Nike 1 Final

8/13/2019 Nike 1 Final

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ACKNOWLEGEMENT

On completion of my summer training spanning at NIKE Inc., I tae t!is

opportunity to e"press my sincere gratitu#e to

$$$$$$$$$$$$$.., for e"cellent gui#ance an# %!ole!earte#

assistance, inspiration an# encouragement in maing t!is pro&ect a

gran# success.

Also I tae t!is opportunity to e"press my sincere t!ans to all t!e

employees of NIKE Inc. %!o co'operate# sincerely in t!e sur(ey part of

t!e pro&ect. Also I %oul# lie to t!an my frien#s %!o ga(e t!eir

(alua)le gui#ance an# encouragement #uring my pro&ect %or.

An# finally I %oul# lie to t!an *irector

$$$$$$$$$$$$$$$ +aculty at NEW *ELI IN-TITTE O+

MANAGEMENT for gi(ing me an opportunity to un#ergo summer

training in t!is repute# organi/ation.

-ACIN MALIK

0OLL NO.1


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20O3ECT CONTENT1

COM2AN4 20O+ILEINT0O*CTION

o A)out NIKE Inc.

o A)out NIKE Inc.

20O*CT 5 -E06ICE-o O(er(ie%

o +oot%ear

o Clot!es

o E7uipments

COM2AN48s 20O+IT 4EA0 IN 0E6IEW20O3ECT' I

AIM

METO*OLOG4

OCAT2ACE CONCE2T

9E-TIONNAI0E

+IN*ING- AN* ANAL4-I-

-GGE-TION AN* CONCL-ION


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COM2AN4 20O+ILE

INT0O*CTION

A:OT NIKE Inc.

NIKE, Inc. based in Beaverton, Oregon is the worlds leading designer,

marketer and distributor of authentic athletic footwear, apparel, euipment

and accessories for a wide variet! of sports and fitness activities. "holl!

owned Nike subsidiaries include #onverse Inc., which designs, markets and

distributes athletic footwear, apparel and accessories, which distributes

action sports and !outh lifest!le footwear, apparel and accessories

NIKE has attained its premier position in the industr! through high ualit!

production, innovative products and aggressive marketing

A:OT EA* O+ NIKE Inc.


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W!en NIKE )reat!e# its first )reat!, it in!ale#t!e spirit of t%o men,

2!ilip . Knig!t :ill :o%erman

3oine# Nie: In $%&', Knight and Bill Bowerman founded Blue (ibbon

)ports, Inc., which was renamed Nike in $%*'.

Nie;s future:Nike is on the path to becoming a trul! global sports and

fitness compan!. "e+ve shown our abilit! to define and survive shifts in the

marketplace in the .). Now we+re using those trophies and scars to bring

Nike products and point of view to athletes around the world.


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Life outsi#e of %or1-ennis, running, and golf depending on whether I

want to abuse m! elbow, m! knees, or m! emotions.

2ersonal p!ilosop!y1-here is an immutable conflict at work in life and in

business, a constant battle between peace and chaos. Neither can be

mastered, but both can be influenced. /ow !ou go about that is the ke! to

success.

20O*CT- AN* -E06ICE-

O6E06IEW

Our mission has alwa!s been to provide a competitive edge, to help athletes

perform better. "e climb inside the athletic mind. "e feel ever! beat of the

athletic heart. "e fle0, bend, twist and torue ever! inch of athletic sinew

and muscle. It+s not eas!, but it+s natural for us. "e+re athletes.

Be!ond shoes, our apparel unifies innovative designs and high1performance

fabrics, like 2I- technologies that manage temperature and moisture to help

athletes train and compete in an! conditions. In our euipment 1 watches,

e!ewear, carr! gear, even socks and underwear 1 athletes find a passionate

focus for design and functionalit!. 3roducts of the pure imagination.

3roducts that move the needle of performance. 3roducts that help us be the

athletes we know we are.

+OOTWEA0

NIKE -/E 4OB O2 -E#/NO5O67 I) -O KEE3 38#E "I-/ -/E

9E:8N9) O2 /:8N 3O-EN-I85.


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)ome technical advantage available, is at the heart of Nike footwear design.

:ore than ever, Nike research and development is uncovering new wa!s to

enhance performance. (educing weight, developing new si;ing and fit

concepts, rethinking the traditional mi0 of outsole, midsole and upper, new

materials and closure s!stems, sustainabilit! in production, ever! aspect of

athletic shoe design is in a state of continual evolution.

9urable.


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:a0imum impact cushioning. -he brutal, repetitive, downward force of sport

can wreak havoc on the bod! 1 and on performance. :a0 8ir cushioning is

specificall! engineered to handle these impacts and provide protection. :a0

8ir is big air designed to take a pounding.

CLOTING

It+s all about the edge. "e integrate an ama;ing arra! of innovative designs

and high1performance fabrics to help athletes perform in an! weather, under

an! condition. "e manage moisture, add comfort, inspire performance. 8nd

if we weave in a little st!le along the wa!, and someone utters the words

Nike and fashion in the same sentence, we+re ?ust as proud

Increases the bod!+s natural cooling

process, even though the garment is not engineered to pull sweat from the

bod!. -he garment sits up off the bod!, so there+s less contact of fabric and


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skin. 8nd large, open1hole mesh allows far more than the usual amount of

air flowing across the skin. )o athletes feel as cool or cooler than if the!

weren+t wearing a shirt at all.

-his double1brushed microfiber fleece

retains energ! and resists heat loss. It provides ma0imum insulation from

cold and wind with minimal weight and bulk, and is ideal for an! cold

weather activities that reuire insulation. #an be worn alone or as part of a

multi1la!ering s!stem.

-he garment creates more air space

between itself and the skin. Once the bod! heats that air, it serves as great

thermal insulation, allowing the bod! to focus energ! on working out vs.

keeping warm.


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-he newest addition to the Nike )phere

lineup, the water1resistant 3ro garments combine the benefits of sweat

management, reduced cling, and lightweight warmthfound in the other

product lines while adding a la!er to help protect against rain and snow

-his high1performance microfiber pol!ester

fabric actuall! pulls sweat awa! from the bod! and transports it to the fabric

surface 1 where it evaporates and leaves the skin cool and dr!. It+s all !ou

need for hot da!s, and a critical base la!er for cold da!s. )ta! dr!. )ta!

comfortable. No matter what

-his double1brushed microfiber fleece

retains energ! and resists heat loss. It provides ma0imum insulation from


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cold and wind with minimal weight and bulk, and is ideal for an! cold

weather activities that reuire insulation.

"ater1resistant microfiber pol!ester is

windproof !et e0tremel! breathable. 7ou get freedom of movement and

protection from the elements provided in this lightweight, supple fabric that

keeps out the rain, wind and snow while allowing e0cess bod! heat and

perspiration to escape.

ltra fine micro fiber pol!ester combines

with a highl! breathable laminate to provide total protection from water and

wind. It+s an e0clusive waterproof fabric designed for the serious athlete in

wet, cold and wind! conditions.

E9I2MENT

3(O9#- INNO


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In our euipment 1 -iming,


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Its high1performance design with a

finger on the pulse of the future, and a bold step into the age of interactivit!

with continuous connectivit! between the athlete and the virtual world.

-hrough advanced technolog! Nike gives athletes the training means to

meet their demands and e0ceed their e0pectations, with a line of @techlab

products including the hrm@tria0 heart rate monitor, the sdm@tria0

speedDdistance monitor, the psa@pla! :3 pla!er, and the acg@ascent

altimeter compass


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COM2AN48- 20O+IT1

2ull !ear earnings per diluted share were F.A$, up '* percent before

prior !ear accounting changeG fourth uarter earnings per diluted share

increased ' percent to F$.$

2ull !ear revenues increased $A percent to F$'. billionG fourth uarter

revenues increased $* percent to F.A billion

#ompan! achieved highest gross margin level in histor! for the fourth

uarter and full !ear

"orldwide futures orders increased $=.* percent

#ompleted F$ billion share repurchase program implemented in '===G

authori;ed new H1!ear, F$.A billion plan

+uture Or#ers

-he #ompan! reported worldwide futures orders for athletic footwear and

apparel, scheduled for deliver! between 4une and November '==H, totaling

FA.A billion, $=.* percent higher than such orders reported for the same

period last !ear.

Income statement of the fourth uarter, gross margins were H. percent of

revenue compared to H$.A percent last !ear. 2or the full !ear, gross margins

were H'.% percent compared to H$.= percent last !ear. )elling and

administrative e0penses were '%. percent of fourth uarter revenues,

compared to '*. percent last !ear. 2or the full !ear, selling and

administrative e0penses were =.' percent of full !ear revenues versus '%.A


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percent last !ear. -he effective ta0 rate was H. percent for the fourth

uarter

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15/46

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16/46


17/46

4EA0 IN 0E6IEW

-here is confirmation in sports. Ever! da! it shows us that the world is good

and strong and resilient. -his proof refuses the limits of geograph! or

politics. It transcends the limits of language. )ports and the people around it

bring emphasis to optimism. )ports creates opportunit! for the !outh of the

world, and assures that the future will be, in part, shaped b! the life lessons

that sports teaches.

"e mention this because it is central to our ?obs at Nike. "e are here to

grow this brand and compan!, to create value that is tied not to a single

product or athlete or ad but to the intrinsic power of sports and to the role

Nike pla!s in that world.

-his is a long1term realit!. Nike was once an upstart compan!, loud, brash

and fearless. "hile these traits remain in full effect, the compan! is different

toda! than it was = !ears ago. Nike is now looked to as a leader in areas of

corporate innovation as well as product innovation. :ore than the arbiter of

cool, Nike is at the front of an ever1growing global mi0 of sports, technolog!

and consumer culture. -here is no end in sight to this evolutionar! tale, and

we couldn+t be more e0cited about that..

Each !ear at this time we take a snapshot of our momentum. -he free;e

frame for fiscal !ear '== shows.

Nie coming off a recor# year

It was, in fact, a !ear of man! firsts, highest revenue, highest earnings per

share Jbefore accounting change, and the first time we did more business


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outside the )8 in our $1!ear histor!. Our F$=.* billion in revenues

represents an percent increase over the previous !ear. Better still, we

gained speed as the !ear progressed, with Hth uarter earnings at F=.%', up

from F=.** a !ear ago, and uarterl! revenues up $$ percent. Earnings per

share on the !ear increased $ percent.

-his is good news. -he numbers represent the sta!ing power of a brand

connected to the humanit! of sports in tough times. It also shows the

growing power of a global compan! of innovation1based subsidiaries, like

/urle!, Bauer Nike /ocke!, Nike 6olf, #ole /aan, and soon we hope

#onverse. :uch of our success is a matter of high public profile. -his is

most obvious when it comes to Nike athletes. 8 !ear ago 5ance 8rmstrong

won his fourth consecutive -our de 2rance. -his is four more than logic sa!s

he should have won.

8s this letter goes to press, 5ance ?ust completed an impossible climb up the

3!renees after a dangerous crash ?ust si0 miles from the end of the %%1mile

mountain stage. nbelievable. "ill he win his fifth consecutive -our de

2ranceL "e believe he can. "e hope he does. One thing is for certain. 8s

!ou read this, !ou+ll know. In 8merican college sports Nike dominated the

B#) in football and :arch :adness in basketball, where H of &A men+s

teams and A' of the women+s &H teams were wearing the )woosh. It+s a

case of perfect timing when viewed against the resurgence of licensed

product sales in the .).

In soccer, Bra;il+s victor! in the "orld #up continues to drive momentum in

our global soccer business. Our commitment to the world+s most popular


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sport continues with new footwear, apparel and euipment sponsorships of

the :e0ican National -eam and the -urkish 2ootball 2ederation. -his is the

stuff we live for.

5eBron, #armelo, :anchester nited and 4uventus, these new members of

the Nike famil! prove and promise euall! great performance. 5ike all the

great Nike athletes, we are driven b! the belief that we can alwa!s be better,

and that makes all the difference. Our love for innovation drives us.

)omeone near !ou right now is wearing the 8ir 2orce One, a basketball

shoe that shocked the game '= !ears ago and remains the best selling shoe

in the world toda!. Or the Nike )ho0 N>, the shoe that cr!stalli;es the most

important performance technolog! since Nike 8ir. Or the 8ir >oom )piridon

with #aged >oom 8ir technolog!. In apparel, the Nike )phere concept of

environmental control is now an established performance concept across

sports categories.

8nd we continue to evolve the wa! athletes see, hear and monitor their life

in sports with Nike Euipment. Our managers and emplo!ees drive Nike.

-heir passion for success and their abilit! to overcome adversit! is our

greatest asset. #onsider some of the curve balls we saw as a compan! this

!ear in the )8 a temporar! closure of "est #oast ports, the war in the

:iddle East, and a sluggish econom! around the world. 8nd there were

internal issues to manage, like the ongoing global suppl! chain

implementation, a recon1 figured .). distribution strateg!, and a stagnant

golf industr! Mooded with e0cess inventor!. 9espite these challenges, the

.). region delivered its highest preta0 profits in Nike histor!.


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Our international business e0ceeded that of the .). for the first time,

delivering $& percent revenue growth over last !ear. In our EuropeD:iddle

EastD8frica JE:E8 region, revenues increased '= percent, with $A points of

growth coming from favorable e0change rates. E:E8 has been our most

consistent growth performer over the last five !ears, and this !ear+s F.'

billion finish was its best ever.


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In our 8sia 3acific region, revenues increased $% percent. "hile five points

of the full1!ear increase came from favorable e0change rates, we earned

most of the increase the old1fashioned wa! selling more product.

In the 8mericas region, despite a $A point decline in e0change rates and an

incredibl! volatile political and economic environment, revenues decreased a

mere * percent. :ore notable than their survival is the momentum the Nike

team in the 8mericas was able to achieve in the fourth uarter, with

increases in footwear, apparel and overallrevenues.


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On a personal level, the belief that ours is a worth! purpose motivates us.

"e are grateful to be a part of this compan!

and this industr!. 8nd, we believe that Nike can positivel! affect the world

we all live in. -his fiscal !ear we have much to do. 6lobal economics and

politics will continue to challenge ever! compan! of our si;e and reach. Our

competitors are moving uickl! and aggressivel!. -he consumer continues

to challenge us and our competition for new innovative product. "e can be

better in ever! facet of our business as we continue to learn more ever!da!.

"e will deliver. 8nd, we will continue to learn more ever!da! about what it

means and what it takes to be a great global compan!.


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PROJECT AIM

-o gauge the work climate in the organi;ation and to find out the satisfaction

and dissatisfaction level of the emplo!ees so that an improvement can be

done in the weaker areas of the e0isting s!stem b!

:easuring the effectiveness of the personal policies and program through

climate surve!.

9etermining what should or should not be done in the future as a result of

such measurement.

B! seeking the fair and unbiased responses from the emplo!ees regarding

the whole s!stem of the organi;ation. )o that a transparent picture of the

emplo!ees perception about the organi;ation climate and its policies can be

made available to the top management for the solution of the emplo!ees

problems.

METO*OLOG4

2or conducting the .has been selected as a means of data

collectionG the reason being,

a 2ree and unbiased response is obtained from the emplo!ees

b No wastage of time

c 2or the clarit! of uestions asked.


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+EAT0E- O+ TE 9E-TIONNAI0E

uestionnaire is based on the concept of organi;ation culture, PPO#-838#E


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OCTA2ACE 6ALE-'CONCE2T TAKEN INTO

CON-I*E0ATION.

C-he "ill to )ucceedC is the ke! driver of our people. 3rofessionalism,

3eople skills, 3ro1action, and 3erseverance are the principal elements of

success.

2uelled b! the #ore


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3roblems not carpeted

)olve problems in a win1win st!le

-rust

-rust in the organi;ation conte0t

)ense of assurance of other+s timel! help

)hared information not misused

/igher empath!

8uthenticit!

6enuine interaction

-ransparenc!

3ro1action

8nticipate

Initiate action without prompting

No passing the buck

(educe surprises

8utonom!

Empowered

8ccountable

Bona fide

Observe role boundar!


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#ollaboration

:utual dependence

#ross functional working

C"eC feeling

-eam working

)haring resources for s!nerg!

E0perimentation

Encourage to tr! within parameters

-olerate Bona fide mistakes

Encourage CNewnessC

)hare learning through e0perimentation


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20O3ECT 0E2O0T

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NEW *ELI IN-TITTE O+ MANAGEMENT

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30/46

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31/46

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35/46

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37/46

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38/46

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39/46

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40/46

:-INE--1

-"O :O)- 3(E2E((E9 B(8N9) "8) NIKE 8N9 89I98).-/E7 8(E

3E(2E((E9 (E8)ON8B57 BO-/ 8) 8##O(9IN6 -O -/E(E NEE9.

OTE0-1

-"O :O)- 3(E2E((E9 B(8N9 "8) (EEBOK 8N9 NIKE.-/E7 4)-

KNE" -/E: 2O( N8:E )8KE.

TOTAL :0AN* 20E+E0NCE

NIKE

?

A**I*A-

?

0EE:OK

?F

NIKE A**I*A- 0EE:OK OT,E0-

+IN*ING1

IN9I8N #ON):E() O2 9I22E(EN- #8-E6O(7


41/46

D@ 0ANK TE +EAT0E- ON -CALE O+ > TO D WILE COO-ING

TE :0AN*.

0E-2ON-E +O0 +I+T 9E-TION

-T*ENT- 0E-2ON-E1

-E06ICE 0E-2ON-E1

-/E :O)- 3(E2E((E9 O(9E( IN -/E )#85E O2 $ -O A "/I5E

#/OO)IN6 8 B(8N9.

$ 3(I#E

' "8((8N-7

85I-7

H 8


42/46

OTE0- 0E-2ON-E 1

-/E :O)- 3(E2E((E9 O(9E( IN -/E )#85E O2 $ -O A "/I5E

#/OO)IN6 8 B(8N9.

$ 85I-7

' "8((8N-7

3(I#E

H 8


43/46

TOTAL -ATI-+ACTION 0E-2ON-E

SATISFIED

88%

UNSATISFIED

12%

-ATI-+IE* N-ATI-+IE*

9. NO. A6E 4O 0ECENTL4 20CA-E* AN4 NIKE 20O*CT

>F

>=

>D

F

>D

>=

>

=

D

>=

>D

?=

?D

B=

-T.*ENT- -E06ICE :.I-NE-- OT,E0-

4E- NO


44/46


45/46

-otal no. of respondents

' 2or calculating the percentage of satisfied and dissatisfied

emplo!ees for each uestion, we have taken

)atisfied emplo!ees age for each uestion

S Emplo!ees for favorable response $==


9issatisfied emplo!ee age J$== T ).E age for the uestion

"here ).E S )atisfied Emplo!ee

2or calculating the total number of emplo!ees satisfied and

dissatisfied with all the areas calculations can be made as

a age of satisfied emplo!ees for all the area

S )atisfies emplo!ees age for all the uestions

-otal no. of uestions

age of dissatisfied emplo!ees for all areas

S $== T J age of ).E for all areas

O(

b 8vg. ).E for all the areas

S No. of satisfied emplo!ees

-otal no. of uestions

2urther age can be calculated as age of ).E for all the areas

S 8vg. of ).E $==



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)imilarl! the 8vg. of 9issatisfied emplo!ees can be also calculated or can

be calculated

)ubtracting the age of ).E for all areas form $==

H for calculating area wise dissatisfaction levels we can make

calculations as for one individual area take

S no. of emplo!ees dissatisfied with that area

no. of uestions asked in that area

-he above formulae will give us the avg. of dissatisfied emplo!ees with

those areas, to convert it in percent we can the formulae as,

8vg. of .E with that area $==


S age of 9.E with a particular area taken

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