your
organization. What’s more, Slideshare
works like magic on search engine ranking!
Being a visual medium, Pinterest allows you
to beautifully organize internal and external
pictures. The more people pin pictures from
your website, the better for your website’s
traffic and ranking.
The bottomline: Have pics? pin it!
Flickr
A service from Yahoo, Flickr helps you
organize your photos in a neat and orderly
format. Pictures from your Flickr page can also
be embedded on your website and blog
pages, thereby saving your server bandwidth.
Quora
Thanks to the quality of content, Quora is a
great place of networking, sharing knowledge
and establishing your NGO as an authority in
your line of activity. Quora can also be
effectively used for link building and lead
generation.
Google for non-profits
Google for non-profits
www.google.com/nonprofits
Google for Nonprofits
www.google.com/nonprofits
Google offers heavily discounted
products including Google
AdWords, Google Apps, Mapping
tools and much more.
In-kind advertising
www.google.com/grants
Not many know that non profits
can avail free advertising worth
up to $10,000 per month, thanks
to Google AdWords.
Causes
www.causes.com/discover
Causes provided a free platform
with easy-to-use tools for creating
a cause that is close to your heart.
About Niyati:
We are a 13 year old India based digital agency helping organization
have a powerful brand presence online.
Learn more about us at www.niyati.com
Thank you!
