More than Just a Magazine,Premier Lifestyle Magazine <Noblesse>

leader of premier lifestyle

<Noblesse> has treaded the path as a leader. Paving the way ahead of the time and enjoying changes all the time, <Noblesse> will not settle for the present, but enjoy innovations and challenges to walk the road of a high-end lifestyle leader for the sake of inspiration and satisfaction of our readers.

<Noblesse>, a new premier lifestyle magazine, was established to target high-end readers in 1990.

<Noblesse>, the first lifestyle magazine that was certified by Audit Bureau of Circulations in 2002, has contributed to improving public confidence in press through transparent circulation certification. (The number of publications and circulations certified by ABC in 2014 is 75,036)

<Noblesse> is the most preferred magazine by global luxury brands in Korea for high effectiveness of advertising.

Focusing on the issues that opinion leaders have most interested in, <Noblesse> provides exclusive, specialized and in-depth contents.

Information is delivered based on accurate reporting and consulting with experts home and abroad.

High-end subjects and visual contents are stylishly harmonized in an article.

<Noblesse> carefully selects and contains an advertisement that corresponds to the image of <Noblesse> and the needs of target customers so as to maintain the quality of advertising.

<Noblesse Busan>, provides rich and varied local contents and establishes an exclusive distribution system in the Yeongnam area.

<Noblesse China>, the first overseas Korean magazine, has emerged as the most significant medium that leads high-end lifestyle trend in China since it was successfully established in 2004.

<Noblesse India>, launched in 2013, has strengthened the status as a global medium.

<Noblesse>, published on the 20th of each month, is the earliest magazine that presents the latest news and advertising trends every month.

no.1 magazine

global & authentic

<Noblesse> strides onto the international arena. Introducing the concept of a high-end lifestyle magazine for the first time in Korea, <Noblesse> has published the first overseas editions, <Noblesse China> in 2004 and <Noblesse India> in 2013, and became the most influential global high-end lifestyle magazine.

Noblesse ChiNa & iNdia

Since <Noblesse> launched the first overseas Korean magazine <Noblesse China>, it has established a powerful distribution system in 50 major cities in China including Shanghai, Beijing, Hong Kong, Guangzhou and Tsingtao and has been leading high-end lifestyle and culture in China. In addition, <Noblesse> launched <Noblesse India> in September 2013 establishing a strong foothold as one of the influential global media.

FashioN

has in-depth reports and the latest fashion trends with regard to global fashion houses and designer brands.

delivers the prestigious value and aesthetic inspirations of a premium brand through excellent style and product visual contents that are infused with artistic sensibility.

presents reliable reports on high-end watch and jewelry brands based on professional expertise and reporting know-hows.

beauty

delivers the latest information about beauty products and beauty care tips that include skin, body and scalp care, makeup and men’s grooming.

introduces hot issues and beauty spots including luxury spas around the world.

shares the latest information about vibrant beauty life, health and well-aging tips.

liFestyle

contains the newest trends of premium automobile, IT products, gourmet food and interior & design products for exuberant lifestyle.

introduces information about leisure life including global luxury resorts, hotels, vacation spots and tourist destinations.

Features

introduces an important figure who reflects the interest and the needs of opinion leaders.

contains new, interesting articles that suggest feature issues and cultural trends.

delivers information about art and culture based on accurate reporting and consulting with experts home and abroad.

<Noblesse> delivers strictly selected information in fashion, beauty, lifestyle and feature in accordance with the interests and needs of opinion leaders. <Noblesse> provides in-depth and exclusive reports based on creative planning ability and it contains unique articles and photos, creatively laid out on the page.

exclusive & creative

Noblesse MeN

provides practical information for men in their 30s and 40s who are fashion-forward and style-conscious.

contains high-quality visual contents, differentiated from other men’s magazines, and reliable articles that are made in collaboration with specialists in every professional field.

has built a customized distribution network for men and a multilateral distribution channel including digital platforms like Facebook.

is published six times a year. (Jan./Mar./May/Jul./Sep./Nov.)

WatCh NoW

satisfies the needs and the taste of high-end watch customers.

provides interesting news and useful information in various aspects.

attracts Chinese tourists through the Chinese edition.

is published once a year (October).

The contents of <Noblesse> for high society go even further. <Noblesse MEN> is a lifestyle guide for men who pursue a premium lifestyle. <artnow> examines art, one of the most recent interests for high society, and provides practical information about art. <WATCH NOW> introduces high-end watches, a bonanza for prestigious global brands. <Noblesse> is satisfying the needs of high society by publishing these magazines that reflect <Noblesse>’s planning ability, reporting know-hows, exclusive visual contents and refined design sensibility.

artNoW

focuses on the latest trend in the art industry by reporting about hot issues, young artists and collectors in contemporary art home and abroad.

contains practical, customized contents that are useful for art enthusiasts and collectors as well as the public in order to replace difficult and pedantic information.

has a different theme in every issue and introduces special, in-depth articles.

maximizes the visual effect through groundbreaking and dramatic layouts.

is published four times a year (March/June/September/December).

noblesse.CoM

is the fastest online medium that provides high-end lifestyle information.

delivers real-time news and issues about premium brands.

presents a variety of monthly events including theaters and performances for 85,000 online subscribers.

suggests a variety of advertisement solutions such as banner ads, EDM, NTV, native ads and digital brand books that reflect the characteristic of an advertiser.

noblesse FaCebooK

was launched in September 2014.

is updated with the magazine’s contents, selected and targeted for SNS customers, four times a week.

introduces <Noblesse>’s premium contents that are reorganized to be more accessible.

has a lot of likes(35,000 likes as of Sep. 2015) for quality contents and active management.

noblesse Mobile Web

provides the magazine’s contents, easy and accessible on mobile devices at m.noblesse.com.

has high mobile influx that accounts for 30 percent of the total visitors to the official website.

enables an advertiser’s campaign displayed on the banner ads on the top and bottom of the main webpage.

noblesse digital MagaZiNe

is in partnership with Tapzine, No. 1 magazine application in Korea in 2015.

provides dynamic and interactive magazine service.

enables easy, fast subscription by a download on mobile devices and tablets.

Known for up-to-date trends, exclusive contents, amazingly eye-catching advertisements and an organized distribution system, <Noblesse> is also found in different digital platforms in real time.

digital & interactive

noblesse iNstagraM

is a real-time SNS channel for the latest news and trends such as a premium brand’s product launch and a variety of events home and abroad.

provides interesting contents that are rarely covered in the magazine-episodes behind the scene and vivid description of photo shoots reported by <Noblesse>’s editors in fashion, beauty, lifestyle and feature sections.

<Noblesse> is the first and the most favored magazine by global high-end brands for their advertisement campaign.

<Noblesse> strictly selects an advertisement corresponding to the contents in <Noblesse>, eventually leading to synergetic improvement of the name values.

<Noblesse> accurately understands the image and concept of a brand and augments the effect of advertising through a tie-up working process.

<Noblesse> multilaterally exposes the advertisement of a brand by using digital platforms to accomplish a successful integrated marketing strategy.

<Noblesse> introduces quality products and fast information to target readers and luxury consumers who are induced to purchase.

<Noblesse> sends brand books and DMs to selected readers, who have high purchasing power, based on the accurate database.

<Noblesse> delivers the magazine to selected target readers all around the country including Seoul and the capital area, Busan, Daegu, Daejeon and Jeju through an organized distribution system.

<Noblesse> contains strictly selected advertisements, only compatible with high-end contents in <Noblesse>. Unshakable belief in the powerful medium is supported by prestigious global brands.

powerful & effective

<Noblesse> is the only high-end lifestyle magazine certified by ABC. The number of publications and circulations, certified under the audit of ABC, an international circulation-auditing organization, is 75,036 copies (verified in 2014).

By means of a precise targeting strategy, a distribution location is strictly selected and a multilateral distribution network is established. Target readers are selected based on the analysis of their premier lifestyle.

The magazine is distributed in selected places such as luxury residential areas, restaurants, financial institutions, hospitals, hotels/resorts, and airport lounges that opinion leaders, high-income earners, high-ranking public officials, executives and professionals mostly use.

<Noblesse> developed a post-delivery monitoring program and a distribution management system in order to raise the pass-along rate and prevent book damage. Two or three additional checkups are made after the first delivery.

A new issue is displayed exactly in place of an old issue right on time when the new issue is released.

Target locations (resorts, hotels, golf clubs, etc.) are directly observed.

<Noblesse> has a network power that ranges from Seoul and the capital area to Busan, Daegu, Daejeon and Jeju. Based on the know-how of operating <Noblesse> Busan, <Noblesse> has established an unrivaled distribution network (that includes luxury residential areas, hotels, department stores, hospitals, and galleries in the Yeongnam area including Busan, Daegu and Ulsan).

distribution expert

The innovation of <Noblesse> continues in terms of a differentiated distribution system. <Noblesse> created a sensation in the magazine industry by introducing an innovative distribution system that delivers the magazine directly to the target reader. Through precise targeting, a nationwide distribution network, and a meticulous post-delivery monitoring program, <Noblesse> meets our readers as the best distribution expert.

Brand books and DMs are exclusively delivered to

precisely targeted customers by <Noblesse>’s unique distribution system.

Exclusive Distribution Locations VIP suites at five-star hotels and luxury resorts

All rooms at Park Hyatt Seoul/Busan, Conrad Seoul, Haevichi Hotel and Paradise Hotel Busan

First and business class lounges and 83 overseas lounges of Korean Air

All seats and VIP lounges of airline companies (including Air France, Lufthansa, Turkish Airlines and Air India).

KTX’s executive cars, Haerang and VIP airport limousines

253 luxury residential areas for the uppermost class such as Tower Palace, Galleria Palace, I’Park, Park Tower and City Park.

<Noblesse>sponsored special events and occasions(Great Mountains Music Festival, G-SEOUL, Tongyeong International Music Festival, AD Stars, KIAF, etc.)

Direct delivery in Seoul and parcel delivery service in Jeju and other regions

64.08%

41.75%

10.09%

16.04%

5.26%

7.14%

12.44%3.96%

2.82%

4.81%

5.78%

3.80%

2.17%

1.51%

2.31%

1.44%

2.98%

11.59%

0.03%

Seoul

Busan (Metropolitan City)

Daegu (Metropolitan City)

Daejeon (Metropolitan City)/Chungcheongdo

Gangwondo

Ulsan (Metropolitan City)/Gyeongsangdo

Gwangju (Metropolitan City)/Jeollado

Jejudo

Incheon (Metropolitan City)/Gyeonggido

Seochogu

Yeongdeungpogu

Yongsangu

Yangcheongu

Jongnogu

Junggu

Songpagu etc.

Gangnamgu

Overseas

Distribution by Region

Nationwide

Seou

l

<Noblesse> spares no effort to understand the taste of readers and develop customized contents that satisfy their needs.

target readers

40%

6%3%

2%

33%

26%

30s

20s60s

50s

main target

40s

34%

26%

14%

17%3%

6%

Homemaker

Professional careers

Financial careers

Etc.

Nonresponse

Nonresponse

Corporate executives

16 %11 48 12 8 1 4

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Reader’s interest

(1850 respondents in the promotional survey in 2014)

Age

Occupa

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society for upper class

There are reasons that the upper class love and recommend <Noblesse>. <Noblesse> has worked as a bridgehead for high society by providing a variety of news and by hosting ‘Noblesse Honors’, social clubs and events in which they build their relationships and exchange information.

‘Noblesse Honors’ selects and sponsors an up-and-coming Korean chef who works overseas and <Noblesse> supports an artisan in partnership with ‘Yeol’, a non-profit organization for conserving Korean cultural heritage.

Sponsoring ‘G-Seoul,’ a premier art fair joined by galleries, gallerists and collectors home and abroad, <Noblesse> provides exclusive contents to satisfy the needs of high-class readers, the major subscribers of <Noblesse> and <artnow>.

Collaborating with luxury brands, <Noblesse> presents customized events such as art docent tours, wedding/beauty/watch classes and fashion trunk shows to customers who have real purchasing power.

Media iNFroMatioN

Name Noblesse

Categories Premier LifestyLe magaziNe

first issue sePtember 1990

frequeNCy moNthLy

size 220 x 297mm

PubLishiNg ComPaNy NobLesse media iNterNatioNaL iNC.

PubLisher JeyeoL myuNg

seoulNobLesse b/d, 13 seoLLeuNg-ro 162-giL, gaNgNam-gu, seouL, Korea

teL 82-2-3015-8000 fax 82-2-3442-6559

hoNg KoNgroom 1503, 15/f, wiNg oN CeNtre, 111 CoNNaught road CeNtraL, hoNg KoNg, ChiNa

teL 852-2581-3717 fax 852-2581-3707

shaNghaisuite 1905, LiPPo PLaza, No.222 middLe huai hai road, shaNghai, ChiNa

teL 86-21-5109-9366 fax 86-21-5385-0359

MuMbai1105/1106 maKer Chambers 5, 11f, NarimaN PoiNt, mumbai-400 021, iNdia

teL 91-22-6661-9750 fax 91-22-6661-9752

CoNtaCt For adVertiseMeNt

Advertising Sales Team at Marketing DepartmentteL 82-2-3015-8125e-maiL AD@noblesse.com