Mfaz B.E. Corporate Profile - English. October 2010 X3

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“ O timizin Realt Assets ”

Company Profile

October ‐ 2010



THE RISE OF A PLANET

i z e

.

O p t i m

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ContentsOur Identity 4

Introduction 5

Company Foundation 6

i z e

Vision & Mission 8

Our Values 9

Goals & Objectives 10

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ur r nc p es trengt ars .

Our Business Strategy 12

Structured Methodology & Success Components 13

Field of Expertise 14

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. . Our Services 15 - 29

Our Business Methodology & Value Model 30

Our Clients & Success Partners 32

ur ances

Our Team 35

Organization Structure 36

Achievements & Track Records 41

3

Samples of Remarkable Completed Projects & Assignments 44



Our Identity

Achieving Success through: A bouquet of the best, high level, and integrated

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professional services and consultations, at the highest and latest international standards,

offering to our clients in the Real Estate Proprietors, Investors, and Entities that have

direct and/or in-direct connections to this sector, at a local, regional and international

level.

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O p t i m

Guiding those Striving to obtain highest tangible and valuable returns in the Real Estate

Sector, and supporting them to play a pioneering goal oriented within a scientifically’

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i.e. Innovating Realistic & Tangible Real Estate Arena …

,

preserving the social identity, and reach sustainable development.

Going beyond limits …

Rising above levels & measures …

Marking its shadows on Built Environments …

4



Introduction

The Real Estate revolution in the entire re ion is witnessin un recedented ex erience of its kind in the

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history of Real Estate Financing, Investment and Development Process.

The unprecedented re-infrastructural changes have compelled many, whether within or outside the Real

Estate entre reneurial to take unitive decision in re-coursin their ca ital into this lucrative business.

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O p t i m

These sudden change in dealing, understanding, and interpreting of the old trend has caused the return of

migrating Capital Funds to their origin and such individual or family-established entrepreneurs havestarted chasing the clock in their attempt to find safe and sound sectors that guarantee a speedy and huge

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. . return for their investment in the vast Real Estate sector, which varies in the Real Estate Financing,

Investing and Developing and many aspect in collaboration with high caliber and professional bodies who

are well acquainted with this changes and the trend that these changes created..

Simultaneously, to satisfy the timely demand of domestic, regional, and international Real Estate Sector

solutions, a well-established, highly qualified and trust-worthy entity was the ultimatum answer without

any further delay. Therefore, Mfaz Built Environment was the ultimate result of these circumstances that

made its debut a unique one among the vast Real Estate Sector miscellanies service providers.

5



Company Foundation

Mfaz Built Environment (A Subsidiary Company of Mfaz Arabia for Investment & Development

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Group) was established by young, eager, high caliber Real Estate Professionals in the mid of 2008

to be an additional and unique corner stone of the Real Estate Sector with a Brand New ideas thatwas incurred for over decades by its founding members.

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O p t i m

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made the founders to accept these challenges, in a manner that makes them different of their type in

a well premeditated strategic policy making that suites each filed of this industry To utilize its

extensive experience in the field of Real Estate as related to :

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. . Project Strategy and Planning,

Advice on project set up,

Risk management and control,

Selection of Design Team and Procurement Strategy.

anagemen o es gn an en er c v y.

Management of the Construction Process.

Post Completion Management of lettings and sales interface.

"High Level" Due Diligence, reviewing designs budgets and programmed within thecontext of third art interest in a ro ect…. Etc.

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Vision

Our ultimate vision eventually is to occupy a distinguished and unique space in a

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, ,

To be the leading Real Estate Organization in the Kingdom of Saudi Arabia, and

extend our services to the G.C.C. and the Middle East countries,

.

O p t i m Acquiring all possible Cooperation & Collaboration opportunities with highly

esteemed foreign entities to guarantee the continuous dedication to quality and total

customer satisfaction that we always strive for.

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. .

Mission

To deliver exceptional, strategic, fully integrated, Specialized & Professional Real Estate

Services & solutions, with International Standards & Local Experiences, for the highest

possible Return on investments to Investors, Economy and Society

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Our Values

i z e Preserving the trends and cultural values that Islamic Civilization has compiled in classical views

.

O p t i m

,

proven technology and reliance, and of course with an effort to interpret our clients dreams in

reaching the peak of their expectations.

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. . o ro ess ona y nsure er ect on an spec a zat on o our o , an wor so ar w t a o our

skills, knowledge, experience, and capabilities to achieve targeted goals and objectives.

To Professionally Cooperate and Integrate with any individuals or entities, who share with us the

same business moral values, and would appreciate hard work to achieve perfection in the job.

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Goals & ObjectivesUniqueness and Pioneering the field of Built Environment & Real Estate Investment Services and Consultations.

Provide as many of our wide range specialty & Professional real estate services through a One-Stop-Shop Approach. To

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Reach our client’s Respect, Loyalty, and Satisfaction with a Mutual Win-Win performance Deals.

To reach the ability of a continuation of achievement of more and more added values to the company, its projects and clients

(Real Estate Investors, Developers, and other business related benefiters and end users) of the company’s services in all of

its real estate projects (Residential, Commercial, and Others).

.

O p t i m Maintaining, stabilizing the continuity of our Business, skills Performance, services level Development, through keeping up

the team’s high spirit.

To carry on searching and updating all of the latest high level international knowledge, systems and techniques of ourservices to always provide the best to our clients goals and objectives.

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. .

To constantly monitor and control the Quality of our services levels and mechanisms, and to apply efficiency to reach the

best results.( Project Management Systems).

Working with senior management to understand and anticipate business needs and then harness the real estate to generate

. ,

conditions and return capital for investment in core business activities. We are client focused and results orientated, buildinglong term relationships through the creation of innovative and sustainable solutions.

Providing a single point of access to an integrated range of services, using our individual and collective relationships through

regional offices and alliances. Our philosophy of partner led involvement ensures high quality, consistency and speed of

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service.



Our Principles (strength Pillars):

Distinguished approach:’

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Providing integrated services in real estate Investment, Development and property management

Dedication by being Project oriented.

.

O p t i m Experienced Team:

Over 75 years of accumulated professional experience in real estate and property management industry Diversified industr knowled e

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International and local experience

A great business and professional networking base.

Successful track Record:Achieved targets

Met time schedule

Satisfied financial ob ectives

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Our Business Strategy

Utilizing and recruiting highly qualified locals, and sustain the investment on developing their skills, training and conserve their

career bath development.

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Making strategic business deals, affiliations and relationships with entities that accumulates with our line and scope of services.

Applying modern and up-dated technologies and systems which enables us to offer integrated services and submit it on time.

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ze e a es a m n s ra on an managemen sys ems o a ways ncrease e qua y o wor ou -come, an concen ra e on

results orientation, and measure performance through clear, comprehensive and documented Standard Operating Procedures.

Spend considerable finance, time and effort on research and business development to provide innovative, creative, efficient

products and services that full-fill market and society demands and requirements.

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. . Participate and contribute within professional and social committees, councils, societies and establishments, which aims and

targets for the development of the real estate investment and development culture.

Our success equation is: { Performance > Expectations = Satisfaction }, and by this only we can build our client’s trust and

loyalty.

We also strive to, (within the frame work of the Advanced Real Estate policies):

• Optimize efficiency in occupied portfolios

• Capitalize on benefits from surplus assets

• Negotiate structures to maximize short and long term gains

• Reduce ro ert risks

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• Challenge the status quo





Fields Of Expertise

Mfaz Team with its high caliber staff has excelled the local Real Estate needs with

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interpreting the dreams of its clients in covering:

1. Business Re-engineering and Re-margining:

With a deep understanding of the impact of trends and changing economic trends,

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a ong w an ex ens ve a a ase o researc an n orma on concern ng e rea

estate, and financial services industries, we are well positioned to assist with

evaluating and implementing comprehensive business scenarios both inside and

outside the box.

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2. Development of Company Plans Strategies:3.

The Mfaz Team, individually and collectively have written over a hundred detailed

business and related plans in a wide variety of industries with an emphasis in the real

estate financial services and technolo industries. The Team has assisted man

companies in identifying and understanding new opportunities and markets availableas a result of the Real Estate rapid revolutionary expansion.

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Our Services

Providing a Group of Integrated Services within the field of Real Estate

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nvestment eve opment t at covers:-

1. Consultation Services, Feasibility Studies, Developing and Managing Portfolios of Companies and Real Estate Projects.

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2. Highest & Best Use Studies.

3. Portfolios & Realty Assets Evaluation Studies.

4. Market Research and Studies.

5. Site Selections for most appropriate Use of Real Estate Type.

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. . . ea s a e ppor un es ac ag ng, ar e ng an a es erv ces

7. Real Estate Projects and its Products Marketing and Sales.

8. Real Estate Property and Facility Management.

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1. Developing & Managing Portfolios.

Huge Real Estate Portfolio of Lands and Properties Bank owned by big investors is considered as a

part of a greater and wider range portfolio, which requires the involvement of a specialized skilled

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.

Diversity of real estate investments necessitate a successful techniques to manage investment

portfolios to research and monitor the market and define properties which needs

improvement/development to achieve good economical returns.

v v

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indirectly involved in the sector with whatsoever attains their goals and the utmost possible

benefits of its assists, and enhance the efficiency of the operational procedures, and obtain the

highest of its resources.

Mfaz B.E. applies a clear methodology in executing business, starting from the preparation of a

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. . detailed investment business plan of properties, proposing and recommending the optimized

alternatives to gain most out of it, and doing vital market and feasibility studies.

Mfaz B.E. manages all & deferent targeted areas of real estate investments to achieve defined

feasibility indicators, and that applies to all technical, marketing, financial and management areas.

ro ect eve opment an eve opment anagement erv ces nc u e:

Concept Definition, Highest and Best Use Analysis, Positioning and Component Mix Advice to ensure that

new concept ideas maximize their potential.

Identification and matching of potential partners to realize that a project idea becomes reality (sourcing of

investors, land owners, development partners, etc.)

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Co-ordination of development projects on behalf of owners and investors from A-Z.



Cont.:

Mfaz B.E. (M.B.E.) furnishes its wide range experience in the field of real estate development by

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and portfolios for certain ideas and concepts, guaranteeing and maintaining their invested capitals,

and reaching the highest and best use in the real estate market.

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O p t i m

. . . . .

consultant) through the different phases of the entire process of the real estate projects

development. Starting from the phase of selecting the most suitable site, then conceptualizing the

primary development ideas to it, proposing the proper investment and financial plan, deciding on

financial resources, and supervising the project designs and its features and coast, to be within the

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. . limitations of the proposed feasibility and marketing studies, up to reaching the phases of project

construction management, execution, marketing and operation.

Exactly similar to any kind of an investments, real estate has the ability to make revenues,

period of time based on factors and characteristics of the demand and supply at a period of time.This requires finding an effective procedure to execute the projects studies of which needed to be

invested in before they start, and to verify its economical feasibility. Plus SWOT assessment and

estimated profit & loss and cash flow projections are accomplished by Mfaz B.E. work team and

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available data base.



2. Highest & Best Use Studies

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As part of its responsibilities, Mfaz B.E. provides assistance and guidance to investors and

property owners to make their right, feasible and practical decisions concerning the suitable

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O p t i m

nves men an eve opmen o e r proper es, an e ne e g es es se w c a a n s

optimum added values.

Such Studies comes within reach of the comprehensive market structure & perspective, and reflect

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. .

,

in comparison to the level of its planned development budget, development regulations and

permissions and project components throughout a variety of deferent options, alternatives,

expectations and scenarios, with what brings the highest and maximum of its characteristics and

abilities, in respect to the market and competition indicators.

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3.Portfolios & Realty Assets Eval. Stud.

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Real Estate Evaluation is a process and an operation which utilizes both professional skills and

practical professional practice and experience, in order to build a professional opinion and decideon a fair justification on a property value based on actual transparency of market indicators and

features of the real estate which is evaluated.

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Mfaz B.E. offers the service of Real Estate Evaluation and Appraisal to (Lands, Properties,

Buildings) for deferent purposes:

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. . Evaluating real estate for selling purposes.

Evaluating real estate for buying reasons.

Evaluating real estate for financing reasons

Evaluating real estate for insurance reasons

Evaluating real estate for inheriting cases reasons Evaluating company assets of real estate, redevelopment of properties ….. Others.

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4. Market Research and Studies

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It is a practice of market, projects and customers data survey, gathering, organizing and analyzing,

and then regularly and periodically update it. This data will be utilized in a required researches and

studies which enables interested and related beneficiaries to re are ractical investment and

.

O p t i m business plans, and launch a new related real estate projects and products.

In addition to that, this practice and type of services of research and studies also enables to

determine the prospective target market’s characteristics and features according to variable

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. . parameters, measurements and criteria, which allows and supports real estate investment

companies to make a right convenient decision regarding developing and marketing its real estate

projects. since that such researches and studies reflect actual market facts about demand and supply

projections.

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5.Site Selections for appropriate Use

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Determining & selecting the Optimum Property Sites geographical locations and areas to investors

based on professional criteria and type of suggested activities of a certain project(s) will be

includin the followin :

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O p t i m

Location site visits.

Ensure that it is located within the selected areas.

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Conceder all other influencing factors

Using deferent evaluation techniques.

Perform required search/check on lands ownership legislation and prices.

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6. Real Estate Opportunity Packaging

Mfaz B.E. throughout its studies is always enthusiastic on searching and finding unique real estate

opportunities from deferent ways of investments, developments, marketing, and conceptualizing

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technical investment and development proposals for selected sites to be able to directly invite

interested parties in a practical and scientific methodology approach which helps in the process of making the appropriate decision concerning those opportunities. Then comes the preparation and

development phase of the preliminary feasibility studies, up to the execution phase of concerned

o ortunit .

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O p t i m

7. Real Estate Marketing and Sales

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This service covers studying the marketability, market factors/features, determining the targeted

market, preparation of marketing studies and plans which includes all marketing components (the 4

s an a mar e ng oo s, ec n ques an ac cs.

It also cover the marketing/promotional plans and campaigns, preparation of all deferent marketing

tools & collaterals, marketing and sales legal and contractual documentations/agreements and

consultations and the execution of actual sales to prospective clients.

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8. Property and Facility Management

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Offering real estate property & facility management services to individual properties and/or

properties which are owned by companies and banks, and within this service; Mfaz B.E. offer its

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c en s e es qua y managemen eve an sys ems ase on e mos up a e an mo ern

scientific and professional fundamentals such as:

Determining the most suitable strategy of the real estate investment for deferent properties

owned by individuals and entities.

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. . Furnish clients with other alternatives which meets their objectives.

Evaluate and select the best alternatives and solutions to accomplish the strategy.

Continuous follow up and evaluation based on results and achievements.

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Strategic AdvisoryIn Depth:

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This range of services helps companies to position themselves in a new undertaking, build up the mostefficient organizational structure to achieve goals, enter new markets or improve existing undertaking.

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Objectives:

Create a Concept Definition, Highest and Best Use Analysis, Positioning and Component Mix

Advice to ensure that new concept ideas maximize their potential.

Identification and matching of potential partners to realize that a project idea becomes reality

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. . sour ng o nvestors, an owners, eve opment partners, etc.

Define road maps, implementation plans, action plans and key performance indicators to ensure that

the strategy is implemented successfully.

Create the most appropriate organizational architecture and corporate governance structures to enable

, , .

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Strategic Advisory: Our Approach:

ReviewCurrentVision

i z e Focus Areas:

Financial

Structure

ssess ocamarket &

businessenvironment

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• Target Markets

• Risk Management

• HR Positioning

• Marketing Plan

SWOT/PEST

Analyses

FutureCorporate

Strategy

Organization

Structure

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. . • Funding

• Mechanisms

StrategicBusiness &

StrategicPlans &

Objectives

Optionspera on

Plans

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Owners Representation Services:In Depth:

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This is one of the core products where the deep experience of our experts really benefits our clients. Theprincipals of M.B.E. (Mfaz Built Environment) have extensive experience as owner’s representatives

and advisors bringing many years of sector experience to projects and real estate assets by providing a

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O p t i m

range of development and asset management service which cover the entire life cycle of property.

Objectives:

Provide ongoing technical consultancy advice to the client following operator’s appointment and the

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. . planned opening program, together with ongoing advice for the operation of the project/property.

Maximize the positioning and performance of the asset (real estate) through monitoring and

influencing the performance of the operator in a partnership environment.

Filling any knowledge gaps on the owner side with deep expertise on the subject matter.

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Owners Representation Services: Our Approach

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Owner

• Fast delivery• Market oriented

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O p t i m M.B.E.

(DevelopmentManagement)

• One contact

• Experts partners•Structured fees

• Business focus

• Structured, planned• Basis: deliverables

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FinancePartner(s)

Operators/Brand

Partners

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Feasibility, Highest & Best Use Studies:

These services are typically requested by Investors/Lenders/Developers/Property owners, and usually

comprise of a supply and demand market analysis, site characteristics/SWOT assessments, components

In Depth:

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Variations includes:

Pre-feasibility study (more concise, for internal use);

A market study; and

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1) Examine multi site options and

2) Provide a full feasibility study on the recommended option.

Objectives:

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. . Reassurance that a given development will match market and customer expectations and be sustainable;

Information and analysis of upward or downward trends in the macro and micro market;

Knowledge of current and future supply in a given market place (including competitive set);

Analysis of potential demand for the facility over the coming years;

Detailed pictures of customer motivations, expectations and decision influencing factors; Approval or financing

Investigation of a range of management options and their financial implications;

Evaluation of the variables and risks to determine their likely impact on key financial indicators;

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Financial projections as the basis for operating budgets.



Feasibility, Highest & Best Use Studies: Our Approach:

Macro

Region/

Country

PEST

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Tren s

SWOT

Trends

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O p t i m

Conclusion &

Market

Review

Hypothesis:

Is the Project

Feasible ?Demand

Supply

Fair Share

Actual Share

Potential

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. . Recommendations

Site

AnalysisSite Matrix

Planning

Trends

FinancialReview

Cost

Rates

ro ec ons

Scenarios

Potential

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Our Business Methodology

Company Services

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Phases MarketStudies

H.&B. UseStudies

AssetsEvaluation

Studies

Pre.Feasibility

Studies

DetailedDevelopment

Consultations

Development

andManagement

Out-lines

Cons.

ProjectDevelopment

Management

.

O p t i m 1st Evaluating Real Estate Market, Preliminary defining the best use, defining the fair property value, and Pre‐Feasibility

suggestion.

2nd Detailed Feasibility Studies

Pre arin a Com rehensive Strate ic and

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Operation Plans

4th

Preparing Operational

Procedures/standards

Manuals, and performance

measures

5th

Management/ Operation

(Technical,

Financial,

Legal &

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.



Mfaz B.E.’s Value Model

VALUE DRIVERSIndividuals

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Integrated ServicesWorld Standard Delivery Level

1. Developing and Managing Portfolios of Companies and Real Estate Projects.

,

Investors &Developers)

Local Market Presence

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Client RelationshipMana ement

Research/Knowledge

VALUE

2. Portfolios Development Consultations forCompanies and Real Estate Project.

3. Portfolios Feasibility Studies, for companiesand real estate projects.

4. Highest & Best Use Studies.

5. Portfolios & Realty Assets EvaluationStudies.

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Consistent ServiceDelivery

6. Market Research and Studies.7. Site Selections for most appropriate Use of

Real Estate Type.8. Real Estate Opportunities Packaging,

Marketing and Sales Services9. Real Estate Projects and its Products

Strong Branding

Entities (Investors & Developers)

.10. Real Estate Property and Facility

Management.

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Our Clients & Success Partners

We are proud of our unique clients, and we always thank them for their great, kind and valuable trust.Therefore and due to some of our client’s wish in preserving their confidentiality within our business

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relationship, we respectably will not be able to mention some of them, and amongst those who we areallowed proudly to mention are:

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SA’AF International Group

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Alliances

The recent Financial hiccups in the world economy have given rise to the largeste idemic of foreclosures in Real Estate industr histor . But challen e alwa s ives

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rise to opportunity, and opportunistic real estate investors are rising to the challenge,

and as a result the need and creation for specialized competent bodies has reached itspeak .

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n many cases, a ances etween compan es can nvo ve two or more categor es ortypes of alliances. A sales alliance occurs when two companies agree to go to markettogether to sell complementary products and services. A solution-specific allianceoccurs when two companies agree to jointly develop and sell a specific marketplace

solution. A geographic-specific alliance is developed when two companies agree to

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. . o nt y mar et or co- ran t e r pro ucts an serv ces n a spec c geograp c reg on.

An investment alliance occurs when two companies agree to joint their funds formutual investment. A joint venture is an alliance that occurs when two or morecompanies agree to undertake economic activity together

Therefore, we tend to form alliances with local, regional, and international entitiesbased on specific need and demand on the state-of-the-art that would advance morethe assignment in expediting the Real Estate built environment issues. Mfaz B.E. Co.works closely with more than 15 professional related service & consultancy providersand specialists. Among them are the following:

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Alliances

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O p t i m

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SA’AF International Grou

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Our Team

Mfaz B.E. team is a combination of several professional homogenous and integrated work

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groups, which synergistically perform under one unified system.

Each team includes a number of hi hl ualified rofessional members who have a lon

.

O p t i m experience and perfect know how in areas of profession and specialization, (Administrative,

Investment, Executive ).

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Performance and Productivity are always monitored and measured by results and

achievements, to reach and keep up best results.

A spirit of Team Work, Synergy, Cooperation, Creativity, Discipline, continuous Development

and Innovation is the common aspects and working atmosphere.

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Organization Structure

Chairman

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C.E.O.

Executive Secretary

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O p t i m

Research,

Studies &

Info. Center

Real Estate

Consultations

Marketing

& Sales

(Brokerage)

I.T. &

Technical

Support

Admin. H.R.

& Finance

Department

Business

Development

& Planning

Real Estate

Development

Management

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2 R.E.Evaluators

Data

Analyst

I.T.

Assistant

Admin.

Assistant

Chief

Accountant

Finance

&

Economy

Specialist

Research

&

Studies

Specialist

Urban

Planning

Specialist

Sales

Executive

Sales

Executive

Sales

Executive

ReceptionistCorrespondence

Tea- BoyHouse-

Keeper

Sales

ExecutiveAssistant

Sales

ExecutiveAssistant

Mark. &

SalesCoordinator

x en

Service &

CallCenter

Researcher Researcher

Database Database

2Database

Clerks

2

Surveyor

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Clerk Clerk



The Management Team

Eng. Aidroos A. Albar

Position Chairman

Bachelor Degree in Architecture - university of Miami – U.S.A.

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Education & Certificates

Bachelor Degree in civil engineering – university of Miami – U.S.A.

Advanced Studies in Real Estate Finance Evaluation & Feasibility studies

Professional Courses in construction planning, value engineering and community planning.

1981 Planning Rules Manager – Jeddah town Planning – Jeddah municipality.

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Professional Experience

.

Participating in 3 Jeddah master local and stratgic plans of Jeddah(Sir Jackson, Somait & Shaieby)

1987 General Manager Jeddah town planning dept – Jeddah municipality.

1991 Assistant General Manager maintenance dept - Jeddah municipality.

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. . 1993 Real Estate Development Manger – AL- Esayi group – Agarat Co.

1999 Executive General Manager – Saudi Real Estate development Co Alesaei .

Managing two big hosing project ( Eastern homes – AL-manar ) .

2004 Board Member – Saudi touristic projects (Shams).

– .

Official/professional Memberships

Productive Member – Saudi Umran Society - Jeddah Chapter.

Member of The Real Estate Committee – Jeddah Chamber of Commerce

Member of the built environment committee – Jeddah chamber of commerce.

Member of the National Real Estate Committee – Saudi cham ers of commerce committee.

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Member of the Saudi civil engineering society. – K.A.A.U.



The Management Team

Eng. Mohammad S. Al-Hindi

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. . .


Bachelor Degree In Urban & Regional Planning – C.E.D. - KA.A.U.

Advanced Studies in Real Estate Marketing and Sales

Advanced Studies in Real Estate Finance & Investment

.

O p t i m 2009 Founder/Partner of Mfaz Arabia for Investment & Development.

Director of Business Development Center – U.D.C.

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. .

Professional Experience Work Team member of Science & Technology City Project - council of ministries .

Arab Work Team Member of Future Industries – Arab Organization for Industrial and mining dev.

Accredited Real Estate Evaluation and project feasibility studies Trainer .

Official/professional MembershipsMember – Saudi Umran Society - Jeddah Chapter.

Member of the Saudi Council of Engineers.

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The Management Team

Arc. Ziad A. Al-Qawasmi

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Bachelor Degree in Landscape Architecture – S.E.D.- K.A.A.U.

Advanced Studies in Real Estate Marketing and Sales

Advanced Studies in Real Estate Finance & Investment

.

O p t i m

2009 Founder/Partner of Mfaz Arabia for Investment & Development.

2007- 2009:G.M.of Makeen Properties Co.(A subsidiary of H.A.K. Group).

2007 Business Development & Marketing Consultant – Saudi Mass Int. Co.

2004 – 2006:Director of Investment & Business Dev. Abna AlSulaiman Co.

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Professional Experience 2002-2004: Free Lancing Real Estate Business & Services Advisory.

2001-2002: W.P. Branch Manager & Board Member- Rikaz Development.

2001: A.G.M. – Shareek Real Estate Dev. & Marketing Co.

- : r. o ar et ng a es- unset eac - o ng o.

1995-1999: Project & Sales Director- U.D.C. – AlBeutat Projects.

Official/professional MembershipsProductive Member – Saudi Umran Society - Jeddah Chapter.

Member of The Real Estate Committee – Jeddah Chamber of Commerce .

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The Management Team

Eng. Mohammad Ba’abbad

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Position Real Estate Consultation Dept. Manager

2007: Bachelor Degree in Industrial Engineering & management – Alexandria -Egypt

2004: Certification in Total Quality Management (TQM)

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O p t i m


2004: Certification in ISO 9001/2000 requirements.

2004:Certification in Internal quality auditor.

2003: Forman and Technicians role in waste reduction.

f a z

. .

: rgan z ng an eve opmen o w or me o s an per ormance e uca on.

2003: Productivity development techniques.

2003: Development of production methods technology.

2007-2008: Quality Assurance Manager - Imar, Urban Consultants.

Professional Experience 2008-2009: Property Management Officer – Saqifat Al safa

2009 : Research Officer – MFAZ Built environment

39



Achievements & Track Records

i z e

.

O p t i m

We are (with all humbleness) so much Proud of our Achieved Tasks and Completed

Assignments which were Accomplished by both the founders of Mfaz B.E., and/or

through the professional career history of each individual of the work team and

f a z

. . founders.

40



Some of the Completed Assignments

ClientLocationWork DecryptionType of ServiceItems

i z e

Jeddah City Center Development Co.JeddahPreparation of the jeddah city center

Development Rights Manual

Consultation Services & R.E.

Evaluation1

Al‐Sebaei Investment & Development

Co.JeddahReal Estate Portfolio Evaluation


Evaluation2

.

O p t i m National Water CompanyJeddah

Highest & Best Use Studies and

Marketing investment Opportunities


Evaluation3

Harts Hospitality ProjectsJeddahReal Estate Evaluation &

Development Management AdvisoryAgreement of Cooperation4

f a z

. . V3 Architecture ConsultationsJeddahDevelopment ManagementAgreement of Cooperation5

EMAAR Middle East Co.JeddahProfessional Selling Skills Training

Program & Sales Services

Registered Real Estate Agent and

Consultants6

BANK ALJAZERAJeddah ,

evaluation of propertiesReal Estate Evaluation7

Advanced Studies Training CenterJeddahProfessional Real Estate Investment,

Evaluation and Feasibility Studies

Real Estate Training Course

Programs8

41



i z e

.

O p t i m

f a z

. .

“ Optimizing Realty Assets ”

42



Some Previous

emar a e omp ete ro ect, as s ss gnments

achieved with direct involvement, input and participation

of individuals from

Mfaz Built Environment’s existing team members.

October‐

2010



Remarkable Completed Projects & Assignments

Company Assignment Project Image

Local Projects

i z e

Research, Studies &

Planning

New Jeddah

Master Plan –Al-Smait

.

O p t i m

Research, Studies &

Planning

Master plan –

Al-Shoaibi

Development Beyout Al-Sharq

f a z

. . Management Residential Com.

Development

ManagementAl-Manar ------------------

DevelopmentManagement

Laguna Beach –Jeddah Cornish

------------------

Development

44

Management- ------------------





Local Projects

i z e

Development Concept

& Designing

Science &

Technology Park (Makkah)

.

O p t i m King Abdullah

Land

(Ha’il)

18 KM2Hail

City

f a z

. .

Project Concept,

Planning, Design &

Development.

Desert Science

Park

(Riyadh)

General

Retirement Est.

45





Local Projects

i z e

,

Marketing & Sales

Management

-

& 2 Towers

(Jeddah)

.

O p t i m

Feasibility Study

Jeddah

Exemplary

Village

f a z

. .

Project Concept &

Planning

Hajj Cultural

City Dev.

Project Planning &

Conce t

Central Cornish

Jeddah

46





Local Projects

i z e

Khozam Dist.

(Jeddah)

.

O p t i m

Re-Development,

Concept & Planning,

Action Area Planning Jeddah Central

Business Dist.

f a z

. . e a

Feasibility StudyAbha CentralBusiness Dist.

(Abha)

47





Local Projects

i z e

Project Management,

Marketing & Sales

Management

Al-Boutat

Projects (Jeddah)

.

O p t i m

ro ect ar et ng

Sales Management

unset- eac

(Al-Khobar)

Pro ect Marketin & Durrat Al-Arous

f a z

. .

Sales Management (Jeddah)

Marketing & Sales Mega Mall

ann ng e a

Business Planning &

Restructurin

Zamzam Tower

– K.A.A.F.

48

a a




Local Projects

i z e Company Assignment Project Image

.

O p t i m

Business Development

Company

Real Estate

Portfolio

---------------------

f a z

. . Professional Marketing

& Sales Skills Training

Program

Training

Marketing &

Sales Team

---------------------

49




Com any Assignment Project Image

Regional & International

Projects

i z e

ProjectMarketing & Sales

Durrat Al-Bahain

.

O p t i m

Dubai Marina

f a z

. . ro ect

Marketing & Sales

Emirate Hills

Project Development &

Marketing

Borj Al-Jewar -

Makkah

50



Other Various Completed Projects & Assignments

DatesClientLocationWork DecryptionMain

Items

i z e

2008Tamleek Co.Jeddah.Commercial & Admin. Center Project (73,000 m2)

2008Tarsheed Saudia Co.Jeddah.AlDahiyah AlJanoubiah residential

project

(340,000

m2)

2008H.H.P. Met’ib Al‐SaudJeddah.Hotel accommodation Suits project (7,000 m2)

.

O p t i m

Highest &

2007Taym B.D. Co.Jeddah.Hotel Tower project at Sharm Obhur (4,800 m2)

2007U.D.C.RiyadhA Residential Community project (1 mm. m2)

2006U.D.C.RiyadhDesert Science

educational

city

(14.5

mm.

m2)

f a z

. . Best Use

Studies 2006U.D.C.RiyadhA commercial Admin Complex project (5,000 m2)

2005Makan R.E.D.Co.JeddahA Residential Tower project – sharm obhur‐ (5,000 M2)

. . . . ,

2003Al‐Thorayiah R.E.D.JeddahUnique House Project – Alrahma development (5,000 m2)

2002Al‐Thorayiah R.E.D.JeddahMedical Clinics project (500 m2)

51

2002Mohammad Al‐Shareef JeddahAldahiyah Touristic resort (70,000 m2)



Other Various Completed Projects & Assignments

DatesClientLocationWork DecryptionMain

Items

i z e

2009Makan real estate dev. Co.JeddahAl‐Rowais Dist. Development work studies

2008Abdul Aziz Kamil ConsultantsMakkahFinding Essential driving force to activate regional plan

.

O p t i m

2007Abdul Aziz Kamil ConsultantsFeasibility Study of establishing new investments company Islamic Contries

f a z

. .

Studies2006Abdul Aziz Kamil ConsultantsMakkah

company in Aseer

2004Money & Business HouseJeddahMasaken Co. Feasibility study

2004Mohd. BabteenJeddahDevelopment

Management

of

Al

‐Rahmah

Res.

Compound

2003AMAINTEETJeddahHead Quarter Site Selection

52



Social Services & Skills Development Programs:

i z e

.

O p t i m

f a z

. .

53



i z e

.

O p t i m

f a z

. .

“ Optimizing Realty Assets ”

54

Documents

Mfaz B.E. Corporate Profile - English. October 2010 X3