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New Innovations in social media & digital marketing. Lauren Cooney Director, WW Developer Evangelism Juniper Networks [email protected] Twitter: @lcooney. It’s More Than Just Facebook & Twitter. WELCOME TO A 20 MINUTE CRAM SESSION. Agenda: - Curation - Social Media Management - PowerPoint PPT Presentation
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NEW INNOVATIONS IN SOCIAL MEDIA & DIGITAL MARKETING
Lauren Cooney
Director, WW Developer Evangelism
Juniper Networks
Twitter: @lcooney
It’s More Than Just Facebook & Twitter
2 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
WELCOME TO A 20 MINUTE CRAM SESSION
Agenda:
- Curation
- Social Media Management
- Measurement & Analytics
- Semantic Web (3.0)
- Social Websites
3 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
CRITERIA
3rd Party Perspective:
- I have not built any of these technologies
- I currently do not work for any of these companies
- Demo/Try/Use Test
Technologies:
- Must Do Something Unique & Different
- Affordable or Free
- Scalable
- Early Stage but Promising
4 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
CURATION: BUZZWORD OR NOT, IT WORKSPAPER.LI & FLIPBOARD
• Twitter & Facebook Aggregator
• Decent User Interface
• Easy & Free Curation
• More Features Needed
• Master Aggregator
• Amazing User Interface
• Easy Curation
• Not Corporate Yet…
5 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
SOCIAL MEDIA MANAGEMENT: SOCIALFLOW
- Best Time & Content For a Tweet or Facebook Post
- Metrics & Reporting
- Acts on Real-time Intelligence
- Great Dashboard Analytics
- Tip: Can Try Now with Beta Offer
6 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
MEASUREMENT & ANALYTICS: HOOTSUITE
- Provides inexpensive measurement & analytics
- Easy-to-Use & Scalable
- Multi-faceted (pluggable)
- Trusted by Community
- Team Collaboration
- Internationalization
7 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
Product Capabilities
SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS
BLOGSBLOGS
DISCUSSION FORUMSDISCUSSION FORUMS
TWITTERTWITTER
NEWSGROUPSNEWSGROUPS
FACEBOOKFACEBOOK
Source Areas
Dimensional Analysis Filtering Voice
Keyword Search Dimensional
Navigation Drill Through to
Content
Relevant Topics Associated Themes Ranking and Volume
Relationship Tables Relationship Matrix Relationship Graph
COMPREHENSIVE ANALYSIS
SENTIMENT
EVOLVING TOPICSAFFINITY ANALYTICS
Business Drivers
Customer CareCustomer CareCorporate ReputationCorporate Reputation
Campaign EffectivenessCampaign Effectiveness
Competitive Analysis
Product Insight
MULTILINGUALMULTILINGUAL
8 Copyright © 2011 Juniper Networks, Inc. www.juniper.net
SOCIAL WEBSITES: ADOBE/DAY & JIVE
Getting Social Has Never Been Easier
Do-It-Yourself Publishing
Drag & Drop Functionalities
Social Integration Capabilities
Community Profiles & Blogs
Contact:Lauren CooneyDirector, WW Developer EvangelismJuniper [email protected]: @lcooney