Micro Eco - Food Processing

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    Food ProcessingFood Processing

    IndustryIndustryTeam Param

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    Food Processing??Food Processing??

    Food processing encompasses all the steps that foodgoes through from the time it is harvested to the time

    it arrives on consumers plate - Farm to Fork

    Modern food processing has three major aims:

    Make food safe for consumption.Provide products of the highest quality.Make food into forms that are convenient.

    The Domestic FP Industry - Rs 3,50,000 crores.

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    Components of Food ProcessingComponents of Food Processing

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    Historical developmentHistorical development

    Origin Babylon & Egypt 3000 to 5000 BC Modern FPI Germany Vaccum bottling process to supply food to french army

    Eventually leading to canning in tins in 1810 Industry revolutionized in last 30 years

    - Hygienics, applied Micro biology

    - Mechnical, Chemical , Electronic Engg,

    - High- polymer tech The Indian FP dates back to over 500 years

    By 19th

    Century FPI included - Hand pounding units

    - Water power driven Flour mills

    Bullock driven Oil Ghanies & Sugarcane Crushers improved machinery was brought from England for demonstration and

    adoption Post independence era in India witnessed rapid growth specifically post green

    revolution

    - Lead by Rice processing & Wheat Milling

    - Pulp & milk processing

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    Importance & GrowthImportance & Growth

    52% cultivable

    land compared to

    11% world

    average

    All 15 majorclimates in the

    world exist in

    India

    46 out of 60 soil

    types exist in

    India

    20 agri-climaticregions

    Largest livestock

    population

    Largest producer

    of milk

    Largest producer

    cereals

    Second-largestfruit and veg.

    producer

    Among the top 5 producers

    worldwide of rice, wheat,

    groundnuts, tea, coffee,

    tobacco, spices, sugar and

    oilseeds.

    Sunshine hours

    and day length are

    ideally suited for

    round the year

    cultivation

    Significant Opportunity

    India as a global

    sourcing hub

    Ample availability of marine and

    fresh water fish through the long

    coast line of over 7,000 kms, several

    large rivers and lakes

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    7/25Importance & GrowthImportance & Growth

    India - Worlds 2nd largest producer of food , next only to China.

    High Potential

    Only 2 % ofthe total agriculture & food produce is processed.

    Low Cost of Labour : 40 % lower than developed markets.

    Industry growing @ 14 %

    Deep Market - India ranks 5th in terms of Production, Consumption, export & growthprospects.

    Direct Employment Over 44 lakhs.

    Investment opportunity - Approx. Rs. 1,20,000 Cr. by 2015

    High priority area identified by GOI.

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    8/25Importance & GrowthImportance & Growth

    Food production is likely to double in next 10 year in India.

    India waste approx. INR 50K Crores worth of farm products

    (sources Dun & Bradstred)

    Food Processing sector will help overcome the biggest challengesfacing India.

    - Low farmer income and high subsidies

    - High wastage along the value chain

    - Poor hygiene and safety standards

    - Investment of INR 10 billion generates employment for 54,000

    people in the food processing sector, jobs for48,000 people in

    textiles and employment of 25,000 people in the paper industry.

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    9/25Market StructureMarket Structure

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    10/25Major players and their sharesMajor players and their shares

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    11/25Processed Food Demand DriversProcessed Food Demand Drivers

    IncreasingUrbanisation Lifestyle andAspirations

    Increasing NuclearFamilies and

    Working Women

    Increasing spends onhealth foods

    FoodProcessing

    DemandDrivers

    Changingdemographics Rise

    in disposableincomes

    Demand forFunctional Foods

    Organised Retail andPrivate LabelPenetration

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    12/25Products and export potentialProducts and export potential

    ** Exports constitutes nearly 5% of the total exports

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    13/25Products & Export PotentialProducts & Export Potential

    Indias Position in Global Trade

    India stands a distant 21st for the year 2007, with a 1.7%share in the global trade.

    During the period 1980-2007, Indias share in the global

    exports have increased from 1.1% to just 1.7%, themajority of the increase happening in this decade.

    However, Export of Processed Food and Beverages isgrowing faster than the overall Food and Beverages

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    Mergers and AcquisitionsMergers and Acquisitions

    Global Deals

    US$18.7billion Acquisition of Cadbury by Kraft Foods in September2009.

    US$13.4billion acquisition by Coca-Cola of their bottling business inFebruary 2010.

    Indian Deals

    US$125 million acquisition by Sodexo SA of RadhakrishnaHospitality Services.

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    Mergers and AcquisitionsMergers and Acquisitions

    Underlying forces for M&A Deals in FoodProcessing Industry.

    Cost reductions.

    Reducing fragmentation.

    Consumer Behavior.

    Differing views on prices.

    Private Equity.

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    Global activities in the industryGlobal activities in the industry

    Global Negotiation between Countries in WTO for liberalizing Trade

    in Food and Agricultrual Produce.

    Food andAgricultural trade liberalization has the greatest potential to raise

    food security globally. It

    would allow countries to specialize in sectors where they have acomparative advantage,

    would remove the specter of agricultural subsidies that work againstcapacity investments in developing economies

    would allow free access to markets thereby increasing global trade

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    17/25Government InitiativesGovernment Initiatives

    Food ProcessingIndustry

    Infrastructu

    re

    development

    Technology

    Upgradation

    QualityContr

    ol/

    Foodtesting

    Laboratory,R

    &D

    HRand

    Institutional

    Development

    Policy Support

    HR and Institutional

    Development

    Financial assistanceto set up trainingcentres

    Establishment ofNIFTEM

    Strengthening ofState Nodal

    Agencies

    IT

    Infrastructure

    Development

    Mega Food Parks

    Integrated Cold Chain

    Modernisation ofAbattoirs

    Technology

    Upgradation

    Grant of 25% of thecost of plant &machinery andtechnical civil(maximum of Rs 50lakhs in generalareas and Rs 75lakhs in difficultareas)

    Quality Control/ R&D

    Setting up a network oflaboratories

    Higher level ofassistance to researchinstitutes

    Assistance fororganising promotionalactivities

    50-100% subsidy towhich set up qualitytesting laboratories

    Supportive Policy, in light of the significant employment and trade potential, toboost the quantity and quality of output in the sector is also driving growth in thesector.

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    18/25Government InitiativesGovernment Initiatives

    Government supportive to the sector

    The national policy Aimed at increasing the food processing from 2 per

    cent to 10 per cent in 2010 and to 25 per cent in 2025.

    Categorized under Priority sector for lending by banks.

    Increased Institutional credit to the sector.

    Fiscal Incentives

    - Full repatriation of profits and capital is allowed.- Automatic approvals for foreign investment up to 100 per cent, except in few cases, and also

    technology transfer

    - Zero Import duty on capital goods and raw material for 100 per cent export-oriented units.

    - Reduced Custom duty on packaging machines reduced.

    - Central excise duty on meat, poultry and fish reduced to 8 per cent

    - Income tax rebate allowed (100 per cent of profits for five years and 25 per cent of profits for

    the next five years) for new industries in fruits and vegetables.

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  • 8/6/2019 Micro Eco - Food Processing

    20/25ChallengesChallenges

    Field Losses

    (Pest, Diseases, Rodents etc))

    Pre-Processing

    (e.g. inefficient harvesting, drying, milling)

    Transport

    (e.g. spillage, leakage)

    Storage

    (e.g. technical deficiencies)

    Processing & Packaging(e.g. excessive peeling, washing)

    Marketing

    (e.g. spoilage, rotting in stores)

    RichCountries

    High

    losses at a

    later stage

    in the food

    chain

    Con

    sumer

    Pro

    ducer

    Field Fork

    Wastage by Consumer

    (e.g. overeating, food wastage)

    Developing

    Countries

    Relatively high

    losses in the

    initial parts ofthe value chain

    Britt-Louise Andersson, SIWI

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  • 8/6/2019 Micro Eco - Food Processing

    22/25SolutionsSolutions

    A Dynamic

    Food

    Processing

    Industry

    Processable variety

    of Crops

    Increase

    Promotional

    Activities

    Promote Nutrition

    Foods

    Support Backward

    Integration

    Investment in

    Hard/Soft

    Infrastructure

    Market Access to

    farmers

    Harmonisation of

    Taxes

    Technology

    Upgradation

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    23/25Industry ExptectationsIndustry Exptectations

    Expectations from the Food processing Industry Source KPMG Research

    100 percent tax breaks in R&D Large companies are willing to invest in R&D and also

    support small scale industries provided the government provides incentives.

    Support for nutritional products The industry expects the government to differentiate anutritional product from a non-nutritional product and make laws for labeling andincentives.

    Conducive policy for Contract Farming Need a change in the currently restrictive land

    ceiling law.

    Harmonization of taxes VAT is not uniform across states leading to different prices in

    different states.

    More incentives in Infrastructure Development Government also needs to share the risksof development and market.

    Focus on Skill Development Need for improved focus on establishing training and

    education facilities for production technology, warehousing, testing, safety and quality

    systems.

    Easier Financing to Food Processing Need to enable easier financing possibly with a

    separate bank.

    Industry expects a lot more support from the government.

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    24/25RecommendationsRecommendations

    Recommendations for the Food processing Industry

    Source KPMG Research

    More Production of processable varieties to help minimise wastage, improve value

    addition and improve farmer income. This requires more investments in qualitysystems, sorting,grading etc.

    Promotion of Indian Food in global markets to market India as a brand in FoodProcessing.

    Infrastructure development through Private Sector Participation - PSP Implementation of GST - To remove the non-uniformity in indirect taxes. Fiscal incentives for modernisation. Support in meeting export quality norms by training facilities and providing market

    intelligence through private bodies and institutes like NIFTEM, CFTRI etc. Extend incentives to players who invest substantial amounts in backward integration

    as this helps farmers earn remunerative prices by minimizing middlemen. Promotion of Nutrition Foods Need to make nutritional labeling a must and also

    incentivize the players who produce nutrition foods.

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    Thank YouThank You