• • • •

www.MichianaLife.comLeader Publications • 217 N. 4th Street • Niles, MI 49120 • 269-683-2100 • 888-725-0108

MIC

HIA

NA LIFE • MICHIANA LIFEM

ICH

IA

NA LIFE • MICHIANA LIF

E

Michiana Life | 1

Who said football was just for guys? Female super fans show their spirit

Striving forGREATNESSSt. Joe artist uses Muhammad Ali’s famous mantra to empower youth

For love of the game

Married couples discuss life, love and commitment

EXAMININGTHE KNOT

FALL 2014

38 | Michiana Life

Union Coffee House & Café Enjoy co� ee and lunch with a side of

entertainment in downtown Buchanan

Locals and summer home visitors have known about a unique establishment for years, but to many Michiana residents it is

a hidden gem. Nestled on a quiet street in downtown

Buchanan near the Buchanan Art Center and Buchanan District Library is Union Coff ee House & Café.

“As an epicurean family with interests in the community and a musical background, we thought it would be a nice addition to the historical downtown business district in Buchanan to have an original café that celebrates coff ee, food and music, and that would complement the nearby antique shops, library, art center and all locally owned businesses, for all tourists, and especially locals,” said Molly Thornton, manager of Union Coff ee House.

Michiana Life | 39

The small bar area and open café space is designed to be welcoming. Upon arrival, the smell of espresso drifts through the air. Four-top tables line the windows. One of the most prominent features in the coff ee house is a massive light with a black lamp shade decorated with black-and-white paisley underneath.

The shop is backed up by track lighting when needed but the natural light shining through the windows is disguised to be warm and inviting.

The bar area has a nice touch to it and the latte menu is extensive featuring a wide variety of unique blends, including a cayenne mocha created by Thornton. She is in charge of creating the menu and said her vision began “with the desire to have a more urban selection of real food and tasty drinks in a small-town, rural-like setting, like Buchanan.”

It would be easy to be inspired by the “U,” as frequent visitors often refer to it. Everything screams creativity. The tiny espresso cups are an orange mosaic. The coff ee house even features a creative area with local music for sale, artwork on display and a bookcase stocked full for visitors to enjoy. The tiny library features books that refl ect the café’s atmosphere.

Thornton describes the atmosphere as “tasteful, aromatic, original, unique, melodic, characteristic, happy, fresh and contemporary.”

Union Coff ee House has a well-known Sunday Sessions concert, also known as the Listening Room, which plays at 2 p.m. weekly. The event features local musicians who are only allowed to perform original songs — no covers.

Real music. Unplugged. Acoustic. The coff ee house recently hosted local musicians

including Indiana native Jeff Ruby, Lauren Whidden and Uncle John Potthasthad a CD release party at the venue.

One of the owners is local musician Mathew “T-Bird” Thornton. He is in charge of booking the musicians. Mathew was nicknamed T-Bird by a Union Coff eehouse customer in 2010.

“Because T-Bird and his family are all musicians in some way, the family wanted to incorporate music into the café that featured local and regional musicians, without competing with bar/live music venues,” Molly said.

The location is defi nitely a place to check out for music or to relax in a local atmosphere.

VisitUnion Coff ee House

115 E. Front St.Buchanan, Michigan 49107(269) 409-7004unioncoff eehouse.com

QUICK PICKS• Homemade Vegetarian Soups: Veggie chili, tomato fl orentine soup and creamy chickpea garlic soup• Full authentic espresso and steam bar�• Grilled Veggie Burrito Plate: Wild rice, black beans, cheddar cheese, spinach, avocado, carrots and fresh pico in a jalapeno wrap, with sour cream, salsa, and fruit garnish.

10 | Michiana Life

ARTIST SPOTLIGHT

BEHIND THE

LENSJoshua Nowicki bounces easily across the beach,

deftly dodging tall grass and sand dunes. He barely takes his eye from the viewfi nder of the

digital camera pressed fi rmly against his red-bearded face.

Beneath blue skies on a perfect fall day, he lines up the iconic St. Joseph Lighthouse on Lake Michigan and snaps away, capturing yet another postcard-worthy image to add to the impressive portfolio the self-taught photographer has amassed in a short amount of time.

The 35-year-old is confi dent and self-assured while behind the lens, but turn the camera on him and he

visibly gets uncomfortable. In fact, the Grand Rapids native is averse to having his own photo taken at all, instead preferring to preserve the aura of mystery and anonymity that surrounds someone who has built a reputation as one of the best outdoor photographers in southwest Michigan.

Josh could be called somewhat of an overnight success — but more than 30 years in the making.

With a master’s degree in anthropology, Josh worked for several museums in the state before taking a job as the director of community relations at the Krasl Arts Center in St. Joseph in 2011.

St. Joe photographer creating iconic images of MichianaStory by Michael Caldwell | Photos by Joshua Nowicki

Michiana Life | 11

Have you heard?

I want one!!-Krissy

40 | Michiana Life40 | Michiana Life

Caffe Tosi Sweet treats, great view

on the lake shore

Settled uptown with a view of Silver Beach

and Lake Michigan, Caff e Tosi attracts both

tourists and locals. For a quiet and relaxing

atmosphere, customers can sit outside at a patio

table, sip on a warm cup of cappuccino and watch

the boats, waves and clouds over the lake in the

distance.

For much of the year, the warm breeze blows

softly and the light sound of traffi c acts as

ambient noise. It has been described as a mini-

vacation in the midst of a downtown setting. Once

walking into the coff ee house, people stand in line

waiting for the pièce de résistance: the food.

The smell of bread and coff ee fi ll the air. The

lines of perfectly made desserts and giant puff

pastries temp customers through the glass case.

People meet over bowls of the famous minestrone

soup, a dish that is both hearty and light.

Breakfast is sold all day on Sundays, which

is also the day that customers can get one of

manager Anthony Dunning’s favorites: Mini

Frittatas, three miniature spinach and mushroom

frittatas with feta cheese baked into them, served

with turkey sausage and garlic roasted potatoes.

Michiana Life | 41

Most everything is handmade and homemade, but the restaurant has some

outside help. Caff e Tosi uses the Bit of Swiss

Bakery in nearby Stevensville for its goods

including bread, desserts and pastries. Bit

of Swiss also works with Caff e Tosi’s former

parent restaurant Tosi’s Restaurant, an

upscale Italian eatery. “[Caff e Tosi] is its own separate entity

[from Tosi’s Restaurant]. However, we do

have a close business relationship [with]

them as we get our most popular soup, the

minestrone [from them],” Dunning said.

No matter who makes it, most patrons say

the food and drinks are incredible and the

atmosphere only adds to the cuisine.No matter how big of a hurry Dunning says

patrons may be in, he encourages to stay for

dessert that features butterscotch buddino,

triple mousse and granola cluster cookies.

“Anne [Reitz, the owner and Dunning’s

mother] and I believe [the cause for success

is] the great food and coff ee sells itself.

However, we also think that people continue

to come in for the friendly service and

the comforting ambience,” Dunning said.

“Customers, both regular and new, often

tell me that walking in on a cold snowy day

and warming up while you smell the aroma

of something delicious roasting in the oven

reminds people of lazy days where a family

member has cooked something specifi cally

for them.” v

VisitCaffe Tosi515 PleasantSt. Joseph, Michigan 49085

(269) 983-3354http://www.caff etosi.comHOURSMonday-Friday — 7 a.m. to 8 p.m.

Saturday — 8 a.m. to 8 p.m. Saturday — 8 a.m. to 3 p.m.QUICK PICKS• Goat Cheese Salad: a baked

mini tower of roasted veggies

(zucchini, yellow squash, red

onion, green pepper, eggplant)

and walnut-encrusted goat and

provolone cheeses, served on a

bed of spinach, lightly tossed in

balsamic, honey mustard dressing

• Butterscotch Buddino: Oreo

crumble crust with butterscotch

blondies, butterscotch pudding

and topped with salted caramel

• Triple Mousse: dark chocolate,

milk chocolate and white chocolate mousses• Granola Cluster Cookies: cranberries, currants, cashews

and white chocolate

Michiana Life | 1

Grabbing a cup of coffee about more than just the beverage

DoubleMichiana moms weigh in on experience of raising twins

Caffeinated ambience

WINTER 2015

Farm to ForkRocky River Tap & Table serving up fresh, local cuisine

DoubleSeeing

Your second issue of Michiana Life is even bet-ter than the first!! You and your staff have done an incredible job of highlighting all that’s great about the region. This issue is so classy and sleek!

I know you had a vision of what the maga-zine would be like, and I am sure you know that you surpassed even that!

We are proud to advertise in Michiana Life and I can hardly wait until the next issue!

Jack StrayerExpo Arena at the Berrien County Youth Fair

I am very impressed, it’s very classy! In the beginning, I only had 2 or 3 issues delivered and I’ve had to ask people not to take my copies. Union Coffee House will now be a pickup location for future issues of Michiana Life.

Michiana Life has definitely brought in business. Many people have come in because of the article featuring us.

Molly Thornton Union Coffee House

Superb! Kristi

It’s awesome! Sarah Brittin, Pizza Transit

We are delighted to be featured in the Winter edition of Michiana Life magazine!

Caffe Tosi

Just reading the first issue of Michiana Life magazine -- Fantastic job to all involved! VERY NICELY DONE!

Janet

Michiana Life readers and advertisers are talking...

59% of readers took

action or plan to take actionas a result of

exposure to specific print magazine ads.

91% of Americans

read magazines

Magazines read in the last six months (print and digital editions)

Magazine media grabs the attention of

affluent customers

71% of adults say they have

some interest in magazine advertising they have seen

in the past 30 days.

Magazines are #1 in reader engagement

The average reader spends

40 minutesreading each print issue.

Magazines influence,

inspire and endure

More than 150 print magazines have thrived for over 50 years.(only 9 TV programs can say the same).

47 titles have succeeded for more than 100 years.

Why magazine advertising?

Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center,

Mediafinder.com, Serial Solutions, Ulrich’s web, Museum of Boradcasrt Commiunications; 2012 data.

Magazines outperform TV and online for critical purchase drivers when it

comes to brand awareness, brand favorability and brand

purchase intent.

Magazine readers recommend products and services to others.

Trusted influencers are heavy print magazine users when it comes to telling others about vacation travel, healthcare,

automotive, finance, technology and food.

Sources: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012. GfK MRI, Fall 2012. InsightExpress, 2013.

(Index) magazines websites ad-supported tv networks

I pay attention to or notice ads 145 85 90

Ads fit well with the content 139 96 86

It is a way to learn about new products 135 100 77

Inspires me in my own life 135 96 88

Gets me to try new things 131 100 81

I get valuable info from the ads 130 96 83

Ads help me make purchase decisions 130 100 85

I am more likely to buy products in ads 125 95 85

Inspires me to buy things 122 109 78

I trust it to tell the truth 113 107 84It is an escape for me 111 77 114

People are most

influenced and inspired by magazine

media

100

80

60

40

20

0

-1 * 1 2 3 4 5 6 7 8

* on-sale date weeks from on-sale date ➤ print digital

Monthlyaudience accumulation by week

Readership starts strong andkeeps growing – across platforms

Michigan and Indiana. Our Michiana region cre-ates one community, one home, one life. The region possesses a diverse histo-

ry and a future that’s one of the brightest. Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life.

Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possess-es dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead.

Our pages convey warmth of the people and style of this proud region. Our con-tent is intelligent, open minded, and as honest as down home cooking. Our foun-dation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our under-standing of the time-honored perspec-tives that have helped shape this region.

We are … Michiana Life.

MarketLiving in Northern Indiana and Southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an ap-peal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, re-warding quality of life and entertaining community.

Michiana Life magazine strives to repli-cate the true spirit of the region and those who call it home. Michiana boasts a di-verse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe.

Michiana Life holds its homes and its readers in high regard, and will be pre-sented in beautiful photography, indepth and thoughtful articles on a range of top-ics, and use of the charm of this special place in an intelligent manner.

Reader/DemographicsMichiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and inno-

vation but also the distinctive elements of traditional life.

Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community.

They volunteer, start businesses, lead, vote and contribute to society. The read-ers of Michiana Life have a more open perspective than most, and travel when-ever they can. They spend time outdoors and take pride in their image and appear-ance. Our readers also possess the very best qualities of the region itself – confi-dence, curiosity and a desire to actively participate in a unique way of life.

Distribution and CirculationMichiana Life magazine circulates 8,000 copies, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who’ve lived here for generations, those who’ve transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community.

Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the com-munities within it. Michiana Life contains that sought after information about the re-gion’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future.

Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach.

In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical of-fices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.

Advertising InquiryTo receive more information on advertis-ing in Michiana Life magazine as well as to receive a complimentary copy of the most recent issue, please contact Mike Caldwell at 269-687-7700, or send an e-mail to: mike.caldwell@leaderpub.com.

Michiana Life | 1

Who said football was just for guys? Female super fans show their spirit

Striving forGREATNESSSt. Joe artist uses Muhammad Ali’s famous mantra to empower youth

For love of the game

Married couples discuss life, love and commitment

EXAMININGTHE KNOT

FALL 2014

• • • •

WINTER 2014

Best local destinations for fun in the snow8

IT’S SUPAH!Niles woman turns love for felines into upscale artSheriff Paul Bailey opens up

pEoplE • ENTERTaINmENT • shoppINg • dININg • aRT

MICHIANALife

Why I Love Michiana

Michiana Life | 1

Grabbing a cup of coffee

about more than

just the beverage

DoubleMichiana moms weigh in on

experience of raising twins

Caffeinated

ambience

WINTER 2015Farm to Fork

Rocky River Tap & Table

serving up fresh, local cuisine

DoubleSeeing

• • • •

Showcasing the best of Northern Indiana and Southwest Michigan.

Content

Food Restaurant profiles, local recipes and a guide to Michiana cuisine.

Homes Showcasing Michiana’s most unique homes and easy DIY projects.

Arts & Culture Amazing artists, things to do and snapshots of residents who have been “spotted” on the town.

Shopping Featuring unique businesses and discovering hidden treasures in local stores.

Living Meet some of the region’s

difference makers, get helpful tips to make life easier and much more.

Spotlight Stories Get to know some of the amazing people, places and events in Michiana.

Standing Features A diverse collection of topics in every issue.

Readership

More than 30,000 people will read each issue.

8,000 copies mailed to

more than 4,000 readers with a household income of more than

$150,000; another 4,000 copies

free at over 200 locations.

1,000+ readers of digital products

DemographicsPrimarily females ages 30-70(But men will enjoy it, too!)

$150,000 or higher

household income.

Active, engaged, vibrant citizens who

love living, working and playing in

Northern Indiana and Southwest Michigan.

homemadehot apple ciderQuarter the apples (no need to remove peel or seeds). In a large stock pot add

apples and fill with water – just enough to cover the apples.

Add sugar. Wrap cinnamon and allspice in a doubled up cheese cloth and tie,

and add this to the apples and water.

Boil on high for one hour (uncovered) checking on it frequently. Turn down

heat and let simmer for two hours (covered). Take off the heat after two hours

of simmering and let cool.

Remove spices and mash up the apples to a pulp like consistency (a potato

masher works well for this).

Once cool pour into a strainer over a large bowl. When most of the juice has

drained away, put the remainder of the pulp into a doubled up cheese cloth

and squeeze over the bowl until no more juice comes out. (At this point either

strain the juice to get out the little bits of pulp that remain with a cheese cloth

draped inside the strainer to catch them or just leave it).

Store in an air-tight container in the refrigerator for up to a week or freeze it

for later use. Reheat in the microwave or on the stove.

Ingredients• 8 -10 apples (Use gala for a less tart or intense taste)• 1/2-1 cup sugar

• 4 tablespoons cinnamon (or 4 cinnamon sticks)

• 4 tablespoons allspice

RECIPE

–Submitted by Joanne Smith, St. Joseph

autumnMichiana’s unique boutiques offer a collection of

affordable autumn themed decor for your home.

Jar Lid PumpkinSorella’s Boutique,Granger, Indiana

$9

Mason Jar Flower VasesShawnee Road Antiques, Baroda, Michigan

$20

Fall PillowsBella’s Gifts & Memories, Niles, Michigan

$10 Each

Autumn WreathRuST, Dowagiac, Michigan

$15

Rustic Fall SignChickadee’s, South Bend, Indiana

$25

SHOPPING

home decor for

FEATURE

HOUSE beautifulBy: Ted Yoakum

Kelli Ellis is an interior designer for all seasons. But when spring rolls around each year, she is

truly in her element.For Ellis, spring offers endless opportunities to update and refresh interior spaces with touches

of color. While she always recommends starting with a neutral foundation that includes walls and

major pieces of furniture in shades of white, beige or brown, Ellis loves to add seasonal flourishes

by changing up accents and accessories.“With a neutral foundation,” explains Ellis, “you don’t have to invest a lot of time or money to

refresh. Once you have the basics -- those pieces of furniture that you absolutely love and will

stand the test of time -- the sky’s the limit in terms of changing accents such as valances, pillows,

rugs, candle holders -- even the matting on a picture. A neutral foundation opens the door to a

new look with minimal changes.”

Step inside a one-of-a-kindNiles home

Home of Kelli Ellis, Niles, MI

PReMIuM LoCAtIonsCost per Insertion 4x

o Back Cover ........................................ $2,200

o Inside Front Cover ............................. $1,800

o Page Three ........................................ $1,600

o Inside Back Cover ............................. $1,500

o Center Spread ................................... $2,500

o Double Truck ..................................... $2,000

AnnuAL CoMMItMent ......... 4x ............................. 1xCost per Insertiono Full Page ............................................ $1,200 .................................... $1,800

o Half Page .............................................. $800 .................................... $1,150

o Third Page ............................................ $650 ....................................... $900

o Quarter Page ........................................ $500 ....................................... $700

eDItIon................... PubLIshes ...........AD CoPy DueSpring .....................................................March .................................. January

Summer .................................................... June ........................................ May

Fall .................................................. September ....................................August

Winter .............................................. December ...............................November

Frequency: 4 times annually (Spring, Summer, Winter, Fall)

Circulation: Michiana Life magazine prints a minimum of 8,000 copies quarterly and is available for pickup in upscale locations including medi-cal offices, restaurants, banks, hotels, real estate offices and retail outlets throughout Michigan and Indiana. Readers may also purchase a yearly subscription to the magazine.

how to supply artwork: Print-ready ads may be sent in digitally to creative@leaderpub.com. Acceptable electronic art includes: High resolution PDF files; High-resolution CMYK TIFF files, 300 dpi at 100 percent ad size. Ads can also be created for your business at no additional charge.

• • • •

Full Page8.626” x 10.5” or

9.125” x 11.125” (Full bleed)

Half Page4.228” x 10.5” or 8.626” x 5.1681”

1/4 Page4.228” x 5.1681”

1/3 Page2.875” x 10.5” or 8.626” x 3.5”

Payment terms: The Advertiser/Agency shall pay for any advertising specified in this agreement according to the terms specified on Michiana Life/Leader Publications invoices. All first time advertisers are required to provide prepayment, and, if credit application approved, may be billed for future advertising. In the event that timely payment is not made Michiana Life may reject advertising copy or cancel this agreement. If the agreement is cancelled at any time due to the advertiser not making timely payments, Michiana Life may re-bill the advertiser/agency for any outstanding balances due at the earned open or contract rate; whichever applies.

short Rate: It is also understood that in the event the advertiser does not meet the stated volume requirements during the contract period Michiana Life has the right to charge back to the advertiser the difference between the contracted rate and the actual rate earned per the magazine’s rate card.

ownership of Advertising Copy: All advertising copy created by Michiana Life remains property of the magazine, including all rights and copyrights therein. Advertiser understands and agrees they cannot authorize any form of reproduction for use in any other medium without the magazine’s prior written consent.

Creative: Advertiser or its agency shall provide Michiana Life with camera ready materials by material close date of each issue. In cases which advertising copy is created by Michiana Life, the magazine agrees to provide advertiser with (1) ad proof prior to material close date. Michiana Life reserves the right to charge for proofs provided to advertiser after materials close date.

ADDITIONAL NOTES: _______________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

Advertiser Signature: _______________________________________

Date: ____________ Michiana Life Signature ___________________

LeADeR PubLICAtIons • 217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100

ADVeRtIsInG AGReeMent

Advertiser: _______________________________________________________________________________________________________________________

Contact: _________________________________________________________________________________________________________________________

Address: ________________________________________________________________________________________________________________________

Billing Address (if different): ________________________________________________________________________________________________________

Phone: _______________________________________________________Fax: _______________________________________________________________

Email: ________________________________________________________Web Site: __________________________________________________________

• • • •

PReMIuM LoCAtIonsCost per Insertion 4x

o Back Cover ........................................ $2,200

o Inside Front Cover ............................. $1,800

o Page Three ........................................ $1,600

o Inside Back Cover ............................. $1,500

o Center Spread ................................... $2,500

o Double Truck ..................................... $2,000

AnnuAL CoMMItMent ......... 4x ............................. 1xCost per Insertiono Full Page ............................................ $1,200 .................................... $1,800

o Half Page .............................................. $800 .................................... $1,150

o Third Page ............................................ $650 ....................................... $900

o Quarter Page ........................................ $500 ....................................... $700

eDItIon................... PubLIshes ...........AD CoPy DueSpring .....................................................March .................................. January

Summer .................................................... June ........................................ May

Fall .................................................. September ....................................August

Winter .............................................. December ...............................November