Mrpp Written Report

8/6/2019 Mrpp Written Report

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MRPP-Written Project Report

Name : KHATRI DIXITA VISHALKUMAR

(Student ID No. : 0909BHC214)CLACC C

(PGD)

Unit Title : Management Research Project andPresentation unit 3

Course Study Report

OnDevelop New Electric Car

BLAKE HALL COLLEGE

Blake Hall College Page 1


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Front Cover sheet BTEC Level -7, Advanced Professional Diploma in ManagementStudies

Unit Tile: Management Research Project and Presentation unit 3

(Submitted to Mr. Sumesh S Dadwal)

LEARNERS BRIEF

Learners Name: DIXITA VISHALKUMAR KHATRI

ID0909BHC214..Class (Course)PGDBM..

Section C.

Unit titleMRPP

Date assessment details issued27th Sept 2010..

Date handed in 1st December 2010.

Words Count: 2032.

Learners signature___________________ Date : 01/12/2010


Submitted to: MR Sumesh Singh Dadwal

Submitted by:Name: Dixita Khatri

ID: 0909BHC214

Section:


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Assessment Criteria Outcomes and assessment criteria:

LearningOutcome

Evidence for the criteria Tasks Mode of Assessment

Assessorsdecision

Identify thedevelopment of anew product,service or processin terms of overallprofitability

Section in the management report andpresentation making the business case

1a MRPP-Part 1 :

Final MRPP-

Presentation

During 08-12 Nov.2010 ( depending

upon group)

Section in the management report andpresentation reviewing current theory

1b

Section in the management report and

presentation recognising competitivity issues1c

Calculate, agreeand plan forthe necessaryresourcesrequired for theproject

(3.2)

Section in the management report andpresentation identifying resources costs

2a MRPP-Part 1 :

Final written

assignment

consisting of

2500-4000 words ,

due on

03 Dec 2010

Section in the management report andpresentation identifying training costs

2b

Section in the management report andpresentation identifying resource

Plan and agreetheimplementation oftheproduct, serviceor processand the measuresfor

An implementation timescale 3a

A marketing strategy 3b

Implementation monitoring andmanagement measures

Lecturers additional feedback and comments:

Internal verification of assignment brief (final agreed version)

IV name (print) Date

Comments : Sign.

PGD- (B-Tech-Level-7) [Sept-Dec 2010]Assignment Brief

Unit Tile: : Management Research Project and Presentation unit 3

(Lecturer: Sumesh S Dadwal)

Date of issue: 27th Sept 2010 Submission date: Last date of submission :

Formative Assignment : 25-28 Oct. 2010 ( depending upon group)

Final Summative Part 1 ; Presentation : 08-12 Nov. 2010 ( depending upon group)Final Summative Part 2 ; Written Project Report : 03 Dec 2010


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TABLE OF CONTENT


Tasks PARTICULERS PAGE NO.

2a Identify and cost all resources 5

2bIdentify and cost the Training and

Development of Staff6

2cIdentify Sources of all resources

required7

3a An Implementation timescale 8

3b A marketing strategy 9

3cImplementation monitoring and

management measures11

References / Bibliography 12


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(2a) Identify And Cost All ResourcesThere are basically 2 types of cost Fixed and Variable

Fixed Cost means which do not decrease or increase as per production or selling your item.

Variable Cost means those that are directly with the quantity of products being produced.1

Variable cost has direct connection with the production quantity. Material expenditure will rise asmore goods are produced.2

Elements of cost Nature of costs

Fixed cost Variable

costs(working

)

REMARKS (WHY

ETC)

Professional fees 10,000,000 Hiring lawyer,

professional, banks for

legal aspects of initiate a

business

Insurance (vehicle,

building, public liablitity,

contents)

1,000,000

Land (building) space

buy/lease

n.a. Company already

having land for new

plant/business

Construction of building

and New machinery/plant

800,000,000

tech/ Equipment,

methods/royalty

100,000,000

spares parts and raw

materials

100,000,000

Process re- design cost or

product R&D costs and devcosts

20,000,000

Staff and employment 20,000,000 2,000,000 Labour is depending

upon production so its

having variable cost.

While salary of the staff

is fixed.

Commission/remuneration 2,000,000 Commission depends

upon sales quantity. So

its variable.

MONEY/ CAPITAL

RENT/ DIVIDENTS

20,000,000 100,000,000

Cash flow

Loan / interest payments

are generally fixed. Cash

flow is generally notsteady its variable

depend upon production,

sell and collection.

Depreciation 80,000,000 Depreciation is also

fixed cost.

Miscellaneous( stationary,

telephone, electricity,

energy)

5,000,000 1,000,000 Electricity and energys

some expense depend

upon production

quantity.

Product intro costs, product 3,000,000

1 http://www.smallbusinesspro.co.uk/start-business/startup-costs.html2 http://www.smbtn.com/books/gb40.pdf


Task 2


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testing costs

Manager ( promotional ,

adv publicity , pr, sales

promotion, personal selling

)

Emergency fund 100,000,000 Company allocateemergency fund for

unexpected events.

2 (b) Identify And Cost The Training And Development Of Staff

Three HR regions needs to be analyse for the training requirement. These are Business as a whole,

the job requirements and the needs of the individuals. This study will give answers to the below

mention questions:

Who requires training?

What desires to learn to member of staff in order to be more industrious?

Where training required?

Determined the value of different employees by comparing their ability/skill /talent

levels/performance to the businesss expected requirements or performance standards. Any

difference between physical and expected

Skill or ability levels identifies training requirement.

Training Methods: There are 2 kinds of training methods: on-the-job and off-the-job methods.

Human being situations and the who, what and why of training program decide which

technique to use.

On-the-job teaching is delivered when employee carry out their regular duties/jobs. By this,

employee can learn and they do not need extra time to learn. Off-the-job methods comprise

particular study, television conferences, film, lectures, lab/r&d training, role playing, case studies,

programmed instruction and simulation. Some of the techniques are too costly.

Company will use both the methods for their project as some job roles require direct practical

training and some job roles require prior training before performing the duties.

Trainer: Trainer depends on the method of training required and who is going to receive it. On-

the-job training is taken by supervisors mostly and off-the-job training is taken by professional

consultant or from the organization experience personnel.

It is important that trainer must be explained the companys objectives and its values.

Company is using both the method of training so company requires both kinds of trainer for it.

Training Management: After consider training method and trainer, company needs to

manage/administer the training programme. It is important to meet the requirement of the

training. For this, following questions should be considered before training: Location,

refreshments, facilities, transports, training equipments (stationery, document, materials, etc..),

and timings.

Vigilant awareness to these details will make sure to the accomplishment of the training.



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Company has already created a team for the training management/administer, So they can get the

require results from the training programme.

Evaluation of Training: Company needs to monitor training during the programme. These

should be decided when developing the training programme. Company needs to compare theiremployees new skills, which they acquired after training and required skills classified for the

training programme. If there is any difference arise should be noted and made necessary changes

to the training methods/programme to meet the objectives. Timely assessment will avoid the

training from losing its way from its objectives.3

Company will spend cost as per below for its training programme.

2(c) Identify Sources Of All Resources Required For Introducing The

Product, Service Or Process.

Company will require below mention resources for introducing their product:

Land/Building

Plant, equipment, Machinery

Raw Materials/Spare Parts

Working Capital margin

Preliminary and pre-operative costs(Professional Fees, Insurance Fees

Transportation

R&D and Process Costs

Work Force/Management Costs

Testing and Marketing Costs

Training and Development of Staff

Contingency costs Miscellaneous expenses

Company would require around 1400 million for the development and introduce the product in

the market.

Company would acquire above mention fund from the following resources:

Public Offer : Company will list their share on the stock exchange and Company is aim to

collect around 700 million from public offer.

Long term loan : Company also take long term loan from Bank and Financial institution

for about 400 million

3 http://www.zeromillion.com/business/personnel/employee-training.html


Sources of T&D

costs

Costs

On-the-job

training

100 per

employee

Off-the-job

training

500 per

employee

Trainer 100,000

Training

Management

Fix 100,000

Variable 50

per employee


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Subsidies: Company also get about 150 million in the form of government subsidy loan

to the company.

Retained earnings : Currently, Company has around 300 million reserves in its balance

sheet and from it company get 150 million to

develop and introduce new product in the market.4

3(a) An Implementation timescale

Task Start Date Duration Finish Date

Initiation

Collect project idea 11/11/2010 7 18/11/2010

Idea screening 19/11/2010 7 26/11/2010Concept testing 27/11/2010 90 25/02/2011

Submit and approve the request for proposal 26/02/2011 10 08/03/2011

Prepare the requirement document 09/03/2011 30 08/04/2011

Analysis

Customer requirement/market research 09/04/2011 30 09/05/2011

Financial feasibility study(require fund,

budgeting and cash flow, cost benefit analysis) 10/05/2011 15 25/05/2011

Feasibility study(operational, technical,

economical) 26/05/2011 15 10/06/2011

Competitive analysis 11/06/2011 7 18/06/2011

Design

Design data model 19/06/2011 13 02/07/2011

Write detailed design specification 03/07/2011 5 08/07/2011

Write documentation plan 09/07/2011 5 14/07/2011

Require resource

Identify and cost all materials, equipment, labour 15/07/2011 5 20/07/2011

Cost for training and development of staff 21/07/2011 3 24/07/2011

Linking the project to the business strategy 25/07/2011 4 29/07/2011

Finalizing business case 30/07/2011 7 06/08/2011

Assessing and managing business risk 07/08/2011 8 15/08/2011Product development and testing

Product concept development 16/08/2011 60 15/10/2011

Testing the product 16/10/2011 15 31/10/2011

Brand positioning and advertising development 01/11/2011 7 08/11/2011

Production and market launch

Develop production plan 09/11/2011 30 09/12/2011

Purchase and setup equipment 10/12/2011 60 08/02/2012

Train production staff 09/02/2012 30 10/03/2012

Consider R&D function 11/03/2012 15 26/03/2012

4http://bms.co.in/project-appraisal/


Task 3


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Develop management report 27/03/2012 10 06/04/2012

Develop administrative system 07/04/2012 5 12/04/2012

Develop trade Names and Trade marks 13/04/2012 30 13/05/2012

Develop customer relation programme 14/05/2012 30 13/06/2012

Develop the technical support programme 14/06/2012 30 14/07/2012Establish human resource strategy 15/07/2012 7 22/07/2012

Establish business advisor 23/07/2012 5 28/07/2012

Production launch 29/07/2012 30 28/08/2012

Market launch 29/08/2012 15 13/09/2012

Gantt chart of the above mention Timescale.

(3b) A marketing strategy

VR Motors Ltd has already done Competitors analysis and SWOT analysis in earlier research for

new product development and its already mention in the presentation. On the base of this research

Company plan and develop below mention marketing strategy.

VR Motors Ltd develops a new E-car. In the implementation process of the VR Motors Ltd,Marketing played a lead role in searching, identifying, segmenting and acting successfully to get

expected results.

The Report seeks to outline about how the company establish its marketing strategy to enter on

Global page like in Europe, USA, Asia, Africa etc. It includes detail analysis of marketing

importance towards business and market development, then how marketing links with other

company operations, and at last how new technologies and information system helps in improving

marketing strategy and planning.

A marketing plan contains a set of specific actions required to successfully implement a

marketing strategy. For example: "Use a low cost product to attract consumers. A strategy

consists of a well thought out series of tactics to make a marketing plan more effective. A



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marketing strategy often integrates an organization's marketing goals, policies, and action

sequences (tactics) into a cohesive whole. (Miles 2003).

VR Motors has adopted the different marketing plans like market segmentation, target marketing,

and positioning strategy5.

Segment :- Following market segmentation strategy VR Motors Ltd. would expand to 400dealers in India. VR Motors planned to launch in Asia, USA and Europe in next two years

and medium term plan of opening Production facility in USA. VR Motors Ltd. is

planning different strategies to enter into international market like company owned or

joint ventures showrooms in USA, UK and Asia.

Target Marketing - VR Motors Ltd research shows that their product is accepted by all

age, community and cultural group. VR Motors Ltd aims two wheeler markets for their

product and middle class and higher middle class families in the country.

Positioning - Market positioning is another strategy taken by VR Motors Ltd to have

competitive advantage by satisfying the customer needs and having good brand image inthe target market in the industry.

Developing a Marketing Strategy:

1 Product : Compare to their competitors, VR Motors Ltd is developing a new electric car which

is low cost, low maintenance and with safety feature.

2 Price : There is no other company in the market is providing electric car at 1500 with latest

features.

3 Place : Company has already 400 dealers all over the country and they can reach easily to the

showrooms. Company is also looking to increase the number of dealers in the country to

satisfy the customer for service and to increase sell.

5http://www.marketingminefield.co.uk/marketing-plan/1-template.html



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4 Promotion : Company will offer free test drive for the consumers. Company will also give 3

years free service to its customers.

5 People : VR Motors Ltd having good HR Management and they are able to employ qualified

people for the require post.

6 Physical Evidence : VR Motors Ltd also planning to re-design their existing showrooms to

meet the requirement of new product. Company has also developed their new internet website

for the electric car.

7 Process : Deliver good customer service to their customer and also after sales service is also

important to get trust of the current customer and to get new customer on the basis of the

customer service. Company also aiming to improve their product on the base of feedback of

the customers. Company also planned that the process can be tailored as per the different

customer requirements.

3(c) Implementation monitoring and management measures

Activities Monitoring and control (feedback/ concurrent and feedforward)

Responsible person Target

Smart goal

Target

date

How to measure

actual out put

(QQCTF)

Variations Corrective

and

preventive

actions

Idea

generation

Idea generation

workshop- CEOs,

marketing,

engineering,

product

development,

promotions, sales

and R&D leaders

Choosing

the best idea

for the new

product

development

By 18th

November

2010

Idea screening N.A. N.A.

Concept

Testing

Project Manager Successful

Product

output

By 25th

February

2011

Possibility of the new

product development

N.A. Any

variation

need to be

correct by

taking

reasonable

decisionDetailed

feasibility

report and

MR all

steps-

problem-

literature-

hypo-data

collection-

writing etc

Project Manager To fulfil

require

resource and

feasibility of

the product.

By 18th

June 2011

Recognize potential

development work.

Recognize potential

of marketing,

economic, technical,

Operational and

financial feasibility.

N.A. Any

variation

need to be

correct by

taking

reasonable

decision

Product

development& testing

Production

Manager

Feasibility

of theproduction

By 31st

October2011

Successful output of

the production. Getreport on this from

N.A. Any

variationneed to be



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and to

eliminate

negative

thing about

the product.

R&D team. correct by

taking

reasonable

decision

Marketingand other

functional

plans

Marketing Manager Searching,identifying,

segmenting

and acting

successfully

to get

expected

results.

By 8th

November

2011

Awareness of the product and Increase

demand of the

product.

N.A. Anyvariation

need to be

correct by

taking

reasonable

decision

Marketing

intro

campaign

Project manager Launch of

the product

as per

companydecision

By 13th

Septembe

r 2012

Customer response

for the product.

N.A. Any

variation

need to be

correct bytaking

reasonable

decision

References:-http://www.smallbusinesspro.co.uk/start-business/startup-costs.html

http://www.smbtn.com/books/gb40.pdf

http://www.zeromillion.com/business/personnel/employee-training.html

http://bms.co.in/project-appraisal/http://www.marketingminefield.co.uk/marketing-plan/1-template.html


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Mrpp Written Report