Michigan WIC Mobile App

Kobra Eghtedary, PhDDirector of Data, Research & Technology

Michigan WIC Program

WIC CONNECT• Improve client engagement

• Effective communication

• Enhance client experience

• Efficient clinic operation

• Shorten Certification period

• Increase Participation

• Increase Retention

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Transfer to other States• Maryland

• Florida

• Indiana

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WIC CONNECTUpcoming Features• Clients can complete/update their medical, health

& BF information thru WIC Connect for their next certification

• UPC Scan in the store – Along with the scanned item, App will display "Other Allowed Items" in the same food category

• Submit requests to WIC State Office for products missing from the APL

• URL reference to a library of recipes• Clients can select the language - English or Spanish

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Michigan WIC Mobile App

Kobra Eghtedary, PhDDirector of Data, Research & Technology

Michigan WIC Program