Mipro Issue no 174 November

© 2014 Samson | iPod is a registered trademark of Apple Inc. | The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Samson Technologies is under license.

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FOR EVERYONE IN THE MI BUSINESS | ISSUE 174 | NOVEMBER 2014

PERFECTION.PORTABLE

NO. 174 • NOVEMBER 2014 • WWW.MI-PRO.CO.UK PRINT • ONLINE • MOBILE

ALSO IN THIS ISSUE THE SALES MAN P8 SECRET DEALER P45 MYSTERY SHOPPER P50

MUSICAL INSTRUMENT PROFESSIONAL • FOR EVERYONE IN THE MI BUSINESS

MI Pro takes a look back on yet another record-breaking Shanghai show.

25 MUSIC CHINA

Intelligent Audio Solutions.

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SEE PAGE 15

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WWW.MI-PRO.CO.UK PRINT • ONLINE • MOBILE

No. 174 • November 2014

YOU WOULD have thought a mature market such as MI would have been through its period of consolidation.

Every market goes through that cycle of

are established and are then eventually taken over until you end up with only a handful of corporates controlling a portfolio of well-loved brands.

We’ve had all that. Many years ago. Which is why it is now rare for brands to change ownership and even rarer for a new brand to challenge the status quo.

The economic situation may have changed that, with Fender either axing or

to new distribution agreements or owners and, elsewhere, audio and MI specialist TC Group also up for sale. There’s a bit of a shake up going on at the moment. It’s by no means an earthquake but it’s certainly a tremor that shows the market isn’t

Takamine looks like it will be the latest line that Fender has decided it can do without and will be looking for a new home. Meanwhile, clever Danish audio innovator TC Group is looking to move up to a new level with a new owner or new

funding, clearly feeling its current situation limits its ambitions. Which is great news for the market. MI is desperate for new ideas and companies that can

invent and not merely repackage.

A resurgent Takamine, a buoyant Guild and a more ambitious TC Group has to be good news

for the market.

Little triggersEDITORIAL COMMENTIN THIS ISSUE

Darrell CarterPublisher

[email protected]

Follow us on Twitter@MIProfessional

Andrew SweetmanDesigner

[email protected]

[email protected]

28

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Enquiries to: MI Pro, NewBay Media, Saxon House, 6a St. Andrew Street, Hertford SG14 1JA.

Tel: 01992 535646 (Editorial) Tel: 01992 535647 (Sales) Fax: 01992 535648

© NewBay Media 2014All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MiPro are subject to reproduction in information storage and retrieval systems. Printed by Pensord, Tram Road, Pontllanfraith, NP12 2YHA

REGULARS: Analysis 6 • MIA 8 • The Sales Man 8 • Appointments 11 • Events 11 • Secret Dealer 45 • Backline 56

Daniel GumbleDeputy Editor

[email protected]

Hook and learnFormer Joy Division and New Order bassist, Peter Hook talks about his own experience of music and music retail.

Secret Dealer

time, online retailing giant Amazon comes

undercover retailer.

New GearNew lines from BluGuitar, Yamaha, DigiTech, Mesa Boogie, TC Electronic, Taylor, Pro Mark and QTX.

45 53

Ronnie DunganManaging Editor

45 Retail Analysis Barnes and Mullins reveals new catalogue.

46 Advisory Board Is it a good idea to resurrect vintage brands?

49 We took a trip to the Music Centre in Bedford for a chat.

50 Mystery Shopper We take another look at what’s on offer online.

12 Orange’s pip A new factory in China is part of Orange’s ongoing success story.

15 Festive faves The MI industry’s best Christmas present ideas.

23 Grand day out A look at what went on at this year’s MIA conference.

25 Chinese wayOur annual trip to the Music China show in Shanghai.

32 Portable PA Picks from TC Helicon, Citronic, IMG Stageline, Wharfedale, HK Audio, Samson, Yamaha, Studiomaster and Mackie

RETAIL FEATURES RECOMMENDED

Karma BertelsenAccount [email protected]

Group dynamicsFollowing the TC Group’s announcement that it expects to have

year, we caught up with Anders Fauerskov, CEO of the Danish audio giant, to ask him about the how and the why?…

ANALYSIS

What’s the rationale behind the sale? This is about generating capital to achieve further growth, I assume? “We’ve seen annual growth of ten per cent on average in the past years, and forecast the same growth under the current ownership. However, we have an opportunity to grow

backing. That, combined with the wish for some shareholders to exit, is the main reason for putting the company up for sale.”

Is a sale to a venture capitalist your favoured option, or are you expecting a competitor to make an offer for TC?“We have no favoured option, and have interest from both types of companies.”

Assuming the deal happens, how would that change what TC can achieve? “This will depend on who buys the company, but there is no doubt that a sale will result in a strengthening of the company and higher growth building on our strength of making highly innovative products.”

What areas do you think TC needs to strengthen? “Interestingly, we have opportunities to strengthen all of our market areas.”

Are there any sectors you think TC should be operating in that it currently isn’t? “There are several options for taking on new areas, but for the time being we have plenty of growth and expansion opportunities and plenty more to offer in our four markets: Install and Tour, Broadcast and Production, Residential, and MI.”

As successful as it currently is, has TC

restrictions? “Historically, only to a limited extent. But moving forward, we’d not be able to realise the true potential of the company under the current ownership, where additional funding and additional synergies are limited.”

Are market conditions right for a deal of this size? “Yes. Audio market conditions are good at the moment for innovative companies, and the audio M&A scene is currently very active due both to capital availability generally, as well as a changing competitive landscape in the Audio Industry, resulting in a strategic need for many companies to strengthen their position through acquisitions.”

What are you expecting the company to be valued at?

And what’s your current take on the shape of the MI market in the UK and Europe? “The effect of a sale will of course depend on the acquirer. But, generally, we are very

musical instrument market, which has grown rapidly for us over the course of the past

with a product ideas catalogue, which is enormously long. “The main effect of a sale of TC Group for our MI division probably is going to be that we can execute those plans and ideas faster than we otherwise are able to.”

BY RONNIE DUNGAN

COLIN REES has conducted sales training in the cycle industry for the last 15 years and is a business consultant specialising

THE SALES MAN

New recruitsWhat sort of staff should you be

SOME 200 DELEGATES representing industry suppliers and retailers gathered for a day of inspiring key-note speakers, training sessions and general networking.

Musikmesse was the headline sponsor with NAMM sponsoring the Professional Development aspect of the day. Other exhibitors ranged from Allianz insurance, Birketts (lawyers to the industry), Velta Shipping, MI Pro, the Musicians’ Union, Take it Away, VoodooUp and Intrepid Security.

David Hamid gave an exceptional talk on future trends for the industry and retailing in general. This included a no punches approach to what our industry must do to survive.

Larry Thomas concentrated on the need for MI to present a retailing

its specialist status (this

included some amazing pictures of shops from around the world).

Finally, Birketts held a

lively and controversial talk on European Competition Law that generated over an hour’s worth of questions.

The MIA also took the opportunity to facilitate updates on the new MIA newsletter, the new Industry Statistics service, the Industry Apprenticeship scheme (MIRTAS), the Music Venue Trust campaign, Support My Music Teacher

campaign and the newly launched Trusted Music Store brand to support UK music shops.

After a long day of learning and networking, the industry convened in the Euston Flyer pub.

Here’s what some of the attendees had to say about the day.

“One of the best conferences I’ve been to for a while - and great speakers too”, Martin Janes, Bella Productions.

“Congratulations on a superb conference. It was extremely valuable, having

contacts and leads,” Adrian Shaw, Icondia.

“Just wanted to congratulate you on a great conference. The content was fantastic and it was clear from the conversations I had that attendees were really valuing it,” Rob Last, Future Publishing.

One of the best conferences I’ve been to in a while - and great speakers too.Martin Janes, Bella Productions

The MIA is the trade body for the UK musical instrument industry, servicing and representing the interests of manufacturers, importers, publishers,

Conference successThe MIA held its second annual Business Conference last month at the British Library Conference Centre…

RecommendedPortable PA

PAGE

32

ONE DIFFICULTY FOR staff working in the retail sector is the lack of a career path to follow in many retail

of years, you might eventually become a manager, but

problem, as from many positions there is nowhere to

So what sort of person is it best to recruit for a

Often, if you have any product knowledge, ride a

you cannot be expected to crash any target given to

you and the business overall will be reliant on what

The cycle trade, however, is looking at changing things in this area, as some people I have met while

knowledge that they need can be picked up, but bike shops usually have a ready source of information from

So, in the bike trade, things are starting to reverse themselves in the few businesses that recognise the need to adopt a more logical approach when it comes

Colin ReesSales trainer and business [email protected]

The second MIA Business Conference featured a raft of expert speakers and training sessions.

08 MIPRO NOVEMBER 2014 -

Area Sales Managers RequiredThe North, the Midlands and South East England.

Korg UK distribute legendary musical products that are played by immensely successful artists and other enthusiasts of all levels- from beginners to superstars. With unique products from Korg and legendary Vox products as well as brands such as Samson Audio, Hartke and Dean Markley, we aim to be a key foundation of the success of our business partners across the UK and ROI. We are now seeking professional salespeople to join our dynamic sales team to continue our business development. Alongside our existing portfolio, we are gearing ourselves up for expansion in 2015 with exciting developments in the areas of Hi-Tech and Guitar products.

The ideal candidates will have a good knowledge of our products alongside a proven track record of selling musical instruments in the MI market.

A sales professional with fi ve years territory experience you are confi dent negotiating at a senior level and working to and achieving sales targets.

This is a challenging and stimulating role and requires someone with a fl exible and pro-fessional attitude. We offer all the usual benefi ts of working for a high profi le internation-al distributer, including a competitive salary package and company car.

If you feel the above excites you, please apply in writing with a covering letter demonstrating your suitability and detailing your current salary to Emma Hewitson, KORG UK, 1 Harrison Close, Knowlhill, MK5 8PA or email to [email protected]

EVENTS DIARY 2014

YAMAHA’S PROFESSIONAL MUSIC and Commercial Audio divisions have undergone a

Yamaha’s Commercial Audio, MI, Pro

15th-16th November 2014Holy Grail Guitar ShowEstrel Hotel, Berlin

18th November 2014MIA Awards

21st March 2015National Learn to Play Day 2015Nationwide

23rd November 2014The Merseyside Guitar ShowAintree Racecourse Exhibition Centre, Liverpool

NOVEMBER 2014 MIPRO

APPOINTMENTS/EVENTS

ORANGE AMPLIFICATION

12 MIPRO NOVEMBER 2014 WWW.MI-PRO.CO.UK

IT’S BEEN A busy year for Orange. The iconic amp brand has not only doubled its production efforts in the Asian market with the opening of a second manufacturing plant in

into both the beginners guitar pack market and the education sector. Add to that a steady drip feed of high tech new product, namely the Valve Testers and OPC (Orange Personal Computer) lines, and you can see why 2014 has been a year of

Covering 3,000 square metres and representing a continued investment in global expansion from Orange, the company’s new factory in the Zhejiang Province of China, which opened back in July, will aim to meet unprecedented growing sales demand, while a state of the art training school for staff at all levels of manufacturing has also been incorporated to ensure consistently high stnadards of production.

“We built a factory about eight years ago in a place called Zhejiang, which is about 100km from

Cliff Cooper. “As business grew and grew we got overloaded and, luckily, we had bought the land on either side, because it’s very expensive now – property in China – especially if it’s near Shanghai. So, on one

of the other sides, we decided to construct another factory, which is approximately the same size as the

“The new factory should double our production in the region,” he continues. “This market is an emerging one, as is India and South America, and I think that, although it is not an enormous market at

present, it is growing very, very quickly; over the past three years we have probably grown by about 150 per cent in China.

“It [the factory] will certainly increase sales,” he continues, “because we do get behind with production. The problem that we sometimes have is, if you’re making

cloth to measure, but when you’re

you can’t suddenly produce a large number of them.

“We make a run of them in the factory, so we might make 5,000

that off the assembly line and do another run, so sometimes we do run out of stock. The new factory will certainly provide quicker delivery times.”

distributing to the Asian market from China in order to bolster its international supply chain, while a third factory is already in the pipeline, such is the demand for Orange in the region.

“We are already planning to build another factory on the other side of our main factory in two years’ time, which will be the same size as the other two.

“We are also distributing from China to Asia, now, so we have our company in Atlanta that supplies North and South America; we have

we have Orange Zhejiang, which supplies Asia. We have those three entities, which we think is probably the best way to do it. There are directors for each of the three continents and I believe that for Orange that’s the way forward.”

expo in Shanghai has become a staple event for the brand, providing an excellent opportunity to connect with an abundance of Asian retailers. And, with three entities

the varying needs of each.

year now,” says Cooper. “It’s a really good show and this year has been

Orange is the new blackOrange has featured frequently in the news of late, what with the opening of a new Chinese factory, the departure of its MD, Damon Waller, and its launch into the starter guitar pack market. Daniel Gumble caught up with CEO Cliff Cooper at the Music China expo in

Asian market and what the future holds for the British amp giant…

The new factory should double our production in the region. Over the past three years we have probably grown about 150 per cent in China.

NOVEMBER 2014 WWW.MI-PRO.CO.UK MIPRO 13

ORANGE AMPLIFICATION

particularly good. The equipment is very popular here and this year at the show we have been visited by a lot of shops from China, but we also

come to see what products are on the market.

“We try to target the Chinese

it with everything we manufacture across the range; we target certain product lines.”

So, which lines are currently capturing the imagination of the company’s Chinese consumer base?

“They really like the big stacks,”

America. It’s as if they’ve gone back 20 years! So, we are pushing those quite hard at the moment and, of course, the small entry-level combos.”

At the more technical end of the Orange product spectrum, its state

of the art Valve Testers have proved an even bigger hit than expected, says Cooper.

Launched back in 2013, the Valve Tester line utilises pioneering technology to match, test and grade valves, and is designed to be used by everyone from guitarists to rental companies to manufacturers, making the process of testing amp valves simpler than ever before.

“The Valve Tester is sold out worldwide now, which I didn’t expect. We’ve sold thousands of them. It’s a very clever product and we have world patents on it.

manufacturers are now using it, and what’s happening in China especially is that almost every shop has a Valve Tester and a sign on the door that offers free valve testing, but they limit it to two valves, otherwise people turn up with a whole box of them. That product is doing extremely well for us, especially in the States.”

of guitar starter packs. An already highly populated and competitive market, the decision to enter the sector was made on the condition that it was able to bring something new to the table, whilst still remaining affordable for beginners.

“The packs have been really successful and the guitars look fantastic. Normally, you might get a sample of a guitar, which is really good, and then when the production line comes they are not so good, But the production of these guitars is incredible – I think the guitar alone is worth two or three times the pack. It’s a really good guitar and we’ll be following it up with a bass guitar pack. The quality of the guitar is better than most I’ve seen in these packs – it plays nicely and has really good pickups.”

Though the company has made the headlines for a number of

departure of long-term managing director, Damon Waller.

Having spent more than a decade

is under no illusions as to the size of

adequate replacement.“He’d been talking about it for

quite a while and he decided that now would be a good time to move on. He has worked with us for 12 years and he’s done a very good job, and now he feels it’s time for him to try and work for himself. He’s experienced, he’s got the knowledge and I sincerely hope he does well. He had a good knowledge of overseas markets and that bought a lot to the brand - he signed us with some good distributors.

“We haven’t made any decisions as to a replacement yet. If we’re choosing a managing director it has to be the right person, as it’s such a big position.”

So, as 2014 draws to a close, what’s next for Orange? As the past 12 months have shown, the company looks set to continue identifying new areas of the market into which it can grow, building upon its heritage and expanding upon its multi-faceted product offering

“We are moving into the education business,” Cooper states. “We’ve developed this thing

which is essentially like a large

microprocessors that all talk to each other and it transposes into any key. It’s absolutely brilliant.

“We held back on it while we got patents and we now have world patents for it.”

And how, exactly, does it work? “The teacher has a wand that

transmits signal to the board – there are no wires – and whatever note they touch, it plays. And you can learn any instrument on it – piccolo, cello, vocals, drums, anything. We’ve shown our Chinese distributors the product and they are very keen to move that forward.”

As evidenced by its foray into new markets this year, it is Orange’s ability to balance the old with the new that underpins much of its ongoing success.

Where some manufacturers in this market can be found guilty of resting on their laurels when it comes to refreshing both their identity and product output, Orange

capitalise on its reputation as a historic British brand, whilst remaining relevant to modern day musicians of just about every style and genre.

And, with more new products expected over the coming months, it appears there is even further scope for growth in 2015.

We come to Music China every year now. It’s a really good show and this year has been particularly impressive. We have had visitors from China, as well as Europe and Korea.


ASPIRATIONAL INSTRUMENTS

For those in search of something at the higher end of the market, The 3616 Ozark Deluxe resonator guitar (RRP £735) features a bronze coated brass body, engraved with a decorative Hawaiian scene. With a mahogany neck and slotted headstock, the guitar is constructed to deliver optimised volume and tone and respond well to rhythm or slide playing styles. A loud, metallic tone, generated from a single inverted metal deluxe ‘speaker’ cone mounted within the brass body delivers enhanced tonal results. A suitable choice for accomplished guitarists looking to explore the unique sound and tonal qualities that a resonator has to offer, or resonator players looking for something a bit different, the 3616 aims to deliver superior performance in all areas. The all-solid brass design with ‘Biscuit’ bridge was highly favoured by Delta Blues players, due to the superior volume and dynamics, than those generated from wooden body resonator Guitars. The ‘Biscuit’ Bridge Single-Cone design gets its name from a small wooden disc found in the centre of the cone. Aimed at guitarists aspiring to attain a truly professional sound, the Orange Crush Pro CR60 (RRP

optimised sound quality and tone. Based on the prestigious Rockerverb range, the amp’s Dirty channel uses a circuit based on four stages of gain that delivers a wide palette of complex overdriven and distorted sounds. The Clean channel is a non-master volume two-stage design, which delivers warm, bold tones and can be driven hard when cranked.

buffered, transparent effects loop and footswitchable digital reverb

plate), opening up the CR60C to wide range of genres and playing styles. The 18mm plywood, partially open backed cabinet is loaded with Orange’s 12” 60W Voice of the World speaker. Also available: CR120H, 120 Watt head or CR120C, 2x12 120 Watt Combo.

Meanwhile, Yamaha has created the limited edition 40th Anniversary MOTIF XF Music Production Synthesizer to celebrate its fourth decade in the business. The MOTIF XF WHITE is a fully up-to-date

MOTIF XF with the latest OS 1.5, featuring the new HD Reverb effect

and Multi FX. The commemorative model is pure white, symbolising

past 40 years and a new beginning from which an even brighter future for musical creativity and expression will arise’.

Absolute Hybrid Seriesaspirational category. Yamaha has developed a unique shell formula that responds accurately to differences in the way the drum is played, delivering optimised sound and performance. The shells went through a critical evaluation process of over three years with artists and professional recording engineers. They also underwent detailed acoustic analysis by a special team of acoustic engineers in order to ensure their unique tonal

qualities shine through.Historically accurate throughout

thanks to the Smithsonian Institute and their CAT scan machine, Martin has taken a selection of guitars from the ‘30s and ‘40s from their museum and created a blueprint to recreate the Authentic Series. The 000-28K model is based upon a pristine 1921 000-28K from the Martin Museum collection and this slotted head 12-fret is a completely faithful recreation of the original, featuring

sides, hide glue construction and a hand shaped neck without a truss rod. RRP £5,399.

Lastly, the Fret-King Stvdio Series guitars are

The Sound of Christmas

With the festive season just around the corner, we take a look at some of the market’s leading lines across a variety of different categories. From starter packs and signature instruments to aspirational products at the top-end of the market, our retail guide covers all bases ahead of the Christmas period…

The MOTIF XF synth was launched earlier this year to celebrate Yamaha’s 40th Anniversary.

The MOTIF XF White - a fully up-to-date MOTIF XF.

THE SOUND OF CHRISTMAS


creations that can feature custom

an embellishment of precious

a body shape. Created by Trev Wilkinson, the range showcases the capabilities of the Fret-King styling studio. No Fret-King Stvdio guitar will ever be repeated exactly, making them a true collector’s item.

DANCE/ELECTRONICA

The Citronic Mini:mix2 USB mixer (SSP £69.99) makes for an ideal introduction to the Citronic range. A small format DJ mixer with two integral USB audio devices, it offers plug and play functionality via the USB, making setting up simple. Each USB connection acts as an input and output device, with RCA inputs on each channel. The mixer can play from a variety of music sources, including CD players, digital audio players etc. The 6.3mm microphone jack input has its own channel with a volume control slider. Easy to transport and use, this mixer can serve as the main station for laptop DJ and podcast setups.

New for 2014, the Allen & Heath Xone:23C brings together the best of digital DJing and conventional mixing in a compact accessible format. The new mixer is equipped with a premium quality, four stereo channel 96kHz 24bit internal soundcard and offers plug n’ play connection via X:LINK to Xone:K Series controllers, making it suitable for performers looking to combine the convenience of digital DJing and recording with the hands-on control and visual appeal of a real mixer. Xone:23C includes an enhanced version of the Xone

faders, three-band total kill EQ,

illuminated switches and crossfader

Xone:DB4, the Xone:23C includes soft touch, backlit controls, light-piped meters and a new-shaped steel faceplate.

Introducing a collection of packs and bags designed for transporting laptops, controllers, records and other tools, the EFX Series represent Mono’s observations over the years in studios, clubs and countless other design related settings. Combined with feedback from DJs, designers, producers and

Mono EFX range are optimised to meet DJ and producers’ needs while on-the-move. RRP £110- £139.

SIGNATURE MODELS

The Music Man Majesty guitar, designed by and built for John Petrucci, is available in six and seven-string options and is the

with a straight through neck. The headstock, neck and toneblock are all one piece of mahogany with a

basswood body. Finishing the body off is a sanded and laser etched maple top (combining Petrucci’s three preferred tone woods), giving

From Daisy Rock, The Bangles Signature Model (RRP £425), endorsed by Vicki Peterson, is constructed with a semi-hollow lightweight sycamore body that’s comfortable for girls to hold and features Daisy Rock’s trademark ‘slim and narrow’ neck. It comes

with two vintage mini-humbuckers with three-way pick-up, along with Grover tuners to ensure solid tuning and a ‘tune-o-matic’ bridge with trapeze tailpiece. Feminine touches include star fret markers and the lotus symbol on the 12th fret and headstock.

Bassist Billy Sheehan has been a Rotosound endorsee for over 25 years and has his own signature

stainless steel round wound strings, which have helped shaped his

strings ever made were Rotosound’s

Swing Bass RS66LD, developed in the 1960s at the request of John Entwistle. Sheehan’s custom signature set uses his preferred 43-110 gauges, which have two special characteristics. Firstly, the slightly lighter G string provides a more even string to string tension across the neck and makes string bending easier. Secondly, a heavier E string, which again provides a more even string to string tension,

and makes for a tighter low-end with increased mass for more volume in the lower register. RRP £24.75

Meanwhile, the Orange Signature #4 Jim Root Terror head forms part of the Terror Series and is based on the Dirty channel of the Slipknot man’s Rockerverb 100. Its matte black chassis and vintage Orange hieroglyphs were born out of Root’s self-confessed love for the old Orange ‘pics only’ range. Despite its compact size, the Jim Root Terror is one of the most versatile amps in the Terror range, boasting a powerful three-band EQ and four-stage high gain preamp. Switchable between 15 or seven Watts, the amp is powered by a pair of EL84 valves and features a fully buffered valve-driven effects loop. The Signature #4 Jim Root Terror head retails for £439, with the #4 PPC212 speaker cabinet retailing at £369 including VAT.

Yamaha has introduced two new snare drums to mark drummer Dave Weckl’s 30th Anniversary with Yamaha Drums. Both Snare Drums feature the unique dual strainer design and are limited to only 250 pieces worldwide.

There are two new models: a version of Dave Weckl’s original 13” x 5” Maple 6 ply (6mm) model in Black Maple Finish and a new 14” x

Nickel. Both snare drums feature the unique dual strainer design along 45 degree bearing edges, 3.0mm Aluminium Di Cast hoop and small, stylish cube-shaped chrome lugs.

Allen & Heath’s Xone:23C offers plug ‘n’ play connection via X:Link to X:one K Series controllers.

The Citronic Mini:mix2 mixer is highly portable and suits a variety of applications.

The Music Man Majesty electric guitar was specially designed and built for renowned musician, John Petrucci.

Below: The Orange Signature #4 Jim Root Terror head.

NS Micro’s violin tuner boasts an easy to read LED design.

A welcome addition to the Schecter Guitars Keith Merrow line of signature guitars, the new Keith Merrow KM-6 features a Swamp Ash body, an Ultra Thin ‘C’ shaped 3-PC maple neck, 24 stainless steel X-Jumbo frets on a

dark side dot inlays, Hipshot bridge, and Seymour Duncan ‘Blackened’ Black Winter pick-ups, created exclusively for Schecter Guitars. The guitar retails at £969.

Ultravox star, Midge Ure, has brought all his favourite features together to create the Vintage V100MU. Its mahogany body comes with a number of modern twists, such as the specially designed drop shoulder and offset heel to provide improved access to the upper fretboard and opens up your playing. The twin Wilkinson WP90SK pickups are stacked double coils for a slightly ‘hotter’ output, which can be gradually backed off to a standard single coil pickups via the ‘Vari-coil’ located with the twin master volumes and tone controls.

BEST OF BRITISH

Chord has produced a brand new multi-mic set-up – the HU6 six-way UHF wireless system - an ideal solution for schools and churches. With colour-coded mics and six independent UHF channels, uniquely developed circuitry enables six wireless microphones to operate together within the 863-865MHz band, straight out of the box. The receiver is 2U 19” rack-mountable, with twin front-mounting antennas and features six separate XLR outputs or a mixed jack output.

dimensions (receiver) of 483 x 215

(receiver).Hand-spun in Wales, Innovation

double bass strings are a major development for double bass players of all musical persuasions. Designed to meet every requirement, with

when playing pizzicato and offering enhanced articulation when bowing, the unique non-metallic core holds its pitch and is virtually unaffected by climatic changes. The two main sets - 140H and 140B

- offer the reliability and long-life of metal-cored strings. A ‘Solo’ set is available, along with set 140H in half, quarter and eighth sizes.

The Stentor Graduate (RRP

with a strong, high-quality bow and a stylish oblong case, and is a suitable option for students

instrument or just starting out. The violin is carved from solid tonewoods and features a shaded satin varnish.

gut strings for improved sound. Completing the Stentor Graduate

with accessory pocket and two bow holders, hygrometer, carrying straps and case blanket, as well as a student

wood bow with ebony frog. The Graduate is designed for students looking to progress without a huge leap in price. A step up from the Stentor Student II (RRP £144),

gap between the Stentor Student II violin and the Stentor Conservatoire violin (RRP £256), but also offers a different look, with its shaded satin varnish unlike any other violin in the Stentor student range.

The original 1960s Rotosound Fuzz Pedal was used by many guitarists, most notably by Jimmy Page. So, when Rotosound recently reinvented its classic pedal, it used the same essential circuit

design, combined with modern

resistors and capacitors. The

new pedal combines the tonal qualities of the ‘60s

with the reliability and stability of today’s component technology, and already counts the likes of Guns N’ Roses guitarist Richard Fortus and Rival Sons guitarist Scott Holiday among its fans. Made in the UK at Rotosound’s Sevenoaks factory, it remains one of the simplest and easiest pedals to use. RRP £249.

Fret-King Green Label guitars and basses are hand-built under Trev Wilkinson’s personal supervision in the UK. Produced in very limited numbers, Fret-King Green Label Series guitars are created by hand-selecting

The Vintage V100MU was designed by Midge Ure and comes with a number of modern twists.



Daisy Rock’s Bangles Signature guitar is endorsed by the band’s Vicki Peterson.



and matching korina, mahogany, maple, rosewood, swamp ash and

their fundamental contribution to instrument stability and tone. Great care and attention is paid when it comes to selecting the components used in the circuitry, while each piece of hardware has been designed and selected to enhance playability.

TOMORROW’S WORLD

The Orange DIVO VT1000 Valve Tester has helped guitarists, rental companies, valve amp manufacturers, guitar techs and

since it was unveiled in January

automatic, portable, digital valve tester. Until now, testing valves with little or no knowledge of valve

often unreliable. This new product tests all popular output and preamp valves and its ease of use will appeal to all valve users, whether amateur, professional or in the music retail trade. It is compact and easy to use and performs a range of tests quickly and accurately. The results are presented clearly and concisely using LEDs, while a range of fault conditions can be tested for, many of which could potentially be damaging to other components. RRP is £349 including VAT.

Yamaha’s THR amp is designed

when you’re not on stage. Developed by a team of guitarists in search of the ultimate tone, THR delivers

effects that aim to enhance and complement your playing, combined

delays to push your playing to new levels. Meanwhile, VCM effects are designed to capture subtleties that simple digital simulations cannot.

Offered as a limited edition, specially packaged Elixir Strings’ 2-Pack Acoustic Phosphor Bronze with NANOWEB coating is available in three leading gauges: Custom Light, Light, and Medium. The 2-Pack is a suitable gift for artists who have a heavy-playing schedule and enjoy the distinctive phosphor bronze tone together with extended tone life. Additionally, the 2-Pack delivers a cost savings versus buying two sets individually.

The UTRACK24 from Cymatic Audio is a 24-channel multi-track recorder that uses 25 pin d sub connectors to link directly into the front end of the mixing console. Its 24-bit resolution and 96kHz sampling rate means it can record direct to USB or hard drive via its front panel USB port with no dropout. Its easy to use illuminated front panel with dedicated menu buttons and rotary push control allow for fast and intuitive adjustment of various settings. In addition, it can be used as a 24-channel multi-track player, which can play back up to 24 tracks of audio, making it suitable for ‘virtual sound checks’ or augmenting live players with pre-recorded tracks, playing back Standard MIDI Files, assigning continuous play between songs and editing song order on the

START ME UP

Casio’s Seasonal Special once again set out to provide value and sales opportunities for its participating

AP-250 keyboard is available now at the special price of £291.66 (plus VAT), meaning at the example retail price of £499, there is good margin for dealers and exceptional value for customers (price quoted is for example purposes only. It is assumed dealers will set their own selling prices.) The limited edition Celviano AP-250 features the latest A.i.R (Acoustic and Intelligent Resonance) tone generation system and an 88-note tri-sensor hammer action keyboard. It features 18 different tones, including grand piano, electric piano, strings and vibraphone, plus voices layering and keyboard split. For beginners, there is a lesson function and a digital metronome to help keep the player in time. The duet feature is great for keyboard split allowing two players to play in the same range across the keyboard. Two headphone sockets and a three-year manufacturer warranty complete this great value package.

The AP-250 is available for immediate delivery (while stocks last) with a minimum order quantity of three units and multiples thereof. Contact your Casio account manager

online support.The Chord DIY self-build ukulele

kit (SSP £19.99) offers children the fun of building their own ukulele and painting it in their choice of colours and graphics, whilst also serving as a great entry-point to the instrument. The self-assembly kit comes complete with rosewood

body, instruction manual and basic chord chart.

Suitable for beginners, Alfred’s Teach yourself to Play Piano Complete Pack (RRP £224.99) comes with everything you need to start playing: full-size Firebrand electric piano, deluxe accessories, including a sheet music stand, and

Alfred’s Teach Yourself to Play Piano Course (Book, CD, DVD, Software for Mac and PC) - the best-selling multimedia instruction series for beginners of all ages.

Audio-Technica’s M Series headphones have been designed to offer a blend of accurate tone and maximum comfort – and the newly improved M40x aims to bring high performance within reach of those

monitoring across an extended frequency range, the M40x also offers enhanced sound isolation and features swivelling earcups for one-ear monitoring.

Elsewhere, SX guitars are built to offer high-quality quality at very attractive margins. The SX SC guitar pack contains everything beginners need to start learning the electric guitar, including an amp and cable, as well as a gig bag, guitar strap, tuner and picks. The 10W amp (GA-1065) gives plenty of power for practising, and comes complete with headphone socket. The guitar itself is made from solid alder and

three single coil pickups and vintage style bridge and diecast chrome machine heads for easy tuning.

black and sunburst. For guitarists in search of a

highly portable compact practice amp with a big sound, the Orange Micro Crush amp is particularly suitable. Standing at just 5” tall, its compact design belies the full bodied tones available through its 4” speaker. The amp’s tone and volume controls allow users to dial in a number of different guitar

The limited edition Casio Celviano AP-250 features the very latest A.i.R technology.

Casio’s Celviano AP-250 comes with a raft of professional features.

ProMagTM

The industry standard acoustic sound hole pickup from Dean Markley, conceived and crafted in the USA.

All ProMag pickups in the range deliver superbly smooth, high-end response with perfect balance across all the strings. And like all Dean Markley

products, you can expect the same generous margins!

KORG UK 01908 304601

Ace in the hole



sounds and overdrive distortion is available at the push of a button. One key feature is the inclusion of a fully functional chromatic tuner. Also included is the 2.5mm stereo

player. The amp is designed to run on a standard 9V battery or optional power supply, making it a suitable traveling companion. The Micro Crush (product code CR3) retails for £39 including VAT.

The Yamaha MX Series synthesisers feature carefully selected sounds taken from the

palette is packed into two sleek packages (available in 49- and 61-note versions) designed to bridge the gap between hardware and software. The series features extensive audio and MIDI USB connectivity, advanced DAW and VST controller features and a suite of powerful music production software. It also sports a streamlined interface for instant hands-on selection of more than 1,000

voices, making it a complete Music Production Solution.

Also from Yamaha is the 012 guitar. Hand selected, pro-grade components are matched with tonewood construction and stage-ready setup, offering a

a degree of craftsmanship and tone that belies its budget price tag.

known for offering optimised tone and playability, featuring comfort-contoured bodies, bolt-on neck designs,

way switching of the H-S-S pickup

vintage white, red metallic and dark blue metallic.

For violin players, the NS Micro Violin Tuner features an easy-to-read, multi-colour display and visual metronome in an attractive compact design. A non-marring, lever-lock clamp holds the tuner securely to the instrument, while allowing easy application and removal. The precision violin

the unique mounting system and fast pitch response allow it to be used as an effective practice tool for referencing and improving intonation while playing.

The CS1 Christmas Stocking from JHS is the ideal gift for the guitar playing family member or friend. Comprising a set of Encore electric guitar strings, Kinsman 10ft guitar cable, Jim Dunlop 202 Glass Slide, 14C Capo and Payers Plectrum Pack, Kinsman KAC205 Clip-On Chromatic Tuner and Dunlop Formula 65 guitar polish and cleaner, the Christmas Stocking contains essential guitar accessories. Priced at £19.99, the individual items priced separately come to over £40 at full retail.

Finally, for those looking to take up a brass or woodwind instrument, the Odyssey Debut Brasswind range offers high-performance products at an affordable price. Designed by builder and Master Craftsman, Peter Pollard, each has been created to provide the best

The CS1 Christmas Stocking from JHS is the ideal gift for guitar playing friends and family members.

GORE, ELIXIR, NANOWEB, POLYWEB, GREAT TONE · LONG LIFE, “e” icon, and other designs are trademarks of W. L. Gore & Associates. ©2014 W. L. Gore & Associates, Inc. ELX-394-ADV-EN-AUG14

™

Acoustic Phosphor Bronze 2-Packs:

- Incremental promotion provides a 2-pack option to consumers

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Strings and Things: Tel. 01273 440 442Westside Distribution: Tel. 0844 326 2000Keynote: Tel. +353 1 456 9533

ORDER NOW! LIMITED QUANTITIES

A welcome addition to the Schecter Guitars Keith Merrow line of signature guitars, the new Keith Merrow KM-6 features a Swamp Ash body, an Ultra Thin ‘C’ shaped 3-PC maple neck, 24 stainless steel X-Jumbo frets on a

dark side dot inlays, Hipshot bridge, and Seymour Duncan ‘Blackened’ Black Winter pick-ups, created exclusively for Schecter Guitars. The guitar retails at £969.

Ultravox star, Midge Ure, has brought all his favourite features together to create the Vintage V100MU. Its mahogany body comes with a number of modern twists, such as the specially designed drop shoulder and offset heel to provide improved access to the upper fretboard and opens up your playing. The twin Wilkinson WP90SK pickups are stacked double coils for a slightly ‘hotter’ output, which can be gradually backed off to a standard single coil pickups via the ‘Vari-coil’ located with the twin master volumes and tone controls.

BEST OF BRITISH

Chord has produced a brand new multi-mic set-up – the HU6 six-way UHF wireless system - an ideal solution for schools and churches. With colour-coded mics and six independent UHF channels, uniquely developed circuitry enables six wireless microphones to operate together within the 863-865MHz band, straight out of the box. The receiver is 2U 19” rack-mountable, with twin front-mounting antennas and features six separate XLR outputs or a mixed jack output.

dimensions (receiver) of 483 x 215

(receiver).Hand-spun in Wales, Innovation

double bass strings are a major development for double bass players of all musical persuasions. Designed to meet every requirement, with

when playing pizzicato and offering enhanced articulation when bowing, the unique non-metallic core holds its pitch and is virtually unaffected by climatic changes. The two main sets - 140H and 140B

- offer the reliability and long-life of metal-cored strings. A ‘Solo’ set is available, along with set 140H in half, quarter and eighth sizes.

The Stentor Graduate (RRP

with a strong, high-quality bow and a stylish oblong case, and is a suitable option for students

instrument or just starting out. The violin is carved from solid tonewoods and features a shaded satin varnish.

gut strings for improved sound. Completing the Stentor Graduate

with accessory pocket and two bow holders, hygrometer, carrying straps and case blanket, as well as a student

wood bow with ebony frog. The Graduate is designed for students looking to progress without a huge leap in price. A step up from the Stentor Student II (RRP £144),

gap between the Stentor Student II violin and the Stentor Conservatoire violin (RRP £256), but also offers a different look, with its shaded satin varnish unlike any other violin in the Stentor student range.

The original 1960s Rotosound Fuzz Pedal was used by many guitarists, most notably by Jimmy Page. So, when Rotosound recently reinvented its classic pedal, it used the same essential circuit

design, combined with modern

resistors and capacitors. The

new pedal combines the tonal qualities of the ‘60s

with the reliability and stability of today’s component technology, and already counts the likes of Guns N’ Roses guitarist Richard Fortus and Rival Sons guitarist Scott Holiday among its fans. Made in the UK at Rotosound’s Sevenoaks factory, it remains one of the simplest and easiest pedals to use. RRP £249.

Fret-King Green Label guitars and basses are hand-built under Trev Wilkinson’s personal supervision in the UK. Produced in very limited numbers, Fret-King Green Label Series guitars are created by hand-selecting

The Vintage V100MU was designed by Midge Ure and comes with a number of modern twists.



Daisy Rock’s Bangles Signature guitar is endorsed by the band’s Vicki Peterson.



and matching korina, mahogany, maple, rosewood, swamp ash and

their fundamental contribution to instrument stability and tone. Great care and attention is paid when it comes to selecting the components used in the circuitry, while each piece of hardware has been designed and selected to enhance playability.

TOMORROW’S WORLD

The Orange DIVO VT1000 Valve Tester has helped guitarists, rental companies, valve amp manufacturers, guitar techs and

since it was unveiled in January

automatic, portable, digital valve tester. Until now, testing valves with little or no knowledge of valve

often unreliable. This new product tests all popular output and preamp valves and its ease of use will appeal to all valve users, whether amateur, professional or in the music retail trade. It is compact and easy to use and performs a range of tests quickly and accurately. The results are presented clearly and concisely using LEDs, while a range of fault conditions can be tested for, many of which could potentially be damaging to other components. RRP is £349 including VAT.

Yamaha’s THR amp is designed

when you’re not on stage. Developed by a team of guitarists in search of the ultimate tone, THR delivers

effects that aim to enhance and complement your playing, combined

delays to push your playing to new levels. Meanwhile, VCM effects are designed to capture subtleties that simple digital simulations cannot.

Offered as a limited edition, specially packaged Elixir Strings’ 2-Pack Acoustic Phosphor Bronze with NANOWEB coating is available in three leading gauges: Custom Light, Light, and Medium. The 2-Pack is a suitable gift for artists who have a heavy-playing schedule and enjoy the distinctive phosphor bronze tone together with extended tone life. Additionally, the 2-Pack delivers a cost savings versus buying two sets individually.

The UTRACK24 from Cymatic Audio is a 24-channel multi-track recorder that uses 25 pin d sub connectors to link directly into the front end of the mixing console. Its 24-bit resolution and 96kHz sampling rate means it can record direct to USB or hard drive via its front panel USB port with no dropout. Its easy to use illuminated front panel with dedicated menu buttons and rotary push control allow for fast and intuitive adjustment of various settings. In addition, it can be used as a 24-channel multi-track player, which can play back up to 24 tracks of audio, making it suitable for ‘virtual sound checks’ or augmenting live players with pre-recorded tracks, playing back Standard MIDI Files, assigning continuous play between songs and editing song order on the

START ME UP

Casio’s Seasonal Special once again set out to provide value and sales opportunities for its participating

AP-250 keyboard is available now at the special price of £291.66 (plus VAT), meaning at the example retail price of £499, there is good margin for dealers and exceptional value for customers (price quoted is for example purposes only. It is assumed dealers will set their own selling prices.) The limited edition Celviano AP-250 features the latest A.i.R (Acoustic and Intelligent Resonance) tone generation system and an 88-note tri-sensor hammer action keyboard. It features 18 different tones, including grand piano, electric piano, strings and vibraphone, plus voices layering and keyboard split. For beginners, there is a lesson function and a digital metronome to help keep the player in time. The duet feature is great for keyboard split allowing two players to play in the same range across the keyboard. Two headphone sockets and a three-year manufacturer warranty complete this great value package.

The AP-250 is available for immediate delivery (while stocks last) with a minimum order quantity of three units and multiples thereof. Contact your Casio account manager

online support.The Chord DIY self-build ukulele

kit (SSP £19.99) offers children the fun of building their own ukulele and painting it in their choice of colours and graphics, whilst also serving as a great entry-point to the instrument. The self-assembly kit comes complete with rosewood

body, instruction manual and basic chord chart.

Suitable for beginners, Alfred’s Teach yourself to Play Piano Complete Pack (RRP £224.99) comes with everything you need to start playing: full-size Firebrand electric piano, deluxe accessories, including a sheet music stand, and

Alfred’s Teach Yourself to Play Piano Course (Book, CD, DVD, Software for Mac and PC) - the best-selling multimedia instruction series for beginners of all ages.

Audio-Technica’s M Series headphones have been designed to offer a blend of accurate tone and maximum comfort – and the newly improved M40x aims to bring high performance within reach of those

monitoring across an extended frequency range, the M40x also offers enhanced sound isolation and features swivelling earcups for one-ear monitoring.

Elsewhere, SX guitars are built to offer high-quality quality at very attractive margins. The SX SC guitar pack contains everything beginners need to start learning the electric guitar, including an amp and cable, as well as a gig bag, guitar strap, tuner and picks. The 10W amp (GA-1065) gives plenty of power for practising, and comes complete with headphone socket. The guitar itself is made from solid alder and

three single coil pickups and vintage style bridge and diecast chrome machine heads for easy tuning.

black and sunburst. For guitarists in search of a

highly portable compact practice amp with a big sound, the Orange Micro Crush amp is particularly suitable. Standing at just 5” tall, its compact design belies the full bodied tones available through its 4” speaker. The amp’s tone and volume controls allow users to dial in a number of different guitar

The limited edition Casio Celviano AP-250 features the very latest A.i.R technology.

Casio’s Celviano AP-250 comes with a raft of professional features.

ProMagTM




KORG UK 01908 304601

Ace in the hole



sounds and overdrive distortion is available at the push of a button. One key feature is the inclusion of a fully functional chromatic tuner. Also included is the 2.5mm stereo

player. The amp is designed to run on a standard 9V battery or optional power supply, making it a suitable traveling companion. The Micro Crush (product code CR3) retails for £39 including VAT.


palette is packed into two sleek packages (available in 49- and 61-note versions) designed to bridge the gap between hardware and software. The series features extensive audio and MIDI USB connectivity, advanced DAW and VST controller features and a suite of powerful music production software. It also sports a streamlined interface for instant hands-on selection of more than 1,000

voices, making it a complete Music Production Solution.



known for offering optimised tone and playability, featuring comfort-contoured bodies, bolt-on neck designs,

way switching of the H-S-S pickup

vintage white, red metallic and dark blue metallic.

For violin players, the NS Micro Violin Tuner features an easy-to-read, multi-colour display and visual metronome in an attractive compact design. A non-marring, lever-lock clamp holds the tuner securely to the instrument, while allowing easy application and removal. The precision violin

the unique mounting system and fast pitch response allow it to be used as an effective practice tool for referencing and improving intonation while playing.

The CS1 Christmas Stocking from JHS is the ideal gift for the guitar playing family member or friend. Comprising a set of Encore electric guitar strings, Kinsman 10ft guitar cable, Jim Dunlop 202 Glass Slide, 14C Capo and Payers Plectrum Pack, Kinsman KAC205 Clip-On Chromatic Tuner and Dunlop Formula 65 guitar polish and cleaner, the Christmas Stocking contains essential guitar accessories. Priced at £19.99, the individual items priced separately come to over £40 at full retail.

Finally, for those looking to take up a brass or woodwind instrument, the Odyssey Debut Brasswind range offers high-performance products at an affordable price. Designed by builder and Master Craftsman, Peter Pollard, each has been created to provide the best


ProMagTM




KORG UK 01908 304601

Ace in the hole



sounds and overdrive distortion is available at the push of a button. One key feature is the inclusion of a fully functional chromatic tuner. Also included is the 2.5mm stereo jack socket to plug in your iPod/MP3 player. The amp is designed to run on a standard 9V battery or optional power supply, making it a suitable traveling companion. The Micro Crush (product code CR3) retails for £39 including VAT.


palette is packed into two sleek packages (available in 49- and 61-note versions) designed to bridge the gap between hardware and software. The series features

of powerful music production

interface for instant hands-on selection of more than 1,000

voices, making it a complete Music



for offering optimised tone and playability, featuring comfort-contoured bodies, bolt-on neck designs, vintage-style

switching of the

red metallic and dark blue metallic.NS Micro

Violin Tuner features an easy-to-read, multi-colour display and visual metronome in an attractive compact design. A non-marring, lever-lock clamp holds the tuner securely to the instrument, while allowing easy application and removal. The precision violin tuner is not only ideal for tuning; the unique mounting system and fast pitch response allow it to be used as an effective practice tool for referencing and improving intonation while playing.

The CS1 Christmas Stocking from JHS is the ideal gift for the guitar playing family member or friend. Comprising a set of Encore electric guitar strings, Kinsman 10ft guitar cable, Jim Dunlop 202

Plectrum Pack, Kinsman KAC205 Clip-On Chromatic Tuner and

contains essential guitar accessories. Priced at £19.99, the individual items priced separately come to over £40 at full retail.

up a brass or woodwind instrument, the Odyssey Debut Brasswind range offers high-performance products at an affordable price.

Craftsman, Peter Pollard, each has been created to provide the best possible playing experience for the beginner or intermediate player.


Capture your music with the HERO4 Black/Musicbundle, featuring the most advanced GoPro ever.HERO4 Black boasts incredible high-resolution4K30 and high frame-rate video optimized forprofessional productions.

HERO4 BLACK / MUSICMODEL GP1044 £369.99

• 4K30 / 1080p120 / 720p120 fps • 12MP / 30 fps Burst• Built-In Wi-Fi + Bluetooth®


MIA BUSINESS CONFERENCE

BUILDING ON ITS 2013 debut, the MIA Business Conference returned to the British Library Conference Centre in London on Wednesday, October 1st for its sophomore outing with an impressive line-up of speakers, backed by a programme of Q&As and training seminars.

With over 200 delegates in attendance, the event kicked off with a talk from retail entrepreneur, David Hamid, who offered some useful tips on how dealers in the MI sector should approach business in order to survive in today’s challenging market conditions.

Former Fender and Guitar Center chief, Larry Thomas, followed with a unique and insightful look at how retailers can excel by creating a strong visual identity and ensuring that their products are sold in the correct fashion.

The conference concluded with a fascinating presentation and subsequent Q&A session with

a strong focus on competition law,

the session sparked a lively debate with retailers and suppliers alike.

Elsewhere, the MIA updated attendees on a number of recent developments, including a new newsletter; the latest news on its Industry Statistics service; and the Support My Teacher campaign.

Commenting on the conference, Brian Cleary, joint managing director, Barnes & Mullins, said: “Congratulations, Paul McManus, and to all those involved, in today’s conference. Enjoyable, enlightening and informative.”

Down to businessThe MIA hosted its second annual Business Conference last month, boasting a selection of industry experts and lively Q&A sessions. MI Pro

Congratulations to Paul and all those involved. The conference was enlightening and informative. Brian Cleary, Barnes & Mullins

Delegates and exhibitors making the most of this year’s networking opportunities.


MUSIC CHINA 2014

WITH AN EVER-GROWING international reach, the Music China exhibition has gone from strength to strength over the past decade or so. For many, the show offers a unique opportunity to engage with a network of suppliers, manufacturers and retailers, with whom they might not always be able to connect with via the western mainstays that are NAMM and Messe Frankfurt.

Such is the appeal of the show these days that a new ninth hall was announced earlier this year in order to accommodate escalating exhibitor and visitor numbers, which, unsurprisingly, have topped 2013’s record-breaking outing.

Exhibitor numbers for this year’s event, which took place from October 8th-11th at the Shanghai New International Expo Centre, rose 5.7 per cent from last year to 1,775 from across 30 countries and regions, while visitor numbers hit a record high of 71, 591 from across 83 countries and regions, representing a 4.3 per cent increase on 2013.

A quick glance at the line-up of British exhibitors further evidences the show’s burgeoning appeal to the western market.

Making its 12th appearance at the show, Tanglewood was on-hand

showcase its latest wares. As a direct result of its continued presence at

have retailers the length and breadth of China stocking Tanglewood

established in every province. Other British brands exhibiting

this year included Carlsbro,

Studiomaster, Rotosound, ABRSM, Burns London, Cavendish-Broadwood Pianos, Denis Wick, G7th, JHS, Rockschool, Stentor Music, Albion, Marhsall, Orange, Ashdown Engineering, The Sound Post, Warwick Music, and a whole host of others.

Music China 2014 also served up an extensive programme of educational talks and seminars, including nine NAMM U sessions, all of which were standing room only.

In one of the event’s best-attended NAMM U sessions, Thomann president, Hans Thomann, made a rare public appearance to

history and its ascendency online; from its humble beginnings as a small independent store, through to its position as a dominant force on the global MI market.

Overall exhibitor response to this year’s show has been overwhelmingly positive, with many now citing Music China as a staple

Steve Russell, vice president of international sales, TC Group, commented: “Asia in general is

Eastern promiseHaving grown steadily in recent years, the annual Music China expo is a key date on the international MI calendar, these days. Daniel Gumbleout what this year’s show had to offer…

A glance at the line-up of British exhibitors highlights the show’s growing Western appeal.

r e s o n a t eExpand Your Share of the Market

BUILD your brand

SHOW your products

REACH your customers

www.namm.org/thenammshow

MI business further. It’s important to be here; for major brands I really think that it is a good focus area. There are so many essential customers here.

“We have a lot of our distributors from other parts of the world here, and a lot of our retailers from other parts of South East Asia; it’s quite

exhibit here again; we plan to make this a regular event. Hopefully the noise issues can be resolved a little bit, because currently there is zero control, but the noise issue is something that needs a solution music industry show-wide.”

Mark Gooday, founder of Ashdown Engineering, said: “The show has been good - guitar amps are selling better, bass amps are selling better. And, attendance seems to be up, which is nice. The whole market here seems to be up.

“We’ve had visitors from all over the world; meetings with people from Indonesia, Korea, Scandinavia, and a lot of the big retailers are also out here. It’s a good show and you

seen before, so it’s an interesting market analysis.”

Meanwhile, Stephen Wick, of Denis Wick Products, was also keen

to extol the virtues of the show and the general state of the Chinese market: “This is our seventh time at Music China and it’s been one of the busiest shows ever. It’s great, because everybody seems to be familiar with our product now and it’s really found a foothold in the China market.

“We’ve met lots of young players and teachers and professors here and also our products have become much more affordable over time.”

Elsewhere, Adam Cox of Cavendish Pianos and Broadwood Pianos, commented: “We’ve had a really great show this year;

too sure about coming here, but it’s been absolulety fabulous. The stand has been really busy the whole time and we’ve had lots of people liking our pianos.”

While ever-challenging market conditions continue to blight the UK and mainland Europe, the MI market in China and South East Asia certainly apperas to be enjoying healthier climes. And, with sustained year-on-year growth for the show, it seems highly likely that Music China will grow further still in 2015.

MUSIC CHINA 2014NOVEMBER 2014 WWW.MI-PRO.CO.UK MIPRO 27

JUNE 4TH, 1976 has gone down in history as date of near biblical

night upon which The Sex Pistols descended upon the city’s Lesser Free Trade Hall and single-handedly obliterated the rock ‘n’ roll rule book. Loud, shambolic and brimming with unbridled vitriol, the band’s performance inspired a small yet captivated crowd to form bands of their own with the realisation that the technical skills of the prog rock virtuosos of the time were, in fact, surplus to requirements.

A quick glance at the roll call of those in attendance that night and its cultural impact becomes all

and, of course, a young Peter Hook. The gig had a deeply profound

effect upon the impressionable youngster.Having never previously considered a career in music, the gig led Hook to form a band – Joy Division (the name would come later) - with Sumner that very night. And, as Sumner already owned a guitar, it was decided that Hook be appointed bass player.

“The day after the Sex Pistols gig,” he recalls, “I went to a

now, and said to the guy “I want a bass guitar,” and he said “which one?” I said “well, which one’s a bass?!” He picked me out a Gibson SG copy and it was absolutely

tuneful for me to have banged

some strings into a plank of wood.”However, for a group of young

certainly served a purpose.“It lasted a long time actually,

because it did make a racket and that’s all we were interested in. It was only when we got in the studio

were Joy Division – when Barney [Bernard Sumner] said “it’s out of tune, that, between the F and the

G”. I went “what’s an F and a G?”

‘wow, maybe this guitar is crap.’ “I bought another one – a Hondo

II, which was a Rickenbacker copy – for £99. Luckily for me it didn’t sound anything like a

tone of them. They’re too honky for me. I bought it from a shop in Stockport just round the corner from Strawberry Studios. I remember buying it and taking it

it with a clamp to hold the strings on the nut, which didn’t make the tuning much good, but I’ve got a really bad ear so Barney always had to tune it for me on stage. When they invented those foot pedal tuners I went fucking berserk and bought two straight away!”

Prior to that seminal Sex Pistols gig, Hook had barely acknowledged

With a limited understanding of how to amass a personal set-up with which to rehearse, a process of trial and error ensued.

“I’d never been in a music shop ‘til after that [the Sex Pistols gig], and it was only when I went to get

proper music shop. I remember

buying a Sound City 120 amp from the most famous music shop in

fortune. It was £120 and it was bloody awful. I remember taking it home and phoning Barney saying “I’ve bought this amp and it won’t work. I’ve got my guitar in it but I can’t hear anything.” He said, “did you buy a speaker?” and I went “oh fuck, hasn’t it got speakers?!” Then

which was an 18” bass speaker and it sounded awful, but I was over the moon. What a racket! I had a shit guitar, shit amp and a shit

for punk. It was perfect.”A punk player with scant regard

hardly enamoured by much of the

“I’ve always found music shops

dickheads playing Stairway to Heaven. There was one shop

used more than any other called

fashioned. All the staff had suits on and they were really nice because there was never anybody in playing Stairway to Heaven, so we really enjoyed going there and the guy was very helpful.”

While The Sex Pistols may have been responsible for inspiring him to pick up a bass, a developing Hook was now soaking up the

players of the time. All the while, Joy Division were starting to carve out a sonic identity of their own.

“I went to see The Stranglers

Burnel,” Hook remembers. “I thought he was the coolest thing I’d ever seen and his sound just blew me away. I remember waiting until the end of the gig to get near the front to go and write down what his set-up was. And it was a Vox TB18 cab with a HiWatt 100, so I went out and bought both.”

Hook’s sound was Joy Division

Hannett, whose techniques proved pivotal in creating the bands’ distinctive sounds.

and he said to me when we were doing Closer: “what you need is the best fucking amp in the world and you need to be as loud as fuck,” so he went out and showed me an Alembic FB2 preamp into an

INTERVIEW

All in Order

BY DANIEL GUMBLE

Daniel Gumble

you need.” Today, Hook’s uniquely melodic

playing style is one of the most widely lauded and, indeed, imitated in rock, pop and electro music. At the turn of the century, a number of emerging indie rock bands were labeled Joy Division copyists on account of their baritone vocalists and angular,

Interpol being two of the more

When the latter’s bassist, Carlos D, announced his departure from the band in 2010, the band appealed publicly via their website for potential replacements. Hook, who had acrimoniously split with New

thought he’d take a punt.“Interpol advertised for bass

players after Carlos left, and I thought it was fucking hilarious,

name is Peter Hook, I used to play

And I got turned down! I also did it with the Smashing Pumpkins,

Joy Division off quite a lot. I know Billy [Corgan] well, so I think someone else must have kicked me off before it got to him.There have been many times when I’ve thought I could really do with a band. You don’t think there’s a job

Which brings us to the current standoff between Hook and former bandmates Sumner and drummer

Hook’s departure in 2006, the band have been embroiled in an ongoing row over the rights to the name

“It looks like we’re going to end

to the name and the payout, which is very sad after 30 years. They might be using the name but they

continue to ply their trade under

is currently working his way

through the back catalogues of

the live circuit with his band The Light, performing full albums chronologically in their entirety. However, he doesn’t consider The Light a band in the traditional sense, given his role as leader of the group.

“I haven’t got a band at the moment. I’m playing with The Light but I’m not actually in a band, because they are my band, I tell them what to do. It’s a different thing. I’ve not been in a band since 2006 because a band is mainly made up of compromise. And one of the biggest reasons

Barney thought compromise was something that you did. That was one of the big problems. He’d go: “compromise, let’s compromise. Go on, you have to do what I do.” I’m going: “that’s not fucking compromise, that’s a dictatorship!” But as you get older,

mate just sacked his band because he couldn’t deal with the constant

found that point. I haven’t.”

Hook has plenty of irons in the

and collaborating with a variety of artists, as well as touring and writing with The Light.

“I’m doing a track with Fun Lovin’ Criminals and working with two French bands: Nova Nova and Bejstil. I feel guilty when we [The Light] don’t write,

media thirst for new material, as it gets bootlegged, nobody pays for it, and you think ‘why have I locked myself away for the past six months and everybody just wants to hear Blue Monday. But, I remember Tony Wilson and Rob Gretton [Joy Division manager] always said the same thing: ‘The best song you’re ever gonna write is your next one. Just fucking get on with it!’”

You can read an extended version of this interview online at www.mi-pro.co.uk.

vjfvf,

FACTS & FIGURES

UK SSP: £195Speaker: 6.5” 2-way coaxial Tannoy speaker (150W)Mixer: 3-channel digital mixer with TC-Helicon vocal processing, including reverb, intelligent EQ and compressionMounting: Instant mic stand mounting with one-click Easy Grip system

With the VoiceSolo FX150, TC-Helicon has created

a multi-purpose system engineered to solve two of the most common problems for musicians: hearing themselves properly on stage and having a monitor that meets personal performance needs by giving direct control.

Featuring a custom designed 6.5” two-way coaxial driver from sister company Tannoy, VoiceSolo FX150 is built to deliver enhanced volume, musical clarity and premium full range punch, without losing any of its dynamics.

Vocalists will appreciate the addition of Vocal-Tone, TC-Helicon’s proprietary technology that automatically adapts to the singer’s voice. This adds automatic EQ, compression, de-essing and gating to vocals for a professional

sound. Nine reverb effects - taken from the company’s VoiceLive 3 processor – are also included.

Guitarists and other instrumentalists are covered too. Not only does VoiceSolo FX150 provide the Full Range Flat Response (FRFR) system for guitar, it also delivers deep bass, while users can assign independent reverb and EQ.

A one-button Edit control of all levels and parameters is incorporated, making dialing-in a personal mix simple. The Easy Grip mic-stand mounting system allows users to set up in seconds, with no additional attachments required. Coupled with extensive I/O options and a true stage monitor pass-thru, VoiceSolo FX150 provides a system suitable to a host of applications, from professional stage monitoring, to home practice whilst doubling as a full range music system too.

MI PRO

RECOMMENDEDPORTABLE PA


ContactsAddress: Sindalsvej 34, DK-8240 Risskov, DenmarkTel (UK): 0800 917 8926Email: [email protected]

TC-HELICON VOICESOLO FX150A personal PA and vocal processor designed for use in a variety of live settings.

Sound On Sound: “The sound quality doesn’t disappoint, with both clarity and level living up to expectations” (...) “TC-Helicon have taken an existing concept, interpreted very well, and then added the sort of functionality that you might not expect, such as reverb, centre cancelling on the aux input and the ability to control the reverb remotely from a compatible microphone with Mic Control” (...) “the FX150 is a very effective, cleverly conceived little monitor with a number of useful applications.” - Published September 2014.

REVIEWS:

PORTABLE PARECOMMENDEDMI PRO


FACTS & FIGURES

SSP £549Power supply: 220-240Vac, 50/60Hz (IEC)Inputs: L+R Combo (Jack/XLR), L+R RCAOutputs: L+R SPK connectorsControls: Bass, Treble, Sub Volume, MasterCrossover frequency: 150Hz (sub)Sub driver: 250mmØ (10“)Satellite drivers: 200mmØ (8“) + 38mmØ (1.5“) Ti diaphragm

Power (subwoofer): 250WrmsPower (satellites 8 Ohms): 2 x 125WrmsStands: 2 x 35mmØ with tripod, 1.4m max.Lead length: 5m (each)Sub cabinet dimensions: 340 x 340 x 570mmSub cabinet weight: 16.8kgSatellite dimensions: 415 x 285 x 265mm (each)Satellite weight: 9.5kg (each)

Part of the AVSL Group, Citronic is well known historically within the DJ market.

However, in recent years, the brand has branched out with a wide range of pro audio PA systems and related accessories at affordable prices.

The CV series is engineered to deliver high power output, full-range active or passive speakers with high impact polypropylene enclosures. The precision-moulded housing is shaped for use in stacks, arrays or as wedge monitors.

According to the company, the unique selling points of the CXV2.1 system are portability and convenience.

Two lightweight passive 8” tops on stands are included for easy setup alongside an active sub, generating a powerful and full sound

from such a portable system.

Stereo combo and RCA inputs on the sub control panel are routed to the

a combined power of 500Wrms. Mounting one speaker on a pole is an option for very small venues, while two further satellite speakers can be added for larger set-ups. The sub can be forward

an even smaller footprint and the kit includes a bag for the PA stands and cables making it easy for the user to transport the whole setup in two journeys from car to stage.The kit includes: CXB10A active sub cabinet; 2 x CV8 satellite cabinets; 2 x Compact speaker stands; 2 x Speakon leads; and a zip up stand and cable bag.

ContactsAddress: AVSL Group Ltd, Containerbase, Barton Dock Rd, Manchester, M41 7BQ, UKTel: 0845 270 2411Email: [email protected]: avsl.com

CITRONIC CXV2.1We focus on some of the foremost products on the portable PA market.

ALSO IN THE RANGE:

CXB10A ACTIVE SUB (178.274UK) SSP £289.00CV8 MOULDED SPEAKER CABINET 8” (178.139UK) SSP £74.99CV10 MOULDED SPEAKER CABINET 10” (178.142UK) SSP £119.99CV12 MOULDED SPEAKER CABINET 12” (178.145UK) SSP £159.99CV15 MOULDED SPEAKER CABINET 15” (178.148UK) SSP £199.99CV8A ACTIVE SPEAKER CABINET 8” (178.154UK) SSP £119.99CV10A ACTIVE SPEAKER CABINET 10” (178.157UK) SSP £179.99CV12A ACTIVE SPEAKER CABINET 12” (178.160UK) SSP £259.99CV15A ACTIVE SPEAKER CABINET 15” (178.163UK) SSP £319.99

C-RAY/8EXT EXTENSION ‘DUMMY’ COLUMN RRP £49.95 C-RAY/8BAG TRANSPORT BAG RRP £99.95

The C-RAY/8 is, in essence, an all-in-one, compact active PA speaker system. Its

onboard two-channel Class

8” bass speaker topped with two column modules, housing a total of 12 3” full-range speakers and two 1” tweeters.

The integrated DSP allows for the sound characteristics of the speaker to be manipulated to the user’s demands, while the addition of the integrated four-channel mixer renders the C-RAY/8 a truly complete PA system.

The system can be broken down into a lightweight transport bag within just a few minutes by means of a unique ‘twist and lock’ mechanism, which connects the two columns and bass unit. The option of an additional ‘dummy’ column also allows for the height of the column array to be adjusted, giving optimum performance in differing room sizes.

The C-RAY/8 can be used in a variety of different ways; either as a stand-alone single unit, or as part of a stereo speaker set-up.

Suited to events for up to 100 people, the C-RAY/8 is at home with solo entertainers, duos or small bands, but is equally usable as a stereo PA system for hotels and conference centres.

The system is available at a retail price of £599 including VAT.

MI PRO



ContactsAddress: Monacor UK, Unit 8 Plover Close, Interchange Park, Newport Pagnell, Buckinghamshire, MK16 9PSEmail: [email protected]

IMG STAGE LINE C-RAY/8 The company’s DSP-powered solution is suitable for use across a wide range of applications.

FACTS & FIGURES

RRP: £599 inc VATPower: 800W Peak, DSP controlled, 400W RMSMax rated SPL: 122dB peakFrequency Range: 50-20,000 HzInputs: 1 x Line L/R (bal XLR or 6.3mm), 1 x Mic (bal XLR or 6.3mm), 1 x Combi (bal XLR or 6.3mm), 1 x Aux (RCA or 3.5mm)Outputs: 1 x Line Out (XLR), 1 x Rec Out (RCA), 1 x Mix Out (XLR)

ALSO IN THE RANGE:



FACTS & FIGURES

RRP: £295.90 including VATModel: Titan 12DSSP: 224.50 each inc VAT

2-way

12” 1” Titanium

55-20kHz

300W / 600WEQ: High / Low Shelving

127dB(Hx V)

90° x 60°

Injection Moulded Polypropylene

35mm insert: 10 x M8 / Optional

BracketXLR/Jack Combi, RCA

Phono XLR

12.4kg / 27.28lbs 15.5kg / 34.1lbs

556mm x 384mm x 312mm

Using state of the art gas assisted moulding technology and a

structure, the Titan 12D cabinet is designed

the rigours of portable performance, but is also

rigging points, a 35mm pole socket and a trapezoid

the loudspeaker has been built to offer maximum

The latest model

Pro’s Qubit DSP technology

processing, a natural and open sound can be

to protect the HF and LF

another contributing factor

Furthermore, the Titan 12D can be integrated into

For smaller scale applications, such as

can simply connect the microphone straight into

controls and project their

Though already installed

the optional Titan Tourbag

protection in the form of

Contacts

Address: IAG UK , IAG House, 13/14 Glebe Road,Huntingdon. Cambs, PE29 7DLTel: 01480 447700 Email: [email protected]: www.wharfedalepro.com

WHARFEDALE PRO TITAN 12DWe take a close look at one of the company’s most state-of-the-art portable sound reinforcement solutions.

ALSO IN THE RANGE:

TITAN 8 ACTIVE £199TITAN 15D £274.50TITAN 12ASUB £274.50 TITAN 15ASUBMKII £324.50

Intelligent Audio Solutions.

POLAR®

audio

FACTS & FIGURES

RRP: £399 inc VATPower: 1,000WDrivers: 12” high-output LF driver / 1.4” titanium dome compression driverMixer: Integrated two-channel mixer, featuring dual Mackie Wide-Z inputsWeight: 16.8kgProcessing:audio processing with patented acoustic correction developed with EAW; precision two-way crossover; and driver time alignment and phase correction

The all-new SRM450 portable PA from Mackie has been engineered for

use across a wide range of high-output applications, offering professional-quality audio in a highly compact package.

Boasting a powerful new 1,000W amp platform, the system comes complete with Mackie HD Audio Processing, which is designed to deliver optimised audio quality.

The SRM450 also features a wide range of modern, professional tools, such as

modes and an automatic feedback destroyer, each with a single-button interface.

Furthermore, with the system’s integrated two-channel mixer, users can easily mix multiple sources.

Furthermore, the

angle and voicing mode has been specially

engineered to ensure that the user’s sound is able to cut through

performance, while stereo RCA inputs are also included to offer quick and easy connection to the music source.

The SRM450 portable PA retails for RRP £399.

Contacts

Address: Polar Audio, Unit 1, 17 Albert Dr, Burgess Hill, West Sussex RH15 9TNTel: 01444 258258Web: www.polaraudio.co.uk

MACKIE SRM450



We take a close look at some of the most prominent PA systems on the market.

ALSO IN THE RANGE:

SRM350 RRP £290.84

Samson’s Expedition XP106w Portable PA extends the

winning range of portable PA products available in the UK. Launched this year, the unit is packed with features, including Bluetooth connectivity and a USB digital wireless system. The Expedition range was designed with

retailers to make the most of the multiple selling opportunities encountered in today’s marketplace.

The XP106w features a 6” woofer and a 1” high frequency driver. A

matched to its drivers for

current draw, powers the

is extremely lightweight, with up to 20 hours of use, it enhances the portability

It is also Bluetooth-

enabled, so it can be can paired with smartphones, laptops or tablets and play music without any need for cables.

To expand the sound, the XP106 has a link output to cascade multiple systems together.

The XP106w also has a dedicated wireless channel for integrating the included Stage XPD1 USB Digital Wireless System.

The 2.4GHz system features a wireless receiver built into a USB stick and a handheld dynamic microphone transmitter. With a 30-foot operating range, the Stage XPD1 is designed to free presenters and performers from the constraints of cables when using the XP106w.

High-quality components, professional features and convenient portability make Samson’s Expedition XP106w a single system solution suitable for a wide range of PA applications.

MI PRO



ContactsAddress: 1 Harrison Close, Knowlhill, Milton Keynes, MK5 8PATel: 01908 304600

FACTS & FIGURES

Power Output: 100WFrequency Response: 75 Hz to 15kHz +/-3dBMic/Instrument Input: XLR / ¼” combo connectorLine Input: ¼”Aux Input: 8” Wireless Input USBLevel Controls: Mic/Inst, Line/Aux, Wireless, BlutoothTone Control Speech/Music switch:Line Input/Output: ¼” TS Bluetooth: Bluetooth 3.0, A2DPSpeakers: 6” Woofer + 1” HF DriverBuilt-in Battery: 12V / 8AH,

Rechargeable & SealedOperation: Up to 20 hours, subject to operating conditionsBattery Charging: Approx. 4-8 hours for a single chargeAC/DC Adapter: SMPS AC100~240V, 50~60Hz/ DC18V-1.5AConstruction: Polypropylene, internally ribbed Grill: Perforated Steel Grill, powder coatedMounting: Integral 1 3/8-inch Pole Mount ReceptacleDimensions (LxDxH): 9.5” x 9” x 14.2” 240 mm x 230 mm x 360 mm Weight: 16.3 lb 7.4 kg

ALSO IN THE RANGE:

SAMSON EXPEDITION XP106X

BATTERY/MAINS POWEREDXP106 AS ABOVE EXCLUDING DIGITAL WIRELESS RRP £251.99 INC VATXP360B 30W EXPEDITION EXPRESS INC BLUETOOTH RRP £203.99 INC VATXP58 15W EXPEDITION ESCAPE INC BLUETOOTH RRP £131.99 INC VAT

MAINS POWEREDXP150 150W PORTABLE PA RRP: £287.99 INC VATXP308I 300W PORTABLE PA WITH I-DOCK RRP £499.99 INC VATXP1000B 1000W PORTABLE PA SYSTEM WITH BLUETOOTH RRP £815.99 INC VAT

RRP: £999Model: SubwooferMax SPL peak: 123 dBOutput power system: 300W at 8 ohms / 2x 80W at 8 ohmsFrequency response: 43 Hz – fxLF Speaker: 1 x 10’’Dimensions: (WxHxD) 35 x 49 x 47 cmWeight: 13.9 kg

Model: TwinMax SPL peak: 130 dBMid/high unit dispersion pattern: Horizontal/vertical 90° x 60°Output power system: 160W at 4 ohmsFrequency response: 175 Hz – 19 kHzLF Speaker: 1 x 10’’Low/ Mid Speaker: 2 x 4.5”Mid/High Speaker: 2 x 1”Dimensions: (WxHxD) 14.5 x 28 x 13.5 cmWeight: 2.4 kg

Model: SingleMax SPL peak:124 dBMid/high unit dispersion pattern: Horizontal/vertical 90° x +10°/-45°Output power system: 80 watts at 8 ohmsFrequency response: 175 Hz – 22 kHzLow/ Mid Speaker: 1 x 4.5”Mid/High Speaker: 1 x 1”Dimensions: (WxHxD) 14.5 x 14.5 x 13.5 cm Weight: 1.2 kg

Hot on the heels of its little brother, the NANO 300, the HK Audio

NANO 600 (RRP £999) is engineered to offer the same ultra-compact design and sound reproduction with increased headroom and performance for larger venues.

crossover PA, the NANO 600 can be deployed either as a space-saving mono column or as a stereo system with detailed spatial resolution. Two NANO 600s can be paired to create a more powerful PA,

than conventional full

range cabinets and columnar speaker systems for many applications. Packed with breakthrough technologies, the PA is built to deliver optimum audio performance.

Its MultiCell Transformer

pressure gain, improve directivity and minimise high-frequency distortion. Featuring sophisticated simulation technology, the engineers at HK Audio were able to construct a lightweight subwoofer housing with the bass response of a heavy wood enclosure. The 10” subwoofer is capable of delivering 300W via the

the two compact mid/high satellites handling 80W each at 8 ohms. A comprehensive in-built

inputs for a variety of uses, such as vocals, guitar, keyboards, DJ or alternatively connect

applications. Dedicated CD and MP3 player inputs are incorporated for background music.

Meanwhile, the system can be set up a number of different ways, with the satellite speakers either attached directly to the subwoofer, or in mono or stereo columns with the optional AP-STEREO and AP-MONO add-on packs.

ContactsAddress: John Hornby Skewes & Co. Ltd, Salem House, Parkinson Approach, Garforth, Leeds LS25 2HR, UK

Telephone: +44 (0) 113 2865 381 Website: www.jhs.co.uk

HK AUDIO LUCAS NANO 600



ALSO IN THE RANGE:HK AUDIO LUCAS NANO3 RRP £599HK AUDIO LUCAS SMART RRP £1119

FACTS & FIGURES

FACTS & FIGURESM

any solo performers, conference or corporate

presentations, dance classes or school events require a portable, affordable, yet feature-rich and powerful PA system to make themselves heard. The Walkabout S, portable PA is designed to meet those precise requirements.

With 300W (2x150w) of power and two 10” speaker cabinets, the system aims to offer maximum volume and optimum audio quality.

This is complemented by a comprehensive mixing console with four microphone channels and two stereo inputs, allowing users to connect multiple microphones, instruments or backing tracks. The mixer also features two-band EQ, 60mm faders, as well as a built-in digital effects processor available for all channels. There is also a

peak/feedback indication on the output.

The Walkabout S also comes with a built-in MP3 player, which will play media from either USB memory sticks or SD Card.

Meanwhile, the carry case for the system features integrated wheels and extendable carry handle. There is space within the case for leads, microphones and speaker stands, while the speakers clip securely into the case.

MI PRO



ContactsAddress: Studiomaster, Unit 11, Torc:MK, Chippenham Drive, Milton Keynes, MK10 0BZ Tel: 01908 281072Email: [email protected] Web: www.studiomaster.com

The company’s all-in-one PA system comes complete with a portable wheeled case for maximum portability.

RRP: £295.90 including VATModel name: Walkabout SModel type: All in one portable PA solutionPower: 2 x 150W with 2 x 10” speaker cabinetsMain features: 4 x microphone inputs; 2 x stereo inputs; 2 x 150W

MP3 player with USB/SD card connectivity

STUDIOMASTER WALKABOUT S

ALSO IN THE RANGE:

DBR12 RRP £457DBR15 RRP £563

FACTS & FIGURES

RRP: £372Speaker: Two-way bi-amp

typeFrequency range: 55Hz-20kHzFinish: BlackCabinet material: PlasticProcessors: D-Contour, FOH/Main, Monitor, OffMaximum output level (1m on axis): 129dB SPLHeat dissipation: Fan cooling, four speedsFlying and mounting hardware:

The DBR Series, launched in September 2014 is the follow-up to the acclaimed

DSR and DXR Series and the most portable powered speaker that Yamaha offers. The range is comprised of three new models, the DBR15, DBR12 and the focus of this article, the ultra-compact DBR10, which, in keeping with the rest of the line, weighs in at just 10.5kg and features DSP technology inherited from its predecessors. This ensures optimal performance and reliable operation – all backed up with a four-year warranty.

The DBR10’s Class-D

an SPL of up to 129dB.

carefully selected and customised to perfectly

output power with minimal distortion.

Combined with an extremely accurate wide dispersion constant-

wide frequency sound to the outer-most edges of a

Designed with portability

DBR10’s rugged, compact and lightweight plastic

Contacts

Address: Yamaha Music Europe GmbH (UK) Sherbourne Drive, Tilbrook, Milton Keynes, Buckinghamshire MK7 8BL Tel: 01908 366700

YAMAHA DBR10



a steel grille and ergonomic handles, allowing for safe and easy transportation and setup.

In addition, the DBR10 also features an optimised 50° wedge angle, making it particularly suitable for

also comes equipped with rigging points for installed applications.

On the back of the speaker is an easy-to-use two-channel onboard mixer with a selection of input/output options to further

now at a recommended retail price of £372.

Trade-in ANY wireless microphone system

GET £100 OFFANY NEW SENNHEISERevolution WIRELESS SYSTEM

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Secret Dealer P45

Retail advisory board P46

New gear P53 retail

FIVE SECOND FACTS

The magic numbers in MI that caught our eye this month...

3 Red Chilli Audio has taken on distribution for three new brands this month 6KMusic Production

Expo has announced plans for a giveaway worth £6,000

Marshall has donated over £8,000 worth of gear to the Institute of Contemporary Music Performance8K live gig atop a moving

iceberg was performed by UK metal band, The

Major shake-up for Vintage Plus dealership structure


JHS HAS COMPREHENSIVELY overhauled its Vintage Plus dealership structure and will begin discussing the opportunity to sign or re-sign with retailers from now until the new year.

the minimum stocking commitment remain at 15 different models from the qualifying Vintage Plus family, while the main dealer discount has been lowered to 12.5 per cent.

However, trade prices have been generally reduced across the board in order to maintain margins. Meanwhile, recommended retail prices across the Vintage Plus range have also been reduced as part of the shake-up in order to reposition them more appropriately against competition in the market.

Executive director of sales and marketing at JHS, Alan Smith, explained the new dealership structure.

“We know that we have more than 300 great instruments across the Vintage family brands (Vintage, Vintage Synergy, Pilgrim, Laka, Encore and Santos Martinez) but it is time for a refresh.

“The new structure will condense naturally the hugely varying Internet selling prices and, whilst maintaining margins for main dealers, will also allow non-dealers

Smith continued. According to Smith, the new

changes are also designed to help

in the market. “We want the consumer to clearly

see where our instruments are positioned and to more easily be able to recognise the great value

include the overriding discount

earlier, but also off Falcon and Palma products too. There are consumer referrals, website listings, consumer publication listings, in-store training and clinics hosted

Smith added. “In addition, we now offer Main

Dealers a Direct Dispatch option from us to the consumer to help

“We want the consumer to clearly see where our instruments are positioned and recognise the great value the Vintage Plus family offers.”

JHS will be speaking with dealers about the new Vintage Plus structure from now until the end of the year.

1

Learn to play like a Menace and you’ll soonbe rocking out with Dennis The Menace and Gnasher!

Exclusive Trade Distributors:

www.jhs.co.ukFOR THE LATEST INFORMATION ON JHS PRODUCTS AND DEALERSHIP OPPORTUNITIES

CONTACT YOUR JHS ASM OR OUR SALES OFFICE ON:

0113 2866 411

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TO MOST TRADITIONAL retail businesses Amazon is a ruthless competitor. If you look beyond that, at it’s effect on the wider economy, Amazon begins to look more like the devil incarnate. Amazon represents predatory capitalism at its absolute worst. The company sucks the life out of every economy in which it operates and gives nothing, absolutely nothing, back.

The consumer blindly supports this corporate locust, why? Well Amazon is very, very good at what it does. It’s top of the Google search page, it’s cheaper than anyone else and your stuff turns up on time, every time. They even sort out problems with very little fuss. When the consumer turns off the BBC news after learning

about A&E department closures, schools that can’t afford teachers or councils

holes, he or she will sit at

the computer and press the ‘buy it now’ button being blissfully unaware that all these things are connected.

So what about

distributors within our sector? These are business people; surely they see the bigger picture? It would seem not. We are fast

running out of distributors who have the spine to say no to this scourge on our economy. Perhaps Amazon really doesn’t

get favourable discounts but since it works on a net

0.5% it hardly matters. Do these suppliers honestly think that they’ve entered into a mutually respectful business partnership? The

way to cut the distributor out of the value chain; the beautiful relationship will be over.

So what happens when a supplier says no? Amazon is a bully, and a number of distributors with enough guts to resist have found their products for sale on the site, with accurate pictures and products codes, priced at less than trade - even though they’ve never supplied Amazon. When a consumer buys this product they invariably get a counterfeit item, which looks like the real thing, but

it isn’t. This damages brand equity that might have taken decades to build. Of course, Amazon is publicly opposed to counterfeit product being sold on its site, but its relationship with ‘third party sellers’ makes interesting reading. Incidentally, you may want to Google ‘Lush Products and Amazon’ to see where saying ‘no’ to Amazon can ultimately lead.

So any distributor who’s feeling wooed by Amazon’s whispered sweet nothings, beware; you are making a pact with the devil. When it goes wrong, and it almost certainly will, your brands may well be worthless

arms of traditional retail particularly welcoming. To everyone else – don’t be part of the problem, close your Amazon account, now!

SECRET DEALER

BARNES & MULLINS has released its new trade catalogue for the UK and Ireland.

The new catalogue includes a number of recent product lines, such as the Aguilar bass

along with a wealth of new products from the likes of TGI Accessories, Hidersine Bowed Instruments, Faith and Shadow Electronics.

“It’s great to be able to release an updated catalogue in good time for

Mew, B&M’s associate marketing director. “We have stayed with a

similar look and feel to our last publication, but with a few tweaks here and there in response to retailer’s comments. However, the logical,

categorised layout that proved so popular previously, remains intact.”

The new Barnes and Mullins catalogue,

number 57 no less, is designed to complement the www.bandm.co.uk website, on which trade users can login to check both stock levels and trade prices.

New catalogue includes a host of new products.

TH

EWWW.MI-PRO.CO.UK45 MIPRO 45

The 57th edition of the distributor’s catalogue includes leading brands like Faith, Hidersine, Aguilar, Shadow Electronics and others


RETAIL ADVISORY BOARD

Adam MastersSouth City Music

Mark HedgeCookes Band Instruments

Nick DurantAllegro Music

Chris JonesCoda Music

Dave PasseraWembley Drum Center

Andy BushellMake Some Noise

Alex MartenRed Dog Music

Dave Bamford Symphony Music

Nostalgia and heritage can be useful assets in

marketing a product and they can be useful tools for retailers to work with. I can therefore see why resurrecting a brand may appear to be a good business decision for

point of difference and gain a competitive advantage.

However, in an already saturated market, the new-old brand can struggle to gain

marketing investment and at this point it is really worth considering ‘is it worth it?’

That investment could instead be focused on making good product. It’s rare that I see a good reason to adapt our

are normally due to issues with our current brands, as opposed to a desire for a new one. On the occasion I do choose to adapt our portfolio, I scrutinise the quality of the product and consumer appetite. If a new-old brand ticks those boxes it gets a shot. But usually the heritage doesn’t create a strong enough point of difference to make a strong case.

The resurrection of historic brands seems to be a double-edged sword; it can

face, depending on the ethos of the manufacturer. If you have a good, solid product range with some heart and soul behind it, the use of a historic

brand’s kudos can provide a decent head start, picking up the old brand where it left off and building on what’s already been established.

Often, though, the use of an old brand is little more than fairy dust sprinkled on a mediocre product range.

This more often than not results in disaster and therefore destroys any brand equity that existed in

Q

OUR PANEL OF RETAIL ADVISORS...

Adrian Bamford Neath Music

Do you welcome the resurrection of older, iconic brand names?


If this type of project is executed with some thought and

market research it can work. I think that Barry Gibson did a great job with Burns - well thought out and good quality guitars that turned out to have a very strong appeal to many musicians, especially with older players.

I’m amazed at how popular some of the limited editions are when we get them in second-hand, especially the Hank Marvin models.

Another old-new brand that has impressed me are the Kay re-issues. Taking the very best elements of the early collectable ‘real’ Kays and building them to a high standard that has appealed to the modern player looking for something a bit different to use on stage that sounds good.

There is real passion behind projects like this and you get the sense that they want to get it right and care about the end product.

Some brands become defunct for a reason - no one wanted them then

and probably won’t want them now. It’s critical to look deep into the integrity of these projects before committing to a dealership, especially if the target musician is too young to

around.

Richard ThompsonSheehan’s

Adrian BamfordNeath Music

Roy ChudobskyiNevada Music

Rupert BradburyJG Windows

Simon GilsonPMT

Dave BamfordSymphony Music

Mike Podesta Cranes

The Supro brand was reissued to celebrate its 50th anniversary this year.

NEXT MONTHDave Bamford asks: Will the future of music retail will favour specialist stores or will there still be a place for niche and general stores?

If you would like to pose a question to the RAB then contact [email protected]

RETAIL ADVISORY BOARD

With some thought and market research, these project can really work.

Mike PodestaCranes Music

This question has arrived with such great timing. Recently, there was a

shining example of a dead horse that should have been left in its slumber being dragged by its rotten hoofs into the daylight.

The one and only question in my mind was ‘why’?

There has been some serious barrel scraping in our industry of late when it comes to reviving old brands and, although I can see good reason for bringing back amazingly successful blasts from the past, surely when they were pretty crap

point in doing so?Maybe the people involved in this

particular form of grave robbing are hoping that no one will remember the original bad taste, which was left behind by some of these truly awful brands so that they can be born anew?

Maybe, in the coming weeks and month,

the MI market can look forward to

(although we all knew it was just “’Krap’ backwards!)

The truth of the matter is I know that it is becoming virtually impossible for people to come up with an original name that has not been registered already by someone else somewhere.

However, if there is a new product coming to market that is genuinely worthy of consideration, shouldn’t the perpetrators have at the very least made a little bit more of an effort when it comes to giving their product a name?

Simon Gilson PMT

Mark Hedge Cookes Band Instruments

No. There isn’t a great deal of evidence to show

that to resurrect a defunct brand is a sound business decision. This goes for many industries.

Obviously you would need to carefully choose the brand

a market for it, look at why the brand became defunct in

to resurrect it. It’s really not a good idea.

I can see good reason for bringing back amazingly successful blasts from the past. However, when they were pretty crap in

there is no point in doing so?

LOOKING FORNEW STAFF?ADVERTISE YOUR JOB IN THE INDUSTRY’S MOST RESPECTED TRADE ONLY MONTHLY

To make a booking, please contact [email protected] call +44 (0) 207 226 7246

BEDFORD MAY NOT be particularly celebrated as a thriving centre of musical excellence but renowned songwriter/guitarist John Verity (of Argent fame) and stadium rockers The Quireboys both feature prominently in the town’s lively and vibrant live music scene. Plenty of good local music venues including the popular Sunday afternoon rock gigs at Esquire’s club also guarantee that there are enough events to keep even the most rabid musical appetites sated.

The Music Centre is Bedford’s main port of call for local musicians. Owner, Bruce Murray, and his long-standing store manager, Ross Anderson, state that their clientele extend from

Buckinghamshire, Northants, Cambridgeshire and Hertfordshire. The demise of heavyweight local competitors like Machinehead Music in nearby Hitchin has surely boosted Music Centre’s catchment area, but Bedford’s relatively central location and its relative proximity to North London

and the Midlands also strengthens its position as one of the area’s go to music stores.

Like many of the more successful independents, Music Centre also offers music lessons and an in-house repairs service - “We can even repair washing machines!” Murray guffaws - alongside a rehearsal facility.

The store has been in its current Tavistock Street location since 1995 and Murray insists that his policy of continually expanding his product lines alongside the store’s wide range of services is a major factor to his store’s wide-scale popularity.

“The last shop was too small. You couldn’t display anything and we weren’t getting the footfall; it was dying a death. Our repair shop also helps because we can repair things here without having to send them away. We also have

the rehearsal facility and our guitar teacher (Max Milligan) is also upstairs, which plays a big part in getting people in here.”

As former tour manager for The Quireboys (his step-

lead guitarist) Murray has

seen his fair share of the rock ‘n’ roll lifestyle, but his most cherished claim to fame is that he also played in a band alongside Freddie Mercury during their school days in Mumbai.

Regularly tracked down by Queen fans and documentary crews eager

Mercury’s early career, Murray is happy to reel

off stories of his youthful endeavours playing with Freddie, but MI Pro reluctantly has to get back to business.

Long serving manager Anderson explains that maintaining a watching brief on trends is crucial.

“A lot of people you talk to rail against change, but you have to embrace it and anticipate as best you can. You have to maintain an online presence and

price, whilst also trying to offer the best of both worlds in terms of a good localised service. Our service department helps bring people in and raises our

The web also plays a part nationally and locally. A lot of face-to-face sales start with the phrase ‘I’ve been on your website’. Whilst it

much business you will do from the web, we do sell off it and it helps bring people

into the shop. If you are too expensive you won’t sell anything. You need to manage your overheads and pay the bills and make a living from the margins that you are making. There is nothing you can do about

you just have to manage it.”Asked about the changing

face of the UK distribution network and how it affects his business, Anderson is fairly open-minded.“As an independent I think that it’s easy to be scared of carrying high-end stock or different colours of a certain product, but you will lose sales if you don’t carry the right stock. Even though you might have to have your arm twisted to carry more stock, I feel that you will gain sales from it. In fact you need to carry a bit of high-end stock because, as we’ve seen with the starter market, people are more likely to go to Amazon or wherever for that entry-level stuff, but when someone is spending more and they’re not quite so sure of what to buy then they will be more likely to go to a specialist shop.”

Address: 5-37 Tavistock St, Bedford, MK40 2RB Telephone: 01234 346206


RETAIL PROFILE

The Music CentreBedford Music Centre’s owner, Bruce Murray, spills the beans on running a successful business and playing in a school band with Freddie Mercury! Tim Slater

A lot of people rail against change, but you have to try to embrace it.


AS YOU WOULD whose bricks and mortar offering is one of the most impressive in the business, PMT online is an equally slick operation. With character and personality in abundance, the website is both visually engaging and easy to use. High-res images and clear and concise menus make navigating the site a breeze, while the central carousel provides useful information on promotions and upcoming events.

Mobile responsive and fully

e-commerce, the site also has handy links to social media, along with a newsletter subscription service that is easy to sign up to.

SIMPLE BUT EFFECTIVE, the Gig Gear website serves as a highly

of fuss. Complete with all the key features expected from a modern retail website, it is neatly laid out with a rotating carousel detailing special offer, product availability and music lessons.

However, while there is nothing wrong with the site in terms of its functionality, it could certainly

help inject some personality into proceedings.

AS ITS NAME suggests, The Wind Section is a niche retailer, specialising in brass and woodwind instruments. Unfortunately, it fails to capitalise upon its specialist label by delivering a rather bland, generic looking website – lots of whites and greys with small text and unimaginative layout Operations such as this, which cater for a very

individuality and distinguishing themselves in terms of both product offering and aesthetics.

That said, the site does feature the core essentials and functions

MUCH LIKE THE PMT website, Dawsons does a superb job of replicating its distinctive in-store identity online. Combining all the key contemporary features – mobile responsiveness, fully e-commerce, social media links etc – with a great, image-heavy display, this site is a great example of how retailers can capitalise upon their web presence.

Browsing is made simple by the clear labeling of instrument groups, while the home page makes excellent use of its carousel to draw attention to the various

PMTONLINE.CO.UK

THEWINDSECTION.COMDAWSONS.CO.UK

OUT OF SITEThis month, our secret shopper turns mystery browser, as he trawls the web to see who’s leading the way online and who’s yet to catch up…

MYSTERY SHOPPER

physical stores. Boasts a strong identity and delivers everything required from a retail website.

RATING 5/5

GIGGEAR.CO.UK

A very to use website, although lacking a little in identity. Some additional colour or imagery wouldn’t go amiss.

RATING 4/5

Ticks every box. Dealers unsure of how best to present themselves online should check out this website.

RATING 5/5

A solid, fully functioning website.

RATING 3/5


WITHOUT DOUBT ONE of the best MI retail sites on the Internet, Andertons.co.uk can be seen as a master class in building brand identity. Carefully constructed

counterpart, the Andertons site is

clearly placed great emphasis on

with not only great video content and photo galleries, but also its very own blog, which it draws much attention to. It also features ads and information on local studios/rehearsal rooms and venues, all of

which helps add to the sense of

Andertons brand.

ROSEMORRIS.COM

ANDERTONS.CO.UKCONCLUSION

MYSTERY SHOPPER

SHEEHANS.COM

REDDOGMUSIC.CO.UK

THE SHEEANS WEBSITE makes good use of its home page, which features high res images, easy to navigate menus and a live Titter

tweets. It does, however, miss a trick by including clearly visible links to its Facebook and YouTube channels on all but its home page. Strange.Elsewhere, the site operates perfectly well, and provides a useful events calendar detailing all upcoming in-store events. Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx

ANOTHER SITE THAT works perfectly well but lacks a little imagination when it comes to appearances. While there is nothing wrong with the website, it could certainly be made more appealing and engaging with a touch of colour and personality. It’s all white background and small, plain type face render it far less user-friendly than most of the other websites I visited, while the absence of any obvious social media links – outside of the Facebook ‘Like’

IT’S REFRESHING to see so many MI websites offering truly excellent consumer experiences via their websites. Slowly but surely, it seems that the market is learning that the Internet must be embraced rather than shunned if businesses are to survive. Just a quick look at some of the sites featured here will show you what can be done with a little thought and a good web designer. Small touches, like consistent branding, social media links, clear layout and easy to browse menus really can make all the difference.

Unsurprisingly, it is generally the high street’s big boys that boast the most impressive sites, but there is no reason why many other, smaller dealerships can’t learn from what they are doing and vastly improve their online presence with a little time and effort. Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx

buttons that appear under a product after you’ve clicked on it – make it feel a little old fashioned.

What could be a great website is merely mediocre, given the absence of any personality or attempt at

RATING 3/5

A forward thinking website that has plenty to offer visitors. The

RATING 5/5

FULL OF CHARACTER and colour, Red Dog Music’s website is among the most impressive I’ve seen. Aside from the distinctive branding and imagery that is so central to the company’s

evidently gone to great lengths to engage its customers. It’s even incorporated a Live Chat feature, which pops up in the bottom corner of the screen, allowing you to ask questions and receive quick answers in real-time;

While it may not offer quite the same level of user engagement as some of the other sites mentioned

RATING 4/5

A brilliantly engaging and highly functional website that makes efforts to both entertain, as well as, sell to visitors.

RATING 5/5


WITHOUT DOUBT ONE of the best MI retail sites on the Internet, Andertons.co.uk can be seen as a master class in building brand identity. Carefully constructed

with not only great video content

very own blog, which it draws much attention to. It also features ads and information on local studios, rehearsal rooms and venues.

ROSEMORRIS.COM

ANDERTONS.CO.UKCONCLUSION

SHOPPER

SHEEHANS.COM

REDDOGMUSIC.CO.UK

THE SHEEHANS WEBSITE makes

which features an excellent

It does, however, miss a trick by including clearly visible links to its

rather strange.

events calendar, detailing all

identity.

ANOTHER SITE THATwell but lacks a little imagination

there is nothing wrong with the website, it could certainly be made

user-friendly than most of the other websites I visited, while the absence of any obvious social media links

IT’S REFRESHING to see so many MI websites offering truly

via their websites. Slowly but surely, it seems that the market is learning that the Internet must be embraced rather than shunned if businesses are to survive. Just a quick look at some of

be done with just a little thought and a good web designer. Small touches, such as consistent branding, social media links, clear layout and easy to browse menus really can make all the difference.

sites, but there is absolutely no reason why many other, smaller

what they are doing and vastly

with a little time and effort. Retail websites can and indeed

should serve as a window to their

need to know about the store and its various offerings.

– make it feel ever so slightly old fashioned.

What could be a great website is merely mediocre, due to the absence

RATING 3/5

A forward thinking site with

function is an excellent asset.

RATING 5/5

FULL OF CHARACTER and colour,

seen. Aside from the distinctive branding and imagery that is

evidently gone to great lengths

corner of the screen, allowing you to ask questions and receive quick answers in real-time.

it may not offer quite the same level of user engagement as some of the other sites mentioned here,

RATING 4/5

A brilliantly engaging and highly functional website that makes efforts to both entertain, as well as, sell to visitors.

RATING 5/5

TOTAL VOCAL CONTROLWith a business growth of over 220% in the last 5 years, TC-Helicon is the number 1 brand for vocals. We provide what singers desire: Complete creative control of a live vocal performance with studio results.

Exclusively distributed in the UK by:

TC Group Internationalemail: [email protected] phone: 0800 917 8926

Shanghai surpriseLAST MONTH, I made the long trip to Shanghai

time at the show, so as you can probably imagine, I wasn’t entirely sure what to expect. Nine halls of predominantly Chinese and South East Asian brands, with a smattering of Western brands merely there to make up the numbers, perhaps? Well, no. Much to my surprise, this wasn’t the case, with a healthy contingent of British exhibitors

These ranged from the likes of general rock ‘n’ roll mainstays, such as JHS, Tanglewood, Ashdown and Burns on the guitar and amps front, to slightly more niche names, including Cavendish Pianos and classical specialist The Sound Post. There was also an assortment of educational bodies showcasing and promoting their services at the show, which was nice to see. What was particularly encouraging to hear was the overwhelmingly positive response from those British companies exhibiting at the show, with the vast majority earmarking it as a staple event on their

respective MI calendars. For many, the main attraction was the opportunity to introduce their products to a market

economical climes than those still blighting UK shores. The music market in South East Asia, and China especially, appears to be on the rise, so it’s little wonder overall attendance at Music China has grown consistently over the past few years. Indeed, this year saw the addition of a new ninth hall in order to accommodate its expanding exhibitor list and visitor footfall. With this in mind, it seems almost inevitable that both general and British attendance will increase once again next year, so

worse than consider making the journey in 2015. The only minor drawback to my trip was the tinnitus I expereinced after the third day of the show, such was the aural assault unloaded upon my ears. If there is one area the show could improve upon, it’s sound levels. No one needs 28 guitarists trying to out-noodle each other at once in the same room.

DANIEL GUMBLE, DEPUTY EDITOR

COMMENT

QTX HAS brought a new eight-channel mixer to market in the form of the PH2800.

PAGE 55


THE POLYTUNE 2 Mini from TC Electronic packs all the key PolyTune features into a compact unit.

PAGE 55

GEARnew

FOR PLAYERS on the go, the BluGuitar AMP1 is a four channel, pure tube tone

PAGE 54


RRP: £589Thomas Blug, has created a new amp designed for gigging musicians.

SPECIFICATIONS: The BluGuitar AMP1 is a compact 100W four-channel pure

vacuum tube - The Nanotube - the AMP 1 produces a range of classic valve tones, from sparkling clarity on the Clean channel, twangy tones on the Vintage channel, to British crunch via the Classic channel and high-gain sustain on the Modern channel. It also has built-in reverb, boost function, emulated speaker output and a headphone output.

Its three footswitches allow you to select clean/overdrive, boost and reverb settings. Then, via the preset mode, the same footswitches can be programmed to bring up your preferred settings.www.jhs.co.uk

RRP: £259DigiTech’s new vocal harmony processor is designed for live guitarists and can also be used on studio recordings.

SPECIFICATIONS: Live Harmony uses ‘intelligent’ processing to create full, natural sounding three-part harmonies that track the chords the performer is playing. The pedal uses Harman’s patented musIQ technology developed by DigiTech, the unit will sense the chords being played and add vocal harmonies in the right key. Performers can even sing a sustained note and when they strum a different chord behind it, Live Harmony will change the accompanying background harmonies. Effects include Lexicon reverb, dbx compression, pitch correction, doubling and 198 presets. www.soundtech.co.uk

RRP: £1,379Comes with a broad range of new features and optimised functionality.

SPECIFICATIONS: The Mark Five:25 combines the power of the Mark series preamps with Mesa Boogie’s Dyna-Watt 2x EL84 power section to create a new Mark Series amp of enhanced portability, clip-ability and expressiveness. The Mark Five:25 boasts an all-tube design - 2x EL84 power tubes and 6x 12AX7 preamp Tubes - as well as a patented multi-watt channel assignable power amp featuring Dyna-Watt switching between 10/25 watts.

EQ; all-tube spring reverb; fully buffered tube FX loop; new Cabclone cab simulator/ Load Amp technology built in, including headphone out; and two-button footswitch.www.westsidedistribution.com

1. 2.BluGuitarAMP1

4. Mesa Boogie Mark Five: 25

3. DigiTechLive Harmony

RRP: £TBCYamaha has bolstered its loudspeaker offering with its new DBR and CBR Series systems.

SPECIFICATIONS: The follow-up to its DSR and DXR Series, the DBR Series is the most portable powered speaker Yamaha offers. Comprised of three models - DBR10, DBR12 and DBR15 (pictured) - the line-up features the same DSP technology as its predecessors, whilst Yamaha’s FIR-X

for the crossover. The CBR is Yamaha’s newest lineup of passive loudspeakers. The CBR10, CBR12, and CBR15 are all lighter than their DBR counterparts and do not require power cables, allowing them to adapt to both portable and rigged applications where access to the power supply is limited.uk.yamaha.com

Yamaha DBR and CBR Series loudspeakers

1

2

PRODUCTS

NEW GEAR

3

4


RRP: £62TC Electronic has updated its line PolyTune pedals with the new PolyTune 2 Mini and PolyTune 2 Noir models.

SPECIFICATIONS: The PolyTune 2 Mini from TC Electronic has been designed to pack all the key features of TC Electronic’s polyphonic tuning technology into a more compact enclosure. It boasts an upgraded display with 109 ultra-bright LEDs. A ‘super-precise’ strobe tuner mode has also been added.

Meanwhile, the PolyTune Noir comes with all the same features as the PolyTune 2 Mini, but in a black

Both the Mini and Noir models are available in the UK and Europe now, retailing at £62. www.tcgroup.tc

RRP: £TBCTaylor Guitars has released a new batch of limited edition acoustics for the autumn.

SPECIFICATIONS: The Fall Limited Edition collection is made from three exotic tonewoods: blackheart sassafras, blackwood and koa.

Blackheart sassafras is a Tasmanian tonewood featuring a contrasting mix of blond colour with dark and dramatic striping, while blackwood’s tonal properties are said to blend midrange focus with top-end shimmer. Hawaiian koa models include a pair of all-koa 300 Series guitars (Grand Auditorium 324ce-FLTD and Grand Symphony 326ce-FLTD) and the GS Mini-e Koa. All models in the range feature an

dot inlays, and a three-ring rosette.www.taylorguitars.com

RRP: From £12.99Promark has added to its Signature drum sticks catalogue with new Anton Fig and Bob Gatzen.

SPECIFICATIONS: The Anton Fig drumstick (RRP £15.99) features a short taper, making it a forward heavy stick that generates a ‘bigger’ sound. Made of hickory, it features a large wooden barrel tip. The handle is treated in Promark’s Pro-Grip solution for better grasp. Coming soon from Promark is the Bob Gatzen Balanced Groove drumstick, which boasts a uniqe design that features a long taper and a notch cut out of the handle. The notch shifts the center of balance of the stick towards the butt end. As with the Anton Fig stick, it is made of hickory and it features a wooden barrel tip. Retail price is £12.99.www.daddario.com

RRP: £199.99New powered mixer from QTX is now available from AVSL.

SPECIFICATIONS: The QTX PH2800 is a PA head unit in a convenient and portable format. With eight channels, the mixer comes with balanced mic inputs and an integral power

Each channel has two-band EQ

governs overall tone shaping.A built-in digital delay unit can be

used to add vocal or special effects and a USB/SD audio player can provide playback of pre-recorded material.

Key features includes a USB/SD audio player with IR remote; Master 5-band graphic EQ and vocal delay effect. The mixer retails at around £199.99 www.avslgroup.com

5. TC ElectronicPolyTune 2 Mini and PolyTune 2 Noir

6. TaylorFall Limited Edition Collection

7. Promark Signature sticks

8. QTXEight-channel power mixer

8

6

PRODUCTS

5

7

BACKLINE

used in the Javanese gamelan. It is a collection of small gongs (sometimes called kettles or pots) placed horizontally onto strings in a wooden frame (rancak), one or two rows wide. Each has a central boss, but around it the lower-pitched ones have

higher ones have an arched one. Each is tuned to a pitch in the appropriate scale; thus there are different bonang for pelog and slendro. They are hit with sticks. This is similar to other gongs in the gamelan. Bonang may be made of forged bronze,

welded and cold-hammered iron, or a combination of metals. In addition to the kettles, economical bonang made of hammered iron or brass plates with raised bosses can be found in village gamelan, in Suriname-style gamelan, and in some American gamelan.

9. THE BONANG WE COULD ORDER IT IN…

for the ground breaking Jägermeister Ice Cold Gig, which saw

ice, the event was witnessed by a small crowd of local people from the nearby town of Kulusuk who utilised boats and small craft to view and listen to the gig.

Several leading brands got involved with the project, with Studiomaster providing the PA and Zoom providing the recording equipment with its H6 hand held recorder and the latest from Zoom’s video camera range the Q4.

“When Jagermeister offered us this opportunity we jumped at the chance to be involved in this unique and extraordinary project, It also allows us the chance to test and prove the quality of our products in the most extreme environment”

commented Rick Lowe, brand and product manager for Zoom UK

Tom Carson, Jägermeister music manager, added, “As far as stage backdrops go, I don’t think you’ll

“We’re used to staging events at music venues and summer festivals, so it made for an interesting change to be checking ‘berg suitability’ as part of the pre event checks as opposed to the typical band riders and sound systems.”

As an internationally touring band and part of

to spending long stretches on the road together, which helped prepare them for the unusual nature of this tour.

Flying from the UK to Iceland, the group then transferred to the island town of Kulusuk, Greenland, before trekking over-land and

sea to their base on the neighbouring island Tasiilaq which has a population of just over 2,000 inhabitants.

Jägermeister utilised Secret Compass a specialist company founded by ex Parachute regiment

most remote places on earth.

A MONTH IN THE

56 MIPRO WWW.MI-PRO.CO.UK

THE APPRENTICES

I am 20 years old from Bury, Greater Manchester and I am currently on a one year apprenticeship studying retail in the music industry at Forsyth Brothers Music Shop in Manchester.

university I took a year out to look for a job and applied for everything I could, but it was after several months of no replies that the Job Centre found me this apprentice scheme offered by MIRTAS. Whilst I

my local Air Cadet Band, I had never studied music. When I applied I was unsure whether I would be able to do the course as it seemed most people had studied music either at college or GCSE. However, I had an interview and everyone was welcoming and understanding. I

Forsyth Brothers is a one stop shop for musicians and

my employer allows me to be an interdepartmental staff member, so I learn about different aspects of music retail from CDs and sheet music, through accessories, to instruments. From my woodwind background I was introduced to a world of string instruments, such as bouzoukis, guitars and dulcimers that I would otherwise never know about.

When I started I was hoping to gain work experience and have something to do. I am returning to university but I hope I will be allowed to come back to work in the holidays. Beyond that I hope that the skills and

experience I have gained through the apprenticeship will make me more employable so it will be easier to get a job later on.

Giving the customer the best, most informed advice to help them make decisions about their purchase. How to decide which of the products would best suit their needs, especially when they themselves are a little unsure.

through having to deal with lots of different situations. My communication skills have improved and I am

customers on the phone and deal with queries, orders and complaints. I am much more able to deal with the pressure of having more than one task to do at the same time, to work with time limits

queue. I have also learnt a huge amount about musical instruments, composers, marketing and sales techniques. It may not sound like a lot,

before working at Forsyth’s I had no real experience of time pressure or of things not going to plan. This apprenticeship has given me a much better insight into life and given me the

I have been praised by customers for my excellent customer service and the help and advice I have given. I have completed all the modules and practical

best of my ability. In the marked workbook units I have received good feedback for my clear and concise answers in all of the modules.

Geoff Pipe

own fault for letting them come round, but I have a feeling that I may have accidentally sold the shop. I said in my column last month that I was looking to sell up but I didn’t really think it would happen so quickly. Or that anyone would actually be insane enough to buy it.

Knowing what I know now I suppose I should have seen it coming.

But that’s the marvellous thing about hindsight. It makes wise men of fools. You just can’t make it up. Actually, I say I might have accidentally sold the shop

but Jason is the one that we should really put the blame on. He thought that the guy that that had come round to have a quick shufty at the shop was a tourist that had come looking for guitars. Pretty soon they get talking and he starts

on about how the shop is really not doing so well and how I’m looking to get rid of it. Well, that’s not quite the truth, but it certainly piqued the guy’s interest.

I suppose I’m open to offers but telling the guy that we were living on bread and water hasn’t shown us in the strongest light or put us in the best bargaining position.

All I know is that I’ve now had a solid offer and that he doesn’t seem at all bothered by the collection of dust and dead insects that also make up some of our older stock items. It’s unfortunate that he’s an American because you can pretty much sell them anything.

Now, I’m left pondering the deal that’s on the table and whether or not I really want to jack it in to take up my pipe and slippers.

so much, if musicians no longer want a cuppa and a chat while sitting on an amp that’s stuck to the carpet, maybe I’m now in the wrong business.

What this man doesn’t know about MI retail...is probably the result of him not paying attention at the time...

If musicians no longer want a cuppa and a chat, maybe I’m in the wrong business.

has grown from dealing with many different situations.

telling it like it isThe next generation of MI dealers are already coming to the boil nicely in the MIRTAS apprenticeship scheme. Each month we check on on their progress…

in Manchester

SEND US STUFF>> come out of thin air, you know. We make most of it up, to be honest. But we would like our lovely readers to get involved. Email:

WWW.MI-PRO.CO.UK MIPRO 57

END OF YEAR ROUND UP

Also on the way...

FEATURES LISTUPCOMING

Enquiries to: MI Pro, Intent Media, Saxon House 6a St. Andrew Street, Hertford SG14 1JA.

Tel: 01992 535646 (Editorial)Tel: 01992 535647 (Advertising)Fax: 01992 535648

MIPRO is a member of the PPA

ISSN 1750-4198

Copyright © 2014 Intent MediaPrinted by Pensord, Tram Road, Pontllanfraith, NP12 2YHA

The international monthly magazine for music instrument professionals and everyone in the MI business

MI Pro has a monthly circulation of well over 6,000. It is distributed in the UK and internationally to MI retailers, industry professionals and carefully selected pro audio executives and resellers.

UK: £50 Europe: £60 Rest of World: £90

SUBSCRIPTIONS

Enquiries: [email protected]: 01580 883 848

Charges cover 12 issues

MI PRO is published 12 times a yearManaging EditorRonnie [email protected]

Deputy EditorDaniel [email protected]

Account ManagerKarma [email protected]

DesignerAndrew [email protected]

Production ExecutiveElizabeth [email protected]

PublisherDarrell [email protected]

Marketing & CirculationCurwood [email protected]

© Intent Media 2014All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MiPro are subject to reproduction in information storage and retrieval systems. Printed by The Manson Group, AL3 6PZ

FORWARD FEATURES


NAMM 2015As the industry gears up for another Winter NAMM, MI Pro provides a comprehensive guide to this year’s exhibitors.

JANUARY 2015

MI PRO RECOMMENDED: GUITARSOUR RECOMMENDED SECTION shifts its focus to the world of guitar starter packs. As ever, we’ll be identifying some of the most prominent names on the market – both new and established. For more information, contact Karma Bertelsen on 020 7354 6001 or [email protected]

As another year draws to a close, MI Pro takes a backwards glance at some of the most memorable moments from the world of MI over the past 12 months.

EFFECTS PEDALSMI Pro Recommended focuses on the guitar effects market, featuring both old and new lines from market leaders and boutique brands.

The features you need to look out for in the December and January editions of MI Pro

SPECIAL FOCUS We speak to some of the most prominent

world of brass and

out how the sector is coping with today’s challenging market conditions.

Join us on Facebook ! www.facebook.com/StaggMusic

Expertly hand-hammered, Stagg’s new SENSA cymbals offer the modern drummer a perfect blend of sensitive response and

crystal clear definition.

NEW

TIONS

Distributed exclusively by EMD Music - Unit 1 South Lodge Court - Ironsbottom - Reigate - Surrey - RH2 8QG - Tel 01293 862612 - Fax 01293 863665

With the formation of our new Classic Division, bringing together Acoustic Pianos, EKB and Brass & Woodwind, we’re raising the bar

on promotions with five powerful sales and market expansion programs designed to deliver more customers to your door.

From adverts in the specialist and mainstream press, to focused digital exposure and stunning in-store point of sale displays,

only Yamaha can offer such a complete range of promotional activities to drive your sales this Autumn and Winter.

Contact your Yamaha Sales Representative now to find out more...because this is just the beginning.

THE CLASSIC COLLECTION

Get the Best Possible Start

Back to SchoolFeeling is Believing

AvantGrand & NU1As easy as 1,2,3

CVP123Silence is Golden

Silent PianoExpanding the

Power of Reality

Tyros5

FIVE POWERFUL PROMOTIONS TO DRIVE YOUR BUSINESS THIS AUTUMN

Documents

Mipro Issue no 174 November