The importance of innovation Eindhoven is known as as the most
innovative region of Europe Innovation (and not cost reduction) is
the key success driver of ASML, NSX, and Philips alike
Slide 4
New product development process Challenges Only one of every 50
new products becomes a success Integrating functions and
departments is difficult (R&D, marketing, manufacturing,
procurement etc) Developing radical new products is hard due to
lack of willingness to cannibalize investments, routines, sales,
and obsoleteness of current market deliniations Trends Shorter
product life cycles Crowd sourcing External collaborations incl.
cocreating with customers Increased interrelatedness of markets
Also note: although Eindhoven is #1 patent wise The Netherlands
only ranks #13 economically. So, much can be gained from better
managing NPD and commercializing inventions
Slide 5
How does Apple Inc. Innovate?: The iPod 13:06 Apple Incorp.
16.50: hint, its not a Mac (or 17.53, when including Jobs product
presentation)
Slide 6
Product Development as Business Process
Slide 7
From closed to open Innovation; The new management challenges
New Products/ Services Science & Technology Base
DevelopmentResearch The Market closed innovation Internal
Technology Base External Technology Base Licensing Techn. Spin-Offs
Technology Insourcing Open Market New Market Current Market open
innovation Source: Henry Chesbrough (2003)
Slide 8
MSc Innovation Management Program (1) Main features English
language program 50/50% Core courses and electived, i.e. 40 ECTS 8
x 5 ECTS core courses focus on main content and methodology Similar
share electives courses 40 ECTS; 3 tracks are promoted Master
Thesis Literature review/Research proposal (10 ECTS), Thesis work:
(30 ECTS) Opportunities for in-company traineeship and
international semester www.tue.nl/masterprograms/im
Slide 9
Other features Multidisciplinary focusing on understanding and
optimizing a firms innovation process (business engineering and
development!) Highly interactive courses from professors in the
forefront of research; one of the leading groups in the world!
Contributions from different disciplines and groups ITEM, IS, HPM,
and OPAC Brabant Center of Entrepreneurship in cooperation with
University of Tilburg Flexible enrollment that allows for personal
contact, joint learning MSc IM enrolls approx. 50-60 students
annually You can enrol in January and September MSc Innovation
Management Program (2)
Slide 10
MSc IM: Program Structure (3) Semester 3 Semester 2 Semester 4
Semester 1 Master Thesis Core courses Specialisation Courses
(electives from tracks or other electives) Thesis Preparation
Opportunity for International Semester
Slide 11
Core Courses New Product Development (ITEM) Marketing &
Innovation (ITEM) Project & Process Management (OPAC &
ITEM) Human Aspects of Product Development (HPM) Research Design,
Data Collection and Analysis (ITEM & HPM) Design Science
Methodology (ITEM) System Dynamics (OPAC & ITEM) Philosophy of
Management Science (AW) Content Method
Slide 12
1.New Product Development Management 1.Knowledge Processes
& Management (ITEM) 2.Human Performance in Innovative
Organizations (HPM) 3.Strategy & Technology management (ITEM)
4.Product Life Cycle Management (IS) 5.Service Engineering &
Marketing (ITEM / OPAC) Three Optional Tracks of Electives*) 2.Open
Innovation Innovation Networks (TIW) E-Business Architectures &
Systems (IS) Strategic Sourcing & Supply Management (ITEM)
Strategy & Technology Managament (ITEM) Innovation &
Intellectual property (TIW) Governing Innovation (TIW) 3.Technology
Commercialization & Entrepreneurship Technology
Entrepreneurship (ITEM) Entrepreneurial Finance (ITEM) Service
Engineering & Marketing (ITEM / OPAC) Selling New Products
(ITEM / OPAC) Innovation & Intellectual Property (TIW)
Entrepreneurial Marketing (ITEM) *). Plus free format option; also
courses of other schools possible
Slide 13
Examples of thesis areas and subjects Strategic Alliances
network relationships between a research lab and technology
suppliers Entrepreneurship success or failures of technopreneurs
Personality of founding member Knowledge Management managing
knowledge in a product development lab Marketing/sales launch of
radical new products in the marketplace service requirements after
speeding up NPD processes New Product Development possibilities to
reduce lead time in innovation projects Selection in fuzzy front
end Supplier involvement NPD in the relationship between a hi-tech
company and three key suppliers
Slide 14
13 Mentor system, to assist you in study porocess Potential
mentors in ITEM, IS, and HPM Select mentor at last one year before
start of the Msc Thesis Project (at the end of the first semester!)
Virtual market open during block C and F Role of mentor: advise on
study and electives guidance regarding planning your international
semester (e.g., school, courses) assistance with selection and
preparation of thesis topic and thesis proposal (and company if
needed) supervision of thesis project
Slide 15
Special options within MSc IM Special entrepreneurship track,
and also Certificate in Technology Entrepreneurship
http://w3.tue.nl/en/the_university/entrepreneurship/student/master/
Pre-doctorate certificate for students interested in PhD and
academic carreer only after admission by admission board extra
assignments, Phd courses and scientific master thesis topic Use
International semester as extra specialization (e.g., more
economic/finance or strategic courses)
Slide 16
Professional Perspectives Industry & service sector
R&D/New Product Development Strategy, alliances, intellectual
property Marketing/sales Supply chain manager Consultancy Other,
including -Entrepreneurship -Phd/academic career
Slide 17
Innovation Management: simply the best The journal Technovation
(2007) listed our research in Technology & Innovation
Management in the top 5 worldwide Elseviers master program rating
shows our master program top of the list Bron: Keuzegids masters
2011
Slide 18
IM Courses are highly appreciated Source: Student evaluations
2nd semester 2010-2011
Slide 19
For more information, see
http://onderwijs.ieis.tue.nl/en/ie/im