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7/25/2019 Mgt. Report Final 1
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OperationsStrategy
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Strategic operationsmanagement decision are
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DECISION AREA WHAT THE DECISION A
1. Product and servicedesign
Costs, quality, liability and envissues
2. Capacity Cost structure fexibility
3. Process selection andlayout
Costs, fexibility, sill level needcapacity
!. "or design #uality o$ %or, employee sa$eproductivity
&. 'ocation Costs, visibility
(. #uality )bility to meet or exceed custoexpectations
*. +nventory Costs, sortage
-. aintenance Costs, equipment reliability, pro
/. Sceduling 0lexibility, eciency
1. Supply cain Costs, quality, agility, sortage
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#uality and timstrategies
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#uality4 5ased Strategies
4 $ocuses on quality in all paseso$ an organi6ation
7ime 5ase Strategies 4 $ocuses on reduction o$ time needed toaccomplis tass
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Organi6ation ave acieved 7ime 8eductsome o$ te $ollo%ing9
Planning 7ime
Products: Service ;esign 7ime
Processing 7ime
Cangeover 7ime;elivery 7ime
8esponse 7ime $or Complaints
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+P'+C)7+O
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78)
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5alanced Scorecard B5S) top4 do%n management system tat or
can use to clari$y teir version and strategy
trans$orm tem into action
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"at does product anservice design doD
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1.7ranslate customer %ants and nee
product and service requirements2. 8eEne existing products and serv
3. ;evelop ne% product and services
!. 0ormulate quality goals
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&.0ormulate cost target
(.Construct and test prototyp
*.;ocument speciEcations
-.7ranslate product and servic
speciEcations into processspeciEcations
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;utc 5oy paint container
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Obectives o$ product and sedesign
4 ain $ocus o$ product and service decustomer satis$action.
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Oter considerations iproduct and service des
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Product or Service Life Stages
4 is te stages troug %ic a product or its catpass
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8obust ;esign4 design tat results in products or services
can $unction over a broad range o$ condition
;egree o$
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Auman 0actors
=lobal Product ;esign
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Pases in productiodesign and developm
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H +dea =eneration
H 0easibility )nalysis
H Product SpeciEcation
H Process SpeciEcation
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H Prototype ;evelopment
H ;esign 8evie%H aret 7est
H Product +ntroduction
H 0ollo%4 up ?valuation
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;esigning $or product
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Concurrent Engineering4 bringing engineering design and manu$acturin
personnel togeter early in te design pase to
simultaneously develop te product and te procecreating te product
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Comuter ! Aided Design "CAD#
4 uses computer
grapics $or product design
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Production Re$uirements
H ;esign 0or anu$acturing B;0
H ;esign 0or )ssembly B;0)
H anu$acturability
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%ua&it' Function De&o'ment
4 an approac tat integrates
te Ivoice o$ te customersJ into
bot product and service development
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7e Kano model
) teory o$ product and servicedesign developed by ;r.
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;+00?8?
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(. 'ocation is important
*. Service system range
-. ;emand variability alternately cre%aiting lines or idle service resources
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PA)S?S +< 7A? S?8L+;?S+=< P8OC?SS
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1. Conceptuali6e
+dea =eneration
)ssessment o$ customer %ants: needs
)ssessment o$ demand potential
2. +denti$y service pacage components nee
3. ;etermine per$ormance speciEcation
!. 7ranslate per$ormance speciEcation into dspeciEcation
&. 7ranslate design speciEcation into deliverspeciEcation
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S?8L+C? 5'M?P8+
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Caracteristicso$ %ell4 designed serv
system
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Callengeso$ service design
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=uidelines $or successervice design
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7A)