Milestone meeting 4th April 2013

ZHAW @ Farner Consulting Ltd, Zürich

Agenda

•  Update of Progress

•  Desk Research

•  Questionnaire for Surveys

•  Further Steps

•  Pending Issues

Progress…

•  Project Charter

•  Project Plan

•  Workspace on do.com

•  Initiation Homepage

•  Emails to Chinese corp.

•  Emails to Journalists

•  Questionnaire for Surveys

•  China briefing at ETH

•  Desk Research

Desk research

Evaluation of Findings

•  Communication Strategies

•  Perception of Swiss Stakeholders

•  Obstacles for Chinese Corporations

•  Attitude towards PR Consultancy

Communication strategies

•  tools

•  activities

some examples…

Perception of Swiss stakeholders

•  State and legal authorities

•  Swiss employees

•  Western managers

•  Swiss media

Obstacles for Chinese corporations

•  Perception & reputation

•  Publicity issues

•  Local legal & market structure issues

•  Willingness to cooperate

•  Internal corporate structure

•  Cultural and language gap (M&A)

Attitude towards PR consultancy

•  Corporate culture

•  Corporate structure / hierarchy

•  Expectations

•  Payment & fees

•  Internally relegated

•  Trust issues

•  Change in the attitude?

surveys

•  Survey for Chinese Companies currently two participants

•  Survey for Media and Journalists currently two participants

Further steps

“TO DO’S” until the next Milestone Meeting (2nd May)

•  Meetings for Interviews

•  Distribution of Surveys over Surveymonkey.com

•  Evaluation of Interviews/Surveys

•  Finishing the Webpage

Pending issues