Idea Cellular Naresh

8/7/2019 Idea Cellular Naresh

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No Idea get Idea


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Board of Directors Mr. KumarMangalam Birla

(Chairman)

Smt. Rajashree Birla

Mr. Sanjeev Aga (ManagingDirector)


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0

10

20

30

40

50

60

70

2004 2005 2006 2007 2008 2009 2010

2.7

5.17.4

14

24

47

67

Subscriber inmillion

Year

subscirber


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The Key players in the TelecomMarket in India:-

Vodafone

Bharti Aircel

M T N L

M T S

Reliance

Tata Indicom

B S N L

B P L


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STRENGTHS

` A trusted, successful & globally known brand

` Well known brand

`

WEAKNESSES

` Less Economies of Scale as compared to otherbig brands

`

Poor

Cover

age ar

ea` Poorperformance of R & D department

`

OPPORTUNITIES

` Increasing Market share

` Brand Loyalty among people

` Still few competitors

`

THREATS

` Well-established Competitors

` High brand image & ConsumerAwareness

` MNCs can be a big threat to ourMarket share in terms of qualities like:

` More Choice


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` ProductSim- Prepaid, Postpaid and 3G Data

card` Price

Competitive price and InnovativePrice

` PlaceAll over the Country

` PromotionPrint media and Electronic Media


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The objectives of this project are as follows

To get the Exposure to the corporate world

To interact with customers and tounderstand theirneed.

To find the potential customers forPost- paidscheme.

To gain the knowledge of the telecom

industry To Sale and Promote the Sales of post-paid

card.


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` To provide knowledge to customerabout various

benefit of post-paid plan.

` To increase the no. of postpaid customerby

converting prepaid customer into post-paidcustomer.

` To get the feedback from customers.

` To get the information about acceptance ornon

acceptance of postpaid plan by customer.


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` To understand ConsumerBehavior.

` To help company for the future

improvements on the basis of present

sale.

` To help the customers who are willing to

use Idea Postpaid card in the future.


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Population250 customer

SamplingSimple random Sampling

Source Of Data CollectionBoth Primary As well as Secondary

Tools Used for the StudyVarious statistical tools have used for the

study.Statistical tables, Charts and Diagrams areused for the presentation of the data.


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` Problem in Conversion of Prepaid Number to Postpaid` Sim card activation delayed` Forced misselling & misbehave by the representative's

` Delay in service` Charging more money`

Obscene calls in another

name` Connection not getting activated` Complaints Regarding Services` Getting Very poorservice

` UnfairBilling` Getting Bill but customerhave already cancelled connection from Sales

Guy` Facing problem in ISD Services` Worst response from customerservice representative

` Outgoing barred without any reason


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` Super99 Plan

` Education 100 Plan

` Executive 100 Plan

` RJ power199 Plan` RJ CUG 199 Plan

` Business 300 Plan


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` The study had been conducted only in a selected

region.

` The project time is limited only foronly 45 Days.

` Lack of experience in telecom industry.` Customers response was not good forpost-paid

card.

` The study was confined to the randomly selected

customers, so the result may not be same withremaining customers


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` Respondent by age

Objective: To know the age group using Idea postpaid services

0%

10%

20%

30%

40%

50%

60%

0-20 20-30 30-40 40 andabove

RESPONDENTS BY AGE

RESPONDENTS YE

Sr. No. Age Group Respondent Percentage

1 0-20 2 4 %

2 20-30 8 16 %

3 30-40 25 50 %

4 40 and above 15 30 %

Total 50 100%


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Objective: To know what type of customeruses postpaid services.

Sr. No. Profession Respondent Percentage

1 Empl ye

Businessman 16 3

3 Stu ent 6 12

T tal 0 100

0%

10%

20%

30%

40%

50%

60%

Employed Businessman Student

RESPONDENTS BY PROFESSION

RESPONDENTS BPROFESSION


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Objective:

To know which plan is more preferred.

Sr. No. Plan Respondent Percentage

1 Government 11 22 %

2 Bank 9 18 %

3 S M U 5 10 %

4 Private companies 25 50 %

otal 50 100%

0%

10%

20%

30%

40%

50%

60%

Government Bank S M U Pvt Companies

RESPONDENTS BY PREFERED PLANS

RESPONDENTS BPREFERED PLANS


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Objective:

To know why the customerhas purchased the

plan.

Sr. No. Reason Respondent Percentage

1 Self I terest 18

2 Compa Provided 41 82

Total 50 100

0%

50%

100%

Self Interest Company Provided

RESPONDENTS BY REASON TOPURCHASE PLANS

RESPONDENTS BREASON TOPURCHASE PLANS


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Objective: To know whethercustomer is satisfied with network

coverage provided ornot.

Sr. No. Response Respondent Percentage1 Yes 46 92 %

2 No 4 8 %

Total 50 100%

0%

50%

100%

Y No

RESPONDENTS BY STATING

SATISF

IEDW

ITH NETWO

RKRESPONDENTS BSTATING SATISFIEDWITH NETWORKPROVIDED OR NOT


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Objective: To know whethercustomer is satisfied with call rates

applied.


2 No 10 20 %

Total 50 100%

0%

20%

40%

60%

80%

100%

Yes No

RESPONDENTS BY STATING SATISFIED

WITH CALL RATES APPLIED

RESPONDENTS BY STATINGSATISFIED WITH CALL RATESAPPLIED


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Objective: To know whethercustomers are satisfied with postpaid

services ornot.


2 No 18 36 %

Total 50 100%

0%

0%

40%

60%

80%

Yes No

RESPONDENTS BY STATING SATISFIEDW

ITH PO

STPAID SERV

ICEO

R NO

T

RESPONDENTS BY STATINGSATISFIED WITH POSTPAIDSERVICE OR NOT


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FINDINGS

` Majorcompetitors of Idea are Airtel, BSNL and

Reliance

` Peoples who are in profession line preferred Ideadue to its perfect network coverage.

` Maximum customers are due to the connections

provided by the organizations where they are

employed.` Call rates applied are affordable by the customers.


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Airtel

BSNL

Reliance

Vodafone

Tata Indicom


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31%

24%

15%

15%

8%

4%

1%

1%

1%

0%

Market Share

Bharti Airtel Vodafone IDEA BSNL AIRCEL RELIANCE MTNL LOOP UNINOR STEL


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` Company should launch special and innovative

postpaid schemes forstudents.

` Representative should avoid forced misselling &

misbehave with customers.` Should have proper track on transaction of all

customer

` Should improve service provided by the company

to customer


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Documents

Idea Cellular Naresh