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São Paulo, March 2015
Brazilian automotive aftermarket study New study from Roland Berger
2 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
The aftermarket offers great potential, but companies have little support to make strategic decisions
Initial context of the Brazilian aftermarket
Source: Roland Berger
Low transparency about the aftermarket
High level of fragmentation in each of the channels
Lack of a comprehensive analysis of the sector
Weaknesses in the chain cumulate in low service levels
Low influence within society
Lack of consolidated market data makes it harder to analyze the real market potential
More than one hundred thousand companies operate in the distribution chain, with low level of professionalism and weak integration of information
Sector entities are fragmented by the level in the chain, hindering the creation of a systemic view
Difficulties impacting negatively the service levels, creating a sense of distrust, limiting the market potential
The importance of automotive maintenance is under-estimated by society, impacting government actions and consumer behavior
Context
> Transparency about the aftermarket
> Consolidated and segmented views
> Analysis of main trends
> Impacts on distribution chain
> Strategic recommendations
Results achieved
3 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
This study aims to increase the knowledge about the current situation of the sector and to evaluate future opportunities and risks
Objectives of this study
Source: Roland Berger
1. How is the Brazilian macroeconomic scenario today
and in the future? What are the implications for the
aftermarket?
What is the current Brazilian fleet profile and its forecast?
How will the development of the fleet affect the
aftermarket?
2.
What is the current size of the market? How will it
develop? What segments will grow more? What are the
specifics of the light and heavy vehicle segments?
3.
5.
How does the industry
need to be structured to
ensure its sustainable
development? How are the aftermarket channels developing? What is
the role of each of them and what are future trends? 4.
What are the relevant
aspects for the strategic
planning of companies
within the aftermarket
industry?
6.
Raise the level of knowledge about the market:
Raise the key strategic questions:
Chapter B
Chapter C
Chapter E
Chapter E
Chapter F
Chapter D
4 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx Source: Roland Berger
> Economic indicators' historical data and forecasts
> Forecasts of the Brazilian aftermarket
> Estimates of the current and future light and heavy vehicle fleet – Segmentation by category, model and region
> Assessment of the Brazilian aftermarket trends, including international benchmarks
> Assessment of the aftermarket challenges and their impacts on the profitability of the industry
> Strategic recommendations regarding management, planning, operational efficiency and relationship with customers
Details of each relevant subject
A. Context and objectives of the study 4
B. Macroeconomic scenario and trends 12
C. Car fleet profile and evolution 36
D. Overview of the aftermarket 56
1. Light vehicles 66
2. Heavy vehicles 81
E. Challenges, trends and implications for the independent distribution chain 96
1. Trends in the aftermarket distribution chain 107
2. Challenges for the companies 120
3. Implications for each level of the independent chain 139
F. Conclusions and strategic recommendations 145
∑ ~160
Content
The study was structured into in 6 modules in order to address all the relevant subjects in great level of detail
Study contents
5 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
The more than 160 pages of the study allow a deep insight about all relevant subjects in a structured way
Overview of the study
Context
> Identification of the main topics of interest for the sector, including challenges and opportunities
> Organization of the subjects in a clear and well-structured document
Macroeconomic scenario
> Analysis of the current Brazilian macroeconomic scenario and its impacts on the aftermarket
> Identification of the existing regional differences and regions with high potential
> Detailing of the main challenges for the distribution chain
Brazilian fleet
> Fleet modeled for light and heavy vehicles, allowing a fleet profile analysis regarding the aftermarket demand
> Fleet forecasts until 2020, allowing a estimation of the future market potential
A B C
Source: Roland Berger
6 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
The analysis of market perspectives and key challenges allows the development of strategic recommendations for the whole sector
Overview of the study
Market trends
> Detailed segmentation in different dimensions such as age, vehicle segments, component groups and reason for replacement
> Qualitative factors were also evaluated, including spare part types, consumer behavior and the topic of remanufactured parts
Distribution chain
> Relevant trends were identified, discussed and detailed
> Key challenges were analyzed and their impact for each level of the aftermarket chain was assessed
Strategic recommendations
> Recommendations for the sector were structured in 4 main areas
> The suggested initiatives include operational efficiency, integration of the distribution chain, customer relationship and the positioning of the aftermarket towards government and society
D E F
Source: Roland Berger
7 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx Source: Sindipeças; Sincopeças; Sindirepa; Roland Berger
Sindipeças, Sindirepa, Sincopeças and Roland Berger worked together for 6 months in the development of this study
Partnership to analyze the Brazilian aftermarket
> Entities that represent more than 130,000
companies, ranging from part suppliers to
repair shops
> Internal view of the industry from
professionals with years of experience
> Critical understanding of the challenges of
each segment of the aftermarket
> Deep knowledge of the automotive
industry and the aftermarket in Brazil
> Methodology of analysis and interviews
> Access to global experts in the
automotive industry and international
benchmarks
> Critical and impartial analysis and
perspective
8 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
More than 50 interviews were conducted with companies from the entire chain in order to obtain a comprehensive view for the study
Interviews methodology
Source: Roland Berger
Conducted interviews Interview objectives
> Validation of the macroeconomic scenario and estimation of the current fleet
> Collection of information and validation of hypotheses about aftermarket channels, OEMs movements and profitability
> Identification of trends and discussion of the impacts for each level of the chain
Methodology
> Standardized and structured interviews
> Interview duration of 60 to 90 minutes
> Sufficient flexibility to dig deeper on particular topics
Retailers
10
Distributors
8
Suppliers
12
52
Experts
7
OEMs
5
Repair
Shops
10
Total
9 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
The study is available for purchase – Members of the participating entities are offered a reduced price
Our offer
Source: Roland Berger
> Deep insight about the current situation of the aftermarket, including fleet profile and demand segmentation
> Robust data and forecasts to support decision-making and strategic planning process
> Identifying the challenges and long-term market opportunities
> Strategic recommendations to take advantage of future opportunities and to overcome key challenges
Why purchase?
> Experience from Roland Berger industry experts and from the participating entities
> Approximately 160 pages
Study of the Brazilian aftermarket Commercial proposal
Price per license (including taxes): > The study will be delivered in one digital copy, in .pdf format
> The study is available in English or Portuguese
> The license is for internal use only, and copies and/or distributions are not allowed
Deliverable
For acquisition within Brazil
For acquisition outside Brazil
Special discounts apply for members of the participating associations (Sindipeças, Sincopeças, Sindirepa), and for companies that contributed to the study – Please get in contact for further information
USD 7,500.00
R$ 23,500.00
10 Roland Berger_Estudo Aftermarket Automotivo_Teaser_Mar 2015 _ ENG.pptx
To purchase one license or to clarify any doubts about the study, please feel free to contact us
Source: Roland Berger
Contacts
Stephan Keese
Partner
Mauro Toledo
Senior Consultant
Martin Bodewig
Principal
Lais Souza
+ 55 11 3046-7111
www.rolandberger.com.br
To purchase a license: In case of questions:
