Sian LiveseyMary Joyner

Chloe HollowayCharli Leckenby-Rye

Beth GoughElle Fahey

Mobile Marketing Magazine

In this article it explains how sales of mobile phones are steadily increasing, and how they are expecting another 13% rise over the

christmas break. It also goes into detail about the current favourites, such as the iPad having a 58% share in the market

segment. It then goes on to talk about Affiliate Windows and what it does. It is shown that Affiliate Windows tracks purchases and sales in the market and specific retailers such as House of Fraser

and Schuh etc.

http://www.mobilemarketingmagazine.co.uk/content/mobile-christmas-sales-will-break-all-records-says-windows-affiliates

Mobile Marketing Watch

In this article it speaks about how the iPad mini’s are hot on the market – when actually they speak of them as being hot as stolen! There was approximately $1.5 million worth of iPad, however the thieves did not make off with all of them as their get away car was actually too small and therefore they did not take all 3,600 of the newest technology.

http://www.mobilemarketingwatch.com/thousands-of-ipad-minis-stolen-in-covert-heist-26887/#more-26887

MMA Globalhttp://www.mmaglobal.com/news/mobile-advertising-traffic-course-double-2012

This article is about the fact that mobile trafficking is set to double in 2012, and that smartphones are becoming more popular and more technical than ever. BuzzCity, who make these quarterly reports. says that the global ad network has reached its three-quarter annually by half way through the year. It also reports where there are major growth hot spots such as in Costa Rica, Brazil and Turkey which grew all between 18-104%. It is reported that there are no signs of global advertising of ever slowing down.

Mobile marketing magazine…

EBay explains how the increase in 4G phones is actually boosting the economy. Due to more easily assessable and on the go internet it means that there is an increase in internet users and consumption. Although this will help the economy, it will also see social networks slowing down.This article includes forecasts and statistics which makes the article more reliable.I like this article because it shows how significant the 4G has become and how much it can help our economy in this economic crisis.

http://www.mobilemarketingmagazine.co.uk/content/ebay-christmas-mobile-sales-could-have-seen-%C2%A3120m-boost

http://www.mobilemarketingwatch.com/ipad-minis-begin-arriving-ahead-of-schedule-26899/#more-26899

This article explains the current situation of the IPad mini in a positive light after consumers who have ordered the IPad mini have received them earlier than anticipated. I like the article because they include the feedback of one of the consumers explaining how much they love it as well as also including a bit about the future for the Ipad mini and what to expect.

Mobile marketing watch…

Near Field CommunicationNear Field Communication - is a form of

contactless communication between devices. These devices could be smartphones or tablets. NFC doesn’t require any steps of

connection all that is needed is one device being waved near the other device. It is easy,

quick and simple.

Proximity MarketingProximity Marketing offers an effective and affordable solution

for communicating with a large audience within the proximity of your advertised product or service. This is achieved by sending multimedia content to the potential customer’s mobile phone

using a Bluetooth or Wireless device.

E.g. In the marketing of Shaun of the Dead if your phone entered a ‘zone’ such as a pub you were sent a game to play.

App Development

Mobile application development is the process of making or creating a mobile application to run on various mobile platforms.

iAds• iAds are a mobile advertising platform developed by Apple.• They allow third party developers to directly embed

advertisements into their applications for the iPod, iPad and iPhone.

• Examples of company's who have done so are Nissan, Liberty Mutual and Sonos, Dove

Smartphone Statistics

http://www.go-gulf.com/blog/smartphone

QR Codes

TopshopBBC Asos Magazine

Tesco Marketing Week itv

QR’S

Fresh Force Marketing

Smartphone App Reviews

Mail Online smartphone app

This app has mixed reviews, some say it is a good app but then go to weigh up its pros and cons, some say this app is awful, it cannot load unless there is 3G signal and you cannot watch the videos. Some also say that it is a handy app to gain access to the latest news headlines from around the world. With different options such as ‘world’ news ‘uk’ news and ‘sport’ news you have access to any area that interests you.

Positives• Has an offline mode• Automatically sync when you

open it• Access to the latest news quickly

and easily• Has different flitering options eg

showbiz, sport and headlines• Has a customisable option bar,

can have subject you are interested in

“Stories are laid out in logical fashion according to category and images are compressed well whilst looking good on an HD screen.”

Negatives• Slow sync• Have to sync whilst you have access to

3G signal• Cannot watch videos posted in news

stories

Jamie’s 15 minute meals smartphone app

Features - You can browse through various recipes, share ingredient lists and watch previews of some of the meals being prepared, check nutrition details and the app also includes a list of essential kitchen equipment.

Jamie’s 15 minute meals smartphone app has reviews varying from 1 to 5 stars, some people say that the meals are too pricey. However some people have said it easy for last minute cooking and helps you become an all-round better cook.

Positives• Can cook along with the videos• Innovative way to approach

cooking• Simple, understandable layout

Negatives • Doesn’t include how the food is put together• You have to pay for recipes at £1.50 per recipe• Occasionally videos do not work

WhatsApp smartphone app“I can stay in contact with my friends easily and for free!”

This app has mix reviews from only 1 star to its maximum of 5 stars. Many people said that when the iPhone 5 came out they had not redesigned it to fit the screen of that phone. Others said it was also irritating and difficult to type on. This lost them many customers as it was a very popular app, many iPhone 5 users are now against it because they had not updated the app to support that software. However some people dont mind that the app doesnt fit the screen and are living with it until apple redesign the app and others on older iPhones found it faultless and a great way to send free texts, photos and videos.

Features – Sends SMS and MMS messages via the internet, free of charge. Available on Blackberry, iPhone, Android and Symbian. To connect to other people they only need to have your number and their automatically added.

Whatsapp could be improved by updating the app to fit the screen of iPhone 5s. They could also improve on sending messages quicker and not show messages on home screen. This could be done in notifications settings where you could hide message on main screen, like apple has done for text/iMessage.