[Entrepreneur’s name]

[Date]

[Business Name]

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Business Profile

• My Business Idea

• Type of Business (Choose one: Service, Retail, Manufacturing)

• Legal Structure (Choose one: Sole Proprietorship, Partnership, S Corporation, C Corporation, Non Profit)

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Business Goals

• Business

- (enter short term goal)

- (enter long term goal)

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Competition

Competitor Price/Location/Quality

Competitive Advantage• [List 2 reasons why customers will purchase your product or service over your competitor’s.]

•

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Market Analysis

[Describe your target market below]

• [By location]

• [By population]

• [By personality]

• [By behavior]

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Marketing Plan1. [Enter Price] 2. [Enter Place]3. [Enter Product]4. [Enter Promotion plan]-how will you

market? What will you use?5. [Enter Target consumer- consumer

profile]

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Economics of One Unit

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Item Description Cost/qty Cost per Unit ($)

TOTAL $0.00

Monthly Sales Projection

Month Units Sold Month Units Sold

January July

February August

March September

April October

May November

June December

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Cost of Supplies

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Selling Price Per UnitLabor Cost per Unit (in wages/hours) $0.00How long (hours) to make one unit 0Labor Cost per Unit $0.00Cost of Supplies for one unit $0.00Total COGS $0.00Gross Profit Per Unit $0.00

Average Monthly Operating Costs

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Type of Operating Cost Monthly Cost(enter fixed cost) $0.00(enter fixed cost) $0.00(enter fixed cost)(enter fixed cost)(enter variable cost)(enter variable cost)Total Fixed Costs $0.00Total Variable Costs * $0.00Total Operating Costs $0.00

Projected Monthly Projected Yearly Income Statement Income Statement

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Units Sold 0 Units Sold 0

Selling Price per Unit $0.00 Selling Price per Unit $0.00

Total Sales $0.00 Total Sales $0.00

COGS per unit $0.00 COGS per unit $0.00

Total COGS $0.00 Total COGS $0.00

Gross Profit $0.00 Gross Profit $0.00

Fixed Costs $0.00 Fixed Costs $0.00

Variable Costs $0.00 Variable Costs $0.00

Total Operating Costs $0.00 Total Operating Costs $0.00

Profit before Taxes $0.00 Profit before Taxes $0.00

Estimated taxes @ 25% $0.00 Estimated Taxes at 25% $0.00

Net Profit $0.00 Net Profit $0.00

Start-up Investment

Estimated TOTAL START-UP INVESTMENT: $ (total)

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ItemWhere I will buy this? Cost of Item

$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00

Total $0.00

Financing Strategy for Total Start-up Investment

Source Amount Equity(investment)

Debt (loan)

Gift

Personal Savings $

Relative/Friend $

Investor $

Grant $

Total: $

OPTIONAL (“x” in boxes identifying offering)

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Enter your mission statement or slogan (if applicable)

Thank you for your consideration of[enter company name and logo]

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