No Nametags Required: An Introduct ion to the Wonderful World of V i r tual EventsJ u n e 2 4 , 2 0 2 0

Liz RaglandCustomer Marketing Manager

YO U R H O S T

We ’re He re fo r Yo u :U p co ming “New No rm a l” We b i nars

• 7/1—Half-day virtual conference--the changing landscape of your nonprofit

• 7/8—Prospecting for new supporters

• 7/15—Virtual storytelling and engaging

• 7/22—Donor acknowledgements

• 7/29—Planned giving

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R E M I N D E R S

• WE RECOMMEND USING HEADPHONES

• CHROME WORKS BEST

• SUBMIT QUESTIONS IN THE “QUESTIONS” BOX

• FOLLOWING ALONG ON TWITTER @NETWORK4GOOD

#NFGWEBINAR

• RECORDING AND SLIDES WILL BE SENT WITHIN 72 HOURS

• SPREAD THE WORD networkforgood.com/webinars

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SIMPLE

FUNDRAISING SOFTWARE

SIMPLE

SMART

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Click Here to Tour Personal Video Message Feature

Kimberly O’Donnell, CFRELead Fundraising Coach

YO U R P R E S E N T E R

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CUSTOMER PRESENTER:

JAYME DINGLERMARKETING & DEVELOPMENT

TALBOT INTERFAITH SHELTER

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• 2020 Event Options—Fall Preview

• What Type of Virtual Event is Right for Your

Organization?

• Virtual Event Checklist & Keys to Success

• Event Examples

• Questions

AGENDA

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2 0 2 0 E V E N T O P T I O N S

Giving Is St i l l Way Up Year Over Yearfor a l l miss ion types

Mid-April Giving Peak

-1%

50% 51%

90% 84%

151%132%

80%

200%

52%

86%

40% 35%57%

68%

-50%

0%

50%

100%

150%

200%

250%

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3/8

-3/1

4

Wee

k 1

3/1

5-3

/21

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3/2

2-3

/28

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3/2

9-4

/4

Wee

k 4

4/5-

4/11

Wee

k 5

4/1

2-4

/18

Wee

k 6

4/1

9-4

/25

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4/2

6-5

/2

We

ek 8

5/3

-5/9

Wee

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5/1

0-5

/16

Wee

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5/1

7-5

/23

Wee

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5/2

4-5

/30

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5/3

1-6

/6

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6/7-

6/13

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6/1

4-6

/20

Giving Tuesday Now

Fa l l Ev e n t P r e v i e w

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100% Live Virtual• Ideal for events

under 45 mins• Reduces traditional

event costs• Requires multiple

software platforms• Be creative! Bring the

fun!

100% In-Person• May see lower

attendance • Follow traditional

event tactics (passionate ask, etc.)

• Leverage social media to promote engagement

• Try new approaches to maximize ROI

Hybrid Virtual• Effective way to

expand historically popular in-person events

• Live and recorded• Creates multi-channel

engagement• Requires multiple skill

sets• Most labor intensive• Is likely the way of the

future

Fa l l Ev e n t P r e v i e w ( c o n t ’d )

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100% Recorded• Great for brief

communications• Missing interactive

features to keep attendees engaged

• Be creative and direct with your Call To Action (CTA)

Participant Driven• Alternative to historical

walks/races, sporting events and community days (clean-up, craft, etc.)

• Involves participants reporting their progress and organization creating opportunities for celebration

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DO G OODERSDOING G OOD

Over $6,500 in charitable contributions since April 1st

A Wider Circle

T h e N e w, B i g P r o b l e m s o f V i r t u a l Ev e n t s

Top Concerns:

1. Engagement of virtual attendees during the event

2. Monetization before, during and after the virtual event

3. Managing the tech for organizers before and during the virtual event

A Fundraiser’s Event Needs:

• Functional: Lot’s to do and plan• Emotional: Anxiousness and

worry—will it be a success?• Social: Pride and admiration. Will

the event be an example of good stewardship?

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Maintain the Momentum

reinforces the importance of your signature annual event, funds raised are vital to future operations

Support the Community

provide businesses a platform to give back, demonstrate their commitment to your cause and to connect with customers

Increase Engagement

connect constituents with your cause through meaningful volunteer and/or speaking opportunities, recognize major donors

Meet New Donors

encourage each attendee to invite a friend, virtual events significantly reduce per person costs, ideal time for “more the merrier”mentality

WHY VIRTUAL?

REMEMBER, ALL GENERATIONS LIVE IN A DIGITAL WORLD

And we are a l l adapting to the new normal quick ly

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Sources: Forbes Online; The Marketing Insider; USPS Pulse of the Online Shopper Study; and McKinnon, Harvey. Hidden Gold: How Monthly Giving Will build donor loyalty, boost your organization’s income, and increase financial stability. Chicago, Bonus Books, Inc. 1999.

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W H AT T Y P E O F E V E N T I S R I G H T F O R M Y O R G A N I Z AT I O N ?

D e t e r m i n e t h e B e s t F o r m a t

1. Does your event need to be on one day or can you spread it out over several days/weeks?

2. How important is attendee engagement for your event to succeed? For example, is it essential that attendees “tune in” to a live presentation?

3. Have you surveyed past sponsors, volunteers, and attendees to determine event interest, expectations this year?

4. What kind of support tools, human resources and budget will you have available to address technology challenges that WILL arise?

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O p t i m i ze t h e E x p e r i e n c e fo r A l l

INVEST IN THE RIGHT TOOLS

Headphones, microphone, ethernet connection, webcam

Software to best engage your audience (Capterra software reviews)

INVEST YOUR TIME

Create a “How to” Video" that covers any unknowns to reduce surprises when event is live

Give each speaker the gift of a solo dress rehearsal

ADD A PERSONAL TOUCH

Strive for at least one personal outreach BEFORE and AFTER the event:

Special “day of” a small free gift by mail OR delivery for everyone to have on hand for the event

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C r e a t e a S p r e a d s h e e t t o Tr a c k Yo u r Te c h n o l o g y

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COST SETUP AUDIENCE ENGAGEMENT

PERSON RESPONSIBLE

NOTES

ZOOM

YOU TUBE LIVE

FACEBOOK LIVE

LINKED IN LIVE

IG TV

CROWDCAST

TWITCH

Don’t forget—we are ALL learning right now!

U s e O u r V i r t u a l Ev e n t C h e c k l i s t

❑ Set 3+ SMART (specific, measurable, attainable, relevant, time-bound) goals for your event

❑ Determine which event type is right for your organization

❑ Confirm your “virtual venue” or delivery platform (Zoom, Twitch, YouTube)

❑ Develop a list of exciting sponsorship opportunities

❑ Define roles for your board members, volunteers, speakers, gratitude squad

❑ Promote your event across multiple channels every day

❑ Hold a “Dress Rehearsal” with all speakers at least 48 hours in advance

❑ Day of event – HAVE FUN (and be flexible)!

❑ After the event – send survey and start individual thank you tasks, schedule recap

meeting with key participants

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A u d i t Yo u r E v e n t – S e t S m a r t G o a l ss p e c i f i c , m e a s u r a b l e , a t t a i n a b l e , r e l e v a n t , t i m e - b o u n d

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Event generates 4x/production cost

Increase sponsorship

revenue by 10%

# of attendees, tickets sold

% board participation

# 1st time donors

Increase # of recurring donors

C o n v e r t i n g I n - p e r s o n t o V i r t u a l

• If event is already sold, ask if you can keep the ticket funds and sponsorships as donations, if 90% accept you'll make as much as you would have if you had held the event.

• If you convert your event to a virtual event you can still net 60% - 100% of what you would have with your in-person event.

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K E Y S T O S U C C E S S

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1. Recruit More Volunteers

• Estimate the time commitment for each of your

volunteer roles to set expectations from the start.

• Work to offer a variety of ways to contribute.

• Remember introducing anything new typically

requires extra time and support.

2. Laser Focus The Message On Your Mission

• Start with the invitation and set the tone for a once in a lifetime experience to raise support for your work.

• Invite individuals or representatives from the community you serve to record video messages to feature throughout the evening.

• Alternate speakers/presenters

• Invite two or more Board Members to the dress rehearsal to make sure the purpose of the event and case for support is clear throughout the program.

PLAN FOR MORE

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3. Provide Attendees With 2 Or More Giving Opportunities

• Ticket sale or suggested contribution

• Silent or live auction

• Paddle raise

• Peer to peer campaigns

• Matched gift

• Raffle (check your State’s regulations/licensing requirements)

• Extras: meal, viewing kit, etc.

4. Be Bold And Make It Memorable

• If you’ve traditionally hosted formal events, consider making it fun with a PJ party or “formal from the waist up”

• Purchase celebrity welcome message OR shout out video from Cameo

• Include a link to an upbeat playlist OR recipe with survey

• Select attendees to win sponsored prizes throughout the event

MAKE IT MEMORABLE

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• Fundraising Pages

• Every Day Giving Page

• Peer-to-Peer Page

• Event Page

• Email

• Text-to-Give and Text-to-Pledge

• Forms

• Video

• Data-driven Segmenting

NFG TOOLS TO ENGAGE BEFORE, DURING & AFTER

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E X A M P L E S

UNITY FARM SANCTUARY

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Our annual celebration of all things Dudley went virtual this year due to the Covid-19 pandemic. But that didn't stop our staff, animal residents, and virtual party-goers from having a fantastic day!

Singing, trivia, dancing, feeding treats, and more!

What made it GREAT?

PDF birthday card available for download

Giving Page included a clever invitation to start a Peer to Peer Fundraiser

Bonus: stop by Unity Webstore for super-cool new items, including face masks!

Celebrating Dudley, Our Beloved Scottish Highland Bull, on His 5th Birthday!

THE GREENWAY FOUNDATION

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#virtualstewardshipdayWe encourage you and your family, while practicing the recommended social distancing, to help clean up your local park, your neighborhood, or even your own backyard by picking up and properly disposing of trash. No matter where you are participating, your work can have a direct impact on the health of the South Platte River.

Summer Learning SPREE (SLS)An at-home, 5 week “camp program” that includes grade-specific missions from our beloved SPREE Beaver Mascot, Chompers. Each week will include a unique mission that gets your child outdoors, short videos of nature crafts and activities, and live video sessions with SPREE Educators.

QUINCY COMMUNITY THEATER

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• The Virtual Playwrights Festival is a two-night event featuring world premiere readings of original short plays, written by the students of QCT’s Virtual Playwriting Class.

• The Virtual Playwrights Festival will be a “socially distanced” theatre experience, meaning that the performance will be recorded via video chat, then streamed live on YouTube and Facebook. Rehearsals will similarly be held via video chat platform.

• Since this festival of short plays will rehearse for only a week before their “virtual debut,” this is a perfect opportunity for performers who have always wanted to participate in a QCT performance, but were unable to commit to a long-term rehearsal obligation!

VIRTUAL PROM

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• Two-week event with exciting opportunities to learn more, participate and contribute every day, see schedule

• Video to invite, video to engage, video to thank donors & participants, PROM2020: Town Hall

• Wide variety of contests and activities for all ages, including Bingo sponsored by Allstate and JK Moving

• What made it GREAT? Smart, fun and SPONSORED Surprises, learn more

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JAYME DINGLERMARKETING & DEVELOPMENT

TALBOT INTERFAITH SHELTER

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• M A J O R A N N U A L F U N D R A I S E R

• 4 T H A N N U A L E V E N T

• G R O W S E A C H Y E A R

• M O S T D I V E R S E N O N P R O F I T E V E N T

I N O U R C O M M U N I T Y

•O N P A C E T O R A I S E $ 4 0 , 0 0 0

A N D T H E N … C O V I D H I T ! ! !

3 O P T I O N S F O R P R O C E E D I N G :

• C A N C E L

• P O S T P O N E

• M O V E O N L I N E

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D E C I D E D TO C O N C E N T R AT E L E S S O N F U N D R A I S I N G , A N D M O R E O N S P R E A D I N G J OY I N O U R C O M M U N I T Y

D U R I N G A S T R E S S F U L T I M E :

• E X T E N D E D O U R S U B M I S S I O N D E A D L I N E F O R T E A M S

• E X T E N D E D D O N AT I O N D E A D L I N E

• C R E AT E D F R E E R E S O U R C E S F O R P EO P L E TO

PA R T I C I PAT E W I T H O U T F U N D R A I S I N G

SCREENSHOT OF T IS PAGE

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If I Had Known Then What I Know Now:

Would I Still Have Done It?

Deadline Extension?

Website/Social Media Only?

More Use of Zoom/Other Ways to Connect?

What Other Fundraising Efforts Have Worked For Us?

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B U T WA I T, T H E R E ’ S M O R E !

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USE MULTIPLE

COMMUNICATION CHANNELS

• Email• Direct mail• Social media• Text• Phone calls• Video messaging• Digital advertising• Website banner• Streaming• Peer to peer

P r e - e v e nt I d e a s

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• Send a pre-recorded video (virtual hug); option to include event instructions

• Get sponsor material in the hands of the attendees (physical or virtual) ex. digital sponsor map

• Send physical objects before the event (painting materials, wine for tasting, food baskets, gift cards, etc.)

• Provide a virtual event kit (forms, surveys, text reminder, engagement stream, silent auction look book, first bids, pay for play, pay to bid on silent auction, yearbook-upload pictures, etc.)

• Facebook frame/badge to foster social sharing

• Preview party

Source: Scholarship Fund of Alexandria

D u r i n g Ev e n t

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• Background changes/templates, songs, videos• Interactive elements - poll, game, survey, raffle, scavenger

hunts, trivia, dance challenges, wine tastings, etc.--goal is to collect attendee info and have fun

• Collect names for future communications (game or raffle, text number to get something afterwards, sign up first)

• Showcase sponsors• Provide client testimonials• Leverage best practices from charity streams and telethons• Consider creating a heat map to show how many attendees

across country, neighborhoods or community• Promote giving with at least two calls to action; matched gifts

can be very successful• Have staff, special guests and/or board members the

opportunity to chat with participants during the event

Source: Scholarship Fund of Alexandria

A f t e r t h e Ev e n t

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• Celebrate via pictures, confetti, follow-up videos and email(s)

• Share impact and stories (post results, video testimonials, $ raised, sponsors, infographic)

• Send physical gifts and/or thank-you’s via mail for all or your VIPs/volunteers

• Give your board an update on $ raised• Add all new attendees to your DMS and begin

communicating

Source: Scholarship Fund of Alexandria

YOU’VE GOT THIS

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✓ Your mission

✓ Your network

✓ Your fundraising

✓ Your future

#covidCantStopGOOD

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Q U E S T I O N S ?