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company profile
In today’s fiercely competitive property market, make sure you have the edge over your competitors. This is where we come in. Our services are valued by property developers, real estate consultants and government agencies alike. We offer a wide range of services which encompass professional car park management, design and consultancy.
contents
Corporate Vision
Metro Parking Group mission is to be the largest parking
operator with our initial emphasis on Asia’s market and later
establish our operation in other continents.
We develop our business and relationships by focusing on a
value-added strategy that exceeds customers’ expectations and
creates competitive advantage. This means we will continuously
provide maximum financial returns on car park investment to our
landlords and the highest levels of service quality to our parking
public.
The company will continue to strive for greater heights and its
simple yet meaningful tagline reflects all these efforts ~ as we
say, Metro Parking is “HERE TO SERVE YOU BETTER”.
6
METRO PARKING (M) SDN BHD (213264-U)
Registered Office
Level 2, Persada Johor
International Convention Centre
Jalan Abdullah Ibrahim
80000 Johor Bahru
Johor Darul Takzim
Malaysia
Tel : 607 219 2692
Fax : 607 224 2692
Corporate Office
Level 4, Block G North
Pusat Bandar Damansara
50490 Kuala Lumpur
Malaysia
Tel : 603 2094 9333
Fax : 603 2094 5333
Email : [email protected]
Website : www.metro-parking.com
7
METRO PARKING GROUP OF COMPANIES
MALAYSIA Metro Parking (M) Sdn Bhd SINGAPORE Metro Parking (S) Pte Ltd BRUNEI Metro Parking (B) Sdn Bhd PHILIPPINES Metro Parking Management (Philippines) Inc. HONG KONG Metro Parking (HK) Limited INDIA Metro Parking Services (India) Private Limited SUBSIDIARIES Smart Parking Management Systems Sdn Bhd Metro Equipment System (M) Sdn Bhd
8 7
JOHOR CORPORATION 100%
64.28%
Damansara Realty Berhad
100%
Metro Parking (M) Sdn Bhd
70%
Metro Parking (S) Pte Ltd
100%
Metro Equipment Systems (M) Sdn Bhd
75%
Metro Parking (B) Sdn Bhd
100%
Metro Parking Services (India) Private Limited
55%
Metro Parking (HK) Limited
100%
Metro Parking (Sabah) Sdn Bhd
100%
Smart Parking Management Systems Sdn Bhd
75%
Metro Parking Management (Philippines) Inc.
9
Shareholders :
10
Chairman
Wan Azman Ismail
Abdul Hamid Bin
Abdul Rahman
Director
Yusaini Bin Sidek
Director
Mohd Bahrin Bin Bakri
Director
Haji Ab Rashid Hj
Bukhairah
Director
11
Group General Manager
HJ. AB. RASHID BUKHAIRAH
Tyrone Lopez Managing Director
Singapore
Richard Fong Chief Executive Officer
Philippines
Mizan Ibrahim Manager Hong Kong
Zamri Adam
General Manager
Brunei
Syed Yusof Syed
Ibrahim Group Senior
Manager Corporate,
HR, Admin and IT
Samsudin A
Ghani Group Senior
Manager
Accounts &
Finance
Zamri Ahmat Manager
Smart Parking
Management System
and Metro Equipment
Systems
Group Management Team
INTRODUCTION TO METRO PARKING
Metro Parking started its business with the setting up of the first company in the
group, Metro Parking (M) Sdn Bhd in March 1991. Our core business activity is
parking management and consultancy. Since 1991, we have aggressively expanded
our business operation extensively not only in Malaysia but also in other countries
namely Singapore, Brunei, the Philippines, Hong Kong and in February 2008 we
have open a new branch in Mumbai, India.
CORPORATE GOALS
Metro Parking was founded with two corporate goals as the followings:-
1. That we would provide both our landlords and our clients the best value for
money from our operations. This means a maximum return on the investment in
the car park for our landlords, and the highest level of service quality for our
parking public.
2. The second goal was that Metro Parking would not constrain itself to being just
another Malaysian Parking operator by venturing beyond Malaysia’s shores to
bring our expertise into new international markets. When entering new
international markets, we are committed to finding a local partner and to
employment of local staff to run operations in their own country. Our intention is
to train our staff to be the parking professionals and bring benefit to the
country’s employment market.
.
12
CHALLENGES OF THE COMPANY
Metro is principally involved in the management of parking bays and car parks and
as such, Metro is subject to certain inherent risks of the industry. These include
shortages in the supply of parking bays and car parks, increases in the rental of car
parks areas charged by car park owners, changes in the government regulations,
changes in business operating conditions, fluctuating foreign exchange rates and
changes in the business and growth surrounding the car park areas. However
Metro seeks to limit these risks, inter-alia, having favorable contractual terms for
rental and management of car parks, diversification of clientele and prudent
management policies with the hope to reduce the adverse effects on Metro’s
business.
Metro also faces competition from other existing professional car-park operators
and other registered parking operators in the market. Metro has to a certain extent
limited this risk through its long relationship with the owner of the car parks through
long-term contracts. Metro seeks to limit this risk by continuing its relationship with
car park owners coupled with its business plan to offer discounts, special price
structures, signage, brand reinforcement advertising and other retailing activities
within the car parks itself such as car wash etc.
13
FUTURE PROSPECTS
The Metro Group is currently operating in six (6) countries namely, Malaysia,
Singapore, Brunei, Philippines, Hong Kong and India. The company’s immediate
target is to increase its market share in all countries particularly in Philippines,
Hong Kong and India as the market in those countries has remained largely
untapped. In the longer term, the company intends to seek new opportunities to
expand its services into the Middle East and other Asian Countries.
Our overseas branches has also been aggressive where we have managed to
secure more car parks such as North Point Government Office in Hong Kong,
Changi North in Singapore, Blue Wave Mall in The Philippines, and Metro Junction
Mall and R. City Centre Mall in Mumbai, India.
To reduce revenue dependence on car parks operations, the Metro Group has
subsequently diversified into other synergistic activities such as the supply of
parking equipment through its subsidiary, Metro Equipment Systems (M) Sdn Bhd
and Smart Parking Management Systems Sdn Bhd.
We also provide car park consultancy services which encompass designing of car
parks, conducting studies on traffic flows, selecting suitable car park equipments
and the provisioning of other related services. The Metro Group has also entered
into an agreement with Rangkaian Segar Sdn Bhd to provide its customers with
the convenience of using “Touch ‘n GO” cards for the payment of parking charges.
The Group is also looking forward to introduce other payment method such as
“MEPS Cash”.
In addition, the Metro Group also has its own research team which has developed
various in-house systems for the management of car parks such as Accounting
System, Customer & Debtors Database Management System and Survey &
Development Costing System which has given the Group strength and competitive
advantage in this field.
14
BRAND CULTURE
The Directors, Management and the whole team of Metro Parking are mainly individuals
and professionals who have substantial expertise and vast experience in car park
management. Continuous efforts were also taken to groom the new managers and
younger executives to ensure the continuous success of the company. Metro Parking
will continue to be customer’s oriented organization and the building owners with
motoring public are always our main customers.
In order to ensure our services are well accepted by our customers, Metro Parking has
implemented several quality control activities and procedures that include ISO
9001:2008 standard and QCC activities among staff . This to ensure our standard of
quality be improved through our team effort and creativity.
ENVIRONMENTAL STATEMENT
Metro Parking ensures that we comply with every regulations pertaining to
environmental in our daily operations.
OCCUPATIONAL SAFETY AND HEALTH COMPLIANCE STATEMENT
Metro Parking also actively ensuring the safety and health of all its employees while
performing their duties or while at their work place. The committee for safety and health
has been formed since 2003 to oversee all aspect of employee safety and to implement
relevant activities pertaining to safety and health.
15
CORPORATE SOCIAL RESPONSIBILITIES
Besides focusing on developing our business, we do not forget to
contribute to the surrounding communities where we operates. Among
our contribution to the development of communities are such as
participation in Johor Corporation’s Programme , Tijarah Ramadan and
Catur Bistari.
PARKING INDUSTRY
Parking is a service industry where the role of the professional
manager is vital to the commercial success of the building. Similar to
cleaning and security, parking is now viewed as an essential service
where it is commonly contracted out to professional car park managers.
By doing this, the building owners are able to free up valuable time
which will enable them and their management team concentrate on
their core activities.
Car park is always the front door to any building or complex and must
be professionally planned, designed and operated to create public
acceptance. If neglected, car park congestion and customer frustration
will ultimately affect the success of the tenants within the complex.
All things being equal, the motoring public would prefer to patronize a
complex that provides for convenient entry and exit of vehicles, efficient
internal circulation, ample parking facilities and enhanced security.
16
SINGAPORE Metro Parking (S) Pte Ltd No.1, Lorong 2, Toa Payoh #02-01 Singapore 3 19637 Tel : +602-6334 7773 |Fax : 02-6334 7787| Email : [email protected]| Website : http://www.metroparking.com.sg|
Branches Address in Oversea:
HONG KONG Metro Parking (HK) Limited Unit 1002A, 10th Floor, Benson Tower 74 Hung To Road Kwun Tong,, Kowloon, Hong Kong Tel: +852 2730 7378| Fax: +852 2730 7379 Email : [email protected]| Website : http://www.metroparking.com.hk|
SMART PARKING MANAGEMENT SYSTEMS SDN BHD METRO EQUIPMENT SYSTEM (M) SDN BHD 46, Jalan Persiaran 65C, Pekeliling Business Centre Jalan Pahang Barat 53000 Kuala Lumpur Tel: +603 4024 3866| Fax: +603 4024 3877| Email : [email protected]| Website : http://www.smart-parking.com.my|
KUALA LUMPUR Lot 1-4, Level 5, Block B South Pusat Bandar Damansara 50490 Kuala Lumpur, Malaysia | Tel: +603 2094 9333 | Fax: +603 2094 1555| Email : [email protected]| Website : http://www.metro-parking.com.my|
Branches Address in Malaysia:
PENANG Mezzanine Floor Mwe Plaza 8 Lebuh Farquhar 10200 Penang | Tel : +604 263 6190 |Fax : +604 263 6193| Email : [email protected]| Website : http://www.metro-parking.com.my|
KUANTAN Ground Floor, Kuantan Parade Jalan Haji Abdul Rahman 25000 Kuantan, Pahang | Tel : +609 531 0007 |Fax : +609 513 0017| Email : [email protected]| Website : http://www.metro-parking.com.my|
MELAKA Tkt 1, No. 387-N Taman Peringgit Jaya 75400 Melaka| Tel : +606 281 6188|Fax : +606 281 6177| Email : [email protected]| Website : http://www.metro-parking.com.my|
KUCHING Lapangan Terbang Antarabangsa Kuching 93722 Kuching, Sarawak Tel : +6082 376 053|Fax : +6082 376 802| Email : [email protected]| Website : http://www.metro-parking.com.my|
KOTA KINABALU Tempat Letak Kereta Terbuka Lapangan Terbang Antarabangsa Kota Kinabalu 88200 Kota Kinabalu, Sabah Email : [email protected]| Website : http://www.metro-parking.com.my|
MIRI Car Park Booth, Miri Airport 98000 Miri, Sarawak Email : [email protected]| Website : http://www.metro-parking.com.my|
LANGKAWI C/O Kompleks Jetty Point Mukim Kuah, 07000 Langkawi Kedah Darul Aman Email : [email protected]| Website : http://www.metro-parking.com.my|
Subsidiary Address :
PHILIPPINES Metro Parking Management (Philippines) Inc. 4th Floor, Salustiana D. Ty Tower 104 Paseo De Roxas Street Corner Perea Street, Makati City 10200 Philippines Tel : +632 752 1026| Fax : +632 752 1027 Email : [email protected]| Website : http://www.metro-parking.com.ph|
JOHOR BAHRU Level 24, Kompleks Tun Abdul Razak Jalan Wong Ah Fook 80000 Johor Bahru, Johor | Tel : +607 224 6040 | Fax : +607 224 6033| Email : [email protected]| Website : http://www.metro-parking.com.my|
INDIA Metro Parking Services (India) Private Limited 159, 1st Floor, Powai Plaza Opp. Hiranandani Garden, Powai , Mumbai 400076, Maharashtra, INDIA Tel : +9122 4215 5387| Mobile : +9199 20269412 | Email : [email protected]| Website : http://www.metroparking.in|
BRUNEI Metro Parking (B) Sdn Bhd 303A, 3rd Floor,Wisma Jaya Building, Jalan Pemancha BS8811, Bandar Seri Begawan Negara Brunei Darussalam| Tel :+673 222 8638| Fax : +673 222 4307| Email : [email protected]| Website : http://www.metro-parking.com.bn|
LABUAN BF, Financial Park Labuan Complex Jalan Merdeka, 87000 Labuan FT Malaysia Tel : +6087 412292 | fax : +6087 422292|
17
18
Adaptable working culture, excellent brand image
and high enterprising spirit will ensure the long
term success of our business. We in Metro Parking
believe all of these factors will also set the highest
standard for our team to follow regardless of their
geographical and cultural background.
20
THE HISTORY
Metro Parking (M) Sdn Bhd (Metro Parking) was incorporated in March 1991 and
commenced operations in May of the same year. Metro Parking has since grown to
become Malaysia’s premier parking operator with more than 200 parking facilities
ranging from hotels, hospitals, shopping complexes, office buildings to transport
terminals.
Over the years, Metro Parking has gone through a number of growth phases. These
have each been followed by a short period of consolidation. The first phase consisted
of company’s establishment and expansion in Malaysia. Apart from its Kuala Lumpur
Head office, Metro Parking now has full operating branches in other cities namely
Malacca, Penang, Langkawi, Johor Bharu, Miri, Labuan, Kuching, Kota Kinabalu, Kota
Bahru and Kuantan.
Metro Parking entered phase two in 1992 with the entry into the Singapore market. In
a short span of two years, its subsidiary Metro Parking (S) Private Limited, became
one of Singapore’s largest parking operators.
The year 1994 saw Metro Parking emerging as the industry leader in Malaysia, with 83
car parks consisting of 28,047 parking bays.
In 1996 Metro Parking entered the Kingdom of Brunei Darussalam, again providing the
market with a reliable alternative towards professional parking operation. In 1998,
Metro Parking entered the Philippines market through its subsidiary, Metro Parking
Management (Philippines) Inc. In the year 2003, it has expanded its operations to
Indonesia through establishment of PT Metro Penata Sarana to explore Indonesia
market. In 2007 it entered the Hong Kong market through establishment of Metro
Parking (HK) Limited and most recently in February 2008 the group has incorporated
Metro Parking Services (India) Private Limited to explore potential business expansion
in India.
21
The third phase of Metro Parking’s business expansion programme involves the
decision to venture into other related businesses in parking industry such as
supplying of parking equipment and access control systems. This has been
materialized through the establishment of Metro Equipment Systems (M) Sdn
Bhd in 2002 and also acquisition of Smart Parking Management Systems Sdn
Bhd, distributor for Skidata Brand for parking and access control systems in
Malaysia in year 2006.
The fourth and present phase is our search for further expansion in other Asia
countries to bring forth our proven formula of excellent service and the systematic
way in organizing parking facility for the mutual benefit of all level of users and
owners.
Table below shows our growth by the total number of car parks operated
each year.
LOCATION 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Malaysia 96 97 100 108 110 110 112 103 112 110 111 117
Singapore 28 21 22 23 38 38 37 39 38 40 40 48
Brunei 4 4 5 4 12 12 12 18 18 16 16 8
Philippines 6 13 19 17 23 24 21 32 32 39 42 43
Hong Kong 5 8 12 8 7 4
India 1 2 6 7 3
TOTAL 134 136 150 158 190 190 197 214 227 223 223 223
22
AN ESSENTIAL SERVICES
Parking is a service industry where the role of the professional manager is vital to
the commercial success of the building. Similar to cleaning and security, parking is
now viewed as an essential service where it is commonly contracted out to
professional car park managers. By doing this, the building owners are able to free
up valuable time which will enable them and their management team to concentrate
on their core business and activities.
Car park is always the front door to any building or complex and must be
professionally planned, designed and operated to create public acceptance and
convenience. If neglected, car park congestion and customer frustration will
ultimately affect the success of the tenants within the complex.
All things being equal, the motoring public would prefer to patronize a complex that
provides for convenient entry and exit of vehicles, efficient internal circulation, ample
parking facilities and enhanced security.
HOW CAR PARK LEASES WORK
When a Building Owner decides to lease the car park to Metro Parking, in essence,
the Owner is receiving a package of a guaranteed maximum financial return,
efficient management, comprehensive operations’ hardware and software, financial
security, cash security, skilled personnel and problem solving.
Guaranteed Rental
The Owner will receive a guaranteed rental payable at a fixed time every month,
allowing the owner to have more consistent financial planning.
23
Management Contracts
An alternative to the guaranteed lease is the Management Contract. With this
method, the operator’s responsibilities remain the same, however, all the
operating costs and the Car Park Operator’s fees are borne from the revenues
of the car park. The Operator’s fees being agreed before entering into the
contract.
This method allows the Owner slightly more flexibility over the car park
operations and is particularly useful when commencing operations at a new
building or complex. Promotional campaigns, validations and other car park
marketing tools can be utilized easily without the stringent conditions governing
the guaranteed lease rental.
Car Park Management and Operations
Metro Parking will take over and manage all aspects of the car parks
operations, freeing the building managers and executives from the mundane
chores associated with this part of the building. They will be able to concentrate
on their core business such as tenancies, maintenance, security and the many
tasks associated with building management.
Access Control Equipment
Metro Parking as a specialist in car park management monitors the industry
closely. This places us in the position to evaluate and choose the best
equipment suited for any particular building. As a bulk purchaser of equipment,
we receive more favorable prices than the individual Building Owner.
We pass these savings on to the Owner by way of lower cost of operations.
Metro Parking will purchase, install and maintain all necessary car park access
control equipment, saving the Owner of the need for capital expenditure.
24
Cash Control
Metro Parking has over the last 20 years developed its own financial and accounting
systems to ensure that leakage and theft of car park collections is kept to a
minimum. These systems have been developed based on the over 50 man years of
experience of the Senior Management team and are unique in the industry. This
information is strictly proprietary.
Computer Hardware and Software
In addition to the control systems above, Metro Parking has developed it own
computerized software systems, including an extensive database of car parks in this
region.
Our software systems include a debtors system, written to track all monthly paid
parking accounts, a statistics system that tracks and analyses all casual or hourly
parking payments. Both these systems interface into the General Ledger System.
The software systems have been developed at a cost of more that RM400,000. Our
hardware commitment is approximately RM350,000 to date, making a total of more
than RM750,000.
Personnel
In our package of commitments to the Owner, Metro Parking will handle all car park
personnel matters. All Metro Parking staffs are expected to undergo extensive and
detailed internally developed training programs. These training programs have been
developed specifically for the car parking industry with the assistance of external
consultants.
Operations staffs in the car parks are all provided with smart uniforms for easy
identification by the parking public.
25
PRODUCT AND SERVICES
Metro Parking offers the following products and services:
1. Car Park management
2. Car Park Consultancy
•Design
•Traffic flow
•Equipment set up
•Signage
3. Car park feasibility study
4. Supply, evaluation and selection of parking equipment
However our primary service expertise is in the management and
consultancy of car park operation. Here we offer to owners the benefits of
a professionally managed car park and in return, the owner receives
competitive rental rates from us. This can be achieved through a proper
management, aggressive marketing of parking space and the
diversification of use of the parking area.
5. Installation of electronic payment and cashless systems
6. Advertising Space for rental
28
NO NAME OF AWARD DATE RECEIVED ORGANIZER
1 Export Excellence Award (Services) 19 March 2007 MITI
2 Excellent Company Award 2007 in Business Of
The Year Award 13 October 2008
SME & SMI Worldwide
Network
3 Asia Pacific Super Excellent Brand Award
2008. 5 March 2009
Asia Entrepreneur
Alliance Network
4
BrandLaureatte - SMEs Chapter Award 2008 for
best brand in Corporate Branding, Service -
Parking Management
8 January 2009 The Asia Pacific Brands
Foundation
5
The 8th Asia Pacific International Entrepreneur
Excellence Award 2009
- Excellence SERVICE QUALITY Award
26 July 2009 Entrepreneur
Development Association
6 Malaysia Independence Award 1957
- Star Company 14 August 2009
Selangor Petaling
Business & Industry
Association
7
Asia Pacific International Brands
Summit Malaysia Gala Dinner 2009 – Malaysia
Power Brand Award 2009
5 October 2009 Asia Entrepreneur
Alliance Worldwide
8 Service Provider of The Year Award 2009 in
Business Of The Year Award 20 June 2010
SME & SMI Worldwide
Network
9 1 Malaysia Entrepreneur Award 17 October 2010
The Economic and
Entrepreneur
Development
Bureau, UMNO Youth
Society
10 Anugerah Kecemerlangan Perniagaan Beretika
2010/2011 9 December 2010
Ministry Domestic Trade,
and Consumer Affairs
11
The Brandlaurete
SMEs CHAPTER AWARD 2010
Best Brand in Product Branding, Best Brand in
Services – Parking Management and
Consultancy
11 January 2011 The Asia Pacific Brands
Foundation
29
NO NAME OF RECOGNITION DATE RECEIVED FROM
1 SIRIM QAS International Certificates has
implements a Quality Management
System complying with
MS ISO 9001 : 2008 scope Management
of Car Parks
Metro Parking Malaysia
December 2001
SIRIM
2 IQ Net International Certificates has
implements a Quality Management
System complying with
MS ISO 9001 : 2008 scope Management
of Car Parks
Metro Parking Malaysia
December 2001
SIRIM
3 The People Developer Standard
Metro Parking Singapore
September 2000 SPRING SINGAPORE
4 The Certified On The Job Training
Centre
1 August 2001 Institute of Technical
Education (ITE) Singapore
5 ISO 9001 : 2000
Metro Parking Philippines
8 June 2006 TUV
NO NAME OF AWARD DATE RECEIVED ORGANIZER
13 Service Excellence Award
Metro Parking Singapore
2006-2010 SPRING SINGAPORE
14 Best Car Park Award – Makati
Metro Parking Philippines
21 September
2005
NATIONAL PRODUCT
QUALITY EXCELLENCE
BODY PHILIPPINES
15 Most Outstanding Innovative Car Park
Award
Metro Parking Philippines
2005 PHILLIPPINES MARKETING
EXCELLENCE AWARDS
INSTITUTE INC
16 Best Car Park Award – Makati
Metro Parking Philippines
18 June 2009 NATIONAL PRODUCT
QUALITY EXCELLENCE
BODY PHILIPPINES
|List Of Certificates|
30
malaysia . singapore . brunei . philippines . hong kong . india
Here To Serve You Better
Level 4, Block G North, Pusat Bandar Damansara 50490 Kuala Lumpur, Malaysia | Tel: +603 2094 9333 | Fax: +603 2094 5333| Email : [email protected]| Website : http://www.metro-parking.com|
