NATIONAL TELEVISION EXPOSURE* Two-hour national telecast on NBC to kick-off National Heart

Awareness Month* Sponsor featured in the title of the show verbally and

visually throughout the telecast (ie – Sponsor Skate for the Heart)

* Sponsor will receive eight (8) :30-second commercial units (or the equivalent); all in “A-pod” positions (with the exception of any :15-second commercials) in the NBC telecast (The opportunity exists for Sponsor to move some of these units to one or two of Disson Skating’s other 9 NBC skating entertainment specials. See last page of this proposal for schedule.)

* Sponsor will receive an opening, middle, and closing billboard (3 total) in the two-hour NBC telecast

* Sponsor will receive an approximately 36 feet by 20 feet Sponsor on-ice logo at center ice with constant visibility throughout the NBC telecast and rebroadcasts

• Sponsor entitlement of one (1) :60-second or two (2) :30-second vignettes featuring the skaters in a fun feature that incorporates Sponsor’s products, showcases Sponsor’s dedication to healthy living, involvement in Heart Disease awareness/relationship with heart disease or with the skaters in another mutually agreed upon creative concept

ADDITIONAL MEDIA/LOCAL EXPOSURE* Sponsor identification on all local television, radio and print

advertising* Sponsor identification on all press releases* Sponsor will receive a full page four color ad on th 끥 back

cover of the official eve ꁮ t program given out free to all ꀠevent spectators and Sponsor’s ꁬ ogo will be featured on the front cover of this program

* Sponsor will receive two public address announcements at the live show with messages given by Sponsor

* Sponsor will have the opportunity to have a Sponsor information/display/sampling booth at the live show (staffed by Sponsor)

* Sponsor will have the opportunity to encourage event spectators to visit their website