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Senior Portfolio of Work
Citation preview
MERIDIAN
by Andrew Barnes
DESIGN
PRODUCTION
1 CLASSSenior Portfolio
INSTRUCTORSenior Portfolio
PERSONAL INFOAndrew [email protected]
PHOTOGRAPHYAndrew Barnes
FONTSAdobe GaramondPriori Serif
SOFTWAREInDesign, Photoshop, Illustrator
PRINTED BYAndrew Barnes
BINDINGThe Key Printing & BindingOakland, California
PAPER STOCKMOAB KayentaPhoto Matte 125
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MERIDIAN
With endless possibilities presented to us,
we learn to follow our own path that guides
us to successfully developed solutions.
SECTIONS
Watershed TourStar PuzzledThe Focusing BlurBringing Visions to LifeChasting Giants Through Ages Aromatic CleansingBalanced SustainabilityGenescapeThe Viking RiverAngelic InstrumentsOther Identity SystemsResumeColophon
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TABLE OF CONTENTS
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Opeth is the rare band that has escaped the narrow confines of
the label “heavy metal,” an aggresive, intensely musical outfit.
– Mikael Åkerfeldt
Loosely labeled a death metal band, Opeth is really so much more, with their mix of
mid-paced riffing, acoustic guitar interludes, and frequent tempo and mood changes
continuing to push the boundaries of extreme music. Opeth write long songs (often
over ten minutes long), but the diversity of the songwriting keeps things interesting. The
phrase “progressive death metal” has been used before, but it probably fits Opeth better
than any other single band. While the earlier albums are undeniably more brutal in their
approach (and often regarded as fan favorites) it’s the later releases, starting with 2001’s
Blackwater Park, where all the pieces truly fit together.
In 2007 Opeth released to us their album titled, “Watershed.” That album is the
focal point of this project, to design a tourbook that could represent the band as a piece
of merchandise or colector’s item. Do not think for a second that Opeth just released
a clone of their previous record. With a lot of thought and cohesion in their songs, this
project proved to be interesting when drawing my own influence from such a highly
esteemed group of musicians and working it into full page book spreads.
watershed
opeth music book
music tourbook
gr 350_print 1
troy alders
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
01
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03
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05
OPETH’S
WATERSHEDTOUR BOOK
02MERIDIAN BY ANDREW BARNES : PORTFOLIO
The book’s cover was to look old, torn and tattered. A very old and worn texture was
chosen to represent the front and was reminiscent of an old and crumbling book that
has been discovered after a long period of time. The emblem on the background is a
decorative “O” that stands sharp against the grime. In a striking yellow, the band’s name
is imprinted on the book in the same Blackletter face that is used through the rest of the
book. The back of the book depicts the same texture mimicing the old, as well as the
information relating to the band and the copyright date.
When designing the cover, it is important to keep in mind that this will be that face
first representing the band, as it will be the first part that any viewer will look at unless
the book is open on the table. I had to keep asking myself, “Is this Opeth?” and clarifying
what was trying to be interpreted. In the end, this looks like something that would be on
any official Opeth release, be that a book or even a DVD video.
04MERIDIAN BY ANDREW BARNES : PORTFOLIO
05 PROJECT I 2 OPETH “WATERSHED” TOURBOOK
06MERIDIAN BY ANDREW BARNES : PORTFOLIO
07 PROJECT I 2 OPETH “WATERSHED” TOURBOOK
08MERIDIAN BY ANDREW BARNES : PORTFOLIO
09 PROJECT I 2 OPETH “WATERSHED” TOURBOOK
10MERIDIAN BY ANDREW BARNES : PORTFOLIO
11 PROJECT I 2 OPETH “WATERSHED” TOURBOOK
“Magick is the Science and Art of causing Change to occur
in Conformity with Will.”
– Aleister Crowley
Everything is made of energy. From each individual person to the entire planet and
beyond, we are all swimming in an ever changing sea of energy. The manipulation,
control, and understanding of this energy has always been sought, and ritualism is one way
of connecting ourselves to this more “otherworldly” state of mind and being. Humans
are very ritualistic by nature, and it is interesting to see how we go about understanding a
mystery that is so important to our lives.
This book seeks to understand and explore ritualism, the tools and symbology
surrounding it, and how people apply its understanding to the nature and to the stars.
Throughout the book, my charts consist of maps, travel routes, diagrams that portray
energy flows, symbology, and hierarchies used within various practices that can be applied
to ourselves and to nature. For instance, one part depicting earth is showing the energy
grid or ley lines that exist on our planet. Where these lines meet, energy is sent in a spiral
into the atmosphere. Where many of these lines cross, it is possible for a large vortex
to be created that spirals into the atmosphere. It is on these sites that rituals have taken
place through history, spiraling a specific will and energy into the atmosphere and within
our own bodies and mind.
star puzzled
typographic book
bound book
gr 434_type 4
carolina debartolo
01
02
03
04
05
STAR
PUZZLEDRITUALISM
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
12MERIDIAN BY ANDREW BARNES : PORTFOLIO
14MERIDIAN BY ANDREW BARNES : PORTFOLIO
15 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK
16MERIDIAN BY ANDREW BARNES : PORTFOLIO
17 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK
18MERIDIAN BY ANDREW BARNES : PORTFOLIO
19 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK
20MERIDIAN BY ANDREW BARNES : PORTFOLIO
21 PROJECT II 2 RITUAL MAGIC TYPOGRAPHIC BOOK
Precision manufacturing equipment for precise skin care.
A new possibility and entertaining journey into the world
around Nikon and its extension to skin treatment.
focusing blur
skincare line
bottles and stand
gr 370_packaging 3
tom mcnulty
01
02
03
04
05
The objective of this packaging product line was to design a skin care line that is branded
by a company not usually known in skin care products. Project includes a series of 7
bottles as well as one in-store display item that will showcase the product line.
In my final display, I decided to paint the bottles individually in a pearlescent finish
with dark grey, nearly black tops. The text and emblems were applied with rubdown
transfers using a total of three spot colors to make up the graphic. I designed these
products with recognizable symbols that are reminiscent of a camera’s focus lense,
leading to the name of the design as “focus.” It was important that the geometry and
sizing of the emblem worked well with one another so as not to outweigh in a certain
area. I used an emblem and color combination that would work well across the board, and
that could be scaled down to fit nearly any bottle or size. The range of bottles here fit a
wide range of sizes and make use of many different nozzles and caps.
THE
FOCUSINGBLUR
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
22MERIDIAN BY ANDREW BARNES : PORTFOLIO
An obvious visual hierarchy was needed when my bottles were all lined up together. While
the bottles do vary, they have a similar height and create a visual interest when looked
at as a whole. It is easy to see how different products could be easily packaged in any
number of containers or tubes. The center bottle is a tube as well that happens to stand
tallest, cap down. They are staggered a bit when lined up on their stand, which helps the
products stay together as a unit and to weave around one another. On a white shelf, these
products would stand out because of the luster, shine, and overall clean design.
24MERIDIAN BY ANDREW BARNES : PORTFOLIO
25 PROJECT III 2 NIKON SKINCARE PACKAGING
26MERIDIAN BY ANDREW BARNES : PORTFOLIO
27 PROJECT III 2 NIKON SKINCARE PACKAGING
ITEM: baby oil
DIMENSIONS: 5.25” x 1.65”
CAPACITY: 17 fl oz
CAP TYPE: spray on
ITEM: moisturizer
DIMENSIONS: 7.75” x 2.5”
CAPACITY: 75 fl oz
CAP TYPE: squeeze tube
28MERIDIAN BY ANDREW BARNES : PORTFOLIO
ITEM: foam bath
DIMENSIONS: 7.25” x 2”
CAPACITY: 75 fl oz
CAP TYPE: adjustable top
ITEM: sugar scrub
DIMENSIONS: 2.65” x 2.5”
CAPACITY: 13 fl oz
CAP TYPE: twist lid
29 PROJECT III 2 NIKON SKINCARE PACKAGING
28MERIDIAN BY ANDREW BARNES : PORTFOLIO
29 PROJECT III 2 NIKON SKINCARE PACKAGING
Not only is Wacom the leading provider in tablet computer devices,
but they are green technologically, and a socially responsible
corporation dedicated to making a positive impact.
In addition to being considered an industry standard, it is important that Wacom is
perceived as a company who is conscious environmentally, economically, and socially.
These documents are aimed at educating people on the possible steps that Wacom could
take as a company to further commitment to Corporate Responsibility and the areas that
are included. Environmentally, as a digital product producer, Wacom can take steps to
recycle used computer devices and to cut down on electronic waste. By using Wacom
tablets, clients can also cut down on the amount of paper being used for sketching,
painting, or other paper related work.
The objective here was to design a series of deliverables that shows Wacom’s
commitment to CSR initiatives. All materials and campaign items were to maintain a
consistent identity and feel while showing a sense of variety. Items include brand identity,
brochure, a series of three posters, an advertisement and mail-out, as well as web page
designs to support the rebranding of Wacom Corporation.
bringing visions to life
wacom csr report
csr report / deliverables
gr 425_print 2
kelly connley
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02
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BRINGING OUR
VISIONSTO LIFE
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
32MERIDIAN BY ANDREW BARNES : PORTFOLIO
A single typeface works in this solution because it too was created in a very large family.
Helvetica Neue is a very attractive, modern face that has clarity in its forms. This typeface
contains sets from ultra light lines, to thick condensed characters and everything in
between. Even the ultra light face shows up crystal clear in any situation as is shown on
these posters, advertisements, and booklets.
Along with the vibrant gradations and the deep blacks, precise line work describes
many aspects of their products, including pens, nibs, and the tablet hardware itself. A
series of three posters, each keeping a specific look and feel, are a means of advertising
and getting your message out to the public. This is especially important with a CSR
publication or event, as it pertains greatly to the neighboring public and neighborhoods.
An eye catching, vibrant poster or other hand-out is likely to make more of an impact and
catch the eyes and attention of the people they come in contact with.
34MERIDIAN BY ANDREW BARNES : PORTFOLIO
35 PROJECT IV 2 WACOM INC. REBRANDING
36MERIDIAN BY ANDREW BARNES : PORTFOLIO
37 PROJECT IV 2 WACOM INC. REBRANDING
38MERIDIAN BY ANDREW BARNES : PORTFOLIO
39 PROJECT IV 2 WACOM INC. REBRANDING
ITEM: company website
DIMENSIONS: 16:9
PURPOSE: landing page
AREA: corporate responsibility
ITEM: poster (2 of 3)
DIMENSIONS: 12” x 19”
PURPOSE: advertisement
EVENT: csr symposium
40MERIDIAN BY ANDREW BARNES : PORTFOLIO
41 PROJECT IV 2 WACOM INC. REBRANDING
Not only is Wacom the leading provider in pen/tablet computer devices, but they are
green technologically, and a socially responsible corporation dedicated to making a
positive impact. Vibrant colors and beautifully crafted scenes colorize the heavy, black
flooded articles of design, as shown on a possible package design for a wacom tablet.
42MERIDIAN BY ANDREW BARNES : PORTFOLIO
43 PROJECT IV 2 WACOM INC. REBRANDING
star puzzled
typographic book
bound book
gr 434_type 4
carolina debartolo
01
02
03
04
05
This is a book intended for men and women who are interested in spirituality through
history, and in particular in the subject of mythology and religeon. This book is for anyone
interested in the origins of man and their understanding of the gods and greater powers
that surround us.
The objectives: To design a 90 page book based on a common theme that is derived
from a series of cluster charts. This book is to be an exploration on a particular typeface,
allowing a maximum use of three different faces. Included with the book should also be
an interactive CD that has its own packaging and cover design. This comes along with the
book and contains all typefaces used in the publication. In addition a poster was created
to showcase these fonts.
“When in the height heaven was not named,
and the earth beneath did not yet bear a name,
the primeval apsu and chaos, the mother of them both.”
– The Enuma Elish
CHASING
GIANTSOF OLD
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
44MERIDIAN BY ANDREW BARNES : PORTFOLIO
As humans, we are constantly chasing the giants of old. We seek to understand our
creation and the greater forces unknown to us that may have had a hand in our creation.
Divided into sections, each chapter contains a focus on a particular set of spiritual ideals
practiced through history. These chapters range from the view points of the ancient
Egyptians, to the more modern following of Christianity. As a prelude to each chapter,
maps have been created that depict the area being read about on the following pages.
The maps are designed on a deep ox-blood colored flood. The map stands out along with
the delicate, poetic type showing key locations. In addition to the deep red, other text
heavy spreads are kept old, worn, and faded to mimic age.
46MERIDIAN BY ANDREW BARNES : PORTFOLIO
47 PROJECT V 2 CHASING GIANTS BOUND BOOK
poetryof
creation
emigre
origins of gods and men
emigre inc.1700 Shattuck Ave., #307 Berkeley, CA 94709
emigre graphicsMrs Eaves, SabbathBlack, Missionary
48MERIDIAN BY ANDREW BARNES : PORTFOLIO
poetryof
creation
emigre
origins of gods and men
emigre inc.1700 Shattuck Ave., #307 Berkeley, CA 94709
emigre graphicsMrs Eaves, SabbathBlack, Missionary
49 PROJECT V 2 CHASING GIANTS BOUND BOOK
50MERIDIAN BY ANDREW BARNES : PORTFOLIO
51 PROJECT V 2 CHASING GIANTS BOUND BOOK
The poster pictured here was created as an assortment of images that were used in the
actual book spreads. The same color scheme and design was applied and printed on the
same Kayenta paper at 24” × 36”.
52MERIDIAN BY ANDREW BARNES : PORTFOLIO
53 PROJECT V 2 CHASING GIANTS BOUND BOOK
aromatic cleansing
packaging
fragrance line
gr 370_pack 4
tom mcnulty
“In all things of nature there is something of the marvelous.
If one way be better than another, that you may be sure that
it is nature’s way.”
– Alristotle
Aromatherapy is a tradition and practice that has been used for thousands of years.
Ancient cultures would perform acts of “smudging” or bathing themselves in the smoke
of cedar, sage, and sweetgrass. Even today, we are still unfolding secrets of aromatherapy
and it still remains one of the most effective ways to lower stress, restore health, and
bring a moment of tranquility to our lives.
The objective here is to create and design an entirely new retail store brand image
and product line that does not exist in today’s marketplace. Include services that the
company will provide, a name, target audience, and locations. This design is to be applied
across 15 to 20 items with consideration of establishing a series of sub-branded items,
which is “Obsession.”
01
02
03
04
05
WITH
AROMATICCLEANSING
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
54MERIDIAN BY ANDREW BARNES : PORTFOLIO
The packaging on both the perfumes and the diffusers are kept in a similar manner. The
tops are printed in a rich purple color and the graphics stand on their own, the perfume
carrying a similar emblem to the shopping bag. The bags are also in the same split styles.
Both bags are created with different graphics, but the same gradiated black backgrounds,
which contain a faint pattern of the Scent flower. The bag matching with the high end
products is kept on the same natural white background, while the bag matched with the
lower price range items is printed on a recycled, tan colored paper with a light texture.
This is an example of different ways this brand could apply across a number of instances.
56MERIDIAN BY ANDREW BARNES : PORTFOLIO
57 PROJECT VI 2 AROMATHERAPY PACKAGE LINE
58MERIDIAN BY ANDREW BARNES : PORTFOLIO
59 PROJECT VI 2 AROMATHERAPY PACKAGE LINE
ITEM: scented crystals
DIMENSIONS: 4.25” x 1.65”
CAPACITY: 17 fl oz
CAP TYPE: jar top
ITEM: bath salts
DIMENSIONS: 3.25” x 1.65”
CAPACITY: 10 fl oz
CAP TYPE: jar top
60MERIDIAN BY ANDREW BARNES : PORTFOLIO
ITEM: diffuser
DIMENSIONS: 6.5” x 1.75”
CAPACITY: 8 fl oz
CAP TYPE: box with jar
ITEM: body lotion
DIMENSIONS: 2.65” x 1.5”
CAPACITY: 10 fl oz
CAP TYPE: pump top
61 PROJECT VI 2 AROMATHERAPY PACKAGE LINE
ITEM: oil set
DIMENSIONS: 5.25” x 2.25”
CAPACITY: 10 fl oz
CAP TYPE: box & die cut
ITEM: incense sticks
DIMENSIONS: 7.25” x 1.75”
CAPACITY: 25 sticks
CAP TYPE: box & die cut
62MERIDIAN BY ANDREW BARNES : PORTFOLIO
ITEM: bar soap
DIMENSIONS: 2.25” x 2.25”
CAPACITY: one bar
CAP TYPE: box
ITEM: bath oils
DIMENSIONS: 2.65” x 1.75”
CAPACITY: 13 fl oz
CAP TYPE: jar
63 PROJECT VI 2 AROMATHERAPY PACKAGE LINE
64MERIDIAN BY ANDREW BARNES : PORTFOLIO
65 PROJECT VI 2 AROMATHERAPY PACKAGE LINE
aromatic cleansing
packaging
fragrance line
gr 370_pack 4
tom mcnulty
“There is a spiritual side to our connection with the planet.
And in this material world, that’s anathema. It makes us
whole human beings. And without it, we make mistakes..”
– Bob Brown
James May, the founder of Wisdom Natural Brands, was involved in bringing stevia to the
United States over 25 years ago and is commonly regarded as the “Father of Stevia” in
the US. Today, Wisdom Natural Brands is the leading US manufacturer of stevia products
including natural sweeteners with zero calories and no carbohydrates. Wisdom seemed an
interesting path to take in expanding their products into cleaning supplies.
The objective was to create a new line of sustainable and eco-friendly cleaning
products. This included creating a new brand image and eco-friendly packaging for a total
of 10-12 items. These items include hand soaps, dish washing liquids, laundry detergents
and soaps, window or bathroom cleaners, auto cleaning products, and even pet products.
01
02
03
04
05
SUSTAINABLE,
BALANCEDCLEANING
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
66MERIDIAN BY ANDREW BARNES : PORTFOLIO
This all natural cleaning product uses ancient wisdom and timeless ingredients that are
proven to be effective and safe. All products are eco-safe and all packaging is made out
of recycled paper products. We live in a time where consumers are increasingly drawn to
products that are all natural and green. These products, being printed on a recycled, off
white paper, are sure to draw the eyes of those looking for a more green solution. The
faint patterns will ensure that the label meant to be seen pops out at the customer with
a deep, vibrant color. The font for “In Balance” products is call Orial and contains an
interesting, organic patter weaving through each character. The Wisdom brand is used in
the lower corner of the label as more of a stamp of approval. As you will note, it becomes
easy to work this system into new packaging solutions as well. The pattern can change,
even change weight, and the labels can be customized to fit any product that is being
packaged from boxes, to cans, and shopping bags.
68MERIDIAN BY ANDREW BARNES : PORTFOLIO
69 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS
70MERIDIAN BY ANDREW BARNES : PORTFOLIO
71 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS
ITEM: hand soap
DIMENSIONS: 3.25” x 3.25”
CAPACITY: 1 bar
CAP TYPE: box & top cut
ITEM: guitar body cleaner
DIMENSIONS: 3.25” x 4”
CAPACITY: 4 oz
CAP TYPE: box & die cut
72MERIDIAN BY ANDREW BARNES : PORTFOLIO
ITEM: laundry detergent
DIMENSIONS: 9.25” x 6.5”
CAPACITY: 24 fl oz
CAP TYPE: box flap lid
73 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS
74MERIDIAN BY ANDREW BARNES : PORTFOLIO
75 PROJECT VII 2 “BALANCE” CLEANING PRODUCTS
aromatic cleansing
packaging
fragrance line
gr 370_pack 4
tom mcnulty
“In the biotech revolution, it is the human body, not iron or steel
or plastic, that’s at the source. Are the biocapitalists going to be
allowed to dig without consent into our genetic codes?”
– Ellen Goodman
Genetic Engineering is both a new and largely unexplored technology. Genescape seeks
to provide information to anyone who is interested in the benefits of genetic research
as well as those seeking more accurate information on the subject itself. Welcoming
those who may be skeptical, you can learn and gain insight into the many possibilities
that genetic research can provide with real life examples and demonstrations from
professionals within the field. There is no doubt that the developments with genetic
technology will affect us all. Many corporations are seeing the lucrative investments that
can be made in genetics and that benefits span from the agriculture to the medical and
military professions. It is important the public has more than a superficial understanding of
this new area and of its possibilities and potential
01
02
03
04
05
THE
GENESCAPEEVENT
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
76MERIDIAN BY ANDREW BARNES : PORTFOLIO
Genescape is an organization reaching those who are interested in science and future
technology. Farm owners may be interested in advantages in agriculture or livestock,
while people in a related medical field may be interested in the benefits and possibilities
in disease prevention. There is such a wide range of possibilities that anyone may find an
interest in some way at this event.
Some may have a hard time getting past the risks of genetic engineering. Hopefully
by educating people and informing them that the benefits of genetic engineering far
outweigh any possible risks, they will see that there are safe ways of learning more and
furthering our knowledge on this subject.
78MERIDIAN BY ANDREW BARNES : PORTFOLIO
79 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN
80MERIDIAN BY ANDREW BARNES : PORTFOLIO
81 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN
82MERIDIAN BY ANDREW BARNES : PORTFOLIO
83 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN
ITEM: signage for men’s bathroom
DIMENSIONS: 5.25” x 3.65”
TYPE: wall mount
ITEM: signage for women’s bathroom
DIMENSIONS: 5.25” x 3.65”
TYPE: wall mount
XXMEN
XYWOMEN
84MERIDIAN BY ANDREW BARNES : PORTFOLIO
ITEM: signage for symposium
DIMENSIONS: 9.25” x 4.65”
TYPE: wall mount
85 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN
86MERIDIAN BY ANDREW BARNES : PORTFOLIO
ENESCAP EADVANCING THE FRONTIERS IN GENETICS
$ 15
.00
ENG
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ENGINEERING LIFESCIENTIFIC SYMPOSIUM
CROWN PLAZA HOTEL
480 SUTTER STREET, SAN FRANCISCO, CA 9410 8
TEL: 415-555-1212
GENERAL ADMISSIONALL AGES
FRI. APR 25, 2010 8:00AM
NO REFUNDS / NO EXCHANGES
ITEM: genescape ticket
DIMENSIONS: 4.25” x 1.75”
TYPE: print with barcode
ITEM: deck of cards
DIMENSIONS: 4.25” x 2.65”
TYPE: cards with genescape info
(right)
ITEM: individual cards
DIMENSIONS: 4.25” x 2.65”
A
A
ENGINEERING LIFE
Scient i�c Symposiumwww.genescape.com
{phone}1800 555 1212
{email}[email protected]
A
A
ENGINEERING LIFE
Scient i�c Symposiumwww.genescape.com
{phone}1800 555 1212
{email}[email protected]
A
A
ENGINEERING LIFE
Scient i�c Symposiumwww.genescape.com
{phone}1800 555 1212
{email}[email protected]
A
A
ENGINEERING LIFE
Scient i�c Symposiumwww.genescape.com
{phone}1800 555 1212
{email}[email protected]
5
5
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7
Q
Q
K
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10
10
87 PROJECT VIII 2 “GENESCAPE” EVENT DESIGN
riding the viking rivers
branding identity
system, book, & stationary
identity 2
jessica peltz
01
02
03
04
05
“Europe draws travelers in with the wondrous allure of her history,
architecture, art, and culture. Rhine, Moselle, Danube & Main
Boutique River Cruises ensure incredible vacationing.”
– Viking Cruises
Viking River Cruises, a global corporation based in the United States who currently
operates a fleet of 23 vessels, making them the largest river cruising fleet in the world.
The challenge here was to capture the spirit of river cruising in particular which is more
unique than the typical oceanic cruises. The towns visited here are completely different,
visiting the major cities around the world built on the river. Areas traveled include voyages
all through Europe, Asia, and Egypt.
The objective was to re-brand the identity of a cruise line, creating a branding and
identity booklet as well as stationary, business cards, and envelopes. Along with this
identity was to be made a number of items that incorporate the company’s brand.
RIDING THE
VIKINGRIVERS
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
88MERIDIAN BY ANDREW BARNES : PORTFOLIO
In designing the book and stationary system, floods of colors were used on the front and
inner pages of the book, and kept very clean throughout and in the stationary. Business
cards were created with a front and back, separating the business mark and the personal
information on the back. The type faces Sabon mixed with Akzidenz-Grotesk create an
interesting visual system that mixes this beautiful serif type with the very clean, straight
sans serif. The difference of these is also imitated in the logo mark itself.
While creating a brand like this, it is extremely important that the right color
combinations be chosen and that the mark easily identifies with the company and its
services provided. All through the book, attention is paid to details, such as the page
numbers and pacing, along with the overall use of color and images. Very natural blues are
important to remind us of the river cruising aspect, and the warm grey stands out easily on
the clear white backgrounds.
90MERIDIAN BY ANDREW BARNES : PORTFOLIO
92MERIDIAN BY ANDREW BARNES : PORTFOLIO
93 PROJECT IX 2 VIKING RIVER CRUISES BRANDING
94MERIDIAN BY ANDREW BARNES : PORTFOLIO
95 PROJECT IX 2 VIKING RIVER CRUISES BRANDING
ITEM: business card front
DIMENSIONS: 3.25” x 2.5”
PAPER TYPE: kayenta moab
ITEM: stationary and letterhead
DIMENSIONS: 8.5” x 11”
PAPER TYPE: any bright white
96MERIDIAN BY ANDREW BARNES : PORTFOLIO
97 PROJECT IX 2 VIKING RIVER CRUISES BRANDING
aromatic cleansing
packaging
fragrance line
gr 370_pack 4
tom mcnulty
“Big tone, warm sustain & eye-catching beauty make the New Yorker
the perfect guitar whether you’re into screaming rock, subtle jazz or
anything in-between.”
– John D’Angelico
01
02
03
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TRADITIONAL
ANGELICGUITARS
TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
New York City guitar-maker John D’Angelico is best known for his superb acoustic archtop
instruments built from the early 1930s to the early 1960s. D’Angelico are among the
most valuable vintage guitars. Due to continuing demand from a number of guitarists,
John would make a series of guitars called G-7 models which were budget archtop guitars
which used plywood in the bodies. Today’s D’Angelico Guitar is born to perform. They
work hard to maintain the exquisite craftsmanship and imaginative techniques, using
only top quality woods and components for each and every one of our models. We’ve
stretched the boundaries of creativity and innovation with bold methods of design and
construction. Each D’Angelico is created to have a soul, a personality and a voice, and
they should rightly have a company persona to match their name.
98MERIDIAN BY ANDREW BARNES : PORTFOLIO
This project was the rebranding of a company that provided a certain retail goods. In my
case, D’Angelico Guitars was an interesting choice to work with and has an interesting
history in New York Guitar making. Along with the rebranding of this company, a book
was to be designed that contained examples of the company’s main brand and products,
as well as any other smaller product lines that this brand could be applied to in a retail or
advertising environment.
“As a music company, it is important for us to extend our brand past guitar making.
As musicians, we know the importance of accessories and hardware that go along with
music. Guitar and Bass tuners are are item that any musician will find useful and will want
to have around whenever playing.”
100MERIDIAN BY ANDREW BARNES : PORTFOLIO
101 PROJECT X 2 D’ANGELICO GUITARS BRANDING
D ’ ANGELICO
MERIDIAN BY ANDREW BARNES : PORTFOLIO 102
D ’ ANGELICO
PROJECT X 2 D’ANGELICO GUITARS BRANDING103
MERIDIAN BY ANDREW BARNES : PORTFOLIO 104
PROJECT X 2 D’ANGELICO GUITARS BRANDING105
D’AngelicoCustom Guitar s
169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.co m
ITEMS: stationary system
PIECES: letterhead, envelope & business card
PAPER STOCK: entrada bright
TYPE: personal or general
MERIDIAN BY ANDREW BARNES : PORTFOLIO 106
D’AngelicoCustom Guitars
169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.com
D’AngelicoCustom Guitar s
169 West 48th Ave.Manhattan, NY 9135 7P: (800) 304 061 6W: www.vikingrivercruises.co m
PROJECT X 2 D’ANGELICO GUITARS BRANDING107
aromatic cleansing
packaging
fragrance line
gr 370_pack 4
tom mcnulty
other
logomarks
“Design is so simple,
that’s why it’s so complicated.”
– Paul Rand
This section contains other forms of identity that have been created for a particular event
or corporation of some sort. Each project has specific conditions that were followed,
and in most cases a documentation was created that detailed the proper use of the
given logos. Typography, color, and graphical elements are always important in keeping
consistent and there are many rules that follow in proper use.
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TITLE
PROJECT
OBJECTS
COURSE
INSTRUCTOR
MERIDIAN BY ANDREW BARNES : PORTFOLIO 108
DIA de losMUERTOS
BRANDING: reed college
CLASS: identity 2
INSTRUCTOR: jessica peltz
ITEMS: branding guide and posters
PROJECT COLLECTION 2 BRANDING IDENTITIES109
BRANDING: bar noir
CLASS: identity 2
INSTRUCTOR: jessica peltz
ITEMS: menu, sales items
MERIDIAN BY ANDREW BARNES : PORTFOLIO 110
BRANDING: reed college
CLASS: identity 2
INSTRUCTOR: jessica peltz
ITEMS: branding guide and posters
PROJECT COLLECTION 2 BRANDING IDENTITIES111
BRANDING: art seed
CLASS: identity 2
INSTRUCTOR: jessica peltz
ITEMS: branding guide & posters
MERIDIAN BY ANDREW BARNES : PORTFOLIO 112
D U B L I NS U M M E R O L Y M P I A D 2 0 2 4
D U B L I NS U M M E R O L Y M P I A D 2 0 2 4
BRANDING: summer olympics, dublin
CLASS: graphic design 2
INSTRUCTOR: jeremy stout
ITEMS: booklet & poster
PROJECT COLLECTION 2 BRANDING IDENTITIES113
MERIDIAN BY ANDREW BARNES : PORTFOLIO 114
BRANDING: revolver magazine
CLASS: graphic design
INSTRUCTOR: scott rankin
ITEMS: logo & branding
PROJECT COLLECTION 2 BRANDING IDENTITIES115
MERIDIAN BY ANDREW BARNES : PORTFOLIO 116
graphic designer
805.708.1577
www.abarnes.org
TITLE
PHONE
WEB PAGE
Andrew Barnesp
e
w
t
To obtain a position in the graphic design field that will help to further my understanding of the industry as a whole.
Academy of Art UniversityBachelor of Fine Arts in Graphic DesignGraduation: June 2011
Cal Poly, San Luis ObispoStudy of Graphic Communications and Printing
2002–2005, Santa Barbara City College, Santa Barbara, CaliforniaAA degree in General Education
Carpinteria High School, Carpinteria, CaliforniaGraduation date 2002. High School diploma and gold cord recipient.
Branding Book Making Photo ManipulationLogos Package Design Offset Lithography PrintingAdvertisements Page Layouts Bindery and PrepressTypography Comping Designs Painting and Sketching
Platforms: Windows XP/7 and MAC OSApplications: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Corel Painter, QuarkXpress, Microsoft Word, MicrosoftPowerpoint, Office Applications, Dreamweaver, Flash, and experience with reading and writing HTML and Flash.
2011, Freelance Graphic Designer, SolarCity, San Mateo, CARedesign and update of advertisements, print collateral, car and truck details, Banner Ads, and other corporate branded documents.
2010–Present, Graphic Designer, BigBand Networks, Redwood City, CARedesign and update of hardware collateral documents. Documents include data sheets, specification sheets and white papers for cabletechnology and hardware, as well as a promotional video.
2003–2007, Sales Associate/Sr. Sales Associate, GameStop, Santa Barbara, CACustomer service, sales, promotions, opening and closing of stores, shipping and receiving boxes, and regular inventory among retail stores.
2009 Branding designs published in the book: Images of America: Carpinteria, Summerland and La Conchita
2007-2009 San Francisco Academy of Art Spring Showings Items in package design, typography, branding, and Shadow Box design featured in San Francisco City Hall.
2002 Recieved Eagle Scout Certification through the BSA
OBJECTIVE
EDUCATION
DESIGN PROFICIENCY
TECH PROFICIENCY
EMPLOYMENT
HONORS
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MERIDIAN © 2011Copyright © 2011 Andrew Barnes. All rights reserved. Published by Andrew Barnes for Senior Portfolio. Taught online by Jeremy Stout at the Academy of Art University, San Francisco CA. Printed by Andrew Barnes and bound by The Key Printing and Binding, Oakland, CA.