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    2013

    ACTIVITY BASED COSTING:XU JI ELECTRIC CO. LTD

    MANAGERIAL ACCOUNTING

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    Contents

    I. Introduction: ................................................................................................................. 2

    II. Xu Ji Electric Co. Ltd prior to ABC implementation: ..................................................... 2

    III. Xu Jis ABC system at initial stage.............................................................................. 3

    IV. Xu Ji Relay developed the ABC system and the outcomes ....................................... 5

    a. The ABC development of Xu Ji Relay: ........................................................................ 5

    b. The result of new ABC system: .................................................................................. 7

    V. Reference: ..................................................................................................................... 8

    Member Student ID

    L Th Thu Huyn 1001010457

    Chu Ngc Mai 1001010600

    Bnh Ngc H 1001030109

    Nguyn Huyn Trang 1001020154

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    I. Introduction:This report will investigate the implementation of activity-based costing (ABC) at Xu Ji Electric

    Co. Ltd (Xu Ji), a large Chinese manufacturing company. Xu Ji is a state-owned enterprise (SOE),

    turned public limited company (PLC).

    The company started to try ABC implementation in one of its main production divisions in

    December 2001, when ABC concepts were at a theoretical level in China

    Two more attempts to extend the use of ABC took place in 2005 and 2008.

    Chinese management styles rely more on managing people and relationships Chinese

    management ethos than on technological systems and management tools. The level of office

    and accounting computerization and IT-enabled business solutions is not as advanced as those

    in the west. Xu Ji started from a very basic level, building financial accounting systems and

    office computerization before implementing the ABC system which captured direct costs andvariable manufacturing overheads before processing.

    The main achievements of Xu Jis ten year ABC endeavor are that ABC radically changed the

    SOE, turned PLCs traditional costing systems and induced standardization in their working

    practices and processes. ABC also acts as a catalyst to Xu Jis IT developments first accounting

    and office computerization and later the ERP implementation.

    One distinctive feature of Xu Jis ABC experience is the top down instigation and enthusiasm of

    trying out innovative ideas and inducing corporate-wide learning. While such a top-down

    approach is not so popular in the west, it is fairly common amongst SOEs, particularly in thenorthern part of China. This approach worked well in Xu Ji, allowing them to move quickly from

    imitating western ideas to developing their own independently developed Relays ABC system

    and make informed decisions using sales activity analysis.

    Due to the limit of information source because this must be internal information, our report

    could not be so detailed and complete. Therefore, in this report, we will focus on Xu Ji before

    and after the implementation of ABC.

    II. Xu Ji Electric Co. Ltd prior to ABC implementation:Prior to the ABC introduction in 2001, Xu Ji operated a traditional Chinese state-enterprise

    accounting system. A large amount of manual book keeping work was involved. Accounting was

    driven predominantly by external financial reporting purposes and inaccuracy of product costs

    became inevitable.

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    At this time, Xu Ji underwent a series of flotation, following Chinas introduction of free market

    competition. Xu Ji, as a former SOE used to produce products based on a state production

    quota and was forced to face up the market competition. The inaccuracy of the traditional

    costing information seriously impeded Xu Jis ability to compete on pricing.

    The traditional costing system was much based on process costing system and had the

    following problems:

    This costing system cannot trace cost to product and client contracts. It cannot also allocate manufacturing overheads on the basis of up-to date direct labour

    hours to contracts.

    III. Xu Jis ABC system at initial stageThe inaccuracy of the traditional costing information seriously impeded Xu Jis ability to

    compete on pricing. Xu Ji urgently needed a better costing system so commissioned ABC

    implementation. The two main tasks for the ABC system were:

    To trace direct labor costs directly to product and client contracts To allocate manufacturing overheads on the basis of up-to-date direct labor hours to

    contracts.

    The ABC system was successfully implemented in 2003 after some teething problems were

    solved. Some problems included compatibility of information systems and misinterpretation of

    ABC concepts by IT programmers.

    Direct material

    Direct labour

    Overheads

    Productiondepartment

    1, 2,3

    Productcontract1, 2,3

    Directly charged to

    Allocated based on standard

    direct labour rate

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    Figure:TheprocessofXuJisABCsystem2002

    There have been continuous and rapid organizational structural and management changes

    since 2003. For example, changes to the management structure led to a merger of panel

    installation, panel wiring and wire labelling activity cost pool, to become one independent

    profit center. A fixed value was decided between top and line managers to assign to each panel,

    however managers claimed they referred to the original ABC cost to set the value. Nevertheless

    some quantitative cost drivers e.g. number of leads faced threats of being non-recorded or

    inaccurately recorded. Managers gradually moved to use profit and/or revenue measures to

    monitor performances. These changes have limited the impact of ABC system and accuracy of

    ABC information.

    In 2004, the organization was restructured into independent companies i.e. electricity grid,

    industrial electric and energy. Internal management structures were subsequently changed,

    which resulted in abandonment of some activity cost drivers. For example, new management of

    Resources: raw material, salaries, depreciation, other

    expenditures and other data

    Warehouse Payroll Fixed assets General

    ledgersExternal

    data

    Activity cost pools

    Activity cost pools

    Contract costs

    Not directly traceable to

    product linesTraceable to product lines

    Use activity cost drivers to allocate

    Use relevant activity drivers to

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    product line testing and engineering design activity cost centers switched to other forms of

    monitoring front-line performance instead of using respective testing labor hours and design

    hours. Therefore, testing labor hour and design hour information was not updated and

    perceived to be extra work by front-line data input staff.

    Department Activity cost pools Cost drivers

    Production Panel installation Number of panels

    Panel wiring Number of leads

    Set of terminals Number of panels

    General Basic research and

    development

    Forecasted product line revenue

    Marketing Finished contract revenue

    General administration Number of employees at each product line

    Table: Sample of activity cost pools and cost drivers 2002

    IV. Xu Ji Relay developed the ABC system and the outcomesXu Ji Relay is one of Xu Jis subsidiaries after the restructure. We only use Xu Ji Relay as an

    example for ABC implementation of Xu Ji after this restructure.

    a. The ABC development of Xu Ji Relay:Relay operates in a highly competitive and saturated market, so its main aim has been to

    survive and avoid closure. An urgent need was to get their product costs right, as commentedby one of its managers that: Our selling prices were all over the place as we did not know

    exactly how much it cost us to make one relay, would one type of relay cost more or less, to top

    it all, we were making losses, large unsold stocks

    Xu Jis top management decided to invest in office computerization at Relay. The first step was

    to develop a computerized material cost recording system in order to capture the actual

    material quantity information and stock movements between warehouse and assembly lines. In

    addition, standardized procedures for recording and inventory control were put in place and

    enforced by building into employees personal key performance indicators (KPIs). It took Relay

    nearly four years between 2005 and 2008 to fully embed these changes.

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    Relays activity cost centres and cost drivers

    Departments Activity cost pools Cost drivers

    Facility sustaining costs

    General Executive office Number of assemble line employees

    Finance Number of assemble line employees

    Technical support Chief engineer office Proportion of product revenue of assemble lines

    Technical support office Proportion of product revenue of assemble line

    Production Production Proportion of product revenue of assemble line

    Facility sustaining costs

    Product costs

    Assemble lines

    Raw materialsUse appropriate cost drivers to allocate

    Directly traced to

    ABC process at Relay

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    b. The result of new ABC system: With ABC systems, Xu Ji Relay can work more effectively and produce a higher profit.

    Despite of the traditional costing system which was not even able to directly match

    direct labour costs to products, the ABC implementations in Xu Ji Relay have made

    significant improvement and allowed the company to have some accurate product cost

    information. The sales activity analysis was a good attempt, in that the ABC information

    enabled Xu Ji top management to understand sales activities better and provide them

    with an effective tool to have more informed control over sales expenses and sales

    companies.

    In January 2000, the need for uniformed technology and accounting system increased

    and Xu Ji has implemented its computerised accounting system advancement the ERPsystem - in order to match with the needs. This is one of the things which makes Xu Ji

    Relay accounting system took the advantages of ABC systems in managing and operated

    more effectively compared to the Xu Ji Corporation. However it is too early to say

    whether or not the latest ERP advancement will be the catalyst for further ABC

    enhancement.

    Warehouse Proportion of product revenue of assemble line

    Marketing Marketing Proportion of product revenue of assemble line

    After-sales Proportion of product revenue of assemble line

    Assemble line costs

    Assemble lines Direct relay Direct labour hours

    Intermediate relay Direct labour hours

    Transformer Direct labour hours

    Timer relay Direct labour hours

    Wring assemble Direct labour hours

    WGB assemble Direct labour hours

    Transform relay Direct labour hours

    Intermediate transform replay Direct labour hours

    Signal relay Direct labour hours

    Packaging Direct labour hours

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    On the other hand, Relays ABC implementation is also different from the ABCimplementation in Xu Ji Corporation. The Relay production process and techniques

    involved are rather stable while Xu Ji Corporation faced with many unstable occurences

    such as the merge and acquistion, the changes in the organisational structures. As an

    independent subsidiary, Relay has relative autonomy over its value-chain i.e.

    purchase, production and sales. Relays ABC system is able to account for the entire

    process. The most benefit Relay has gained from the ABC implementation is that ABC

    induces standardised procedures and inventory control.

    In term of internal benefits, ABC implementation also was a unique chances for staff of

    Xu Ji Relay get study and do research. It has changed accountants perception of

    accounting. An experienced accountant commented, This [ABC] allows me to use

    accounting information for internal purposes. Moreover, it offers fresh graduate

    students the opportunity to pratice in real things in Xu Ji Relay. A junior accountant

    noted, I learnt ABC theory at my western accounting module at the university. I never

    thought that we would be implementing this system.

    Operations managers from engineering backgrounds accepted the new system quicker

    than the accountants. They fully embraced the initial ABC implementation and adapted

    ABC concepts to improve their operations. The concept of non-value added activities

    and process mapping were conveyed and led operations managers to look into ways to

    identify waste in their processes. For example, reorganisation of assembly line layout to

    reduce the moving time and consciously incorporation of standardised components at

    product designs.

    Finally, top management became more confident of the accuracy of their core direct

    costs and accepted ABC methodology as an analytical tool for new/re-organised

    business functions. ABC system definitely changed and improved the operation of Xu Ji

    Relay.

    In 2010 Relay achieved a record annual sales increase of 50% higher than 2009 and a net

    profit margin increase of 13%. Staff members at Relay gained positive experience from

    the ABC implementation. The Relay accountant commented: I am now very confident

    at our product costs. In turn our marketing people can compete faster and better in our

    market places.

    V. Reference:Dr Lana Yan Jun Liu, Professor Fei Pan, 2011, Activity based costing in China: a case study of Xu

    Ji Electric Co. Ltd, Research executive summary series. Available at:

    http://www.cimaglobal.com/Documents/Thought_leadership_docs/6Activity-based-costing-

    China.pdf