Mobilising Your Council Website David MannHead of Innovation

“Innovate delivers cost savings and improved services to users and government by rapidly and effectively prototyping and deploying digital technology“

“..not having a mobile presence nowadays is a bit like not having a web presence circa 1999/2000”

Thomas Husson, Senior Analyst, Forrester March 2009

“..whatever you do, don’t lose sight of the rewards that the mass market will bring by thinking that the iPhone is the only game in town.”

Ray Anderson, CEO, Bango

Projected Mobile Internet Use

Source: Morgan Stanley 2010

Source: Taptu

Mobile Internet Audience

Source: Incentivated 2010

Why do you need a mobile site?

Why do you need a mobile site?

Why do you need a mobile site?

How do you do it?

• Recognise your user!• Match the user-agent string in the HTTP

request• CSS – serve different stylesheets for different

devices• Use what’s already there - feed your data into

an established mobile platform

Does it cost?

• Not necessarily…

• WURFL is an open source handset detection API

• Used by Directgov, BBC, Vodafone and many others

• See http://wurfl.sourceforge.net

Localisation

Localisation

• Nearly one in three smartphone owners called or went into a local business they searched for on their mobile

• 33% of Twitter users only use smartphones to tweet and read

• 66% of Facebook users read news feeds, 60% post status updates, 59% read or reply to private messages and 44% post photos

Source: Q1 2010 Smartphone Intelligence Survey, Compete

App case study – job search

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Thank You!