WE MAKE THINGS VISIBLE

We want to connect. To ourselves, to the people around us, and to the

society we live in. When we connect, we connect from honesty. Radical

Honesty enables us to express what is going on within us. It is a courageous

act that brings clarity to what we think, what we do, and what we live for.

By expressing what is in us, we create the freedom to be who we are.

This is how we change the world.

We want to understand. How things work, how people interact. When we

understand we can create. In visualizing we observe and structure situations,

relations, and concepts. Within this process, we support the communication

of the different realities of individuals. From a joint understanding, we co create.

We bring out trust and growth. This is how we bring sustainability to reality.

This is how we build our world.

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Our story

Radical Honesty

Radically honest leadership in business

Visual Thinking

Whiteboard Book

Facilitation values

Visible Changemaking experience

MODELMINDS cases

Clients

Let’s meet

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M O D E L M I N D S 3O u r s t o r y

Hi, we are MODELMINDS.

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MODELMINDS [ |mɑ:dlmaɪnds ]

MODELMINDS is a business communication consultancy. We use visual thinking to empower individuals and teams to thrive within their business environment. Our processes focus on integrating feelings and intuitions at the workplace. Thus, we reinforce radically honest leadership in business cultures.

Manuel Sturm

visual thinker/facilitator

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“I love to create with my hands and to understand things with mymind. It makes me feel empowered, engaged, and I want othersto feel that too. With MODELMINDS I create spaces for people toexperience this strength and to take charge of their work andlives. While doing so, I discover the world of facilitation and learna tremendous amount about others and myself. That makesworking at and shaping MODELMINDS so challenging, so inter-esting. I make it my daily practice to do business from the heart.”

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Oscar Westra van Holthe

radical honesty facilitator

“With MODELMINDS I created a company where I work fromtruth and where I am pushed to be honest and open. What fasci-nates me in my work is the experience of a deep emotional connection. Especially when people rediscover and acknowledgetheir true selves. It is the wisdom and vulnerability of the minority voice that moves me to show myself as well. In my work I facili-tate the space for people to share themselves and to bring theirdeepest truths. This is how I make my dreams of honest, open,and caring business cultures come true.”

MODELMINDS brings the Visible Changemaking Process

Individual coaching: connecting to your inner compass

Team facilitation: holding different perspectives and building together

Company trajectory: rediscovering company purpose and the potential of the individual

1. The challenge 2. We meet 3. We propose

4. We decide together 5. We facilitate 6. We reflect

You encounter change within or around your organization. You (and your team) are in need of creative solutions.

In our work we start from the people involved. What boundaries do we set in terms of focus, scale, and time?

In our processes we offer Visual Tools as a language to express feelings, needs and experiences. We use the Radical Honesty Model as an inner compass.

One month after finishing the process wereflect together. How did the organization and/or the individuals continue?

Together we discover your company’s question. What kind of process could support the organization’s and your team’s growth?

Our society is changing, and your company is growing.

So, work with us!

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Radical Honesty

Inspired by Non ViolentCommunication,Deep Democracy, and Body Therapy

Supported by Graphic Recording, Systemic Thinking, and the Whiteboard Book

Based on Design Thinking, Art of Hosting, and Theory U

Visual Thinking Facilitation The Visible Changemaking Process

We facilitate radically honestbusiness cultures.

In times of transition, unknown factors can change our work environment. How dowe take initiative when uncertainty surrounds us and leadership is expected?

The Radical Honesty model is a tool that supports us to connect to ourselves and toothers in our communication. It shows the direction of integrity and (personal)leadership. The model contains three triangles that represent ‘what we want’,‘what we say’ and ‘what we do’. When these triangles connect they create thefourth triangle of ‘what we feel’. Based on our reflection of how we feel, we canadjust our actions and reconnect to our integrity.

MODELMINDS

:Radical Honesty triangle

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W a n t

D o S a y

Do

I say

wha

t I w

ant?

How do I feel?

Do I do what I say?

Do I want what I do?

Radical Honesty starts with asking questions.

What do I want to stop?

What do I want to continue?

What do I want to start?

what do I want?

what do I say?

what do I do?:Action plan based on Radical Honesty

Radical Honesty brings radicallyhonest leadership in business.

Radically honest leadership is about co-creative environments. In orderto bring imagination and innovation we need to apply a framework that allowsindividuals to contribute from their own strengths. With Radical Honesty abalance between organizational and individual goals is initiated. In this balance the organization grows by supporting individuals to be proactive.

Through Radically honest leadership team cultures open up, bringing out qualities such as trust, insights, commitment, and creativity. Internal communication becomes more clear and supportive. Synergy arises within group performance.

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Visual Thinking brings depth to our communication.

"The power of Visual Thinking: how systems and patterns become visible.'

MODELMINDS uses systemic thinking combined with visual tools to make feelings,needs, and (inter)personal undercurrents visible on the work floor. Visualizingwhat is really present allows for connection, understanding and trust to growwithin a team. From this level of understanding colleagues can decide how theywant to continue together.

Systemic thinking focuses on the overall picture of a work environment as well as on the elements within it that trigger certain patterns and actions. It allows us toexplore the root cause of a symptom, instead of only focusing on the symptom.

Visuals tools add an intuitive kind of depth to our communication. Visuals givecontext to what we say. Their composition reflects how we see the world. Thus, weintuitively communicate various complex layers of interaction and organization.

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The MODELMINDS Whiteboard Book, clarifying your daily communication.

In order to make things visible,we bring a special tool:The MM Whiteboard Book

The Whiteboard Book changes our thinking patterns. Its visual language inspiresour intuitive brain and trains us to observe situations from a systemic perspective.Through sketching our ideas our (vocal) communication becomes more clear andpowerful.

The Whiteboard Book opens up our hearts. It is like having a neutral field inbetween our own thoughts and those of others. Ideas and feelings can easily be written down, be stored on the whiteboard, and breathe. We express, we process, and we move on. It does not leave any marks behind.

The Whiteboard Book brings action. With this open space between us, we caninvite people to join and to brainstorm together. We share our ideas and ask others to add. This is where a deeper kind of communication begins.

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MODELMINDS facilitates change.

How do we work?With our facilitation values!

When we facilitate a process it mirrors the changing environment it is meant for.Five values direct us in our process design to ensure that what we offer enablesconscious co-creation within your business.

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Clarity in communication enables people to create together. We expand our vocabulary with visual tools to add clarity and depth to our words.

01.Clarity

It takes courage to share what people feel and want. In our facilitation we empower people to courageously open up and to show themselves.

02.Courage

Connecting with people is about seeing each other. To connect to the human behind the desk, we facili-tate an empathic space to be powerfully vulnerable.

03.Connection

We keep in mind that everyone’s contribution comes from care. We listen with compassion and foster the willingness to continue together.

04.Care

People create from their unique life experiences. We explore these different perspectives and use contrasting wisdoms to create within a team setting.

05.Creation

INTAKE

PREPARATION

CURRENTSITUATION

ATTENTION

BLINDSPOT

SHARING

CREATING

We developed the Visible Changemaking Process Model to show how the group dynamic evolves within our processes. The model ensures that we create a process that reaches both depth, connec-tion, and understanding.

01. Intake

Acknowledging the urgency and defining the purpose of the intervention

02. Preparation

Connecting to the client and observing ‘business as usual’

03. Current situation

Creating understanding of the current situation and the bigger picture

04. Attention

Leading with a question and opening up to the possibility of new realities

05. Blindspot

Connecting to a deeper sense of knowing within the team

06. Sharing

Transforming the individual experience into organizational change

07. Creating

Committing to systemic change as a daily practice

Every time our process is differentand also the same.It is the MODELMINDS experience.

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O u r s t o r y

Do you want to get a glimpse of what we created with our clients?

Facilitation process

Facilitated dialogue on roles, relations, and the change at hand

Pressure cooker assignment: creating a collective picture

Observation sharing about team patterns and the needs behind

Use of metaphors and systemic / organizational constellation work

Concluding visual storytelling exercise on integration in daily life

Case #1. KLM Royal Dutch Airlines

Visible changemaking session: team pattern intervention, two days

“MODELMINDS’ approach had a deep impact on the performance of my team, and beyond. I was surprised about the reach of this intervention. We developed shared symbols which are now used throughout the organization. A nice example is that we presented our Perform 2020 reorganization plan to the division’s board in self-drawn A0 sized posters. That blew their minds..” Sander Stomph - Head of Program Management Office (Restructuring & Turnaround) at KLM

A team of KLM in charge of implementing a large scale transformation wasconfronted with a history of failed reorganizations / turnarounds.

The team leader approached us to organize a two day off-site visual note takingtraining. Based on the intake we proposed a Visible changemaking session tostrengthen the team’s ability to relate to different stakeholders, to communicatechange, and to motivate others towards a shared vision.

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Facilitation process

Visualizing team history to reconnect with purpose and function

Scenario and solution creation based on visual metaphors

Selection of ‘most feasible scenario’ and development of an action plan

Visually summarizing the insights of the day and the team’s vision

“I have been working with Manuel and Oscar in the coaching of a team at the Ministry of Economic Affairs, Agriculture, and Innovation. The most striking elements in their performance were the natural presentation and the coaching process with the frequent use of images. The main effect of their interven-tion was the engagement of the group in the process. With Manuel and Oscar, there is literally never a dull moment. I would recommend this dynamic couple to anyone, not the least because of the graffiti-like collage that our team took away as the result of a day's work.” Christien van Rossem, Management advisor at the Ministry of Economic Affairs, Agriculture, and Innovation

Case #2. Ministry of Agriculture and Innovation

Visible changemaking session: team pattern intervention, one day

A team leader within the Ministry of Agriculture and Innovation requested a session to work with sudden external changes. Our client experienced her team as paraly-zed by the looming perspective of changing political and financial factors.

We facilitated a one day session to revitalize the team, to visualize scenarios, and to develop ways to prepare for these scenarios while not knowing what would change. After the session the team’s vision was presented to the secretary general of therespective government division. This enabled proactive leadership of the team,while clearly communicating what they felt was needed in their current situation.

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“What scenariosare we likely to encounter?And how can we preparefor these scenarios while notknowing what will change?”

Facilitation process

Mapping of individual perspectives on department activities

Exploring understanding of current situation through metaphors

Collective picture creation; integrating individual perspectives

Facilitated dialogue on individual leadership towards stakeholders

"I think we live in a time of transition, and we need new techniques to stretch ourselves to other ways of thinking and acting. With that perspective MODEL-MINDS recently facilitated our team in a visualization session. The exercises gave our team members the chance to get a surprisingly deep insight in each others' perspectives on our collective performance, which then triggered a very useful discussion on our vision and strategy." Celine Pessers - Innovation Manager ABN AMRO

Case #3. ABN-AMRO Innovation Center

Visible changemaking session: team session on strategy

A team of the innovation center of the ABN AMRO bank in The Netherlandsapproached us to facilitate a strategy session around the question: ´How caninnovation have a role in a very structured system?’ While meeting our client fromABN AMRO we visually mapped the current progress of their change project andco-creatively explored what was needed to move on to the next phase. In the endwe facilitated a one day session that focused on making the team dynamics visible.

The session focused on creating the space for the participants to explore each other’s views and to gain understanding. As a result they could agree upon their focal question: “How do we strategically position innovation within the wider opera-tions of the bank?” The team now blocks time on a weekly basis to share strategies on how to address different stakeholders.

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Facilitation process

Visual basics: the Visual Building Block Theory

Try-out: harvesting personal stories of the participants

Introducing template usage in coaching through role play

Organizing information visually: posters, workshop flows, strategies

Brainstorm on how to use visual techniques in our daily practice

“I attended the training that was orga-nized and facilitated by Manuel Sturm. It teaches various techniques on how to use images to improve communication and collaboration with others. Manuel is a conceptual thinker who knows how to put his knowledge and drive into practice. I found his unique approach to be fun and inspiring.“Chantal Steegers - Projectmanager Dutch National

Tissuebank Portal

Case #4. Public courses for individual professionals

Visible changemaking training: public 2 day learning journey

More and more process professionals are confronted with a growing request forempathy, true leadership, and an increased amount of information and distrac-tions. The Visible changemaking training supports professionals in accessingtheir creativity and intuition while facilitating complex processes.

Throughout the training the focal question was how to keep one’s own energy as a facilitator while being in a dynamic surrounding. During our training we experi-mented with visualizing, enabling a confidence boost in expressing oneself visually. We practiced connecting to our intuition through drawing and then questioned the subconscious levels of our drawings. We explored the mechanisms of giving empa-thy and deep listening in a visual way.

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We have worked with a variety of clients. Curious to join?

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Coöperatie MODELMINDS U.A.Haarlemmerweg 10C1014 BE Amsterdam

www.modelminds.nl

+ 31 (0)62 464 3336

If you are curious about us, or have an idea or question, contact us!

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