Advertising Opportunities with IAC Search and Media

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Ask.com - Use Tools Feel Human

“In general, Ask's search-results pages are richer and better organized than typical Google results” Walt Mossberg, Wall Street Journal

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Zoom & Binoculars“One thing that sets Ask apart from Google, in my opinion, is a set of query-refinement tools appearing to the right of results for searches with ambiguous meanings.”Leslie Walker, Washington Post

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Maps & Directions

“Ask is as good as Google for general web search—but better than Google for finding online maps and images.” Chris Sherman, Search Engine Watch

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Blog and Feed Search

“Ask's new Blogs & Feeds service, in short, rocks.”Chris Sherman, Search Engine Watch

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Local Search

Combining the power of Ask search technology with content from CitySearch.

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Attracting a Desirable Audience

Ask.com user profile **• Female – 62.9% • Median Age – 42.9• Median HHI - $63,044• College Grad / Post Grad – 48.1%

54 Million Unique Users (31% reach, #6 US rank)*• 10% month/month growth Mar-Apr 06• 67% unduplicated audience against Google & Yahoo!*

Purchased in the last 30 days vs. average online audience (100) **• High Speed Internet Access – Index 137• Health Insurance – Index 136• New/Used Automobile – Index 134• Computer Games – Index 133• Flowers – Index 133• Credit Card – Index 129• Vacation Packages – Index 126

* Comscore April 2006** @Plan Summer 2006

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Advertising Opportunities

Top three ordinals populated with Ask Sponsored Listings. Bottom five populated with Google.

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Growing Distribution Network

You’re not just getting Ask.com, you’re getting exposure to a high quality network of distribution partners delivering billions of queries each month.

Search

Portals

IAC

Companies

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Value Pricing

Ask Sponsored Listings keywords are cheaper than Google/Yahoo while providing better position.

Methodology•Fathom Online provided blended Google/Yahoo CPC prices & position data for June 2006•Keywords assigned to verticals based upon Ask.com categorization engine•WA (weighted average) calculation accounts for the keywords driving more clicks

VerticalGoogle & Yahoo

WA CPC

Google & Yahoo Avg

Position Ask WA CPC Ask Discount technology $1.34 3 $0.52 61%

shopping $1.33 6 $0.59 56%

finance $2.36 5 $0.72 69%

telecom $2.39 4 $0.49 79%

health $1.03 4 $0.33 68%

education $1.42 6 $0.77 45%

Grand Total(40 verticals) $1.35 5 $0.57 57%

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Solid Performance

Google delivers the highest volume, Ask.com delivers the most applicants. Forrester Research, Online Mortgage Shoppers Paths to Purchase – June 7, 2006

“Our click through rates and conversion rates are rivaling those of Yahoo! We have seen CPAs and ROIs from Ask that far out-perform the same campaign metrics on Yahoo! - and in some cases even on Google (gasp!).” – Nancy Adzentoivich, Reprise Media

Ask.com sponsored listings network delivered an aggregate sales/spend ratio of 459% in June – Atlas

Min Spend

Max Profit

Max Sales

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Standardized FeaturesFeature Ask Sponsored

ListingsGoogle Yahoo! Search

MarketingMSN MIVA

Pricing CPC CPC, CPM CPC CPC CPC, Cost Per Call

Min Bid $0.05 $0.01 $0.10 $0.05 $0.05

Reserve Prices Yes Yes (Quality Score)

No No No

Bid Model CPC x CTR CPC x CTR CPC x CTR CPC x CTR CPC

Bid Management 3rd parties Budget Optimizer, Position Preference

& 3rd parties

Bid for Position &3rd party tools

Bid Boosting for Demographics & 3rd

parties

Bid Optimizer, Auto Bid

Daily Spend Caps No (Daily Spend

Target)

Yes No(Daily Spend

Target)

Yes No

Match Types Exact, Broad, Negative

Exact, Broad, Phrase, Negative

Advanced, Standard, Negative

Exact, Broad, Phrase, Negative

Broad

Editorial Review 24-48 hours 48 hours 48 hours 48 hours 24-48 hours

Conversion Tracking

No Yes Yes Yes No

Service Charge $15.00 (monthly minimum spend)

$5.00 (one time charge)

$5.00 (one time charge)

$5.00 (one time charge)

N/A

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Summary

Innovative product featuresUnique audience

Growing distributionValue pricing and solid performance

Standard ad delivery features

Add Ask Sponsored Listings to your search marketing mix today