JOHNS HOPKINS CAREY BUSINESS SCHOOL

Mobile Marketing in the Digital Age Nearly everyone has a smartphone and/or a tablet, and as a result has access to their favorite websites and online searches whenever and wherever they want. Consequently, it is critical for marketers to understand this environment and develop strategies and tactics that are specifically focused on the mobile space. This is a comprehensive course that dives into the latest mobile technologies and the ways that marketers are leveraging them today. Students will learn effective measurement and optimization techniques, a fundamental understanding of responsive design, key industry terminology, mobile advertising and search best practices and mobile app essentials.

Course Modules

• Introduction to Mobile Marketing

• Understanding Mobile Devices

• The Mobile Marketing Ecosystem

• Launching and Integrating a Mobile Campaign

• Mobile Rules and Regulations

• Mobile Marketing Tools

Who Should Attend Suggested participants include, but are not limited those who work in marketing, strategy, product development, technology, operations, or strategic planning. Executives: Business leaders who recognize the impact that mobile marketing has on their respective firms and industries, and the need to understand the mobile marketing landscape in order to make good business decisions. Managers: Administrators who are responsible for overseeing and leading integrated mobile marketing strategies and campaigns for their firm. Marketers: Practitioners who

seek to add to their digital knowledge base, gain a more holistic understanding of the mobile landscape while simultaneously learning how to leverage technology more effectively in a campaign environment.

Faculty Professor Chris Harris is a proven digital marketing educator and practitioner. He has an MBA in international management from the Thunderbird School of Global Management. Chris has close to 20 years of integrated digital marketing experience in web, television, mobile, social, display advertising and print marketing channels in the B2C and B2B space. He has spearheaded agency work and has contracted with such notable companies as The Mutual of Omaha Insurance Company, Warner Bros Entertainment, Westwood One, Le Coq Sportif, Helly Hansen, Ericsson, Coca Cola, McDonald’s, Disney and Nokia. He also specializes in digital marketing for new venture businesses. Chris has founded and ran an international direct marketing/ecommerce apparel and accessories business, built the North American operations for a European based mobile applications firm and launched a cloud-based integrated digital marketing agency.

Fee: (includes materials, continental breakfast, and lunch)

• $1,500 for the one-day seminar

• JHU employees can submit for tuition remission for the entire cost of the seminar. JHHS employees receive a 20 percent discount on all seminars.

Location

Baltimore Harbor East