Nike Presentation - Group 11

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    NIKE INC.INVESTOR MEETING

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    OURBUSINESS

    FY11

    FINANCIALREVIEWRISKFACTOR

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    OUR BUSINESS

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    Business Model

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    Business Model

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    Strengths

    Strong Brand Equity Top25leadingbrands Brandvalue$14,5B(2011) Increaseinmarketshare Leadingplayerinfootwear

    &apparels

    Products Innovation

    Emphasisondesigninnovaon SignificantinvestmentinR&D

    Broad Distribution

    Network 18salesoffices, 363execuveretailoutlets 20,000retailsaccounts 16distribuoncenters

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    Opportunities

    Association with NFL

    On-fieldlicensedpartnerfortheUSNFL

    EPSexpectedtoincrease3%in2012

    Opportunity in India

    RemovalofrestriconsonFDIinretailsector

    Indianfootwearmarketforecastedtoincreaseby56.7%in2014

    Brand Reorganization

    Reorganizedbrandinto6geographicmarket

    segmentswithfewer

    managementlayers

    Reducedcompanysworkforceby4%

    Growth in Global

    Footwear Market Forecastedtogrowby17.6%in2014

    55.1%ofNikesrevenuesfromfootwearsegment

    Expansion into

    Emerging Markets Well-posionedinemergingmarkets

    WorldCup2014andOlympics2016inBrazil

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    Sustainable Strategies

    GeographicExpansion

    ExtendNikeBrandin6geographicalregions

    Targetaddionalrevenueof$3.0to3.5B

    by2015

    Expandintodevelopingandemergingmarkets

    Direct toConsumer

    Planstoopen300Nikestoresaroundtheworld

    Addionalreturnof$2.2to2.6Bby2015

    Workingcloselywithretailpartners

    Long-term FinancialObjectives

    Highaverageannualrevenuegrowthrate

    StrongEPSgrowth ReturnonInvested

    Capitalof25%

    Increasingdividendswithpayoutrangeof

    25-35%ofEPS

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    RISKFACTORS

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    ReputationalOperationalFinancial

    Foreign CurrencyFluctuations

    Global EconomicSituation

    NaturalDisasters

    Celebrity

    Endorsements

    Focus onInnovation

    EnvironmentalConcerns

    Macroeconomic

    Factors

    Diverse

    Stakeholders inGSC

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    Monitoringofriskwithtechniques(value-at-risk,sensivityanalysis)

    Financialinstrumentstohedgerisk LongtermdebtoffixedinterestrateJPandUS$

    Global EconomicSituation

    Focusongrowingbrandindevelopingcountries Streamlineoperaonsindevelopedcountries&

    leverageonexisngconsumerbase

    Manageinventoryriskbymonitoringsellthrough&maintainingappropriatesupply-demandbalance

    ForeignCurrency

    Fluctuations

    Financial Managing the Risk

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    MacroeconomicFactors

    Diversifyinglocaonsofmanufacturingfacilies Adjusngpricesonselecteditems Flexibleinventory&supplychainmodeltorespondto

    costpressuresandnewopportunies

    Operational Managing the Risk

    Natural Disaster Diversifiedoperaonsandconnualexpansionintonew

    marketse.g.Brazil

    Focus onInnovation

    Closeengagementofathletesensuressensivitytoconsumerneeds

    Managementofinventorylevelstosupportquickreaconstochangesinmarkettrends

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    Reputational

    CelebrityEndorsements

    EnvironmentalConcerns

    DiverseStakeholders in

    GSC

    Managing the Risk

    StrongPRstrategyinhandlingreputaonalriskbacksNikesinvestmentdecision&protectscelebrity-brand-

    generatedrevenue

    Constantinnovaonandstrategicpartnershipstowardsimprovingsustainability

    Building&upgradingfaciliestoleveragenewtechnologies

    Strictcodeofethics&measurestomonitorNikefactories

    Profileoffactories,workersandfactorymonitoringresultsavailableonline

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    FY11

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    WERE AGROWTHCOMPANY

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    $7.6B+13%

    $3.8B+4%

    North AmericaWestern Europe $1.0B

    +7%

    Central &Eastern Europe

    $766M21%

    Japan

    $2.1B+16%

    China

    $2.7B+24%

    Emerging Markets

    $20.9B+10%

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    53.86

    109.24

    2006 2012FY01 FY10 FY11

    QUALITY GROWTHRevenue 8% 10%

    EPS 14% 14%

    CAPITAL EFFICIENCY ROIC 14% 21% 22%

    Share price

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    WEREAPROFITABLECOMPANY

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    10.22%

    7.42%

    4.73%

    10.03%

    7.47%

    1.16%

    6.48%

    14.50%

    8.84%

    5.82%

    11.79%9.42%

    1.19%

    5.94%

    21.77%

    14.89%

    13.52%

    17.68%16.05%

    3.14%

    10.21%

    NIKE VF ADIDAS RALPH

    LAUREN

    PUMA PVH CINTAS

    NET PROFIT

    MARGIN

    RETURN ON

    ASSET

    RETURN ON

    EQUITY

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    WERE FOCUSED ON RETURNS

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    $100

    DOW JONES US FOOTWEAR INDEX S&P 500S&P 500 APPAREL, ACCESSORIES & LUXURY GOODS INDEXNIKE

    2006 2011

    $150

    $200

    $250

    5 - Y E A R C U M U L A T I V E T O TA L R E T U R N

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    $0.24 $0.24 $0.28

    $0.40$0.50

    $0.62

    $0.74

    $0.92$1.00

    $1.08

    $1.24

    EPSShare repurchases

    2001 2011

    $ million 01 02 03 04 05 06 07 08 09 10 11

    SHAREREPURCHASE

    157 237 191 414 556 781 975 1,248 639 754 1,872

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    OUR FUTURE

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    GROWTH DIMENSION FY1015 GOAL FY11

    GEOGRAPHYDeveloped markets mid single digit 7%

    Developing markets Low double digit 15%

    2015$27B 2015$28B - $30B

    PRODUCTFootwear High single digit 11%

    Apparel Low double digit 9%

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    Q&ANIKE INC.INVESTOR MEETING