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7/31/2019 Mos Excercise 1 Pvrcinemas
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Rashmi khatri (pgp/15/042)Manish kumar Day (pgp/15/093)Shiv Rama Krishna (pgp/15/115)Chetan Bagade (pgp/15/214)Praveen kumar (pgp/14D/288)Yogesh Kumar (pgp/14D/317)
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Entertainment Exhibition industry
•India is the highest producer and consumer of filmed
entertainment
•The cinema exhibition industry in India is growing at 10%
per annum driven by multiplexes, which are expanding
rapidly in major metropolitan cities as well as second and
third tier cities
•Projected to reach Rs 1052 billion by 2013
•Growth opportunities galore as some of the world’s largest
multiplex chains are foraying into India
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Categories of services Offered
PeopleProcessing
PossessionProcessing
Mental StimulusProcessing
InformationProcessing
Tangible
Actions
Intangible
Actions
People Possessions
Mental
Stimulus
Processing
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PVR Cinema
• PVR Cinemas setup India’s first multiplex in
1997 at Delhi.
• The Company has been funded by ICICI
Venture and is in final stages of closing second
round of equity funding for future expansion
• PVR Cinemas is focusing on developing
multiplex properties in Northern, Western and
Southern India (Bangalore & Hyderabad)
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Service Offering
• 20-25% of leading Hollywood movie
• 12-13% of leading Bollywood movie
• Food & Beverages
• Bowling alleys
• Karaoke centers
• Ice skating rinks
• Gaming zones
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Elements - Service Elements
•Display of current movies show timings
•Ticket counter (Online\Current booking)
•Pamphlets with show timings and movie detailsExterior
•Auditorium
•Floors are painted with latest movie characters
•Seating arrangement – Blue colored theme for
•Waiting area
•Air cooling system
Interior
•Walls and themeDisplays
•Screen size
•Audio system
•Position of the snacks counters
•Security checking
•Baggage counter
•Traffic flow
Layout
•Dress code
•Assistants and staff
SocialDimension
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Market Segments
• Exhibition industry consists of single screen andmulti-screen theatres
• Segments for the industry comprise of rural,
semi-urban and urban movie lovers• PVR GOLD class targets hi end and premiere
segment
• PVR Premiere targets urban consumers in metros
• PVR Talkies target semi-urban viewers in tier – IIcities
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Points of Differentiation
Attractive and good quality posters of the forth releasewith special focus on the protagonist
Comfortable seating arrangement as compared to otherswith sufficient leg room
Video and sound quality
Wide range of food and snacks offering, cleanliness andhygiene
Sufficiently large lounge
Add on services including programmes like par ties,corporate packages and Loyalty Schemes
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Front office elements
Posters
Food
Video quality
Lounge
Others
•Forthcoming movie releases
•Creates an impact on the consumer to plan forthe next visit
•Good quality with wider choice
•High resolution and clarity
•Enhances the video details
•Spacious waiting area
•Comfortably spend their waiting time
•Ticket counters
•Display of current show timings, pamphlets
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Association with the service
environment
• PVR is the one stop destination for watching
variety of good quality of movies, entertain
and dine variety of food under a common roof
• Provides the choice to the semi-urban and
urban consumers to watch movie in the
luxurious environment
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Appendix
• Currently, our geographically diverse cinema circuit in India consistsof 40 Cinemas with 173 screens spread over 24 different citiescovering major markets across the length and breadth of thecountry:
• In FY 2011 the PVR brand has been successful in entertaining morethan 19 million esteemed patrons across its properties. Today PVR
Cinemas contributes 20-25% of domestic box office collections of any leading Hollywood movie and 12-13% of any leading Bollywoodmovie, highest across the Indian Film Exhibition space.
Delhi Indore Mumbai Chandigarh
Faridabad Aurangabad Kolkata SuratGurgaon Baroda Bangalore Latur
Ludhiana Allahabad Hyderabad Nanded
Jalandhar Ahmedabad Chennai Ujjain
Ghaziabad Udaipur Lucknow Raipur
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Geographical Distribution of PVR’S
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0
10
20
30
40
50
60
PVR Cinemas - No. of Screens
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Financial Statements
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Financial Statement continued
