Monitoring SEO Health

Metrics For Monitoring SEO Health

21

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An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems early?

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1. Organic Traffic Changes



2. Direct Traffic Changes



3. Referral Traffic Changes



4. Campaign Traffic Changes



5. Email Traffic Changes



6. Change In Sessions



7. Change In Users



8. Mobile Device Usage



9. Page Load Speed Increase



10. Server Response Time



11. Crawl Errors



12. Server Error Logs



13. Pages Crawled Per Day & Time Spent Downloading Pages



14. Branded Keyword Impressions & Clicks



15. Non-branded Keyword Impressions, Clicks & CTR



16. Keyword Rankings



17. Manual Actions



18. Security Issues



19. Index Status



20. Index Status



21. 404 Page Views



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Monitoring SEO Health