MOMOKO OKUDAIRARYAN LEVENSON

LAUREN BEAUCHEMINCHRIS JONES

Workoutwarrior

HIGH INTENSITY TRAINING PROGRAMS ARE RAPIDLY EXPANDING, AND YOUNG PEOPLE ARE SEEKING THEM OUT.

Nike needs to find a way to authentically connect to this generation of workout warriors.

situation analysis

GENERATION YBORN BETWEEN 1985-2004

COACHING+COMMUNITY+ATMOSPHERE

“If I didn't want to compete, i'd

work out alone”

MEET THE WORKOUT WARRIOR19-24 YEAR OLD MALE

Appreciates his community

Values opinions and advice of coaches and trainers

Wants to be pushed harder

Enjoys a good competition

“embrace the suck and embrace your triumphs no matter how big or little they are.”

COMFORT

COST

PERFORMANCE

OPPORTUNITY:CULTIVATE + STRENGTHEN

THE FITNESS COMMUNITY OF THE WORKOUT WARRIOR.

BrianLisaSarahJohn

TyMarkKevinRyan

Eugene, OR Eugene, OR Eugene, OR Eugene, OR

Eugene, OR Eugene, OR Eugene, OR Eugene, OR

CROSSFIT EVIVAThe BoxMEMBERS

Training videos and workout videos from around the globe

Group pages for gyms and other communities

THE WORKOUT WARRIOR CAN BE CREATIVE, ENTERTAINED, AND CONNECTED ALL WHILE

PURSUING HIS FITNESS GOALS.