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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 1/6 Retro AMA: 1986 Marketing Innovations & Trends By: Lauren Watters Print page A, A, A+ Key Takeaways What? A look back at 1986 marketing trends & innovations. So What? A few1980's marketing trends were VHS howtoguides and instructional casette tapes. Now What? Did you use any of these marketing strategies in the '80s? 1986 is the throwback of marketing in the analog age. In today's digital era, a few marketing trends that come to mind include mobile apps, social media campaigns, SEO and SERP strategies, video display ads, virtual reality and Internet of Things. But in the ’80s, those marketing trends consisted of creating instructional cassette tapes, VHS howto guides, telephone trivia games, fullcolor yellow page ads and mailing lists. Marketing News dug into the archives to get a glimpse of marketing trends and innovations from the age of analog: 1986. Take a look: 1. Pro Line Hair Product Voice Instruction Cassettes Log In email address Remember Me Forgot Login? Log In Become a Member Renew Your Membership Create Online Account Find a Chapter 10 20 0 Google + 5 0

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Page 1: Retro AMA: 1986 Marketing Innovations & Trends...12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends  marketing innovations trends.aspx 3/6 via GIPHY 4

12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 1/6

Retro AMA: 1986 MarketingInnovations & TrendsBy: Lauren Watters

    

      Print page    A,  A,  A+

Key TakeawaysWhat? A look back at 1986 marketingtrends & innovations. 

So What? A few1980's marketing trendswere VHS howtoguides and instructionalcasette tapes. 

Now What? Did you use any of thesemarketing strategies in the '80s?

1986 is thethrowback ofmarketing inthe analogage.In today's digitalera, a fewmarketing trendsthat come tomind includemobile apps,social mediacampaigns, SEOand SERP

strategies, video display ads, virtual reality and Internet of Things.But in the ’80s, those marketing trends consisted of creatinginstructional cassette tapes, VHS howto guides, telephone triviagames, fullcolor yellow page ads and mailing lists. MarketingNews dug into the archives to get a glimpse of marketing trendsand innovations from the age of analog: 1986. Take a look:

1. Pro Line Hair Product Voice InstructionCassettes

Log In

email address

RememberMeForgot Login?

Log In

Become a MemberRenew Your MembershipCreate Online AccountFind a Chapter

10  20  0Google + 5 

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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 2/6

2. Daktronics Inc. Computer Controlled, ReflectedLight Display 

 3. Corned Beef Dental Floss Anyone? InnovativeAmentities Flavored Dental Floss

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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

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via GIPHY

4. DataDial Inc. Telephone Trivia Games

 

 5. John Hancock Mutual Life Insurance Co. "RealLife, Real Answers" $20 Million Commercials 

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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 4/6

 Watch: Real Life, Real Answers

6. Reuben H. Donnelley FullColor Yellow PageAds

7. Dunhill International List  Co. WealthiestAmericans List

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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

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8. NAME BASE 10Minute Instructional Videotape

 

AuthorBio:

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12/15/2015 Retro AMA: 1986 Marketing Innovations & Trends

https://www.ama.org/publications/MarketingNews/Pages/1986marketinginnovationstrends.aspx 6/6

Lauren Watters

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