Merchandising queen project 2 pdf 3

QUEEN OF FACEMerchandising

By: Chelsea Hastie

TABLE OF CONTENTS1. 2. 3. 4. 5. 6. 7. 8. 9.

10.

11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Mission Statement Mission Philosophy

Mood Board

A Day In The Life

Product Line SheetsCost Development Sheets

Style Numbering Sheets

Customer Demographic Customer Psychographic

At Queen of Face, it is our goal to bring a luxurious brand of fashion forward, runway ready makeup to couture minded women looking to stand out in a crowd.

Our makeup brand exudes the essence of an inner wild child, while still possessing the classic taste and style of a fashion legend. We promise to not only provide a

beautiful line of bold and daring cosmetics, but also to keep true to the core beauty expectations of beautiful women everywhere.

Mission Statement

Queen of Face is a brand extension of Alexander McQueen based solely on makeup and is located in the Gold Coast area of downtown Chicago.While we take inspiration and influence from the great legend himself, our brand is exclusive to our own individual extension, and we

thrive to create an identity of our own. As of Spring 2017, we will officially be launching the collection, which will focus primarily on bold and eccentric shades of lipsticks, lip glosses and

eyeshadows, as well as include other basic cosmetic products and essentials. Queen of Face promises to deliver a quality and luxury experience to our market of makeup lovers of all kinds,

guaranteeing the opportunity to stand out and look runway ready wherever you go!

Mission Philosophy

M O O D

B O A R D

QUEEN OF FACE

Customer DemographicTarget Market Segment

Geographic:Region:

City Size:

Urban/Rural:

Climate:

Demographics:

Age:

Sex:

Family Life Cycle:

Income:

Education:

Occupation:

Religion:

Ethnic Background:

Psychographics:Social Class:

Personality:

Lifestyle:

Consumer Behavior:

Benefits Desired: Usage Rate:

All

All

Jewelry boutique owner

Midwest

500,000+

Urban

Winter, Spring, Summer, Fall

25-45

Female

Young/ 1, 2 persons

$75,000+

Bachelor In Fashion Business at CCC

Middle, upper, working

Glamorous, edgy, social

PrestigeHeavy

Fast paced, energetic, fun, productive

Brand Loyalty: Committed to a few brands Store Loyalty: Committed to a few storesPayment Method: Credit Card

Customer PsychographicAge? 29

Occupation?

Where do they Live?

Single or married? Kids?

Education Level?

What life stage are they in?

Favorite Movies?

Favorite Restaurants?

What magazines do they read?

Favorite music? Bands?

Favorite artists and/or art movement?

Are they tech-savvy?

What other designers do they like?

Where do they shop?

Shopping Attitude?

What types of vacations do they like?

What are their political views?

Hobbies?

Owner of a jewelry boutique

Gold Coast/River North

Single and free/no kids

Bachelors in Fashion Business from CCC

Mid life

Black Swan, Devil Wears Prada, The Graduate

RPM Italian, Roka Akor, Vivo

Vogue, W, Harper’s, US Weekly, Cosmo

Lana Del Rey, Imagine Dragons, Awolnation

Banksy/Street art, Leandro Elrich

Very. Loves anything Apple

All Saints, True Religion, Marc Jacobs

Nordstrom, Bloomingdales, Water Tower

Looks for quality above quantity

London, Paris, San Fran, Florida

Middle of the roadYoga, travel, concerts, cooking, party planning,

makeup tutorials

A Day In The Life 6:30 - Aly Grayson wakes up bright eyed and ready to start the day. She loves getting dolled up!

8:45 - She jumps in an Uber and heads straight to her job as the owner of a bohemian jewelry boutique 9:00 - Aly starts promptly on the dot, putting out merchandise, greeting customers, and making sales

12:30 - Aly takes her lunch break with a friend at a French Cafe down the street. She orders a latte and a swiss cheese and ham baguette

1:15 - Aly is back in the shop doing inventory and training a new employee. Her business is thriving 6:00 - Aly closes shop for the day, adding up the cash register and locking up for the night

6:20 - Aly arrives home to greet her Yorkie pup, Babylocks, and get ready for a date night with her boyfriend in the city 7:30 - Aly meets up with her boyfriend at an Italian restaurant in the heart of the city. She loves to wine and dine and never passes up the opportunity for lasagna and tiramisu 8:50 - Aly and J.P. head to a cozy little bar for a night cap before heading home. Her favorite drink is a French Martini 9:15 - Aly and J.P. arrive home. She gets out her laptop to look over some sales reports and balance sheets. She then goes through her nighty bedtime ritual. She has a bubble bath, takes off all her makeup, gets her outfit ready for the morning (it takes time to be stylish) and gets into bed to catch up on all her DVR recordings. 12:00 - Aly finally puts down the remote control to get some shut eye. She leaves the TV and fan on for sound and closes her eyes slowly drifting away getting ready for another long day ahead

1 YEAR

1 2017

2 SEASON A SPRING

3 CLASS1 Face Makeup

2 Lips

3 Eyes

4 SUB-CLASS1 FACE

1 Foundation stick

2 Highlighter

3 Matte Powder

4 Bronzer

5 Blush

2 LIPS1 Lip Lacquer

2 Matte Lipstick

3 EYES1 Cream Shadow

2 Sparkle Shadow

3 Sparkle Liner

4 Liquid Liner

5 Plump Mascara

COLOR1 Ivory

2 Classic Ivory

3 Nude

4 Cream Beige

5 Buff Beige

6 Multi

7 Sun Kissed

8 Peach Blossom

9 Black Magic

A Blood Orange

B Lavender Lust

C Valentine Red

D Nude Pink Dream

E Orange Dreamsicle

F Pink Bubblegum

G Blue Bubblegum

H Starry Night

I Mauve Magic

J Sandy Beach

K Silver Dust

L Aquamarine

M Maroon Moon

N Blue Romance

O Blue Winter

P Mint Ice Cream

Q Gold Rush

V

W

X

Y

z

PACKAGING

1 Liquid Dispencer

2 Highlighter, powder, bronzer, blush, sparkle shadow case

3 Lip gloss vial

4 Solid vial

5 Cream shadow case

6 Eyeliner vial

7 Mascara Vial

WEIGHT (OZ)

1 1

2 0.3

3 0.23

4 1

5 0.14

6 0.04

7 0.44

Example: 1A35977 2016

Spring Class: Eyes

Subclass: Mascara Color: Black Magic

Packaging: Mascara Vial Weight: .44 ounce

STYLE NUMBERING SHEET

Sparkle Liner Windup

Sparkle wind up matte liner perfect for a night out on the town

STYLE NUMBER:

$24.00

1A33966

24 Hour Pillow Cream Shadow

Light as a feather cream eyeshadow, easy to apply and perfect for that bold

pop of color

STYLE NUMBER:

$32.00

1A31G55

Plump Gloss 24 hour Shine Lacquer

STYLE NUMBER:

This long wear sassy lip gloss will be sure

to make your pout pop with shine

for hours.

$30.00

1A21933

24 Hour Born to Dare Bold Matte Lipstick

Instantly accentuate your pout with any shade of our daring blast of lip

shades, sure to make you unstoppable

STYLE NUMBER:

$42.00

1A22C44

Cream Foundation Stick

This luscious foundation will leave your skin silky

smooth and shine free

STYLE NUMBER:

$48.00

1A11111

24 Hour Sparkle Shadow Dream

STYLE NUMBER:

This show stopping sparkle shadow will turn heads when you

step out on the town day or night

$36.00

1A32I22

Edge Defining 24 Hour Liquid Liner

STYLE NUMBER:

Get the perfect cat eye with this sleek and stylish liquid liner sure to make your eyes

the star of the show

$29.00

1A34Q44

Highlighting Angel Palette

STYLE NUMBER:

Illuminate your cheekbones with this airy palette of highlighters sure to give

your face the picture perfect angles

$40.00

1A12622

24 Hour Matte Powder Lust

STYLE NUMBER:

This powder will give you the finished look of

airbrushed perfection

$52.00

1A14322

Sun Kissed Mosaic Bronzer

STYLE NUMBER:

With just a touch of bronzer you’ll be sure to get the perfect, sun kissed, sexy

summer glow

$50.00

1A14822

Peach Blossom Mosaic Shimmer Blush

STYLE NUMBER:

Brighten up your face with just a touch of blush to highlight your cheeks for a fresh and

radiant shimmer

$50.00

1A15822

Lash Plump Mascara

STYLE NUMBER:

Maximize your lashes with this bold and luscious, plumping mascara sure to make your

eyes a masterpiece

$36.00

1A35977

COST DEVELOPMENT

DATE: 2/24/16 STYLE #: 1A33966_________ _________DESCRIPTION: Product Category Makeup SEASON: Spring 2017

WHOLESALE PRICE: $10.00

:SIZE RANGE: One Size COLORS: Blue Romance, Winter Blue, Mint Ice Cream, Maroon Moon, Black M RETAIL PRICE: $20.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH

INTERFACING ( LINING )

TOTAL MATERIAL COST $1.50

2. TRIMMINGS QUANT. PRICE AMOUNT

BUTTONS BELTS LABELS FUSING

TOTAL TRIMMINGS COST $3.00

3. LABOR AMOUNT CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

TOTAL LABOR COST $0.50

3. TOTAL COST $5.00

REMARKS: MATERIAL SWATCH

COST DEVELOPMENT

DATE: 2/24/16 STYLE #: 1A31H55_________ _________DESCRIPTION: Product Category Makeup SEASON: Spring 2017


:SIZE RANGE: One Size COLORS: Blue Bubblegum, Starry Night, Mauve Magic, Sandy Beach, Silver Dust RETAIL PRICE: $32.00









3. TOTAL COST $8.00


COST DEVELOPMENT



:SIZE RANGE: One Size COLORS:Black Magic, Blood Orange, Lavender Lust, Red Valentine, Nude Pink D RETAIL PRICE: $30.00









3. TOTAL COST $7.50


COST DEVELOPMENT

DATE: 2/24/16 STYLE #: 1A22C44_________ _________DESCRIPTION: Product Category Makeup SEASON: Spring 2017


:SIZE RANGE: One Size COLORS: Lavender Lust, Orange Dreamsicle, Black Magic, Valentine Red, Pink B RETAIL PRICE: $42.00









3. TOTAL COST $10.50


COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: ivory, Classic Ivory, Nude, Cream Beige, Buff Beige RETAIL PRICE: $48.00











COST DEVELOPMENT

DATE: 2/24/16 STYLE #: 1A32I22_________ _________DESCRIPTION: Product Category Makeup SEASON: Spring 2017


:SIZE RANGE: One Size COLORS:Mauve Magic, Aquamarine, Silver Dust, Maroon Moon, Lavender Lust RETAIL PRICE: $36.00









3. TOTAL COST $9.00


COST DEVELOPMENT

DATE: 2/24/16 STYLE #: 1A34Q44_________ _________DESCRIPTION: Product Category Makeup SEASON: Spring 2017


:SIZE RANGE: One Size COLORS: Blue Romance, Gold Rush, Mint Ice Cream, Winter Blue RETAIL PRICE: $29.00









3. TOTAL COST $7.25


COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: Multi RETAIL PRICE: $40.00











COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: Ivory, Classic Ivory, Cream Beige, Buff Beige RETAIL PRICE: $52.00











COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: Sun Kissed RETAIL PRICE: $50.00











COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: Peach Blossom RETAIL PRICE: $50.00











COST DEVELOPMENT



:SIZE RANGE: One Size COLORS: Black Magic RETAIL PRICE: $36.00









3. TOTAL COST $9.00


FASHION MERCHANDISING PLANNING CALENDARSEASON/YEAR: SPRING 2017 IN-STORE DELIVERY: January, 2017

MONTH SEPTEMBER OCTOBER NOVEMBER DECEMBER JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY

STEP 1

Begin market research, package design & ingredients

STEP 2 Sketch and design product line

STEP 3Begin to develop product samples

STEP 4

Early production stage. Begin to place product orders

STEP 5 Major

production

begins

STEP 6 Major

production

continues…

STEP 7 Major

production continues…

in-store

promotions begin

STEP 8 Shipping

period,

in-store

promotions continue

STEP 9 Shipping

period,

in-store

promotions continues

STEP 10 Shipping peiod

continues…

STEP 11 Store set up begins

STEP 12 Track retail

selling, plan

for next

season

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON

Queen Of Face Queen Of Face Spring 2017

X NEW ORDER SHIPPED: X ORDINARY

SIZE

STYLE # DESCRIPTION COLOR 0.04oz 0.3oz 0.14oz 0.23oz 0.440z 1oz TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL

1A33K66 Sparkle Windup Liner Silver Dust 20 20 $10.00 $20.00 $200.00 $400.00

1A33O66 Sparkle Windup Liner Blue Winter 15 15 $10.00 $20.00 $150.00 $300.00

1A33P66 Sparkle Windup Liner Mint Ice Cream 10 10 $10.00 $20.00 $100.00 $200.00

1A33M66 Sparkle Windup Liner Maroon Moon 10 10 $10.00 $20.00 $100.00 $200.00

1A33966 Sparkle Windup Liner Black Magic 30 30 $10.00 $20.00 $300.00 $600.00

1A31G55 24 Hour Pillow Cream Shadow Blue Bubblegum 25 25 $16.00 $32.00 $400.00 $800.00

1A31H55 24 Hour Pillow Cream Shadow Starry Night 30 30 $16.00 $32.00 $480.00 $960.00

1A31I55 24 Hour Pillow Cream Shadow Mauve Magic 30 30 $16.00 $32.00 $480.00 $960.00

1A31J55 24 Hour Pillow Cream Shadow Sandy Beach 30 30 $16.00 $32.00 $480.00 $960.00

1A31K55 24 Hour Pillow Cream Shadow Silver Dust 30 30 $16.00 $32.00 $480.00 $960.00

1A21933 Plump Gloss 24 Hour Shine Lacquer Black Magic 20 20 $15.00 $30.00 $300.00 $600.00

1A21A33 Plump Gloss 24 Hour Shine Lacquer Blood Orange 20 20 $15.00 $30.00 $300.00 $600.00

1A21B33 Plump Gloss 24 Hour Shine Lacquer Lavender Lust 20 20 $15.00 $30.00 $300.00 $600.00

1A21C33 Plump Gloss 24 Hour Shine Lacquer Valentine Red 30 30 $15.00 $30.00 $450.00 $900.00

1A21D33 Plump Gloss 24 Hour Shine Lacquer Nude Pink Dream 30 30 $15.00 $30.00 $450.00 $900.00

1A22B44 24 Hour Born To Dare Bold Matte Lipstick Lavender Lust 25 25 $21.00 $42.00 $525.00 $1,050.00

1A22E44 24 Hour Born To Dare Bold Matte Lipstick Orange Dreamsicle 25 25 $21.00 $42.00 $525.00 $1,050.00

1A22944 24 Hour Born To Dare Bold Matte Lipstick Black Magic 30 30 $21.00 $42.00 $630.00 $1,260.00

1A22C44 24 Hour Born To Dare Bold Matte Lipstick Valentine Red 30 30 $21.00 $42.00 $630.00 $1,260.00

1A22F44 24 Hour Born To Dare Bold Matte Lipstick Pink Bubblegum 30 30 $21.00 $42.00 $630.00 $1,260.00

Unit Distribution

SIZE

STYLE # DESCRIPTION COLOR 0.04oz 0.3oz 0.14oz 0.23oz 0.440z 1oz TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL

1A11111 Cream Foundation Stick Ivory 30 30 $24.00 $48.00 $720.00 $1,440.00

1A11211 Cream Foundation Stick Classic Ivory 30 30 $24.00 $48.00 $720.00 $1,440.00

1A11311 Cream Foundation Stick Nude 25 25 $24.00 $48.00 $600.00 $1,200.00

1A11411 Cream Foundation Stick Cream Beige 25 25 $24.00 $48.00 $600.00 $1,200.00

1A11511 Cream Foundation Stick Buff Beige 20 20 $24.00 $48.00 $480.00 $960.00

1A32I22 24 Hour Sparkle Shadow Dream Mauve Magic 25 25 $18.00 $36.00 $450.00 $900.00

1A32L22 24 Hour Sparkle Shadow Dream Aquamarine 25 25 $18.00 $36.00 $450.00 $900.00

1A32K22 24 Hour Sparkle Shadow Dream Silver Dust 25 25 $18.00 $36.00 $450.00 $900.00

1A32M22 24 Hour Sparkle Shadow Dream Maroon Moon 25 25 $18.00 $36.00 $450.00 $900.00

1A32B22 24 Hour Sparkle Shadow Dream Lavender Lust 25 25 $18.00 $36.00 $450.00 $900.00

1A34K44 Edge Defining 24 Hour Liquid Liner Silver Dust 20 20 $14.50 $29.00 $290.00 $580.00

1A34Q44 Edge Defining 24 Hour Liquid Liner Gold Rush 15 15 $14.50 $29.00 $217.50 $435.00

1A34P44 Edge Defining 24 Hour Liquid Liner Mint Ice Cream 15 15 $14.50 $29.00 $217.50 $435.00

1A34N44 Edge Defining 24 Hour Liquid Liner Blue Romance 20 20 $14.50 $29.00 $290.00 $580.00

1A12622 Highlighting Angel Palette Multi 25 25 $20.00 $40.00 $500.00 $1,000.00

1A13222 24 Hour Matte Powder Lust Classic Ivory 30 30 $26.00 $52.00 $780.00 $1,560.00

1A13322 24 Hour Matte Powder Lust Nude 25 25 $26.00 $52.00 $650.00 $1,300.00

1A13422 24 Hour Matte Powder Lust Cream Beige 25 25 $26.00 $52.00 $650.00 $1,300.00

1A13522 24 Hour Matte Powder Lust Buff Beige 20 20 $26.00 $52.00 $520.00 $1,040.00

1A14722 Sun Kissed Mosaic Bronzer Sun Kissed 30 30 $25.00 $50.00 $750.00 $1,500.00

1A14822 Peach Blossom Mosaic Shimmer Blush Peach Blossom 30 30 $25.00 $50.00 $750.00 $1,500.00

1A35977 Lash Plump Mascara Black Magic 30 30 $18.00 $36.00 $540.00 $1,080.00

Unit Distribution

Date Invoice #1

Bill To: Ship To:Queen Of Face Queen Of Face177 N. Ontario St. 177 N. Ontario St. Chicago, IL 60657 Chicago, IL 60657

P.O. Number Terms Rep Ship Via F.O.B. Label/ Brand

Quantity Style # Description Price Each Total Amount10 1A31G55 24 Hour Pillow Cream Shadow (Blue Bubblegum) $32.00 $320.0010 1A31H55 24 Hour Pillow Cream Shadow (Starry Night) $32.00 $320.0010 1A31I55 24 Hour Pillow Cream Shadow (Mauve Magic) $32.00 $320.0010 1A31J55 24 Hour Pillow Cream Shadow (Sandy Beach) $32.00 $320.0010 1A31K55 24 Hour Pillow Cream Shadow (Silver Dust) $32.00 $320.0010 1A22B44 24 Hour Born To Dare Bold Matte Lipstick (Lavender Lust) $42.00 $420.0010 1A22E44 24 Hour Born To Dare Bold Matte Lipstick (Orange Dreamsicle) $42.00 $420.0015 1A22944 24 Hour Born To Dare Bold Matte Lipstick (Black Magic) $42.00 $630.0020 1A22C44 24 Hour Born To Dare Bold Matte Lipstick (Valentine Red) $42.00 $840.0020 1A22F44 24 Hour Born To Dare Bold Matte Lipstick (Pink Bubblegum) $42.00 $840.0015 1A11111 Cream Foundation Stick (Ivory) $48.00 $720.0015 1A11211 Cream Foundation Stick (Classic Ivory) $48.00 $720.0015 1A11311 Cream Foundation Stick (Nude) $48.00 $720.0010 1A11411 Cream Foundation Stick (Cream Beige) $48.00 $480.0010 1A11511 Cream Foundation Stick (Buff Beige) $48.00 $480.00

$0.00Grand Total $7,870.00

Invoice

Unit Distribution

Total Units 1,030

Total Wholesale $19,435

Total Retail $38,870

KEY CODE SHEET

FIXTURE STYLE # DESCRIPTION # OF UNITS

A1 1A33K66 Sparkle Windup Liner 20

A2 1A33O66 Sparkle Windup Liner 15

A3 1A33P66 Sparkle Windup Liner 10

A4 1A33M66 Sparkle Windup Liner 10

A5 1A33966 Sparkle Windup Liner 30

B1 1A31G55 24 Hour Pillow Cream Shadow 25

B1 1A31H55 24 Hour Pillow Cream Shadow 30

B1 1A31I55 24 Hour Pillow Cream Shadow 30

B1 1A31J55 24 Hour Pillow Cream Shadow 30

B1 1A31K55 24 Hour Pillow Cream Shadow 30

B2 1A21933 Plump Gloss 24 Hour Shine Lacquer 20

B2 1A21A33 Plump Gloss 24 Hour Shine Lacquer 20

B2 1A21B33 Plump Gloss 24 Hour Shine Lacquer 20

B2 1A21C33 Plump Gloss 24 Hour Shine Lacquer 30

B2 1A21D33 Plump Gloss 24 Hour Shine Lacquer 30

B3 1A22B44 24 Hour Born To Dare Bold Matte Lipstick 25

B3 1A22E44 24 Hour Born To Dare Bold Matte Lipstick 25

B3 1A22944 24 Hour Born To Dare Bold Matte Lipstick 30

B3 1A22C44 24 Hour Born To Dare Bold Matte Lipstick 30

B3 1A22F44 24 Hour Born To Dare Bold Matte Lipstick 30

C1 1A11111 Cream Foundation Stick 30





C2 1A32I22 24 Hour Sparkle Shadow Dream 25

C2 1A32L22 24 Hour Sparkle Shadow Dream 25

C2 1A32K22 24 Hour Sparkle Shadow Dream 25

C2 1A32M22 24 Hour Sparkle Shadow Dream 25

C2 1A32B22 24 Hour Sparkle Shadow Dream 25

GRAND TOTAL 745

Key Code Sheet

KEY CODE SHEET

FIXTURE STYLE # DESCRIPTION # OF UNITS

D1 1A34K44 Edge Defining 24 Hour Liquid Liner 20

D1 1A34Q44 Edge Defining 24 Hour Liquid Liner 15

D1 1A34P44 Edge Defining 24 Hour Liquid Liner 15

D1 1A34N44 Edge Defining 24 Hour Liquid Liner 20

D2 1A12622 Highlighting Angel Palette 25

D2 1A13222 24 Hour Matte Powder Lust 30




E1 1A14722 Sun Kissed Mosaic Bronzer 30

E2 1A14822 Peach Blossom Mosaic Shimmer Blush 30

E3 1A35977 Lash Plump Mascara 30

GRAND TOTAL 285

Key Code Sheet

Introductory Floor Plan

Beginning On Hand: 1,030

40% Sell Out: 412

Ending On Hand: 618

Maintenance Floor Plan

Beginning On Hand: 618

40% Sell Out: 247

Ending On Hand: 371

Fixtures

Fixture A1-A5

- 32 Inch Tulip Table

-Unit Capacity: Between 10-30 Units

Fixture B1-C2

-Cape Cod High Top Table

-Unit Capacity:Between 20-30 Units

-Glass Shelving Cosmetic Unit Display

-Unit Capacity: Between 15-25 Units

Fixtures D1-D2

Fixture E1-E3

-High Top Vanity Cosmetic Stand

-Unit Capacity: 30 Units

Clearance Floor Plan

Beginning On Hand: 371

20% Sell Out: 74

Ending On Hand: 297N/A

Documents

Merchandising queen project 2 pdf 3