Slide 1

ENTERPRENEUR MANAGEMENT

TOPIC: - SWEET SUCCESS Narendra Murkumbi

Group Members: Presented To AFFAN SHAIKH (A 27) Anju DusejaROSTON DSOUZA (B 08)ARMAN SHAMSHI (B 25)AFTAB SYED (B 30)

Business Model Murkumbi BioAgro

Est. in 1994 Capital 30 lakh Manufactures Pesticides Spread in 8 states in 4 years In 1998 achieved turnover of Rs. 5 cr. Not satisfied

Introduction to Shree Renuka SugarsIndustry: SugarFounded: 1998 Founder(s): Narendra Murkumbi & Vidya MurkumbiHeadquarters: Mumbai, Maharashtra, IndiaRevenue: 2,239.80 Cr Profit: 143.50 Cr

VISION STATEMENT

To become the most efficient producer of sugar and the largest marketer of sugar and ethanol in India with a renewable fuel business component.

CORE ACTIVITIES

- Fully integrated company focused on manufacturing and marketing sugar, power and ethanol. -Large fuel (ethanol) and renewable energy capacities

He is from family of tradersSchooling from St. Pauls High SchoolElectronics & Communication EngineeringMBA from IIM A in 1994What he would do crystallised in the second year of PGDMRanked 93rd in recent 2009 Forbes India rich list

About Narendra Murkumbi

ChallengesCapital problemFactory shifted to belgaum districtIn 2002 sugar prices crashedDividing responsibilityLearning the business

Industry: SugarEst. in : 1998Founder(s): Narendra Murkumbi & Vidya Murkumbi in 1998Head quarters: Belgum , KarnatakaRevenue: 2,239.80 Cr SRSL offered farmers to buy at least 500 SRS shares at Rs 10 each Since then, Murkumbi has turned the company into a fully integrated sugar maker with power generation and refining capacities.It has also become a major merchant exporter of sugar and is setting up a 2,000 tonnes per day sugar refinery in Haldia the largest in India primarily for exports.SRS attracted investors. Foreign investors, like Carlson Fund, have bought 12 per cent of SRS and the companys market cap is among the highest in the sector.As on September 30, 2009, the company had a cash reserve of Rs 491 crore,SRSL is one of the largest and fastest growing sugar company in India.

Shree Renuka Sugars

BUSINESS MODELTake over Sick Sugar Plants & turn them aroundLeased Asset BaseCo Power GenerationInternational Sugar TradingConceptualized Raw sugar RefiningValue to Farmers by Equity StakeElimination of middlemen

MANAGEMENT STYLEVisionSmall is not BeautifulThink BigInnovativeJugaadLead from the FrontRecognize TalentSocially Responsible

Re -Writing RulesRe- Inventing ParadigmsWay to do Business is very important Core Competencies do not Hold True Jump to new opportunities Scalability

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