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NOAA Weather Radio: Proven, Effective, and Still Growing. Bruce T. Jones. Midland Radio Corporation. With no TV or cell phone service, bowling alley manager Jon Fisher relied on battery backed-up NOAA Weather Radio . His decision to send customers and employees home saved many lives. - PowerPoint PPT Presentation
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NOAA Weather Radio:Proven, Effective, and Still
GrowingBruce T. Jones
Midland Radio Corporation
With no TV or cell phone service, bowling alley manager Jon Fisher relied on battery backed-up NOAA Weather
Radio. His decision to send customers and employees home saved many lives.
“It kind of saved my life, so I’d like to put it on a box, on a shelf and kind of pay homage to it.”
The Oklahoman 6/16/13
“During and after the tornado, the only thingsthat still worked were
landline phones and NOAA Weather Radio.”
May 20, 2013 Moore, OK EF-5
Former NWS employee
Cell System Overloads & FailuresJoplin-Moore
Hurricane Sandy
Washington DC Earthquake
France: System-Wide Crash 7/6/12
26 million customersNo call, text, or Internet for 9 hours
1,021 Transmitters
NWR still works.
The good news:
An Evaluation of Convective Warning Utilization by the General Public
Goldsbury et al. 2011
Did you receive word of the warning when it was issued?Yes 88%No 12%
If you answered yes, how did you FIRST learn of the warning? (Choose one)
While watching TV 29%While listening to commercial radio 6%
Through NOAA weather radio 18%Through the Internet (e.g., e-mail or Web pages) 16%Through Internet-based social media (e.g., Twitter or Facebook) 6%Through an alert service through my telephone, cell phone, or pager 15%From community sirens 3%
Weather radio listenership is at an all-time high.
~20 million nationwide.
DHS, FEMA, NWS, EC, CRC, ARC recommend a weather radio for every home, school, and
business
114 million US households+27 million businesses
Highest: Tornado Alley, Dixie Alley, Florida
=141 million locations should have NWR
Alabama: 30% of households
Evansville, Huntsville, Joplin 60-75%
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
2) Program it with a goal of satisfying listeners and building audience
3) Ensure loss-free feed to transmitters
4) Promote it. Get a celebrity spokesperson.
5) Bring back the Mark Trail Award
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
It’s much more than the box. Millions of Americans rely on this.
“Our radio is the only reliable source for weather information since we live in a cell reception “hole” in rural Northwest Kansas and have satellite internet. My wife will be
very thankful because she does not like severe weather, especially when we have
no weather radio.”NWS forecaster at Goodland WFO
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
PLACE NWR HERE
Building on Current NWR Success:
2003 patent for GPS-enabled automobile NWR
1) Keep it important, relevant, and front-line.
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
Emerson
La Crosse
OregonScientific
RadioShack
Sanjean
SIMA
Kaito
Eton
EmersonEmerson
Jensen
Alert Works
Capello
C Crane
Reecom
ChaneyAcu-Rite
AmbientWeather
Midland
Weather X
Sony
Coby
topAlert
jWIN
Weather XWeather X
Uniden
Springfield
Weather One
Weather band radios
Weather alert radios
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
2) Program it with a goal of satisfying listeners and building audience
Goals of a Radio Station Program Director:
Make current audience listen longer. Give them more of what they want
and eliminate tune-out factors.
“SVR for Washakie County until 3:45pm. SVR for Washakie County until 4:10pm.”
Goals of a Radio Station Program Director:
Make current audience listen longer. Give them more of what they want
and eliminate tune-out factors.
Attract new listeners with promotion and advertising.
Success = Great Product + Non-Stop Promotion
NWR Outreach Omaha, NE
NWR Outreach Amarillo, TX
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
2) Program it with a goal of satisfying listeners and building audience
3) Ensure loss-free feed to transmitters
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
2) Program it with a goal of satisfying listeners and building audience
3) Ensure loss-free feed to transmitters
4) Promote it. Get a celebrity spokesperson.
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
WGN-Chicago
KFDA Newschannel 10 / Telemundo Amarillo, TX
Building on Current NWR Success:
1) Keep it important, relevant, and front-line.
2) Program it with a goal of satisfying listeners and building audience
3) Ensure loss-free feed to transmitters
4) Promote it. Get a celebrity spokesperson.
5) Bring back the Mark Trail Award
The Mark Trail Awardrecognized individuals
who promoted theNOAA
Weather Radio Network.
NWR covers 98% of the US population ata cost of about 25 cents/listener/year
iPhone 5Cost: $200 (subsidized)
$100+ monthly. >$1,000 per year
NOAA Weather RadioCost: $30-50Free data feed
“An app is only a bargain if you can afford the device that runs it.”
Wall Street Journal 5/13/13
What’s Right with NOAA Weather Radio:
Instantaneous and simultaneous notification of all receivers...via radio. No congestion.
Silent monitor. “The smoke detector for storms.”
Battery back-up during power loss.
80dB alert tone saves lives...especially at night.
County and event-specific.
210 transmitters cover 93% of the Canadian population
In the next 18 months:10 more in the Arctic
3 more West Coast for tsunamis14 more for East Coast
For erratic or quickly developing storms, over-
warning saves lives & property.
April 27, 2011
The morning storms caused power outages affecting not only the public, but also several NOAA Weather Radio All Hazards (NWR) transmitters. In some of these areas, power was not restored by the time the more significant afternoon/evening storms moved through the area. (NWS Service Assessment)
Everyone should have MULTIPLE & REDUNDANT
means of receiving life-saving bulletins
Apps / WeatherCall Broadcasters WEA
Outdoor Tornado SirenIndoor Tornado Siren
“I don’t feel safe without my weather radio.
I’ve been through three tornadoes.”Mrs. Opal StennittMoore, OK
The OfficialVoice of
the National Weather Serviceand
Environment Canada
Weather Radio:
Better promoted, they might be as common as smoke detectors
Meteorologist/SpokespersonMidland Radio Corporation
Bruce T. Jones