Naresh Research

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MOHAN LAL SUKHADIA UNIVERSITY,

UDAIPUR

AProject Study Report

On

CUSTOMER SATISFACTION TOWARDCELEBRATION MALL

Submitted in partial fulfillment for the

Award of degree ofBachelor of Management Studies

Submitted by: - Submitted to:-Naresh jain Ms. Anubha Mathur

BMS 2nd SEM Assistant Professor

ADVENT INSTITUTE OF MANAGEMENT SCIENCE & TECHNOLOGY

(UG)


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DECLARATION

I NARESH JAIN hereby declare that the project report entitled CUSTOMER

SATISFACTION TOWARD CELEBRATION MALL submitted in partial fulfillment of the

requirement for the degree of BMS from Advent Institute Of Management Science & Technology

(UG), is my original work and is not submitted for the award of any other degree, diploma, any

other similar title or prize.

Place: Name:

Date: Signature


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PREFACE

Bachelor of Management Studies (B.M.S.) one of the most reputed courses, which

includes both the theoretical and practical training as a part of 3-year curriculum. Practical

training is an important part of management courses. Theoretical studies in the classrooms

are not sufficient to understand the complex and large sized organization.

With the rapid changing technology socio-economic and politico-legal environment

and the trend towards globalization of business and industries, marketing has become a

very challenging job.

The project study process is an endeavour to convert all thats virtual into a real image

i.e. it helps in applying all the theoretical concepts into the real corporate world. It helps in

developing the managerial skills using which we can convert abstracts into language.

In this report,

First chapter deals with the Introduction of Celebration mall.

Second chapter deals with the Research Methodology.

third chapter is related to Data Analysis and Interpretations.

forth chapter deals with findings.

fifth chapter shows conclusions.


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It gives me a great pleasure to acknowledge my humble &sincere indebtedness to

our Principal Ms. Amita Singhvi forproviding us excellent facilities &

encouragement despite of his multiple responsibilities.

I wish to place one record my sense for respect & gratitude to

Ms. Anubha Mathur for her keen interest and tireless efforts at all stages of

this undertaking.

I owe this achievement to my respected parents & my friends for their

appreciation and help I received during the course of my endeavors while

working in the research.

NARESH JAIN.

BMS-2 semester


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CONTENTS

1)Chapter-1Introduction

2)Chapter-2Research Methodology

a) Objectives of Researchb) Types of Researchc) Types of Data collectiond) Sampling Techniquee) Target Audiencef) Sampling Unitg) Sample Sizeh) Limitations of the Researchi) Types of Questionnaire

j)

Types of Questions

3)Chapter-4Data Analysis and Interpretation

4)Chapter-6Findings

5)Chapter-7Conclusion

6) Bibliography7) Appendix (Questionnaire)

CHAPTER: 01


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INTRODUCTION OF INDUSTRY

Numerous covered shopping arcades, such as the 19th-century Al-Hamidiyah

Souq in Damascus, Syria, can be considered precursors to the present-day shopping

mall.[5] Isfahan'sGrand Bazaar, which is largely covered, dates from the 10th century. The 10

kilometer long covered Tehran's Grand Bazaar also has a long history. The Grand

Bazaar ofIstanbul was built in the 15th century and is still one of the largest covered markets

in the world, with more than 58 streets and 4,000 shops.

Gostiny Dvor in St. Petersburg, which opened in 1785, may be regarded as one of the first

purposely-built mall-type shopping complexes, as it consisted of more than 100 shops

covering an area of over 53,000 m2 (570,000 sq ft).

The Oxford Covered Market in Oxford, England opened in 1774 and still runs today.

The Burlington Arcade in London was opened in 1819. The Arcade in Providence, Rhode

Island introduced the retail arcade concept to the United States in 1828. This was a forerunner

of today's shopping mall[6]The Galleria Vittorio Emanuele II in Milan, Italy followed in the

1870s and is closer to large modern malls in spaciousness. Other large cities created arcades

and shopping centres in the late 19th century and early 20th century, including the Cleveland

Arcade, Dayton Arcade andMoscow's GUM, which opened in 1890. Early shopping centers

designed for the automobile include Market Square, Lake Forest, Illinois (1916) and Country

Club Plaza, Kansas City, Missouri (1924).

An early indoor mall prototype in the United States was the Lake View Store at Morgan

Park, Duluth, Minnesota, which was built in 1915 and held its grand opening on July 20,

1916. The architect was Dean and Dean from Chicago and the building contractor was

George H. Lounsberry from Duluth. The building is two stories with a full basement, and

shops were originally located on all three levels. All of the stores were located within theinterior of the mall; some shops were accessible from inside and out.

In the mid-20th century, with the rise of the suburb and automobile culture in the United

States, a new style of shopping centre was created away from downtown.[7]
http://en.wikipedia.org/wiki/Al-Hamidiyah_Souqhttp://en.wikipedia.org/wiki/Al-Hamidiyah_Souqhttp://en.wikipedia.org/wiki/Damascushttp://en.wikipedia.org/wiki/Syriahttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-4http://en.wikipedia.org/wiki/Shopping_mall#cite_note-4http://en.wikipedia.org/wiki/Isfahan_(city)http://en.wikipedia.org/wiki/Bazaar_of_Isfahanhttp://en.wikipedia.org/wiki/Tehran%27s_Grand_Bazaarhttp://en.wikipedia.org/wiki/The_Grand_Bazaar,_Istanbulhttp://en.wikipedia.org/wiki/The_Grand_Bazaar,_Istanbulhttp://en.wikipedia.org/wiki/Istanbulhttp://en.wikipedia.org/wiki/Great_Gostiny_Dvorhttp://en.wikipedia.org/wiki/St._Petersburghttp://en.wikipedia.org/wiki/Oxford_Covered_Markethttp://en.wikipedia.org/wiki/Oxfordhttp://en.wikipedia.org/wiki/Burlington_Arcadehttp://en.wikipedia.org/wiki/Westminster_Arcadehttp://en.wikipedia.org/wiki/Providence,_Rhode_Islandhttp://en.wikipedia.org/wiki/Providence,_Rhode_Islandhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-5http://en.wikipedia.org/wiki/Shopping_mall#cite_note-5http://en.wikipedia.org/wiki/Shopping_mall#cite_note-5http://en.wikipedia.org/wiki/Galleria_Vittorio_Emanuele_IIhttp://en.wikipedia.org/wiki/Milanhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Cleveland_Arcadehttp://en.wikipedia.org/wiki/Cleveland_Arcadehttp://en.wikipedia.org/wiki/Dayton_Arcadehttp://en.wikipedia.org/wiki/Moscowhttp://en.wikipedia.org/wiki/State_Universal_Storehttp://en.wikipedia.org/wiki/Market_Square_(Lake_Forest,_Illinois)http://en.wikipedia.org/wiki/Lake_Forest,_Illinoishttp://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Kansas_City,_Missourihttp://en.wikipedia.org/wiki/Lake_View_Storehttp://en.wikipedia.org/wiki/Morgan_Park_(Duluth)http://en.wikipedia.org/wiki/Morgan_Park_(Duluth)http://en.wikipedia.org/wiki/Duluth,_Minnesotahttp://en.wikipedia.org/wiki/Chicagohttp://en.wikipedia.org/wiki/Suburbhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Downtownhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Downtownhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Suburbhttp://en.wikipedia.org/wiki/Chicagohttp://en.wikipedia.org/wiki/Duluth,_Minnesotahttp://en.wikipedia.org/wiki/Morgan_Park_(Duluth)http://en.wikipedia.org/wiki/Morgan_Park_(Duluth)http://en.wikipedia.org/wiki/Lake_View_Storehttp://en.wikipedia.org/wiki/Kansas_City,_Missourihttp://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Lake_Forest,_Illinoishttp://en.wikipedia.org/wiki/Market_Square_(Lake_Forest,_Illinois)http://en.wikipedia.org/wiki/State_Universal_Storehttp://en.wikipedia.org/wiki/Moscowhttp://en.wikipedia.org/wiki/Dayton_Arcadehttp://en.wikipedia.org/wiki/Cleveland_Arcadehttp://en.wikipedia.org/wiki/Cleveland_Arcadehttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Milanhttp://en.wikipedia.org/wiki/Galleria_Vittorio_Emanuele_IIhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-5http://en.wikipedia.org/wiki/Providence,_Rhode_Islandhttp://en.wikipedia.org/wiki/Providence,_Rhode_Islandhttp://en.wikipedia.org/wiki/Westminster_Arcadehttp://en.wikipedia.org/wiki/Burlington_Arcadehttp://en.wikipedia.org/wiki/Oxfordhttp://en.wikipedia.org/wiki/Oxford_Covered_Markethttp://en.wikipedia.org/wiki/St._Petersburghttp://en.wikipedia.org/wiki/Great_Gostiny_Dvorhttp://en.wikipedia.org/wiki/Istanbulhttp://en.wikipedia.org/wiki/The_Grand_Bazaar,_Istanbulhttp://en.wikipedia.org/wiki/The_Grand_Bazaar,_Istanbulhttp://en.wikipedia.org/wiki/Tehran%27s_Grand_Bazaarhttp://en.wikipedia.org/wiki/Bazaar_of_Isfahanhttp://en.wikipedia.org/wiki/Isfahan_(city)http://en.wikipedia.org/wiki/Shopping_mall#cite_note-4http://en.wikipedia.org/wiki/Syriahttp://en.wikipedia.org/wiki/Damascushttp://en.wikipedia.org/wiki/Al-Hamidiyah_Souqhttp://en.wikipedia.org/wiki/Al-Hamidiyah_Souq


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Early examples

The Cleveland Arcade was among the first indoor shopping arcades in the US and an

architectural triumph. When the building opened in 1890, two sides of the arcade had 1,600panes of glass set in iron framing and is a prime example ofVictorian architecture.

The early shopping center in the United States took shape at the Grandview Avenue

Shopping Center (the "Bank Block") in Grandview Heights, Ohio in 1928, the first regional

shopping center in America that integrated parking into the design. This general plan by Don

Monroe Casto Sr. became the prototype of shopping centers for several decades.[8]Other

important shopping centers built in the 1920s and early 1930s include Country Club Plaza in

Kansas City, Missouri, the Highland Park Village in Dallas, Texas; River Oaks in Houston,Texas; and Park and Shop in Washington, D.C..

The suburban shopping center concept evolved further in the United States after World War

II. Bellevue Shopping Square (now known as Bellevue Square) opened in 1946 in Bellevue,

Washington, a suburb ofSeattle. Then came the Broadway-Crenshaw Center (known today

as Baldwin Hills Crenshaw Plaza), which was dedicated, in Los Angeles, in 1947. Two more

suburban shopping centers were completed in 1949. Town and Country Drive-In Shopping
http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Shopping_mall#cite_note-6http://en.wikipedia.org/wiki/Cleveland_Arcadehttp://en.wikipedia.org/wiki/Victorian_architecturehttp://en.wikipedia.org/w/index.php?title=Grandview_Avenue_Shopping_Center&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Grandview_Avenue_Shopping_Center&action=edit&redlink=1http://en.wikipedia.org/wiki/Grandview_Heights,_Ohiohttp://en.wikipedia.org/w/index.php?title=Don_Monroe_Casto_Sr.&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Don_Monroe_Casto_Sr.&action=edit&redlink=1http://en.wikipedia.org/wiki/Shopping_mall#cite_note-7http://en.wikipedia.org/wiki/Shopping_mall#cite_note-7http://en.wikipedia.org/wiki/Shopping_mall#cite_note-7http://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Kansas_City,_Missourihttp://en.wikipedia.org/wiki/Highland_Park_Villagehttp://en.wikipedia.org/wiki/Dallashttp://en.wikipedia.org/wiki/Texashttp://en.wikipedia.org/wiki/River_Oakshttp://en.wikipedia.org/wiki/Houstonhttp://en.wikipedia.org/wiki/Park_and_Shophttp://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/Bellevue_Squarehttp://en.wikipedia.org/wiki/Bellevue,_Washingtonhttp://en.wikipedia.org/wiki/Bellevue,_Washingtonhttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Baldwin_Hills_Crenshaw_Plazahttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/File:Sevens_Duesseldorf.jpghttp://en.wikipedia.org/wiki/File:Sevens_Duesseldorf.jpghttp://en.wikipedia.org/wiki/File:Sevens_Duesseldorf.jpghttp://en.wikipedia.org/wiki/File:Sevens_Duesseldorf.jpghttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/Baldwin_Hills_Crenshaw_Plazahttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Bellevue,_Washingtonhttp://en.wikipedia.org/wiki/Bellevue,_Washingtonhttp://en.wikipedia.org/wiki/Bellevue_Squarehttp://en.wikipedia.org/wiki/Washington,_D.C.http://en.wikipedia.org/wiki/Park_and_Shophttp://en.wikipedia.org/wiki/Houstonhttp://en.wikipedia.org/wiki/River_Oakshttp://en.wikipedia.org/wiki/Texashttp://en.wikipedia.org/wiki/Dallashttp://en.wikipedia.org/wiki/Highland_Park_Villagehttp://en.wikipedia.org/wiki/Kansas_City,_Missourihttp://en.wikipedia.org/wiki/Country_Club_Plazahttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-7http://en.wikipedia.org/w/index.php?title=Don_Monroe_Casto_Sr.&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Don_Monroe_Casto_Sr.&action=edit&redlink=1http://en.wikipedia.org/wiki/Grandview_Heights,_Ohiohttp://en.wikipedia.org/w/index.php?title=Grandview_Avenue_Shopping_Center&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Grandview_Avenue_Shopping_Center&action=edit&redlink=1http://en.wikipedia.org/wiki/Victorian_architecturehttp://en.wikipedia.org/wiki/Cleveland_Arcade


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Center (Town and Country Shopping Center), in Whitehall, Ohio was a strip-type complex

erected in the environs ofColumbus, Ohio. Park Forest, Illinois' Park Forest Plaza (Park

Forest Downtown) was built along the lines of a cluster-type complex. It was situated in the

southern suburbs ofChicago, Illinois.

The suburban shopping mall, as Americans came to know it, came into being with the

opening of Seattle's Northgate Center (presently known as Northgate Mall) in April 1950.

This was followed by Lakewood Center (1951), inLakewood, California, Shoppers'

World (1951), in Framingham, Massachusetts, Stonestown Center (now Stonestown Galleria)

(1952) in San Francisco, California and Northland Center (1954), in Southfield, Michigan.

Open-air-type malls were also built in Canada and Australia. Don Mills Convenience Centre

(now Shops at Don Mills) opened in 1955, in Toronto, Ontario. Cher side Drive-In ShoppingCentre started trading to the public in 1957, in Brisbane.

The fully enclosed shopping mall did not appear until the mid-1950s. One of the earliest

examples includes the Valley Fair Shopping Center in Appleton WI[9]which opened in

March 1955. Valley Fair featured a number of modern features including a large parking

area, anchor stores and restaurants.[10]The idea of a regional-sized, fully enclosed shopping

complex was pioneered in 1956 by the Austrian-born architect and American immigrant

Victor Gruen.[11]

This new generation of regional-sized shopping centers began with theGruen-designed Southdale Center, which opened in the Twin Cities suburb ofEdina,

Minnesota, USA in October 1956. For pioneering the soon-to-be enormously popular mall

concept in this form, Gruen has been called the "most influential architect of the twentieth

century" by Malcolm Gladwell.[12]

The first retail complex to be promoted as a "mall" was Paramus, New Jersey's Bergen Mall.

The center, which opened with an open-air-format in 1957, was enclosed in 1973. Aside

from Southdale Center, significant early enclosed shopping malls were Harundale

Mall (1958), in Glen Burnie, Maryland, Big Town Mall (1959), in Mesquite, Texas, Chris-

Town Mall (1961), in Phoenix, Arizona, and Randhurst Center (1962), in Mount Prospect,

Illinois.

The first fully enclosed shopping mall in Canada was Wellington Square. It was designed

for Eaton's by John Graham Jr. as an enclosed mall with a department store anchor and
http://en.wikipedia.org/w/index.php?title=Town_and_Country_Shopping_Center&action=edit&redlink=1http://en.wikipedia.org/wiki/Whitehall,_Ohiohttp://en.wikipedia.org/wiki/Columbus,_Ohiohttp://en.wikipedia.org/w/index.php?title=Park_Forest_Downtown&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Park_Forest_Downtown&action=edit&redlink=1http://en.wikipedia.org/wiki/Chicago,_Illinoishttp://en.wikipedia.org/wiki/Northgate_Mall_(Seattle)http://en.wikipedia.org/wiki/Lakewood_Centerhttp://en.wikipedia.org/wiki/Lakewood,_Californiahttp://en.wikipedia.org/w/index.php?title=Shoppers%27_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Shoppers%27_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Framingham,_Massachusettshttp://en.wikipedia.org/wiki/Stonestown_Galleriahttp://en.wikipedia.org/wiki/San_Francisco,_Californiahttp://en.wikipedia.org/wiki/Northland_Centerhttp://en.wikipedia.org/wiki/Southfield,_Michiganhttp://en.wikipedia.org/wiki/Shops_at_Don_Millshttp://en.wikipedia.org/wiki/Toronto,_Ontariohttp://en.wikipedia.org/w/index.php?title=Chermside_Drive-In_Shopping_Centre&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Chermside_Drive-In_Shopping_Centre&action=edit&redlink=1http://en.wikipedia.org/wiki/Shopping_mall#cite_note-8http://en.wikipedia.org/wiki/Shopping_mall#cite_note-8http://en.wikipedia.org/wiki/Shopping_mall#cite_note-8http://en.wikipedia.org/wiki/Shopping_mall#cite_note-9http://en.wikipedia.org/wiki/Shopping_mall#cite_note-9http://en.wikipedia.org/wiki/Shopping_mall#cite_note-9http://en.wikipedia.org/wiki/Austriahttp://en.wikipedia.org/wiki/Victor_Gruenhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-10http://en.wikipedia.org/wiki/Shopping_mall#cite_note-10http://en.wikipedia.org/wiki/Shopping_mall#cite_note-10http://en.wikipedia.org/wiki/Southdale_Centerhttp://en.wikipedia.org/wiki/Minneapolis-St._Paulhttp://en.wikipedia.org/wiki/Edina,_Minnesotahttp://en.wikipedia.org/wiki/Edina,_Minnesotahttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Malcolm_Gladwellhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-11http://en.wikipedia.org/wiki/Shopping_mall#cite_note-11http://en.wikipedia.org/wiki/Shopping_mall#cite_note-11http://en.wikipedia.org/wiki/The_Outlets_at_Bergen_Town_Centerhttp://en.wikipedia.org/wiki/Southdale_Centerhttp://en.wikipedia.org/wiki/Harundale_Mallhttp://en.wikipedia.org/wiki/Harundale_Mallhttp://en.wikipedia.org/wiki/Big_Town_Mallhttp://en.wikipedia.org/wiki/Chris-Town_Mallhttp://en.wikipedia.org/wiki/Chris-Town_Mallhttp://en.wikipedia.org/wiki/Randhurst_Centerhttp://en.wikipedia.org/wiki/Eaton%27shttp://en.wikipedia.org/wiki/Eaton%27shttp://en.wikipedia.org/wiki/Randhurst_Centerhttp://en.wikipedia.org/wiki/Chris-Town_Mallhttp://en.wikipedia.org/wiki/Chris-Town_Mallhttp://en.wikipedia.org/wiki/Big_Town_Mallhttp://en.wikipedia.org/wiki/Harundale_Mallhttp://en.wikipedia.org/wiki/Harundale_Mallhttp://en.wikipedia.org/wiki/Southdale_Centerhttp://en.wikipedia.org/wiki/The_Outlets_at_Bergen_Town_Centerhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-11http://en.wikipedia.org/wiki/Malcolm_Gladwellhttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Edina,_Minnesotahttp://en.wikipedia.org/wiki/Edina,_Minnesotahttp://en.wikipedia.org/wiki/Minneapolis-St._Paulhttp://en.wikipedia.org/wiki/Southdale_Centerhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-10http://en.wikipedia.org/wiki/Victor_Gruenhttp://en.wikipedia.org/wiki/Austriahttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-9http://en.wikipedia.org/wiki/Shopping_mall#cite_note-8http://en.wikipedia.org/w/index.php?title=Chermside_Drive-In_Shopping_Centre&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Chermside_Drive-In_Shopping_Centre&action=edit&redlink=1http://en.wikipedia.org/wiki/Toronto,_Ontariohttp://en.wikipedia.org/wiki/Shops_at_Don_Millshttp://en.wikipedia.org/wiki/Southfield,_Michiganhttp://en.wikipedia.org/wiki/Northland_Centerhttp://en.wikipedia.org/wiki/San_Francisco,_Californiahttp://en.wikipedia.org/wiki/Stonestown_Galleriahttp://en.wikipedia.org/wiki/Framingham,_Massachusettshttp://en.wikipedia.org/w/index.php?title=Shoppers%27_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Shoppers%27_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Lakewood,_Californiahttp://en.wikipedia.org/wiki/Lakewood_Centerhttp://en.wikipedia.org/wiki/Northgate_Mall_(Seattle)http://en.wikipedia.org/wiki/Chicago,_Illinoishttp://en.wikipedia.org/w/index.php?title=Park_Forest_Downtown&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Park_Forest_Downtown&action=edit&redlink=1http://en.wikipedia.org/wiki/Columbus,_Ohiohttp://en.wikipedia.org/wiki/Whitehall,_Ohiohttp://en.wikipedia.org/w/index.php?title=Town_and_Country_Shopping_Center&action=edit&redlink=1


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subterranean parking.[13]It opened in downtown London, Ontario, on August 11, 1960. After

several renovations, it remains open today as Citi Plaza.[13]

Other early malls moved retailing away from the dense, commercial downtowns into the

largely residential suburbs. This formula (enclosed space with stores attached, away from

downtown, and accessible only by automobile) became a popular way to build retail across

the world. Gruen himself came to abhor this effect of his new design; he decried the creation

of enormous "land wasting seas of parking" and the spread of suburban sprawl.[1][14]

In the UK, Chrisp Street Market was the first pedestrian shopping area built with a road at the

shop fronts. The first mall-type shopping precinct in Great Britain was built in the downtown

area ofBirmingham. Known as Bull Ring Centre (now Bull Ring Birmingham), it was

officially dedicated in May 1964. This was followed by Brent Cross Centre, Britain's first

out-of-town shopping mall, which was dedicated, on the northern outskirts ofLondon, in

March 1976.

In the United States, developers such as A. Alfred Taubman ofTaubman Centers extended

the concept further, with terrazzo tiles at the Mall at Short Hills in New Jersey, indoor

fountains, and two levels allowing a shopper to make a circuit of all the stores .[15]Taubman

believed carpeting increased friction, slowing down customers, so it was removed.[15]Fading

daylight through glass panels was supplemented by gradually increased electric lighting,

making it seem like the afternoon was lasting longer, which encouraged shoppers to

linger.[16][17]

Ala Moana Center in Honolulu, Hawaii is currently the largest open-air mall in the world and

was one of the largest malls in the United States when it opened for business in August 1959.

It is currently the sixteenth largest in the country. The Outlets at Bergen Town Center, the

oldest enclosed mall in New Jersey, opened in Paramus on November 14, 1957, with Dave

Garroway, host ofThe Today Show, serving as master of ceremonies.[18]The mall, located

just outside New York City, was planned in 1955 by Allied Stores to have 100 stores and

8,600 parking spaces in a 1,500,000 sq ft (140,000 m2) mall that would include a 300,000

sq ft (28,000 m2) Stern's store and two other 150,000 sq ft (14,000 m2) department stores as

part of the design. Allied's chairman B. Earl Puckett confidently announced The Outlets at

Bergen Town Center as the largest of ten proposed centers, stating that there were 25 cities
http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/London,_Ontariohttp://en.wikipedia.org/w/index.php?title=Citi_Plaza&action=edit&redlink=1http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/wiki/Shopping_mall#cite_note-DEADMALL-0http://en.wikipedia.org/wiki/Shopping_mall#cite_note-DEADMALL-0http://en.wikipedia.org/wiki/Shopping_mall#cite_note-DEADMALL-0http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Chrisp_Street_Markethttp://en.wikipedia.org/wiki/Birminghamhttp://en.wikipedia.org/w/index.php?title=Bull_Ring_Birmingham&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Brent_Cross_Centre&action=edit&redlink=1http://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/A._Alfred_Taubmanhttp://en.wikipedia.org/wiki/Taubman_Centershttp://en.wikipedia.org/wiki/Terrazzohttp://en.wikipedia.org/wiki/Mall_at_Short_Hillshttp://en.wikipedia.org/wiki/New_Jerseyhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29decbbgf-15http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29decbbgf-15http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29decbbgf-15http://en.wikipedia.org/wiki/Ala_Moana_Centerhttp://en.wikipedia.org/wiki/Honoluluhttp://en.wikipedia.org/wiki/Hawaiihttp://en.wikipedia.org/wiki/The_Outlets_at_Bergen_Town_Centerhttp://en.wikipedia.org/wiki/Paramus,_New_Jerseyhttp://en.wikipedia.org/wiki/Dave_Garrowayhttp://en.wikipedia.org/wiki/Dave_Garrowayhttp://en.wikipedia.org/wiki/Today_(NBC_program)http://en.wikipedia.org/wiki/Today_(NBC_program)http://en.wikipedia.org/wiki/Today_(NBC_program)http://en.wikipedia.org/wiki/Shopping_mall#cite_note-17http://en.wikipedia.org/wiki/Shopping_mall#cite_note-17http://en.wikipedia.org/wiki/Shopping_mall#cite_note-17http://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/Allied_Storeshttp://en.wikipedia.org/wiki/Stern%27shttp://en.wikipedia.org/wiki/Stern%27shttp://en.wikipedia.org/wiki/Allied_Storeshttp://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-17http://en.wikipedia.org/wiki/Today_(NBC_program)http://en.wikipedia.org/wiki/Dave_Garrowayhttp://en.wikipedia.org/wiki/Dave_Garrowayhttp://en.wikipedia.org/wiki/Paramus,_New_Jerseyhttp://en.wikipedia.org/wiki/The_Outlets_at_Bergen_Town_Centerhttp://en.wikipedia.org/wiki/Hawaiihttp://en.wikipedia.org/wiki/Honoluluhttp://en.wikipedia.org/wiki/Ala_Moana_Centerhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29decbbgf-15http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29decbbgf-15http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/Shopping_mall#cite_note-tws29dec7556-14http://en.wikipedia.org/wiki/New_Jerseyhttp://en.wikipedia.org/wiki/Mall_at_Short_Hillshttp://en.wikipedia.org/wiki/Terrazzohttp://en.wikipedia.org/wiki/Taubman_Centershttp://en.wikipedia.org/wiki/A._Alfred_Taubmanhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/w/index.php?title=Brent_Cross_Centre&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bull_Ring_Birmingham&action=edit&redlink=1http://en.wikipedia.org/wiki/Birminghamhttp://en.wikipedia.org/wiki/Chrisp_Street_Markethttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-DEADMALL-0http://en.wikipedia.org/wiki/Shopping_mall#cite_note-DEADMALL-0http://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12http://en.wikipedia.org/w/index.php?title=Citi_Plaza&action=edit&redlink=1http://en.wikipedia.org/wiki/London,_Ontariohttp://en.wikipedia.org/wiki/Shopping_mall#cite_note-london1-12


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that could support such centers and that no more than 50 malls of this type would ever be

built nationwide

Chapter: 02

Introduction to the organization

The Celebration Mall, Udaipur is the first heritage mall in the city offering world class

shopping and lifestyle experience under one roof. Located at Bhuwana, NH8, the mall is just

5km away from the famous Lake Palace Hotel and the old city, less than 3km from Sukhadia


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Circle (a local attraction) and less than a kilometer from the road that leads to tourist

attractions such as Mount Abu, the hill station of Rajasthan and Ranakpur, the city with the

world famous Jain temples.

Designed by Parul Zaveri and Nimesh Patel, the famed architectural team behind thelandmark Oberoi Udaivilas. Built in ethnic architectural style, the mall is the first iconic

heritage mall in India with a unique blend of ethnicity on the outside with modern

conveniences within and can be considered a landmark of Udaipur - iconic, different.

Udaipur offers a consumer base of around 17 lakhs waiting to be tapped. Udaipur also has

the highest per capita income in Rajasthan, being higher than that of Hyderabad, Indore,

Bhopal, Kanpur etc. Udaipur serves as major regional trading hub and serves as HQ for

surrounding districts. Consumers have grand incomes, rising aspirations but a scarcity of

retail avenues.

The Celebration Mall, Udaipur will bring to the city its first multiplex-PVR, in addition brands

like

The Celebration Mall, Udaipur is owned by Flicker Projects Pvt. Ltd- a joint venture between

CapitaMalls Asia Limited and Advanced India Projects Limited (AIPL).McDonalds, Reliance

Trends, Hungama Gaming Arcade and lots more.

The Celebration Mall, Udaipur is managed by CapitaLand Retail Properties Management

India Pvt Ltd, the mall management arm of CapitaMalls Asia in India.

A shopping mall is a building or group of buildings that contains stores. The stores are connected

by walkways so that consumers can easily walk between the stores. Shopping malls can be built

in an enclosed or open-air format.

About celebration mall, Udaipur

The Mall

The Celebration Mall,Udaipur is the first mall in the city offering world class shopping and

lifestyle experience under one roof. Located at Bhuwana, NH8, the mall is just 5km away

from the famous Lake Palace Hotel and the old city, less than 3km from Sukhadia Circle (a

local attraction) and less than a kilometre from the road that leads to tourist attractions such

as Mount Abu, the hill station of Rajasthan and Ranakpur, the city with the world famous


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Jain temples.

Designed by Parul Zaveri and Nimesh Patel, the famed architectural team behind the

landmark Oberoi Udaivilas. Built in ethnic architectural style, the mall is the first iconic

heritage mall in India with a unique blend of ethnicity on the outside with modern

conveniences within and can be considered a landmark of Udaipur - iconic, different.

Udaipur offers a consumer base of around 17 lakhs waiting to be tapped. Udaipur also has the

highest per capita income in Rajasthan, being higher than that of Hyderabad, Indore, Bhopal,

Kanpur etc. Udaipur serves as major regional trading hub and serves as HQ for surrounding

districts. Consumers have grand incomes, rising aspirations but a scarcity of retail avenues.

The Celebration Mall, Udaipur will bring to the city its first multiplex-PVR, in addition

brands like McDonalds, Reliance Trends, Hungama Gaming Arcade and lots more..

The Owner

The Celebration Mall, Udaipur is owned by Flicker Projects Pvt. Ltd- a joint venture between

CapitaMalls Asia Limited and Advanced India Projects Limited(AIPL).

CapitaMalls Asia Limited, is one of the largest listed shopping mall owners, developers and

managers in Asia by total property value of assets and by geographic reach. CapitaMalls Asia

has an integrated shopping mall business model encompassing retail real estate investment,

development, mall operations, asset management and fund management capabilities. It has

interests in and manages a pan-Asian portfolio of 89 shopping malls across 49 cities in the

five countries of Singapore, China, Malaysia, Japan and India, with a total property value of

approximately S$22 billion and a total GFA of approximately 71 million square feet.

Shopping malls in the portfolio include ION Orchard and Plaza Singapore which are

located in one of the world's most famous shopping streets, Orchard Road Raffles CitySingapore and Clarke Quay in Singapore. Our landmark shopping malls in China are

Xizhimen Mall and Wangling Mall in Beijing; Raffles City Beijing and Raffles City

Shanghai. The portfolio also includes Gurney Plaza in Penang, Malaysia Vivit Square in

Tokyo, Japan as well as Forum Value Mall in Bangalore, India.

CapitaMalls Asia's principal business strategy is to invest in, develop and manage a
http://www.capitamallsasia.com/index_shoppers.aspxhttp://www.capitamallsasia.com/index_shoppers.aspx


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diversified portfolio of real estate used primarily for retail purposes in Asia, and to strengthen

its market position as a leading developer, owner and manager of shopping malls in Asia.

Advance India Projects Limited (AIPL) is India's premier real estate development company

with a multi-dimensional portfolio ranging from commercial to retail and residential

segments. AIPL continues to transform the look and texture of India with innovative

commercial landmarks, unprecedented retail developments and exclusive residential

communities.

The Manager

The Celebration Mall, Udaipur is managed by CapitaLand Retail Properties ManagementIndia Pvt Ltd, the mall management arm of Capita Malls Asia in India.

CHAPTER:03

Research Methodology
http://www.advanceindia.co.in/http://www.advanceindia.co.in/


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Objectives of Research

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden and

which has not been discovered as yet. Though each research study has it own specific

purpose, we may think of research objectives as falling into a number of following broad

grouping:

a) To gain familiarity with a phenomenon or to achieve new insights into it (studies withthis object in view are termed as exploratory of formulative research studies) ;

b)

To portray accurately the characteristics of a particular individual, situation or a group(studies with this object in view are known as descriptive research studies) ;

c) To determine the frequency with which something occurs or with which it isassociated with something else (studies with this object in this view are known as

diagnostic research studies) ;

d) To test a hypothesis of a casual relationship between variables (such studies areknown as hypothesis-testing research studies).

Research in common parlance refers to a search for knowledge. It can also be defined as a

scientific and systematic search for pertinent information on a specific topic. It is an art of

scientific investigation.

Research is an academic activity and as such the term should be used in a technical sense.

It is the manipulation of things, concepts or symbols for the purpose of generalizing to

extend, correct or verify knowledge, whether that knowledge aids in construction of theory or

in the practice of art.

TYPE OF RESEARCH


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1) Descriptive ResearchDescriptive research includes surveys and fact-finding enquiries of different kinds.

The major purpose of descriptive research is description of the state of affairs as it

exists at present. The main characteristics of this research method are that the

researcher has no control over the variables; he can only report what has happened or

what is happening.

TYPE OF DATA COLLECTION

The task of data collection begins after a research has been defined and research design/plan

chalked out.

1) Primary MethodThe Primary data are those which are collected afresh and for the first time, and thus happen

to be original in character.

We collect primary data during the course of doing experiments in an experimental research

but in case we do research of the descriptive type and perform surveys, whether samplesurvey or census surveys, then we can obtain primary data either through observation or

through direct communication with respondents in one form or another or through personal

interviews.

Sampling Techniques


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1) Random samplingIt is the purest form of probability sampling. Each member of the population has an equal and

known chance of being selected. When there are very large populations, it is often difficult or

impossible to identify every member of the population, so the pool of available subjects

becomes biased.

2) Convenience samplingIt is used in exploratory research where the researcher is interested in getting an inexpensive

approximation of the truth. As the name implies, the sample is selected because they are

convenient. This no probability method is often used during preliminary research efforts to

get a gross estimate of the results, without incurring the cost or time required to select a

random sample.

3) Judgment samplingIt is a common no probability method. The researcher selects the sample based on judgment.

This is usually an extension of convenience sampling. For example, a researcher may decide

to draw the entire sample from one "representative" city, even though the population includes

all cities. When using this method, the researcher must be confident that the chosen sample is

truly representative of the entire population.

Target Audience

We cannot say everybody as our target audience. There are probably certain groups of people

or market segments that are more likely than others to want our product. Demographics

describe the profile of a particular market segment. Psychographics are the attitudinal traits

people exhibit in their approach to life.

Sampling Unit


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Simple random sampling is the most intuitive sampling approach. If every household in the

population has some unique identifier, such as a number or the name of the head of the

household, and we know how many households we want to include in the survey sample,

then we could simply write this identifier for each household on a separate piece of paper, put

all the pieces of paper in a bag, shake well, and draw as many from the bag as we need to

achieve our intended sample size. This is simple random sampling.

Sample Size

THE SAMPLE SIZE FOR THIS RESEARCH IS 50 RESPONDENTS.

SAMPLING METHODOLOGY:

Sample Size50 respondents

Sampling AreaUdaipur

Sampling Technique - Random Sampling technique

LIMITATIONS


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Every study, no matter how well it is conducted, has some limitations.

This is why it does not seem reasonable to use the words "proving" and "disprove" with

respect to research findings. It is always possible that future research may cast doubt on the

validity of any hypothesis or the conclusions from a study. Some of these are:

a) It is limited to the age group of 25-45 years.b) I found the biggest limitation as lack of time.c) We cannot make causal conclusions from case studies.

This is true because we cannot rule out alternative explanations.

d) Experiments involving the random assignment of participants to conditions may allowus to make causal conclusions if the variables that are manipulated are not

confounded with other variables. However, there still may be limitations with respect

to the generality of the findings. The experiment may have involved a specific group

of people, certain situations, and only some of the possible conceptualizations of

variables. Thus, we may not know whether the findings will generalized to other

people, situations, or conceptualizations of the variables.

Types of Questionnaire

Structured non Disguised Questionnaire

Questions are listed in a pre-arranged order.

Respondents are told about the purpose of collecting information.


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Types of Questions

1) Closed ended quest ions:

In the closed ended type of questions, the respondent is asked to select from a fixed list of

replies.

Respondent has to choose any one of the options given or multiple options

This facilitates coding and helps in quantifying the answer to the questions.

Respondents dont have to think much and answer within the options given.

2.) Open ended questions:

Respondents are free to answer the questions in their own words. It does not restrict them to

choose from the given alternatives as in closed-ended questions. The respondent expresses

his/her thoughts in a freewheeling manner.

Chapter 3

Q(1) What is your age?

(a) up to 12 years 10

(b) 12 to 25 15


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(c) 25 to 40 15

(d) above 40 10

Q(2) What is the main purpose for visiting celebration mall?

a) business meeting 5

b) gaming 12

c) movie 13

d) shopping 5

e) eating 5

f) time pass 10

up to 12 years

20%

12 to 25

30%

25 to 40

30%

above 40

20%


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Q3. How many times you visit the mall?

Once a week 10

Daily 5

Once a month 25

occasionally 10

business meeting

10%

gaming

25%

movie

25%

shoping

10%

eating

10%

timepass20%


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Q4. Do you find the mall expensive?

Yes No

20 30

once a week

20%

daily

10%

once a month

50%

occasionally

20%


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Q5. Which is your favorite eating zone in the mall?

Nirulas 10

Caf coffee day 10

Stall 7

McDonalds 23

yes

40%

no

60%


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Q6. Do you want some local shops in the mall?

Yes 35 No 15

20%

20%

14%

46%

nirula's Caf coffee day stall McDonalds


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Q7. Are you satisfied with the fish therapy?

60%

40%

yes no


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Yes No

30 20

Q8 Which local shops you like to see in the mall?

Saree and suits 10

60%

40%

yes no


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Western outfit 7

Jewellery and accessories 9

Bakery shop 13

Electronics 4

Footwear 4

others 3

Q9. Are you satisfied with the accessibility to all the shops?

Saree and suits,

10, 20%

Western outfit,

7, 14%

Jewellery and

accessories, 9, 18%

Bakery shop, 13,

26%

Electronics ,

4, 8%

Footwear , 4, 8%others, 3, 6%

Saree and suits

Western outfit

Jewellery and accessories

Bakery shop

Electronics

Footwear

others


28/34

Yes 40 Yes 60

Q10. Is the gaming zone of mall entertaining?

40%

60%

yes no


29/34

Yes 24 No 26

55%

45%

yes no


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Q11. Why you like to visit P.V.R. cinemas as comparative to local theater?

Standerd 20

Picture and sound quality 10Hygiene 10

Others 10

40%

20%

20%

20%

standerd picture and sound quality hygiene others


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Q.12 which stores would you like to see in the mall in future?

Life style 12

Shopper stop 18

pantaloons 21

Others 9

Q13. Are you satisfied with the hygiene level of the mall?

20%

30%35%

15%

life style shopper stop pantaloons others


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Yes 35 No 15

Q14 Are you satisfied with the parking facility of the mall?

70%

30%

yes no


33/34

Yes 2 5 No 25

Q15. Do you enjoy the programs which are conducted in the weekend in the mall?

50%50%

yes no


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Yes 40 No 10

80%

20%

yes no

Documents

Naresh Research