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It is fair to say that one may have been familiar with the idea of video games in their youth and adolescent years. Revolutionary entertainment technology such as the Gameboy, GameCube and game titles such as Mario and Pokemon launched electronic entertainment company Nintendo into incredible popularity.

Nintendo’s humble beginnings are traceable back to 1889 when Fusajiro Yamauchi, a Japanese man, idealized and began manufacturing playing cards in Kyoto. The idea quickly gained popularity and by 1902, had spread throughout the world. Having achieved massive success, Mr. Yamauchi formed a partnership under the name Yamauchi Nintendo & Co., which was later a=`^-J7U1#54`>ltered to Nintendo Playing Card Co. Ltd. in 1951 and finally Nintendo Co. Ltd in 1963. The company’s history of electronic system production commenced in 1977 when it began to sell mass produced home television games worldwide, called TV Game 15 and TV Game 6. In collaboration with Mitsubishi Electric, Nintendo’s first prototype video game console was designed in 1975, and eventually evolved into the likes of the Donkey Kong coin-operated game and the revolutionary Nintendo Entertainment System of 1984. The company went on to develop the Nintendo 64 in 1996, the first 64-bit console of its kind that offered a 3D animation experience in all its game. The same year, the Gameboy handheld device was released and eventually was replaced by the Gameboy Advance in 2001. After the complete discontinuation of the Gameboy line by 2008, the product had sold almost 200 million units, making it the best-selling console of its time. As of more recently, the Nintendo DS line was first introduced in 2004, and the family friendly Wii console was released in 2007 – both achieving substantial sales volume and receiving significant updates since its introduction.

The $22.4 billion video game industry is ever changing and highly competitive. Since the introduction of its electronic gaming consoles, Nintendo has proven to be a powerful entity and has ultimately become a household name, along with some of the gaming titles affiliated with it (such as Mario, Pokemon and Zelda). Successful in targeting younger individuals and families, the company reported operating revenue of $4.6 billion USD at the end of its fiscal year dated March 31, 2015. However, a corporation always seeks areas of improvement in order to gain more market share over other competitive entities. The following report illustrates Nintendo’s current position within the industry, through a thorough analyzation of aspects including structure and competitive strategies.

Resources:

https://www.nintendo.co.uk/Corporate/Nintendo-History/Nintendo-History-625945.html

https://www.nintendo.com/corp/history.jsp

http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf

http://www.nintendo.co.jp/ir/pdf/2015/annual1503e.pdf

http://www.theguardian.com/technology/2014/apr/21/nintendo-game-boy-25-facts-for-its-25th-anniversary

Conclusion