Technical SEO for the Non-Techie

2. WEBSITE SPEED TESTING AND MONITORING

What do we mean by website speed?

• The time it takes for your website to load into a users browser

Why is website speed important? • According to a recent blog post from

KissMetrics; Longer load times

lead to higher abandonment Source: https://blog.kissmetrics.com/loading-time/

Why is website speed important? • According to a recent blog post from

KissMetrics; If you website takes

longer than 3 seconds to load, you risk losing 40% of your visitors. Source: https://blog.kissmetrics.com/loading-time/

Why is website speed important? • According to a recent blog post from

KissMetrics;

A 1 second delay can lead to a 7% loss in conversions Source: https://blog.kissmetrics.com/loading-time/

Website Speed and SEO • Website speed is important to your SEO

efforts because faster websites are: – Easier to crawl

– Easier to access

– More likely to rank (although this is marginal)

– Most importantly, more likely to keep visitors around!

How to check website speed tools.pingdom.com

How to check website speed tools.pingdom.com

Speed test results: Waterfall

Speed test results: Waterfall

Speed test results: Waterfall

Speed test results: Waterfall

Page Analysis

Website speed next steps

• Run a speed test at tools.pingdom.com • Get with your developer to review the

waterfall view to find ways to decrease your website’s load time.

• Re-check your website speed every month.

Website speed next steps

• Run a speed test at tools.pingdom.com • Get with your developer to review the

waterfall view to find ways to decrease your website’s load time.

• Re-check your website speed every month.

Website speed next steps

• Run a speed test at tools.pingdom.com • Get with your developer to review the

waterfall view to find ways to decrease your website’s load time.

• Re-check your website speed every month.

Website is up and live

Website: Up or Down

What is Hyperspin?

• Monitors your website 24 hours a day, 7 days a week, 365 days a year.

• Sends downtime alerts by email, SMS and push notification.

• Keeps track of uptime & performance of your website.

• Shows uptime reports on your website to increase sales.

What is Hyperspin?

• Monitors your website 24 hours a day, 7 days a week, 365 days a year.

• Sends downtime alerts by email, SMS and push notification.

• Keeps track of uptime & performance of your website.

• Shows uptime reports on your website to increase sales.

What is Hyperspin?

• Monitors your website 24 hours a day, 7 days a week, 365 days a year.

• Sends downtime alerts by email, SMS and push notification.

• Keeps track of uptime & performance of your website.

• Shows uptime reports on your website to increase sales.

What is Hyperspin?

• Monitors your website 24 hours a day, 7 days a week, 365 days a year.

• Sends downtime alerts by email, SMS and push notification.

• Keeps track of uptime & performance of your website.

• Shows uptime reports on your website to increase sales.

How to use Hyperspin www.hyperspin.com/en/

Hyperspin report

Set-up Hyperspin for your website

Log-in to set-up a website monitoring

Log-in to set-up a website monitoring

Monitoring

Email notifications

Free trial

Join us for the next video: 404 Errors