Pi Identity

Australian Scale & Independence

Largest Independent Media Representation Company in

Australia

Power Brands

Across C-Suite, Luxury, Ethnic Audience

Global Media Partners

Exclusive Representation of Leading Media Brands

Multi-Media Expertise & Insight

International & Australian media and market intelligence. International

media planning and buying assistance

Pi Global Network

Unparalleled International & Australian Multi-Media Expertise &

Insight

World Class Online & Mobile Resources

Premium and performance networks for AU and International eyeballs

Pi Mobile App Monetization Network

While smart phone penetration has already reached saturation, Cloud Computing now puts a Super Computer in every Pocket. The World of Apps has discovered new ways to connect with consumers. As Apps and Usage increase so will the opportunities.

PI Mobile allows advertisers to connect with leading mobile publishers across the globe . Pi Mobile focuses on delivering the best in class targeting capabilities to fetch the highest ROI for every type of mobile App advertising campaign. Advertisers only pay when their conversion occurs. Pi provides a one stop shop for all Media Verticals from print , digital , outdoor to TV . Via our Media Consulting capabilities Pi gives clients a 360 degree marketing service to increase organic downloads. Pi Mobile specializes in App Launches and App Ranking Optimization , App Burst Campaigns and delivering quality installs around the world.

Pi Mobile Assistance

Connecting With Customers With Minimal Wastage

Pull Marketing :

• As with TV Advertisements

• Impressions and video served on Mobile .

• User downloads in just one click.

• A step ahead of other media platforms.

Push Marketing :

• Push with some form of incentive .

• Most cost effective way to test App and reach customers.

• Drive high Ratings and grow Brand awareness

• Increase Organic Installs.

CPI Burst Solution

Our Goal : Increase Organic users and Drive the app to the Top of the App Store charts

One Stop Mobile Solution Aggregating 100+ Publishers Capabilities in 15+ countries Performance Solution on CPI Basis Thousands of new app users with 3-5 days Creating snowball effect to get all energy from Publishers App Discovery, Offer Walls, App of the Day, Push, App review and in-App Interstitials

Publisher ‘s Internationale Global Reach of Clients

Big Fish ( Luxembourg )

Gumi ( Singapore)

Dragon Play (Israel)

Elexa ( China)

E-Fun ( china)

Game Of War (US)

Anastasia Date ( US)

Mail.Ru ( Russia)

Alibaba (HK)

William Hill (UK)

OLX & quickr

Integrated Analytics Platforms

• Pi Mobile has integrated with leading global analytics Platforms to provide detailed tracking and performance management

• For CPI and CPD Pi Mobile works on Real Time S2S ( Server to Server) integration i.e. We track your conversions in real time.

App Monetization

CPC Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you per click . Clicks will redirect to App Store ( Cost per click)

CPD Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you per download. Costs based on two clicks -first click redirects to App Store and second click to download App (cost per download)

**CPI** Promoting your App within mobile APPs and/or mobile WAP sites in Australia and charge you when user opens and experiences the APP (install) after downloading (cost per Install).

App Ranking Through this campaign we aim to drive a high number of downloads to position your App within Top 5 or Top 10 for a specific period of time in the iTunes Store only (not Android as ranking depend upon downloads on App Store). Drives awareness and trial.

Burst Here the goal is to drive a high number of Installs as well as increasing downloads , ranking and organic Installs.

Get in Touch tejeshwar.lawania@pubintl.com.au T + 61386404073 M + 61421144851

“Markets always change faster than marketing.” Philip Kotler