815.501.0585MOBILE NUMBER

michelle.sanchez1092@gmail.comEMAIL ADDRESS

michelleesanchez.comONLINE PORTFOLIO

MICHELLE SANCHEZ B r a n d M a r k e t e rG r a p h i c D e s i g n e rI n f l u e n c e r C o o r d i n a t o r

WORK EXPERIENCE

2 0 1 5 - C U R R E N T C A RT E R ’ S O S H K O S H B ’ G O S H

Brand & Retail Marketing Coordinator

• Coordinated the development and successful execution of marketing campaigns.• Researched and found key influencers for blogger campaigns, producing $1.8 M in sales.• Created internal presentations to support brand initiatives.• Wrote and presented creative briefs at weekly meetings.• Routed assets to meet live date and circulation deadlines.• Tracked competitor activity by analyzing social media, press, emails, websites, and promotions to predict market changes and provide strategic marketing development suggestions. • After aiding the implementation of social media strategies for 6 months, OshKosh’s instagram followers increased by 300%.

2 0 1 5 - 2 0 1 6 L O U I S V U I T T O N, LV M H , U S A

Seasonal Client Advisor

• Continuously built knowledge of company history, heritage, product, and the competitive market.• Met daily sales goals of at least $5,000 per shift.• Reached top 3% of the most cross-sales in all U.S. Louis Vuitton’s for 3 consecutive weeks.

2 0 1 4 & 2 0 1 5 B C B G M A X A Z R I A G R O U P, L L C

Public Relations Intern

• Successfully used multi-tasking and time management skills to organize the allotment and delivery of over 3,000 VIP kits for New York fashion week.• Managed the fast-paced process of properly sending and receiving samples to and from the showroom.• Researched trends and compiled data into a trend book that was praised by direct managers and executives.• Helped create and cultivate strong relationships with top influencers in press and media to increase the reach and awareness of the brand.

2 0 1 4 A M E R I C A S M A RT, AT L A N TA

Visual Merchandiser

• Researched and analyzed trends to create vision boards for the 8 main market windows to present to executives. • Collaborated with the fashion office to connect easily with vendors and their samples.• Selected over 100 pieces of merchandise to style the windows, which were well-received by vendors, buyers and Americasmart executives.

2 0 1 3 - 2 0 1 4 A M E R I C A S M A RT, AT L A N TA

Fashion Stylist & Production Assistant

• Collaborated with GoodroweHobby to style and produce 6 successful 100-look fashion shows throughout 2013.• Researched trends and current events to create themes for each multi-segment fashion show.• Helped create the theatrics, props, and styling which caught the attention of press and media, resulting in increased awareness and popularity of Americasmart as an apparel mart.

2 0 1 1 - 2 0 1 2 B C B G F I N A L C U T

Sales Associate

• Utilized communication skills to provide an elevated shopping experience for clientelle resulting in continiously meeting personal and store sales goals.• Implemented suggestion selling and product knowledge to build strong and trusting relationships with clients to increase brand recognition and loyalty.

Adobe Suite

Microsoft Office

Spanish

English

French

Simply Measured

DTC

Fashion GPS

Social Media

Innovation

EDUCATION

SKILLS

ACCOMPLISHMENTS

2012 - 2015

S C A D - AT L A N TA

Savannah College of Art & Design

Atlanta, Ga B.F.A., Fashion Marketing & ManagementDean’s List / 3.7 GPA

President’s List / 4.0 GPA

2013

S C A D - L A C O S T E

Savannah College of Art & Design

Lacoste, France Study Abroad Program

2011 - 2012

A I A

The Art Institute of Atlanta

Atlanta, GA Courses in Fashion Marketing & Management

E X C E P T I O N A L O R G A N I Z AT I O N A L S K I L L S

P R O F O U N D S T R AT E G I S T

I N S I G H T F U L A N D DY N A M I C

Provide advance solutions that boost productivity and efficiency across the organization. Quickly identify problem areas and implement effective solutions to meet goals.Consistently recognized by colleagues for exceptional talents in needs analysis and ability to streamline a process.Excellent interpersonal/communication skills. Interacted with all levels from executives and administra-tion personnel to customers and staff, covering all ends of the spectrum.

• Color theory piece chosen to be displayed at the Children’s Museum of Atlanta, 2012.

• 3-D cardboard piece chosen to be displayed at the Children’s Museum of Atlanta, 2013.

• Fashion trend board piece was displayed at SCAD-Lacoste verssinage, 2014.

• Art pieces chosen to be displayed throughout SCAD-Atlanta throughout my 4 years of undergrad.