July 2012

CSFCritical Success Factors

Confidential : Internal Use Only

The critical success factors of the MKP

Criteria of successCriteria of successCriteria of failureCriteria of failure

Partner (POS / VET)Partner (POS / VET)

Country engagement + PeopleCountry engagement + People

End consumer acceptance / satisfaction

End consumer acceptance / satisfaction

IT : Delivery / PlatformIT : Delivery / Platform

Central SupportCentral Support

Supply Chain & ServicesSupply Chain & Services

eMarketingeMarketing