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MUSIC STREAMING ARRIVES IN ASIA AS DEEZER PURSUES ITS INTERNATIONAL EXPANSION

  Deezer launches in Singapore, Thailand and Malaysia, followed by

Indonesia and the Philippines

  Web-based streaming services gives music fans music everywhere, on any

device

15th August 2012

Global music subscription service Deezer  is bringing unlimited music to Asia this week, as the

service launches in Thailand, rapidly followed by Singapore and Malaysia. Subsequent launches in

Indonesia and the Philippines are expected within the coming weeks.

The arrival of Deezer in the region is set to change the way people listen to music. With more than

18 million tracks available at the click of a button across all devices including iPhones, Android

phones, Blackberries, laptops, tablets and wireless Hi-Fi speakers, music will now be accessible to

music fans in Singapore, Thailand and Malaysia in more ways than ever before.

Deezer will exist as both a standalone service in the three markets and through key partner dtac

in Thailand. The new partnership with dtac, one of the region’s leading telecommunications

operators, build on Deezer’s successful business model which has seen it partner with

telecommunications networks such as Orange, T-Mobile and Belgacom elsewhere.

Axel Dauchez, CEO of Deezer, said: “We are thrilled to launch Deezer in Thailand, Singapore and

Malaysia during our first foray into Asia and look forward to rolling out in the Philippines and

Indonesia. There is a real passion for music here and we have no doubt that Deezer’s strong focus

on local music and editorial recommendations will resonate with fans in each country. We are

pleased to have dtac on board as we have found in other markets that telecommunications

partnerships provide a powerful way of helping people explore this revolutionary new way of

listening to, discovering and sharing music.” 

Asia represents a huge opportunity for the European streaming music service Deezer. High rates of

smartphone penetration in markets such as Malaysia [88% - Gfk April 2012] have given music fans

the opportunity to take their music and content with them wherever they go and access it from

any device. In Singapore, policymakers have recognized that consumers increasingly want to

access content from anywhere with a goal to provide 90% of households with high speed internet

access. Elsewhere in the region, the popularity of ringback tone sales in Thailand suggests that

reasonably priced streaming services could benefit from offering consumers higher quality music

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everywhere, on any device.

A key recent challenge for music creators in Asia has been the growth of illegal download

activity. For bands, artists and labels alike, Deezer will become a powerful platform that will help

artists get paid fairly for their creative work.

Shigga Shay, a rapper, songwriter and producer from Singapore, said, “Today, the most effective

way to deliver music to the masses is through digital downloads and streaming. Deezer makes it

easier for music lovers to discover my work. It may even help me to score a deal with a major 

label one day.” 

The Deezer Premium + service will this week be available in Thailand, Malaysia and Singapore as a

standalone service, while mobile data use resulting from the Deezer application is free of charge.

The package will also be available to dtac customers within one integrated postpaid tariff.

The launches in Singapore, Malaysia and Thailand consolidate Deezer’s position as the one truly

global subscription service with a presence now in 91 territories worldwide. The roll out in Asia is to

continue, with Deezer launching in Indonesia and the Philippines in the coming weeks.

- End -

Notes to editors: 

For images and logos, please go to [insert link or contact for pics) 

Facebook: http://www.facebook.com/deezer 

For further information or to get comment from Deezer, please email pr@deezer.com 

About Deezer 

Deezer is a market leader in music streaming worldwide with 23 million users across 91 territories,

1.5 million Deezer subscribers, more than 800,000 Facebook fans and 350,000 Twitter followers.

Deezer's users can enjoy discovering new music every day as well as unlimited streaming and

downloads of a catalogue of 18 million tracks. Deezer's music services do not rely on softwaredownloads and are available on PC/Mac, all smartphones and many connected devices. In

September 2011, Deezer announced a partnership with Facebook, an important international

step that allowed Deezer to integrate its services into the world's largest social network. On

December 8th 2011, Deezer began its worldwide roll-out except in Japan and the US.  

About dtac 

Total Access Communication Public Company Limited (dtac) is a leading mobile network 

operator in Thailand, currently serving over 23.6 million subscribers. It was founded in August 1989,

and, for the last ten years, has accumulatively invested over 130  billion baht in Thailand to

strengthen its business by continuously upgrading its technology and improving the quality of itsservice. For more information about dtac (The Stock Exchange of Thailand symbol: DTAC), please

visit www.dtac.co.th.

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