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Moustafa Amin Abdelaziz Birth Date: Jan.1988 Address: Manial, Cairo, Egypt Phone: +20122 446 3302 Email: [email protected] ________________________________________________________________________ I focus on the product, building bridges between people and the technology.
PROFESSIONAL EXPERIENCE
Ostaz Online August 2015November 2015
User Experience Manager Managing the team responsible for designing and developing Ostaz Online online tutoring platform user experience
Carried the product owner responsibilities including defining the Project Scope and managing its backlog
Led a team of software engineers and a designer to develop and iterate on the platform
Managed a crisis where the development vendor built a buggy, poorly engineered system with an unscalable structure
Planned and managed a handover process from the waterfall development vendor to a new inhouse agile team to streamline the development inhouse
Developed a transitional simple agile PM environment Designed and managed the implementation of the student payment cycle on the
platform Tahrir Academy August 2013June 2015
User Experience Team Leader Led the team responsible for managing (as a product owner) and designing the User Experience of Tahrir Academy platform (Website, Apps & Plugins)
Coled the team that built the most followed blended learning platform in the Arab world with more than 157,000 served users (website + Youtube channel + mobile apps)
Worked with an iterative agile management framework Tahrir Academy won “Best Social Enterprise Startup in the Arab World” Award
from MIT Enterprise Forum Startup Competition Pan Arab; 2015, Awarded for exhibiting strong performance in impact, innovation, scalability, financial sustainability and organizational excellence
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Scrum Product Owner Communicating and aligning with all the stakeholders then acting as the owner of
the product and managing/ prioritizing its backlog. Worked through all product design process, starting from research then
conceptualization, passing through requirements and analysis, all the way to going live, and measuring project success by collecting various feedback and metrics then converting the feedback into new features & corrective actions
Designed Tahrir Academy’s current gamification engine that aims at boosting the critical thinking behavior on the platform
Participated in developing two formulas to measure learner satisfaction (Learner Satisfaction Index, LSI) and critical thinking (Critical Thinking Index, CTI)
Developed the publishing quantitative guidelines manual for Tahrir Academy’s content
Tahrir Academy was selected as "Best MOOC in the Developing World" by University of Pennsylvania; 2014
KHOTWH خطوة May 2011January 2015
CoFounder & User Experience Designer (parttime) A fashion brand reflecting the essence of the market culture identity, in Egypt and KSA, selling through an Ecommerce platform and retail stores.
Defined and designed the UX of the Ecommerce system (not the current one) to fit the nature and needs of the Egyptian user side to side with the business needs
Pushed up the system conversion rate to peak at 2.4% (above Global average) The platform generated EGP 700k revenues in 2013
Brand & Digital Marketing Manager (parttime) Managed KHOTWH’s online presence according to its brand identity and sales targets
Led the process for rebranding KHOTWH, positioning it from the Arabic calligraphy oriented fashion image to the Egyptian and KSA culture oriented fashion image more info
Pushed facebook page from 70K likes up to more than 300K
Zamayel August 2007December 2014 CoFounder & User Experience Designer (parttime)
Designed and developed with my colleagues a hybrid model between the social networks and the LMSs
The project didn’t scale beyond the pilot due to lack of funding and experience in some business areas
President (parttime) Pilot project (a student activity in Faculty of Engineering Cairo University)
Managed a team structure of around 100 members
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More than 1,250,000 posts were posted on it by more than 26,000 registered Users
With around 60 Professors, 200 Teacher Assistants and 25 official student activities account
UniMasr provided UniSMS, a service to send news to students via SMS, each according to his class. Served +9k students
UX Consultant 2013present raisinghappy.org, Happinize, mawke3ak... Freelancer 20082012 GEV Academy, CEDO Egypt, Alyoussef group, politica.com
EDUCATION
BSc in Communications & Electronics Engineering, Cairo University Faculty of Engineering Shopping 2.0 Graduation Project (Grade: Excellent) A mobile app that empowers the brick and mortar shopper experience with feeds and updates according to his social behavioral location context.
SKILLS
User Experience Design Scrum Product Owner Agile Project management
User Interface Design Interaction Design User research
Usability Testing Information architecture Wireframing
Gamification Design
LANGUAGES
Arabic: native proficiency English: full professional proficiency
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