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Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing Core Belief Mobile Enterprise. Deep Dive.

Mobilising Your Enterprise

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Business travel continue to increase and top executives, middle managers and sales professionals are spending more and more time away from their offices. Any customer facing employee is under rising pressure to work productively from anywhere and reach decisions to better customer service. In addition, digital natives enter the business world with high expectations regarding mobile work devices and features. But the mobile enterprise world is becoming increasingly complex as telecoms and IT infrastructures are merging. CIOs have valid concerns with expense management and security being top of the list. This presentation describes how the wholistic service proposition of T-Systems can address these issues. By gaining an in-depth understanding of your specific needs, we can then leverage powerful and innovative technologies to create solutions that truly benefit your business.

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Page 1: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing

Core BeliefMobile Enterprise.Deep Dive.

Page 2: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

MOBILE ENTERPRISE

Mobile Enterprise – anytime, anywhere access to data.

T-Systems ensures employees can access their data anytime, anyplace and from any device: Role-based access to data and

applications Secure Internet connections

The benefit: increased productivity for mobile workers

Page 3: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Mobile Enterprise.Key drivers.

As travel timeincreases and deadlines get tighter, more and more qualified resources must stay productive while on the move.

Qualified staff is getting harder to find -- so highly-skilleddigital natives will increasingly chose their employer.

Innovations such as the iPhone are increasingly making their way from the consumer into the business world.

The border between traditional IT and fixed/ mobile telecommunication is blurring.

The economic crisis is accelerating pressure on companies to cut costs, turn fixed costs into variable costs, and cut innovation budgets.

Mobility Resources „Consumerisation of IT“ Convergence Optimisation1 2 3 4 5

Page 4: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Mobile Enterprise solutions involve complex value chains and integration scenarios with multiple interfaces, technologies, and stakeholders.

Backend Application MobilizationFramework

Smart phonesbased on OS

Mobile Device Mgmt Software

Mobile Device Management

Services

Mobile Enterprise Application

SW-Products

Consulting/ Integration/

Individual Dev./ALM

Connectivity

Hardware Service

(Mobile)Enterprise

Application Operations

Software

Middleware

Managed Services Project Services

Enterprise Application

Software

Standard, Mobile Applications as Products(incl. Frontend and Backend)

Deployment Framework for Mobile Apps

Backend Integration / Customization / Configuration

Front End Customization / Individual Development

Subscription (SIM-Card)

OS deployment & configuration

over the air software distribution & removal

system configurations, asset inventory & patches

security & remote management

Mobile Solution Consulting

Device Management Tools

other (Android, Maemo)

Develop. & Framework for Mobile Apps

iPhone OS (Apple)

Win Mobile (e.g. HTC)

BlackBerry OS (RIM)

Symbian(Nokia)

Mobile Application, Backend Hosting

Housing of customer HW for Backend and Mobile Application

Backend Business Apps

Airtime/ Data Tariffs

Blackberry Service

Backend Integration Adaption Mobile

Application Lifecycle Management

Standalone Apps (eg.viaApp Store)

Remote Device and Application management

Page 5: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Mobile Enterprise.Opportunity or threat? Issues for discussion!

Impact of Mobile Enterprise on the businessmodel of my organisation?

Impact of Mobile Enterpries on the businessprocesses of my organisation?

Which are the new possibilities for theorganisation?

Is the enduser accepting the limitationsposed by security?

How can we exploit the benefits of socialnetworks?

Is my organisation prepared to supportdevices chosen by the end user?

Page 6: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Mobile Enterprise Innovation: an end-to-end approach.

Business processes: mobile enablement

Applications: completely integrated

Device management: consolidated and secure

No modular solutions Low market penetration High complexity

Current situation

Page 7: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Note: CRM=Customer Relationship Management;

“It works!!” Unique SAP CRM feature set empowered with device related content integration.

Opportunities Analytics Google Map Integration

Unified Inbox Sync Addressbook Contact Details Match

CRM Core Features

Accounts Contacts

Leads Activities

Mobile CRM – Core features

Page 8: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Example Case

Page 9: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Taking on a customer lead.

Contact Centre Agent responds to lead and puts it into CRM

Page 10: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Motorworld

MotorworldMotorworld

MotorworldMotorworld

Sales takes over.

Sales person accepts the lead and calls the prospect via blackberry

Page 11: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

After a successful sales call – lead turns into opportunity.

Motorworld

The call was successful – logged as opportunity in CRM – open questions remain

Page 12: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Sales director tracks opportunities on the iPhone.

The opportunity gets the attention of sales director – who wants to meet the prospect

Page 13: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Sales director decides on a personal customer visit.

To arrange a customer visit – CRM is linked with calendar and navigation to get there

Page 14: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Device

ServiceApplication

Mobile Enterprise Services: Complex value chain, integrationscenario, interfaces, technology and players.

Device Mgmt.

Security

Integration

Voice & data

PIM, FMC

2. application

3. application4. application5. application…

Page 15: Mobilising Your Enterprise

T-Systems International GmbH Mobile Enterprise – 2010

Strong partnerships with leading industry partners like SAP and Sybase ensure a strong business model.

T-SystemsAccountable for End to End sales and integration from device to back-end systemsPlatform operations and mobile managementSAPEnable full apps set to provide data and workflowsDesign statistic mobile workflow to enhance productivitySybaseEnsure high performance and interaction between different device platforms and backend systemsProvide development tools for statistic mobile appsDevice provider/T-MobileTight integration in product roadmap to ensure best in class customer experienceDriving force for new BizApps

Innovation

Integrator and mgd service provider

Page 16: Mobilising Your Enterprise

For more information, please contact: [email protected]@t-systems.com