2. MediTrafix Language Search Opportunities
Adding Translation & widget to your Website
Most Languages
Automatic Translation
Potential SEO benefits
Acceptable Translated Results
3. MediTrafix Language Search Opportunities
#1 Sets You Apart
You appeal to a wider audience
Memorable website element
Easier comprehension by target demographics
4. MediTrafix Language Search Opportunities
#2 Acknowledge Others
Many Patients are Immigrants
English is often a 2nd Language
Youre respecting diversity
5. MediTrafix Language Search Opportunities
#3 Making a Connection
Prospective patients feeling comfortable
Establishing touchpoints
Connections that do not go unnoticed
6. MediTrafix Language Search Opportunities
#4 Competitive Advantage
Appeal to ethnic markets ignored by your competition
Encourage additional multi-language search traffic
volumes
7. MediTrafix Language Search Opportunities
#5 Internet Languages
Almost 60% of top 10 internet users speak non-English
languages
source: Internet World Stats,
www.internetworldstats.com/stats7.htm, June 2010
8. MediTrafix Language Search Opportunities
Adding a Widget
Freebies from Google & Babelfish (Yahoo)
CMS (content management system) based integrations plug-ins for
Joomla & Wordpress
9. MediTrafix Language Search Opportunities
Language Focus
Creation of dedicated translated webpages
Using translator such as Google Translate or translation
specialist
Avoids widget errors & limitations
10. MediTrafix Language Search Opportunities
Language Support
If your office doesnt have multilingual abilities, qualify your
site that translation is a matter of convenience
State what languages capabilities are in fact available