SoLoMo Nikeplus Case StudyBlancard CharlotteBouissou DianeDupont Laure

How Nikeplus works?

• Has a GPS integration• Real value added for the runners from tracking your route and

performance and connecting you with other runners using the app

• A Nikeplus community :• Your friends on face book and contacts can cheer you up• Share your results and routes with other members of the Nike

community• It works with a GPS tracking located inside your Nike shoes

Which industries:

• Solomo is used for industries which :• Sell products, services or entertainments• Want to create a community• Wish to promote their brand

• Example:• Retailers • Hospitality industry• Fashion industry (Jimmy choo)• Drugstores

What characteristics must be present to make Solomo campaign a success?

• Innovative (run-tracking software)• Entertaining ( You can listen to music, records run time, map

your routes, know your distance to run, and average speed)• Challenging (motivation of customers with the records run

time)• Convenient and easy to use (easy way to access all your data’s

about your run)• Benefits for the customers ( all the characteristics are gathered

in one application, everything is in one app)• Good for the company, because the app is sold with the

shoes, thus it increases the product sells of the company

How can success be defined:

The application works well:

• Most downloaded run app on itunes• The sale of the Nike shoes • You can mesure the sucess of the app through the social

network :• Post on facebookk and twitter• « i like » on facebook

• Nike website statistics

Can the concept be applied to the hospitality industry?

• In the transport industry: • an app which records the distance travelled

• In the hospitality industry: • for single travelers, they use the application in order to meet

them • In first instance, they Check in on the app• It Creates a community • After all travelers connected to the application can talk together