NAFC vs. Scientology: Exhibit 22 What is Scientology

8/12/2019 NAFC vs. Scientology: Exhibit 22 What is Scientology

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EXHIBIT 22

6:14-cv-00187-RAW Document 261-22 Filed in ED/OK on 07/22/14 Page 1 of 10


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THE PROMOTIONAL ACTIONS OF DISTRIBUTION DIVISION 6 (From HCO Pl, 20

November 1965, The Promotional Actions of an Organization. These are given complete for all

divisions in Basic Staff Volume 0, starting on page 84.)

86. DISTRIBUTION SECRETARY - Co-ordinates and gets done the divisional promotion functions

Division 6 and makes Scientology and the org known to the broad public.

87. DEPARTMENT 16 (Dept of Field Activities) - Advertises to the broad public.

88. Advertises and holds Congresses, Open Evenings, etc.

89. Sees that the Introductory lecture and non-classed courses use no words that will be misunderstood a

make people want to buy training and processing and offers it.

90. Furnishes lecturers to groups.

91. Gets books placed in book stores reviewed and in the public view.92. Acquires new mailing lists.

93. Sends out excellent info packets.

94. Guides in new body traffic.

95. Works on thepublic not on the Scientologists already known to Divisions I and 2.

96. DEPARTMENT 17 (Dept of Clearing) - Recruits and handles Field Staff Members to get inpcs andstudents for the org (and collect past debts).

97. Keeps in touch with Franchise Holders and keeps them informed.

98. Carries out all FSM and Franchise activities and makes them head people toward the org.

99. Treats the whole departmental activity as salesmen are handled by any other business org.

100. Trains the FSMs and Franchise Holders and makes them financially successful.

101. Gets all commissions owed promptly paid to encourage earning more commissions.

102. Gives FSMs and Franchise Holders things they can use to disseminate and select.

103 Ad ti d d t E t i C



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HUBBARD COMMUNICATIONS OFFICE

Saint Hill Manor, East Grinstead, Sussex

HCO POLICY LETTER OF 20 AUGUST 1970

Issue III

(Cancels HCO P/L 21 Dee 69

"Revised New Public Divisions Org Board")

Rernimeo All Div 6 Hats Staff Status Il HCO Dept 3. Starrate

DIVISION SIX

THE PUBLIC RELATIONS DIVISION

Attached are the new Org Board for Division Six, Div Six Ideal Scenes and Statistics.

This forwards a new breakthrough in Public Divisions Organization making the three Divisions each with its

own specialized product.

Division 6 - PR Area Control

and Public Promotion

Division 7 - Public Services

Division 8 - Public Sales

hi bli i i i " i i b di d b i b i ff i d



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DIVISION 6 - PUBLIC RELATIONS

Ideal Scene: The Org has established PR Control over its business contacts, local community, mass media a

profession leaders, community groups, necessary VIPs and people who count who are now on our side, in our fav

reaching for Dianetics and Scientology; with such alliances achieving safety for Diancties and Scientology to expa

in the area free of third party actions or enemy attack, past, present or future. In essence PR Area Control exists in

fullest sense of the term attained and maintained with regular PR activities, PR programmes and broad pub

promotion projecting a highly acceptable Image carefully aligned to what is publicly popular and needed and effect

in bringing masses of people into the Org reaching for service.

Stat: No. of New Names to Prospect Files.

DEPARTMENT 16 - FACT FINDING AND RESEARCH

Awareness Level: Acceptability

Ideal Scene: Dept 16 accurately and routinely supplying reliable information, facts and evaluation/research findin

pertaining to PR successful/unsuccessful policies and programmes, public trends, local and world events affecting

likely to affect Org operations, what is popular/unpopular and acceptable in local Sea, Dianetic and public circles,

publics we control and don't yet control, the Org's PR standing in its environment, Org promotional effectiveness, a

to what degree the Org is being successful in satisfying its customers, to all staff, Execs and PR personnel, resultingheightened awareness of PR and its importance so that contribution to PR and Org image is increased. T

Department is also a consistently trustworthy advisor to executive levels and PR personnel with regard to all

aspects of Org operations presenting factually compiled and researched PR briefs accompanied with timely propo

new policies and PR programmes as needed to the Execs and personnel they concern, resulting in further enhancem

of PR Control and increased workability and effectiveness of Org promotion and PR activities.



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SUCCESS SECTION

Ideal Scene: The -success section is supremely alert as the last policing point of the Org for tech ensuring

customers are satisfied at the end of each Org service. Excellent categorized files of all success stories are kept a

used in voluminous promotion and in displays around the Org. The success section validates consistently all lo

successful activities in Scientology, Dianetics and outside in the area.

Stat: 1. No. of success stories written.

2. No. of successful activities validated.

3. No. of success stories used.

NEW POLICIES AND PR PROGRAMMES SECTION

Ideal Scene: Accurate precise research and data compilation actions are carried forward resulting in exact, excelleuseful and needed new policies and/or PR programmes to bring about increased PR Area Control and effectiveness

Dn and Scn promotion for the Org which are accepted and utilized by the PR personnel, Execs and the st

concerned.

Stat: A. I pt for every hour of valid research done.

B. 20 pis for every factual PR brief compiled.

C 50 pis for every PR programme or new policy accepted and utilized.

PR BRIEFING SECTION

Ideal Scene: All staff regularly and thoroughly briefed on the aspects and meaning of PR, current PR activities a

programmes and their role in helping increase the PR standing of the Org as staff members resulting in a heighten

awareness in the Org of the importance of PR and its full use. Special PR briefings to Execs, PR personnel, to

members or any such specialists are given to further enhance PR actions, programmes and public events.



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PR PGM PRE TEST SECTION

Ideal. Scene: New untested programmes are rapidly and efficiently piloted to completion by competent PR person

in such a way that pilot actions do not serve as a distraction to established PR programmes and activities or cause

any PR upset, following exactly the orders of each new programme being piloted so that it can be clearly ascertain

by Dept 16 whether it is successful or unsuccessful.

Stat: I pt for every target completed.

20 pts for every major target completed.

PUBLICITY SECTION

Ideal Scene: Is a professional competent information service, putting out many effective, publicly acceptable, h

news releases, articles and PR statements to TV, press and radio which get used, handling expertly the demands ofmass media with

whom the Org has excellent relations, resulting in smooth control of all influential mass media contacts to whom

publicity section (or its PRO) is a stable terminal thus making it possible for lots of free good publicity for the O

Dianetics and Scientology but impossible for any bad publicity.

Stat: 5 pts for every item of good publicity or publicity in the mass media.

Minus 150 pts for every item ofbad publicity.

STAFF RELA TIONS SECTION

Ideal Scene: Organization staff made to feel part of the team, well informed of their Org's plans and progress towa

its goals and that they are contributing to this and in such a working atmosphere created, greater production, harmo

and teamwork is resultant.



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3. A hospital programme to introduce Dianetic techniques to all local hospitals and clinics to increase the health

and welfare of the local population.

4. A Religious programme to bring unity and co-operation among local churches to help society.

5. A Drug abuse programme to help the Drug problem in society with Dianetic techniques co-ordinating all

interested groups and clinics.

Stat.. 1 pt for every target completed.

20 pts for every major target completed.

DEPARTMENT 18 - PUBLIC COMMUNICATIONS

Awareness Level: Propagation

Ideal Scene: Vast volumes of broad sweepingly effective public promotion going out in a steadily increasing flow

masses and masses of public individuals bringing about floods of response and people into Division 7 reaching

Diarietics and Scientology.

Stat: No. ofpublic promotional particles distributed or mailed.

AD YER TISTNG SECTION

Ideal Scene: Effective, reaching advertising of BOOKS, intro lectures and testing through frequent and regu

placement of advertisements in newspapers, magazines and other mass media resulting in large public response

Scientology books, Dianetic books and Public Division services (testing and introductory lectures).

Stat: No. of ads placed in newspapers, mags or other mass media.

No of people coming into the Org as result of an advertisement



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Compiled by staff of the Church of Scientology Interna tionalPub/is/Jed by Bridge Publications, Inc., 4751 Fountain Ave nue, Los Angeles, California 90029ISBN 1-57318-122-6Publisl1ed i other countries by NE W ERA Publications Intern ational ApS, Store Kongensgade 53,1264 Copenhagen K DenmarkISBN 87-7336-945-4 1992 1993, 1998 Church of Scientology International. All Rights Reserved.Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from thecopyrighted work s of L. Ron Hubbard.No part of this book may be reproduced without the permission of the copyright owner.Based on the religious literature and works of L. Ron Hubbard, who developed Scientologyapplied religiousphilosophy and Dia11eticsspiritual healing technology, th is book is presented to the reader as part of h is persona lresearch into life, and the application of same by others, and should be construed only as a written report of suchresearch and not as a statement of claims made by the Church or the Founder. The attainment of the benefits andgoals of Scientology philosophy requires each individual's dedicated participation, as only through his own effortscan he achieve these.The HubbardElectrometer is a re ligious artifact used in the Church confessional. It in itself does nothing, and is usedby ministers only, to assist parishioners in locating areas of sp iri tua l distress or travai l.The Purification program cannot be construed as a recommendation of medical treatment or medication and it is notprofessed as a physical handling for bodies nor is any claim made to that effect.



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(Simplified versIon, showing heorganizational pattern usedin all churches ofScientology)ORG N ZING BO RD

'TARYDIVSION 7SEGREDIVISION SEVENEXECUTIVE

DlVlSIONSource F.xistenre CondiooS- 119Jepartmenl 21 ~ 1 2

OffireofLRll Offireof omreoflheSpecial Affairs Execul CDirector

Department 21 Ensures the expansionand future of he churchthrough the standardapplication ofL RonHubbard s echnologyand policy. Keeps thechurchgrounds and premisesdean and safe.Department 20 H ndes all churchcommunity, civic and

legal affai s.Department 19 Coordinates a l staffactivi ies,ensures thatthe organ ization runssmoothly, andconstantlyupgradesservice to tsparishioners andcommunity.

I I

IHCOEXECUTIVESECRETARYCO AREA SECRETARY

DIVISION ONEHuB lllRD CoMMUNICATIONS

OFFCE (HCO) DlVISIONRCCOf JliliOO oomunication l'crreptionl k\ J: I C f I Department 2 ~ n l 3

~ r t m e n l o f Departmenl ol D e p a r t n ~ \ o [cmumn c OO 111SfdicSi dRouting and RqxxlSPerson el

Department 1 Directs all parishionersand visitors toproperdesti nations for as ,istanceor services. Hires new church staffmembers. Helpschurch staff tounderstandtheirduties forbetter service toparishionersand hecommunity.Department 2 Distributes all mail andinternalcommunications. Sees that incomingletters are responded topromptly.Department 3 Helps individuals applyScientology ethics toimprove condi ions n

their lives. Inspects and reports onorganizational difficultiesto ensure a wiftresolution. Collects and graphs thestatis ics of theorganization to facilitateexpansion.

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ISSEMINATION SECRETARY

DIVISION 1WOD SSEMlNATIONDlVlSION

OrcnlUion n d c r s ~ ' l l d i n r ; ; Fn ightenmenl.4 Department 5 DepartmentDepar1m11 r ~ l o f ~ l o f\lOOlic:IOOlS Rcy,sratonPronJllion and

Maretn&

Department 4 Sends out informativemailing;concerningchurch activities andservices. Publishes the churchmagazine.Department 5 Provides L. RonHubbard books, lecturesand other religiousmaterials through thechurch bookstore.Department6 Enrolls parishioners onappropriate auditing andtraining services. Stays in touch wthparishionersbymail,informing them ofchurchactivities and helpingthem progress up theBridge.

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EXECUTVEDIRECTOR

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T IREASURY SECRETAHY

DIVISION THREEEC D

lkpartmen t7Ikpartmentof

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TREAS U YDVISIONAdjLLl ment

~ a r t m e n t 8l:qiartlncntolDsbulll ments

Dpartment 7

IOOy~ r t n l 9

~ t oRcconl\A\' tsand Makri I

AcepL5 donations andcollects other income.Department 8 Sees to he materialneed5 of the churchandits staff by purchasingallitems required to keep thechurch fu nctioning. Pays any bills incurredby the church.Department 9 C res for all churchfurniture,equipmentandthe like, ensuringsuchproperty is wellmaintained and properlyfunctioning. Keps record> ofchurchaccou nts.

I I

IORGANIZATIONEXECUTIVESECRETARY

ITECHNICAL SECRETARY

DIVISION FOURTECHNICALDIVlSION

Prooidion i vy Pnxloctioolkpartmen t O nent II

~ n t o l Department of m e n t oT

Documents

NAFC vs. Scientology: Exhibit 22 What is Scientology