MSG 101: Sales Deck & Story 10/18/2013€¦ · talk about my resume 5 times with 5 different people." “I got the sense that they were really disorganized. It seemed like they didn’t

MSG 101: Sales Deck & Story 10/18/2013

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Confidential and Proprietary © Glassdoor, Inc. 2008-2012

Click to edit Master title styleClick to edit Master title style

Employment Branding Innovation LabNonprofit HR Conference | Oct 20, 2013 | Washington DC

Alison HaddenDirector of Product Marketing

[email protected]@alisonhadden

Confidential and Proprietary © Glassdoor, Inc. 2008-2012Connect with me @alisonhaddenConnect with me @alisonhadden


MEDIA CONSUMPTION IS EVOLVINGMEDIA CONSUMPTION IS EVOLVING


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THE EVOLVING LANDSCAPESources and channels for news.THE EVOLVING LANDSCAPESources and channels for news.


THE EVOLVING LANDSCAPESources and channels for entertainment.THE EVOLVING LANDSCAPESources and channels for entertainment.


THE EVOLVING LANDSCAPESources and channels for music.THE EVOLVING LANDSCAPESources and channels for music.


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THE EVOLVING LANDSCAPESources and channels for books.THE EVOLVING LANDSCAPESources and channels for books.


How do we consume today - transition

THE CHANGING DIGITAL WORLD PUSHES US TO ADAPTTHE CHANGING DIGITAL WORLD PUSHES US TO ADAPT


LEARN TO ADAPTHow do we get information?LEARN TO ADAPTHow do we get information?


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LEARN TO ADAPTMillennials are in front of “screens” all day.LEARN TO ADAPTMillennials are in front of “screens” all day.


3 hrs 7 minsAverage time US spent online each day in 2012


6 billiontextsperday


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A SOCIALLY CONNECTED WORLDThe Twitter PhenomenonA SOCIALLY CONNECTED WORLDThe Twitter Phenomenon


SOCIALLY CONNECTED WORLDThe Facebook ImprintSOCIALLY CONNECTED WORLDThe Facebook Imprint


3000 text messages Social Media

Publish

Share

Discuss

Social Networks

Microblogs

Lifestream

Livecast

Virtual Worlds

Social Gaming

MMO

A SOCIALLY CONNECTED WORLDThe Social Media LandscapeA SOCIALLY CONNECTED WORLDThe Social Media Landscape


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BARTON’S 3 LAWS OF THE WEBBARTON’S 3 LAWS OF THE WEB

#1

If it can be SHARED, it will be SHARED

#2

If it can be RATED, it will be RATED

#3

If it can be FREE, it will be FREE


SOCIAL MEDIA REVOLUTION = TRANSPARENCYSOCIAL MEDIA REVOLUTION = TRANSPARENCY




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SOCIAL MEDIA REVOLUTION = TRANSPARENCY SOCIAL MEDIA REVOLUTION = TRANSPARENCY






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80%of Americans spend an extra day a week working after hours


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61%say they’ve found a new job different than expectations


60%wish they had a better understanding of fair market compensation for a job.


77%say company culture is just as important to them as salary.


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THE MODERN RECRUITING LANDSCAPETHE MODERN RECRUITING LANDSCAPE


HOW TO MANAGE YOUR EMPLOYMENT BRANDHOW TO MANAGE YOUR EMPLOYMENT BRAND

TIPS

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #1: DON’T BE AFRAID! EMBRACE TRANSPARENCYTIP #1: DON’T BE AFRAID! EMBRACE TRANSPARENCY


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Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #2: TAKE THE GOOD WITH THE BADTIP #2: TAKE THE GOOD WITH THE BAD

GOOD BAD

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #3: FIX “THE PROBLEM”TIP #3: FIX “THE PROBLEM”


“I never heard anything for weeks after the interview, then by the time I did hear from them I accepted a job somewhere else."

“This wasn’t a very progressive interview. I had to talk about my resume 5 times with 5 different people."

“I got the sense that they were really disorganized. It seemed like they didn’t remember I was

scheduled to interview."

TIP #3: FIX THE PROBLEM - INTERVIEW EXAMPLESTIP #3: FIX THE PROBLEM - INTERVIEW EXAMPLES


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Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4: MAINTAIN & PROMOTE “THE GOOD”TIP #4: MAINTAIN & PROMOTE “THE GOOD”

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4 EXAMPLE: LITHIUM PROMOTES “THE GOOD”TIP #4 EXAMPLE: LITHIUM PROMOTES “THE GOOD”

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4 EXAMPLE: EXPEDIA PROMOTES “THE GOOD”TIP #4 EXAMPLE: EXPEDIA PROMOTES “THE GOOD”


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Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4 EXAMPLE: ENTERPRISE PROMOTES “THE GOOD”TIP #4 EXAMPLE: ENTERPRISE PROMOTES “THE GOOD”

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4 EXAMPLE: EDELMAN PROMOTES “THE GOOD”TIP #4 EXAMPLE: EDELMAN PROMOTES “THE GOOD”

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #4 EXAMPLE: BEBE PROMOTES “THE GOOD”TIP #4 EXAMPLE: BEBE PROMOTES “THE GOOD”


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Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #5: ENCOURAGE & ENGAGETIP #5: ENCOURAGE & ENGAGE

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TIP #5 EXAMPLE: PEPSICO ENCOURAGES & ENGAGESTIP #5 EXAMPLE: PEPSICO ENCOURAGES & ENGAGES

Confidential and Proprietary © Glassdoor, Inc. 2008-2012EMPLOYER ACTIONEMPLOYER ACTION

"We are very interested in learning how we can improve, and encourage our employees to share reviews about their work experience."

"It's wonderful to see employees sharing constructive feedback about the very special

environment we strive hard to create - and their willingness to acknowledge it in such a public

way."


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NONPROFIT CASE STUDY: MITRENONPROFIT CASE STUDY: MITRE

Confidential and Proprietary © Glassdoor, Inc. 2008-2012BASIC ORGANIZATION INFOBASIC ORGANIZATION INFO

Confidential and Proprietary © Glassdoor, Inc. 2008-2012TELLING THEIR STORYTELLING THEIR STORY


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Confidential and Proprietary © Glassdoor, Inc. 2008-2012LETTING EMPLOYEES SHARE THEIR EXPERIENCESLETTING EMPLOYEES SHARE THEIR EXPERIENCES

Confidential and Proprietary © Glassdoor, Inc. 2008-2012BRAND REPUTATION & CANDIDATE ANALYTICSBRAND REPUTATION & CANDIDATE ANALYTICS

Confidential and Proprietary © Glassdoor, Inc. 2008-2012FREE EMPLOYMENT BRANDING RESOURCESFREE EMPLOYMENT BRANDING RESOURCES


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Alison Hadden [email protected]

@alisonhadden on Twitter

To learn about Glassdoor Talent Solutions, visit:www.glassdoor.com/employers

Documents

MSG 101: Sales Deck & Story 10/18/2013€¦ · talk about my resume 5 times with 5 different people." “I got the sense that they were really disorganized. It seemed like they didn’t