Master of Science inInnovation Management

Prof. Ed Nijssen (Program Manager)2 September 2013

Welcome on board: a brief overview

Succesful innovations: a paradigm shiftSuccesful innovations: a paradigm shift

• Why?– Complexity larger than ever– Connection between engineers

and sales/marketing remains problematic

– More instruments for proper risk management required; recognize good ideas

– How to best use crowdsourcing and other options to learn from customers

– …

Failure rate remains highFailure rate remains high

• Why?– Complexity larger than ever– Connection between engineers and

sales/marketing remains problematic– More instruments for proper risk

management required; recognize good ideas

Failure rate remains highFailure rate remains high

Further, heroes of yesterdays are failures of tomorrowFurther, heroes of yesterdays are failures of tomorrow

Why?

Innovation Management studiesInnovation Management studies

• Understanding the innovation challenge and processes of firms– Understanding, modeling and redesigning innovation

process – Project management & human aspects involved– Strategic and market drivern issues– Entrepreneurial/Intrapreneurial issues

• Perspective of the engineer – Focus on radical vs incremental innovation– Open innovation– Entrepreneurial spirit

IM: CharacteristicsIM: Characteristics

• Academic level

• (Re)design the business process of innovation

• Multidisciplinary and project-like context

• Apply knowledge in academia, industry and consulting context

Program structureProgram structure

Semester 3

Semester 2

Semester 4

Semester 1Core Courses

Master Thesis

Specialisation Courses

Other electives

Thesis P

reparation

International Term

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ScheduleSchedule• 2 semesters• 2 periods per semester• 8 weeks classes per period• 2 weeks exams per period• Interim period

Credit systemCredit system• European Credit Transfer System• Based on student estimated workload• 1 cp = 28 hrs of workload• Most courses: 5 cp• 30 cp in one semester• typically 6 courses per semester

Program characteristcsProgram characteristcs

- All classes conducted in English- Core courses: 8 x 5 = 40 ECTS- Electives: 40 ECTS

• 3 suggested sets of electives• note that you are required to have a mix of AB (‘technical’)

and C courses (‘social’)

- Master Thesis

Preparation (10 ECTS), Thesis work: (30 ECTS)

IM Core Courses IM Core Courses • New Product Development • Marketing & Innovation • Project management • Human Aspects of Product Development

• Philosophy of Science• Research design, data collection and analysis• Design methodology• System Dynamics

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Link to the Job Market through electivesLink to the Job Market through electives

• New Product Development Management• Human Performance in Innovative Organizations (1JM27)• Strategy & Technology management (1ZM40)• Service Engineering & Marketing (1ZM55)• Selling New Products (1ZM60)

• Open Innovation• Strategic Sourcing & Supply Management (1ZM35)• Strategy & Technology Management (1ZM40)• Innovation Networks (0ZM05)• Innovation & Intellectual property (0EM88)• Governing Innovation (0EM25)• E-Business Architectures & Systems (1BM10)

• Technology & Entrepreneurship• Technology Entrepreneurship (1ZM20)• Entrepreneurial Finance (1ZM70)• Innovation & Intellectual Property (0EM88)• New Media, Entrepreneurship & Innovation (1ZM80)• Entrepreneurial Marketing (1ZM75)

Three recoomended sets of electivesThree recoomended sets of electives

http://onderwijs.ieis.tue.nl/en/ie/master-im/1/all/courses-master-im-en-oml-2012-2013Check the website for all electives/options

Nature of CoursesNature of Courses• Learning by reflection and application • Hence, Interactive lectures• Assignments and Group work

• Master Thesis on Innovation topic (building your individual skills)– Related to research of the school’s researchers– Theory-driven and Multidisciplinary– Ultimately making suggestions to managers/desing a

solution

Thesis topicsThesis topicsExamples of thesis subjects

– New Product Development

• possibilities to reduce lead time in innovation projects• crowdsourcing

– Strategic Alliances• network relationships between a research lab and technology suppliers

– Entrepreneurship• success or failures of technopreneurs

– Knowledge Management• managing knowledge in a product development lab

– Marketing• service performance of products in the market• how to motivate sales to sell new products?

– Supplier development• NPD in the relationship between a hi-tech company and three key

suppliers

See also individual professors’ personal webpages

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Mentor systemMentor system• Matching process at the end of the first semester! (11

November)• Allocation through enrolment and indication of preferred

topics (mentors do the same)• Algorithm matches for meeting set of possible mentors

– Cannot match earlier– Must match before end – otherwise mentor will be assigned

• Role of mentor:– assistance with choosing electives/designing your personal study

program– advise on study planning; international semester– assistance with selection and preparation of thesis topic,

proposal, company/internship– supervision of thesis project

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Options within the programOptions within the program• Semester abroad

– for students with standard program (no deficiencies)– Ask international office

• Option for dual degree with Innovation Science master– In general you then need to use your electives to follow the core

courses of that master track– For information, please ask prof. Nijssen

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Options within the programOptions within the program• Honours program

– for excellent students with objective to start PhD– extra modules at PhD level– Special research assignments – only after admission by admission board– with thesis project conducted on theoretical topic– Students interested in the program and who think they meet the

criteria are invited to apply. An application should include a clear motivation letter, CV and overview of study results. This information should be send to the Director of the IE Graduate School program, Prof. G.J. van Houtum, with cc to program director Prof E.J. Nijssen.

• Brochure: on line: http://onderwijs.ieis.tue.nl/en/ie/master-im/0/all/honors-program-oml-im

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Options within the programOptions within the program• Honors program

– The MSc Honors Program is an additional program to the Master program (20 ects extra)

• Research assignments• Some Phd course

– The MSc Honors Program starts in the second semester of the master program.

– for excellent students with objective to start PhD– only after admission by admission board

• Application procedure will be announced shortly; You should apply in semester #1

– with thesis project conducted on theoretical topic/proposal to send in for national funding contest

• 3 courses (9 ECTS)About entrepreneurship and: new media, corporate entrepreneurship, marketing, finance

• E-Assessment & Skills TrainingNegotiating, creativity, networking,sales pitching, leadership etc.

• Final ProjectWriting a business plan basedon your own idea with the help of a BCE coach

CTE: Certificate Technology Entrepreneurship

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More informationMore information

• Program related information: http://onderwijs.ieis.tue.nl/en– Program description – Certificate and honors programs etcteras.– Examination schedule and registration

• News site graduate college: http://education.tue.nl/Nieuws/Pages/Default.aspx

Questions?Questions?• Questions?

• We hope you will enjoy your time in the master program and at TU/e

• If, you want to engage in discussions and improving the program please contact Industria's Education coordinator

USB card educational information first year students 2013

Purpose:

Inform new students about the department and the educational website http://education.ieis.tue.nl for the most complete and actual educational information.

Contents: • Educational information:

• Education- and examination regulations• Bachelor-, premaster- and master programs• BSA (‘bindend studieadvies’) bachelor programs• ‘Harde Knip’ as of 2012• Exit qualifications bachelor- and master programs

• General information:• Department structure (twoSchools, research groups)• Educational support• Short film (impression) about department Industrial Engineering & Innovation Sciences and

TU/e campus• Map Paviljoen and IPO buildings (e.g., library, canteen,

study areas, study advisors, educational administration)• Instructions OW Info, OASE, Educational website

/ Department of Industrial Engineering & Innovation Sciences

• Relevant links:

Educational website, OW info, OASE, STU (Onderwijs- en Studenten Service Centrum), study associations

How to use the USB card: Press the clip on the left side, with the picture side up. Stick the USB card in the USB portal with the picture side up. 2 partitions appear:

• CD Drive:IE&IS 2011: Contains educational information about the department of IE&IS.

Dubble-click the .exe file and the educational information is opened .• USB Disk: Here you can store your own documents.

/ Department of Industrial Engineering & Innovation Sciences

USB card educational information first year students 2013